Mental Marketing and the Brain's Impact

Understand the brain's impact on messaging, behavior, and habits. Learn effective ways to change anyone's behavior.
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  • Lectures 27
  • Length 4 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Mental Marketing and the Brain's Impact is a train-the-trainer program about understanding different mindset's. How does the brain impact how your marketing message is received?

When trying to convey a message, a change in process, or new information in general, how can you communicate better to your listener? What can you do differently to ensure your listeners are engaged in what you are saying? How are people processing what you say?

This course is designed to help you to deliver your message, to recognize the different mindsets in your audience, and how to adjust your presentation to fit the needs of various learning styles.

What are the requirements?

  • No additional software is required for this course.

What am I going to get from this course?

  • Recognize the brain's impact on Messaging, Behavior, and Habits
  • Understand the impact of different learn styles.
  • Learn the basics of effective communication.
  • Understand the basis for motivation.
  • Learn why it can be so hard to change behavior and what to do about it.
  • Understand the impact of mindset on learning.

What is the target audience?

  • This mental marketing course is meant for trainers who want to strengthen their understanding of various styles of learning. The brain affects how new information is received. This course will help you to recognize the various learning patterns in order to effectively share your message.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Introduction to the course
Section 1: Learning
The Learning Process
Section 2: Communication
Marketing Message
Section 3: Motivation
Motivation Video
Activation Theory
Section 4: Mindset
Overview of Growth Mindset
Determining Someone's Mindset
What is Your Mindset
How to Develop a Growth Mindset
Section 5: Behaviors of Successful People
Heidi's Book on Nine Things Successful People Do Differently Part 1
Heidi's Book on Nine Things Successful People Do Differently Part 2
Heidi's Book on Nine Things Successful People Do Differently Part 3
Section 6: Promotion versus Prevention
Promotion or Prevention Focus Part 1
Promotion or Prevention Focus Part 2
Section 7: Influence
Influence Section on Commitment and Consistency
Influence Section Reciprocal Consessions
Influence Section Social Proof
Influence Video on Authority
Influence Video on Liking
Influence Video on Scarcity
Section 8: BJ Fogg
Introduction To BJ Fogg
BJ Fogg Section on Motivation
BJ Fogg Section on Ability - Part 1
BJ Fogg Section on Ability - Part 2
BJ Fogg's Top 10 Mistakes of Changing Behavior

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Instructor Biography

Jonas Johnson, How Can I Provide Value for You?

Growing up on a farm, I learned several important lessons at an early age about getting things done. A sense of pride in my work, when you are seeding a crop and growing grain, everyone can see the care you took to perform your job as soon as it comes out of the ground. Working with the resources available, on a farm, you do not always have everything you need, but you still need to get the job done. Ability to work on tight timelines, you cannot do everything, so you need to focus on the priority and get it done. Continuous improvement, we were constantly improving all aspects of the farm.

I believe strongly in continuous learning, there will always be more to learn until the day I die. When I am not taking online courses, I am either listening to audio books or reading books on Kindle.

I graduated with an Honors degree in Economics in 1995. I started working in Economic Development helping community volunteers develop local projects. For my first job, the local community development organization did not have any funds. So I helped them apply for a funding grant to get the money to hire me. Ever since, I have been helping people.

In 1997-99, I taught Distance Education Courses for Red River Community College on a part-time basis. I prepared all my course content and delivered the lessons.

I went back to school in 1999 to complete my Masters of Business Administration and graduated in 2001. My focus was on marketing and technology.

From 2001 to 2004 I worked as a Sales and Marketing Manager. I worked on all aspects of sales from cold calling in-person and the phone to working tradeshow booths to meeting with large corporate executives.

From 2004- 2010 I worked as a project manager for a non-profit organization helping to prevent farm accidents.

In 2009, I completed all the requirements for my Project Management Professional designation (PMP)

In 2010, I completed the Accelerated Program for the Chartered Management Accountant program.

Toastmasters helped me to perfect my presentation skills including winning second place in a humorous speech contest.

In 2010, I started working for myself full-time. I started my own consulting company. I have grown the company from just myself to three additional full-time staff, two part-time staff, and several subcontractors on a project by project basis. I have grown the business by adding services based on the needs of my clients. We are constantly asking how we can solve problems and provide value. New services are being added, and existing services are being contantly evaluated for opportunities for improvement.

Here is my website. The main video on our home page is titled "How Can We Provide Value for You?". I also made this animated video.

We have implemented SOPs for many of our services and we are adding new ones to grow our business based on the quality of our systems.

In my current consulting practice, I have developed training modules from scratch and delivered training material in one day workshops across Canada for national organizations.

Here is an unsolicited email comment I received from a workshop delivered in Nova Scotia on March 20th 2015.

"Jonas, I am pleased and compelled to let you know that I was immensely impressed with your presentation that I attended recently in Truro Nova Scotia.

If at any time in the future you are presenting again in Nova Scotia, and it may be open to the public participation, I would be interested in attending to learn more, or review the topics covered."

After I deliver a workshop, I take all feedback and make improvements to all aspects of the material and presentation. After my Nova Scotia workshop I flew to Saskatchewan the same day. I arrived at 2:00 in the morning and woke up early to make changes to my course content based on the feedback from the previous day's workshop.

I plan on applying all my knowledge and skills to my course development on Udemy.

Sense of Pride in My Work

Working with the Resources Available

Ability to Work with Tight Timelines

Continuous Improvement

Desire to Help People

Experience Developing and Delivering Training

Commitment to Solve Problems and Provide Value

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