Advanced: Make and Sell Custom Shirts Using Merch by Amazon

Merch by Amazon allows anyone with a computer to offer their designs for sale on Amazon as print on demand shirts.
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  • Lectures 74
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Merch by Amazon is Amazon's newest platform for content creators. It allows anyone to create and sell shirts right on Amazon's website with no upfront costs or minimum print runs. Anyone can now easily create custom branded shirts that their fans will love to wear. This course will help you get started and learn how to use the platform both optimally and creatively. This course includes video demos of shirt designs in Adobe Photoshop as well as actual creation of an Amazon product page for a new shirt design. If you want to learn how to take advantage of this incredible new platform to not only create awesome shirts but to also make money along the way, then this course is for you.

What are the requirements?

  • Students should have an Amazon account to take this course
  • Students should be comfortable entering banking and tax information into their Amazon account
  • Basic photo editing skills (Photoshop or Illustrator) are beneficial but not mandatory

What am I going to get from this course?

  • Create a Merch by Amazon account
  • Understand the digital file requirements for shirt designs
  • Use the Merch by Amazon platform to create their own shirt designs available for sale on Amazon
  • Become familiar with all of the Merch by Amazon account settings
  • Forward and mask domains
  • Create their own Amazon Associates account
  • Create their own Amazon aStore to market their Merch by Amazon shirts

What is the target audience?

  • This course is for anyone who wants to learn more about the Merch by Amazon platform
  • This course does not go into the details of in-app or in-game promotion of Merch by Amazon products

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Merch By Amazon
04:18

In this intro video, your instructor, Chris Green, gives an overview of the Merch by Amazon platform.

03:02

Merch by Amazon is so new that it is developing and changing even as I make the videos for this course! They now have a max price of $49.99 on shirts and are limiting designs to a maximum of five color options. When I made several of the videos in this course, there was no color choice max. So please keep this in mind as you go through the course and open your own Merch by Amazon account that some things may look different over time. I expect many of the changes to be for the better such as more options and more control over the product details. Time will tell.

07:29

Just three weeks into the launch of Merch by Amazon and there are already two big changes!

First, they are limiting the number of shirt designs that a creator can upload. They now have a tiered system where you will be limited on how many listings you can upload related to how many shirts you are actually selling. I was worried that this may happen because in all of my experience with Amazon, I know that they want a great customer experience on the Amazon website and it wouldn't take long for some creators to start uploading 'I Love Frogs' and 'I Love Sushi' and 'I Love Leaves' and then 'Bill Loves Frogs' and 'Bill Loves Sushi' and 'Bill Love Leaves' and then 'Sally Loves Frogs' and well I think you get what I'm trying to say.


BONUS TIP: Even if your shirts aren't selling (yet), you can still up your design limit with a PAY TO PLAY model of just buying your own shirts. Think about it; if your ideas and designs are wrth putting on Amazon, then buying a single copy of one of your shirts should be worth it.


Second, the program has seen such a great response that they are extending their shipping lead times to customers from 2-3 days + Prime shipping to 5-7 days + Prime shipping. This is not something that content creators can control but pass it along to any customers or traffic that you may be sending to your Amazon listings.

Section 2: QuickStart Guide - Creating a Shirt with Merch By Amazon
05:34

In this video, we upload the artwork and create a brand new shirt listing on Amazon using Merch by Amazon to show just how easy it is to create product pages. The finer details of this process are broken down in later videos.

Section 3: Merch By Amazon - Dashboard
01:55

In this video, we walk through the basic account settings that need to be configured prior to uploading shirt designs. These settings include your business info, your banking info (to receive royalty payments), and your tax information.

03:45

In this video, we take a detailed look at the Merch by Amazon dashboard. The features here include Creating, Promoting, Managing, and Analyzing your items.

Section 4: Merch By Amazon - Resources
08:05

Merch by Amazon provides some amazing resources for their users. In this video, we walk through each section and outline the information in each.

5 pages

These are the Best Practices directly from Amazon. Direct link also provided to stay up to date on any possible changes.

3 pages
These are the Royalty Calculations directly from Amazon. Direct link also provided to stay up to date on any possible changes.
1 page
These are the Content Policies directly from Amazon. Direct link also provided to stay up to date on any possible changes.
1 page
These are the Promotions Policies directly from Amazon. Direct link also provided to stay up to date on any possible changes.
Section 5: Merch By Amazon - FAQs
15 pages
These are the FAQs directly from Amazon. Direct link also provided to stay up to date on any possible changes.
Section 6: Using the Merch By Amazon Image Template
08:03

In this video, we take a detailed look at the Photoshop PSD file and how you can use it to create great Merch by Amazon shirt designs. Direct downloads of Amazon templates included.

