How to Build a Six Figure Coaching Business
4.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
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How to Build a Six Figure Coaching Business

Michael Serwa's 2-day Workshop
4.7 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
Created by Michael Serwa
Last updated 1/2017
English
Price: $195
30-Day Money-Back Guarantee
Includes:
  • 6.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a successful business, IF, and only IF, you apply the skills and techniques I talk about. You will understand the importance of running your coaching business like any other business. You will realise that no matter how good a coach you are, there are several big ‘dos and don’ts’ to apply when building a successful coaching practice. You will learn them and much more here.
View Curriculum
Requirements
  • It goes without saying you need to have a business or to be starting one. You need to be open and ready to hear things you may not like. You need to be aware that none of it works without your own input and action, and you should be thinking about what is more likely to work for your business and how what I say applies to you as an individual. You need to know that I am very straight talking and what I say is exactly what I think and what has worked for me. These techniques are tried and tested.
Description

How much money have you spent or are thinking about spending on your coaching training? Because here's the thing: knowing how to coach has nothing to do with making money as a coach. If you don't make money as a coach, you can't coach because you need to make money somewhere else to make a living, right?

Many coaching schools sell the illusion that as soon as you get certified (with them, of course), you then build your website and charge £100 per hour straight away, nice and easy. Except that it doesn't work like that.

Most successful coaches I know (myself included) are not even certified. Coaching is the easy part, actually. In theory, anyone can become a coach. It's the business of coaching that is more complex, and understanding the business side is what makes a difference between making it or not making it in coaching.

And that's where my course and I come in.

I know I'm a good coach. Many of my clients would tell you that I'm a great coach. But that's not why my business grew to earning six figures annually (over 100k turnover over a 12 month period), only two and a half years after I built my website and made £236k in 2016 alone. It happened because I love and understand business almost as much as I love helping people. And because I do, I can help MORE people. Get it?

Every successful business is one which has mastered the art of MARKETING and SELLING, and the really successful ones have also mastered the art of BRANDING.

These are the three fundamental areas I cover in this course. No matter how gifted you are as a coach, without mastering the first two, at least, you have ZERO chance of succeeding in a big way. Does it sound harsh? Maybe. It's also true.

Make no mistake, though, just watching the videos won't make you successful. However, implementing what I'm going to teach you will make you as successful as you want to be. After all, if you do what I did you will get what I got. It's as simple as that.

It is a fun and inspiring course, but most importantly it is be PACKED with all the best stuff I've learnt over the past few years. And since I approached this journey like a mad scientist, I've learnt A LOT. I share with you ideas that have improved my practice, helped me work with clients I love, and who are happy to invest a lot of money because they believe I can help.

As far as I know, there is nobody else running this kind of workshop in the UK.

Some of the things covered during the course include:

  • Why you absolutely HAVE TO think about yourself as, and act like, a business person - not just a coach. Being a good coach does only 50% of the job. The other 50% is understanding the business of coaching.
  • Selling, selling, selling. The key element of any business. As long as you see selling as something 'dirty', you're setting yourself up for failure.
  • How to build a website that converts and why most of the coaching websites out there don't work.
  • How to find clients (I've been working with around 20 clients at any given time since launching my website).
    • Advertising: Google vs Facebook and LinkedIn ads
    • Speaking at events: I have spoken at over 250 so far and I tell you how you can, too
    • Creating content: Writing (blogs, articles, books) and YouTube
    • Referrals: How to maximise on them
    • Social media profile and how to use different social media platforms
  • Why I ALWAYS reply to enquires within 24 hours and why you should do the same.
  • How to run initial consultations (sales conversations) and why doing them face-to-face is SO much better than on the phone or Skype (I have easily run a thousand of them to date, face-to-face, up to two hours each).
  • How to charge for your services and how much to charge? Why charging per hour (rather than upfront for a set number of sessions) is a really bad idea.
  • Why you shouldn't work with people you don't like and don't have good chemistry with AND, why in the very beginning you should work with anybody who wants to work with you.
  • How flexible you should be in terms of the days and times you work.
  • Length of sessions: 45, 60 or 90 minutes and why.
  • Why I don't have a niche (in a traditional sense) and how important that has been to my success.
  • Thinking about yourself as a brand and why this is so important if you really want to make it BIG.
  • How to create income-generating partnerships (I have more than 10 of them right now).

Please note, this course is designed primarily for life coaches, but may also suitable for business coaches, consultants, trainers, NLP practitioners, hypnotherapists, nutritionists, healers, personal trainers and other similar professionals who work one-to-one with clients.

Now, if you are looking at the price of the course and see it as a cost rather than an investment, that tells me one thing - this course is made for YOU. All successful people constantly invest in themselves - fact. To become successful, you must learn to think like a successful person.

Who is the target audience?
  • This workshop is designed primarily for life coaches, but is also suitable for business coaches, consultants, trainers, NLP practitioners, hypnotherapists, nutritionists, healers, personal trainers and other similar professionals who work one-to-one with clients.
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Curriculum For This Course
11 Lectures
06:37:15
+
Day 1
5 Lectures 03:14:19

Coaching as a Business
27:06

Websites - Why You Should Have a Website
15:01

Coaching Niche - Why You Don't Need a Niche
42:13

Marketing Part 1
01:16:41
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Day 2
6 Lectures 03:22:56
Day 1 Takeaways
32:59

Marketing Part 2
01:00:18

Selling - How to Deal with Enquiries
25:11

Coaching Consultation
40:39

The Close
38:31

Closing Notes
05:18
About the Instructor
Michael Serwa
4.7 Average rating
12 Reviews
30 Students
1 Course
Coach For The Elite

Michael Serwa (michaelserwa.com) is the highest paid life coach in the UK. He coaches the elite using his signature no-bullshit approach.

He's the author of a very well-received book titled From Good To Amazing and has been featured in a number of media outlets (TV, radio, papers, blogs). He will be taking part in The Coaching Movie (coachingmovie.com), the world’s first full-length coaching documentary which is expected to be released later in 2017.

From Michael:

We have the best profession in the world. We get to change lives and get paid for it.

Here's the problem though: as noble as what we do is, unless we run it like a business (and become pros), we're just nice people who like to help others, but struggling to survive. You see, the market doesn't give a fuck about how nice you are. And so there are other necessary skills we need to learn, too.

Over the last five years, I have built one of the top 1% most successful Life Coaching practices on the planet (£250k per annum). I have done this ethically, without hard-selling, and all while having plenty of fun at the same time. I created this course to help you build the practice you want.

Don't be an amateur. Join the pros. Make a real impact.

Here's to your success as a coach.

Michael