02:14

This is a BLANK PNG file, 4500 pixels wide by 5400 pixels high. 300 DPI with a transparent background. Use this to make new shirt designs.

Section 7: Creating Shirts on Merch by Amazon
16:00

In this video, we do a more detailed walkthrough of the Merch by Amazon upload, design, and product page creation process. We talk about each setting and give examples of when you should use different options.

05:00

I ordered several shirts with the full 4500 x 5400, 300 dpi images used and they are a bit big. This is a 15" x 18" images on a shirt. Amazon's own Best Practices state:

Artwork sizing and placement

  • While you can certainly use the entire 15" x 18" in space, often customers find a print that is 18 inches to be overwhelming. By and large we find that keeping your maximum dimension to 12 inches or less results in higher conversion rates.


    I will be making many of my shirts with 12" x 12" images moving forward, and this video will show you a few tricks to making sure that they stay centered on the 15" x 18" required template size.
04:53

In this video, see exactly why anyone who uses Merch by Amazon has an unfair advantage when listing on Amazon. We talk about the benefits of being eligible for Amazon Prime and how Merch by Amazon shirts can quickly be the #1 result for searches on Amazon.

Section 8: Advanced: Creating a Branded Website
02:53

In this video, we introduce the tools of domain forwarding and domain masking and give examples of when each method would work.

05:22

In this video, we do a real example showing the GoDaddy settings needed to forward a domain to an Amazon search result page for multiple Merch by Amazon products.

05:19

In this video, we set up an Amazon Associates account and an Amazon aStore that allows us to pick and choose specific Amazon items (ASINs) to categorize and organize.

03:37

In this video, we change the GoDaddy domain setting to enable both domain forwarding and domain masking in order to give our new Amazon aStore a more convenient domain name.

05:32

This is a short video showing you how to add a website to a shirt design. Also think about doing this only if you have a reason to. Don't do it 'just because'.

Section 9: Sharing a Specific Amazon Link
01:30

In this video, we'll see exactly how to get a direct Amazon link for any Merch by Amazon product specific to the cut, size, and color. Use this when sending direct links to people for specific sizes and colors of shirts.

Section 10: Additional Resources to Create Designs
08:02

Need help with photo editing or looking for a source of quality images for your Merch by Amazon products? There is no shortage of sites online that can help with both. In this video, we take a closer look at DollarPhotoClub and Fiverr.

Stock Photos - Adobe Stock
Article
04:17

In this video, I show you a $39 purchase I made to get more fonts and designs.

Section 11: Idea Creation - Getting an Idea and Turning into a Finished Product
18:01

In this video, I break down an entire 'Idea Creation' showing you where an idea came from and how I made the design myself in Photoshop. I show a few tricks to editing text, finding and installing fonts, and choosing colors.

04:22

This video is a follow up video the next morning after uploading the shirts from the previous video. You can see that the approval process is very quick and I'm already on page one of search results.

Section 12: Developing Shirt Design Ideas - Searching Amazon
03:58

In this video, learn more about what Amazon Sales Rank is and what it means/represents. You'll want to use Sales Rank to estimate the popularity of an item for sale on Amazon, especially if it's something that you also want to offer. This is doing product research ahead of time so that you spend your time making shirts that have a better chance of selling based on the performance of existing items on Amazon.

09:28

In this video, we take a popular keyword, 'fantasy football', and see how to research the term on Amazon. We see which items come up first in search and how to use Sales Rank and the number of product reviews to guage if an item is selling well.

05:06

In this video, see how to use 'alphabet search' to find Amazon search suggestions for popular products. For example, search 't shirts with a' and see what search suggestions Amazon gives you. Then 't shirts with b' then 't shirts with c' and so on.

03:22

In the last video, we ended up looking at Halloween shirts. From that base search, we see how to find items that can be used as inspiration for your own Merch by Amazon designs.

04:26

Once you find a successful shirt design that you could use as inspriation for your own Merch by Amazon shirt, see how you can see all of the other designs available as well as how to gauge the potential profit/royalties.

05:30

In this video, you'll see how to spot other Merch by Amazon sellers (single price, Prime icon, two images, second image being the shirt sizes with three blue models). Then use sales rank and product review count to estimate how popular as design is and if you want to use it as inspiration for your own Merch by Amazon designs.

01:05

There are pros and cons to putting all of your Merch by Amazon shirts designs under one brand name. See examples of when it makes sense and when it doesn't.

Section 13: Developing Shirt Design Ideas - Pop Culture and Trends
08:01
In this video, we'll look at a shortcut way to see ALL of the Merch By Amazon listings, how to see if your keyword or design idea is currently being made by any Merch By Amazon sellers, and a bonus tip on learning new vocabulary words in order to be first to market with trending topics.
05:44

There are many other funny graphic t-shirt companies out there. Visit their sites to get ideas and inspiration for your own shirt designs. Compare designs for what is NOT on Amazon or on Amazon with NO Prime Eligible offers. Also watch for awesome SEASONAL ideas that you can bring ot market on Merch By Amazon.

05:31

In this video, we look at two websites, Yahoo and Buzzfeed, to see how they can be used to get ideas for shirt designs.

06:48

In this video, we look at one of the easiest places online to get ideas for making shirt designs.

01:47

In this video, you'll see exactly where to find a list of trending topics on Facebook.

01:10

In this video, you'll see exactly where to find the list of trending topics on Twitter.

03:06

In this video, we look at using three news/political websites to stay up to date on trending topics. CNN, FoxNews, and Huffington Post.

02:41

This video is a check on the major news sites right after the Democratic Debate to see what was being said and to look for trends.

03:17

It's late, but that's what you have to do sometimes. The Democratic debate was last night and there was a clear catchphrase being thrown around, so I decided to stay up and make a shirt out of it to see what happens.

02:59

The morning after the Democratic debate, I went to Buzzfeed to find out about the, 'No Is A Complete Sentence' trend. I check Google and Amazon to guage relevance and end up making a shirt.

04:01

In this video, we look at using the site Google Trends to see what stories are trending and to also take a look at how Google Trends displays data from the Democratic debate.

04:17

In this video, learn about using ESPN as your one-stop website to stay up to date on the current trends in sports. Whether you are into sports or not, staying current can lead to some great ideas for popular t-shirts.

07:14

In this video, we take a closer look at the many opportunities surrounding sporting events just by visiting a few sites and doing a little research.

05:06

No time to waste; I made the blue W shirt and submitted it to Merch by Amazon. I show you a few tricks in this video to match colors and fonts.

02:02

The Blue W shirt was uploaded last night as a sample by mistake. See the approval process and that it can take up to 4 hours for product pages to become searchable by customers.

07:25

In this video, we look at using MEMES to get ideas for shirt designs.

Bacon Jalapeno Mac N Cheese Shirt
02:27
04:25

In this video, I show you how I found out about a trending hashtag and how quickly I made it into a shirt design available on Amazon. I also show you how well it ranks in Amazon search.

Section 14: Promotions - Ad Campaigns
03:52

TeeChip published a great article about a seasonal (Halloween) t-shirt + Facebook ad campaign that one of their users did. Check it out and download the source files yourself and think about the NEXT seasonal opportunity.

02:50
You can get your Merch By Amazon shirts to show up on price drop websites like Keepa by starting at a higher price and then dropping. The PERCENTAGE matters as customers are searching for big drops. Starting at $49.99 (MAX merch price) then dropping to $9.99 will get you in the 80% off pages. Just something to consider.
Section 15: More Updates Coming Soon!
00:52

THANK YOU for getting this far in the Merch by Amazon course! Lots more to come including TEN Chrome browser extension overviews that will help you guage demand on Amazon for shirt designs as well as learning paid ad campaigns for Twitter, Facebook, and Google! All additional content is yours for no additional cost.

10:14

In this video, I ramble a bit to show you where I get a few ideas for shirts and then I follow through and make them.

Section 16: Photo Editing Programs
02:35
In the video tutorial series, I use Photoshop CC. Others are using GIMP or Paint.NET.
Section 17: Learning Photoshop and other Photo Editing Programs
04:51
Need to learn to edit photos? There are some awesome sites out there that can help you learn photo editing including YouTube, Udemy, and Lynda.
Section 18: Photoshop Tutorials
Get Photoshop CS2 (older version) for free?
Article
03:42

In most of my videos, I use Photoshop CS5. Full installs of Photoshop can be expensive. Adobe does offer a version for $9.99/month called Photoshop CC (Creative Cloud). In the following videos, I'll show the Photoshop techniques that I use within Photoshop CC. There are many different photo editing programs out there. Some install on your computer, some run in a browser, some are free and some are paid. There are A TON of free videos online (YouTube especially) with free tutorials for any specific Photoshop task that you are trying to do.

If you use Photoshop CC, PLEASE watch the free tutorial videos in their Welcome section.

05:15
In this video, we look at using the Photoshop tool called Magic Wand as well as demonstrate Photoshop Layers.
03:42

In this video, we look at a couple of different ways to remove the background from images. Find other ways by searching YouTube. There are also websites and services that will remove the background from your images for you (for a fee).

10:29

In this video, we look at adding and editing TEXT. We look at how to change the font, change the size, stretch and transform, change the color, add outlines, and even arc the text up or down. Adding text to shirts to use with Merch by Amazon is a fast and easy way to get shirts designs up quickly.

06:13
In this video, we take an image and copy & paste the part that we want to edit into a new image. Then we transform and resize the image. We use the Magic Wand and several keyboard shortcuts. This video will help you learn how to manipulate images in Photoshop.
04:12
In this video, you'll learn how to take a screen capture or screen cap, create a new image, and paste the screen capture to create an editable image. On Mac, use Command + Control + Shift + 3. For PC, you may have to Google how your setup takes screen captures. Once you have a screen capture created, you can then crop the image to get just the part that you want.
08:53

In this video, see a full example of taking an idea, getting an image, removing the background, copying, pasting, transforming, adding and editing text, and resizing the canvas.

Section 19: Merch by Amazon Business Ideas
04:02

You can use Merch By Amazon for yourself OR you can teach it to others. You can LEVERAGE your knowledge of the platform to help those with audiences, with existing designs, or with shirt needs that they don't want to mess with. The following series of videos will give you real examples of places that you can go and sell your services either for a flat set up fee, royalty split, or lisence agreement. There really are no rules here. This is new territory. Find something that works and make it happen.

04:05

Bands want to play music, not sell shirts. But often they are forced to sell CDs and shirts out of the trunks of their cars after their shows to make money. What if you could offer them a new way to make money selling shirts that makes it easier for them, and easier for their fans? How about setting them up with Merch By Amazon? How about taking a flat fee to set them up or get their artwork on Amazon for them and oay out a royalty split? There are many ways to do it that benefit both sides. And if you don't know any bands, just go downtown to any place where they play live music and talk to the owner. Easy peasy.

05:10
Think about all of the opportunities at your local restaurants with Merch By Amazon. They want to sell shirts to get their name/brand out there in the community, but they are NOT interested in dedicating a closet to inventory of three designs, two colors, and eight sizes. You can offer them a system that gives their customers selection and availability without them having to do the work. They give you the artwork, and you put the shirts on Amazon. Maybe you charge $19.95 and pay them a $5 royalty for every shirt that sells (and remember that they are the ones promoting the Amazon pages). Then you keep the rest for setting it all up. Maybe they pay you a flat fee to set up their account for them. Find what works.
04:36
Findraisers are an awesome way to use Merch By Amazon. When raising funds, groups are looking for a SYSTEM that they can use to turn their efforts into CASH. Setting them up with a Merch By Amazon listing that they can promote door-to-door, to friends, and to family, give them a system that can earn them $5 for every sale (or whatever numbers are set). Help fundraisers get set up on Merch By Amazon themselves for a flat fee, or partner with them and pay out a royalty for each shirt that they sell.
04:13
Many businesses have needs for shirts but keeping an inventory of styles, designs, and colors is not what they really want to spend their time doing. Find a better solution for them with Merch By Amazon. Set up a private page where they can order just what they need and only when they need it. Put their logo or designs in your store and earn a royalty on their orders in exchange for setting up their Amazon pages.
"Hitting the Streets with merch By Amazon" with Mike Gual
Article
Section 20: Trademarks & Copyrights
05:45
In this video, you'll learn how to search the USPTO.gov website for existing trademarks or word marks. Keep this in mind when designing your shirts for Merch By Amazon as well as to use if you get a trademark notice form somebody.

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Instructor Biography

Chris Green, Author, Speaker, Entrepreneur

Chris is the co-founder ScanPower, the premier suite of apps and programs for professional Amazon sellers, in 2010 with his business partner, Paul Retherford. He has been selling online since the '90s, has sold millions of dollars worth of products online, spoken at dozens of events across the country, mentored hundreds of online sellers, and published several books.In addition to helping hundreds of online sellers run profitable businesses, Chris enjoys leveraging new technologies such as on-demand printing, 3D printing, and drones. Look, if you sell products online, it doesn't matter what they are, where you got them or where you want to sell them. Just put the pieces together and make a profit. And if you have a passion for something, Chris can give you a dozen ideas on how to make that your fulltime job making good money.

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