MEETUPOLOGY: Business Networking & Meetup Lead Generation
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MEETUPOLOGY: Business Networking & Meetup Lead Generation

Grow Your Email List Quickly & Easily. Market Your Business. Expand Your Brand. Get Expert status. Make More Money.
4.6 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
696 students enrolled
Created by James Burchill
Last updated 8/2015
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 33 mins on-demand audio
  • 23 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Setup and successfully run a local b2b networking group (using Meetup)
  • Locate and secure a suitable venue - for FREE!
  • Create compelling marketing to attract people to join your group
  • Attract a steady stream of door prizes and free giveaways.
  • Generate local business leads on demand.
  • Position your networking group for money making opportunities and advertising revenues.
View Curriculum
Requirements
  • You should be comfortable writing and sending email.
  • A basic familiarity with Meetup.com would be beneficial although not required.
Description

THIS TRAINING IS PERFECT FOR YOU ... if you've ever wanted to start your own networking group to market your business.

Based on the #1 Amazon Best Selling Book "MEETUPOLOGY" *not required.

My approach is so powerful New York Times Best-Selling author Robert G. Allen of "No Money Down" fame invited me to speak on stage about Meetupology at his Toronto conference. Apparently attracting 500+ local businesses to a networking event is a big deal!

Hosting your own Meetup isn't hard when you know how to do it and with my Social Fusion Network formula as your guide you will successfully:

  • Generate Local Leads on Demand (I gained 1,000 in 9 months!)
  • Build a Large Permission Email List (permission is explicit)
  • Raise Your Profile And Expert Status (everyone see you each month)
  • Become "The" Networking Group to Attend (the talk of the town)
  • Attract VIP's and Local Dignitaries (swim with the bigger fish!)
  • Event Planning Pro-Tips & Tricks (Learn how the PROS do it)
  • And More... (Copy-n-Paste resources, push-button simple)

You'll learn what tools to use, what to say and when to say it. You'll learn the marketing strategies I use, the right and wrong way to work with venues, how to get other people to give you gifts and door prize giveaways. The secret psychological tactics I employ that keep people coming back and bringing their friends too. You'll discover the tips, tricks and secrets I've spent thousands of hours and thousands of dollars learning and testing.

BONUS MATERIALS: Includes actual copies of networking picture memes, real emails and social media updates used in marketing campaigns. Yours to copy and paste into your own promotions (value $700)

Enrol Today.

Who is the target audience?
  • This course is for you if you want to create a live local networking group that attracts hundreds of local businesses monthly thereby building your reputation, your brand and your email list!
  • You do NOT need to be an extrovert to successfully start and run a networking group - I'm not an extrovert and I've built this model to work no matter what your personality type.
  • If you believe regular communication with people via email and social media is an "intrusion" or somehow "rude" then this course is probably not for you as regular messaging is a key ingredient to the SFN Formula.
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Curriculum For This Course
50 Lectures
03:45:48
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Quick Start
5 Lectures 18:26
Thank you. Start reading here ...
00:27

Viral Social Marketing System

The SFN formula is about giving members FREE local business networking, free snacks, often free parking, free gifts and a positive local b2b networking experience. Delivering such great value compared to other local networking groups means the your network is well received and the membership base grows quickly through the viral nature of the model. The first network to use this formula grew to over 2000 members in its first 12 months.

Revenue Generation (Optional)

The revenue generating abilities of the SFN formula are based on a hybrid "freemium" model and include advertising and promotional offers to members and non-members alike. Promoting the value of connecting and distributing messages through your chapter is an easy way to generate revenue.

Increased Exposure & Personal Branding

You gain increased visibility and the ability to connect face to face with literally hundreds of local businesses on a monthly basis. From a psychological perspective, you generate high levels of reciprocity with the membership because you are giving members what they want - the chance to get more business.

Guaranteed Email Marketing (CASL Compliant)

With the new stricter email marketing permission rules, using email will become more challenging.

However, this is NO PROBLEM for you because every member gives permission to email them. In fact, email communication is part of the SFN formula culture and expected.

Preview 05:13

Viral Social Marketing System

The SFN formula is about giving members FREE local business networking, free snacks, often free parking, free gifts and a positive local b2b networking experience. Delivering such great value compared to other local networking groups means the your network is well received and the membership base grows quickly through the viral nature of the model. The first network to use this formula grew to over 2000 members in its first 12 months.

Revenue Generation (Optional)

The revenue generating abilities of the SFN formula are based on a hybrid "freemium" model and include advertising and promotional offers to members and non-members alike. Promoting the value of connecting and distributing messages through your chapter is an easy way to generate revenue.

Increased Exposure & Personal Branding

You gain increased visibility and the ability to connect face to face with literally hundreds of local businesses on a monthly basis. From a psychological perspective, you generate high levels of reciprocity with the membership because you are giving members what they want - the chance to get more business.

Guaranteed Email Marketing (CASL Compliant)

With the new stricter email marketing permission rules, using email will become more challenging.

However, this is NO PROBLEM for you because every member gives permission to email them. In fact, email communication is part of the SFN formula culture and expected.

It's Got What Every Business Wants ...

Every small business owner is looking for a way to create business (aka more leads) while keeping costs low.

The Social Fusion Network™ formula was designed to meet this need without charging any fees to the network membership.

By providing FREE networking events and services offered by traditional chambers charging for membership, you will be able to fill venues with as few as 50 and as many as 500 people!

Now that's LEAD GENERATION ...

What is the SFN formula?
09:55

The benefits of launching a network using the SFN formula
00:49

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Foundational Concepts
5 Lectures 17:37
The philosophy behind the SFN formula
02:44

A Simple Formula For Networking Success
02:46

Why choose a network built around the SFN formula?
03:00

Other benefits of building a networking using the SFN formula
01:25

The equipment you will need to run your event
07:41
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Using Meetup To Run Your Network
13 Lectures 01:14:29

This schematic shows how a network that follows the SFN formula would look.

The main SFN design schema
1 page

Tips for running a Meetup
02:38

Sending and Managing Emails With Meetup
12:50

Scheduling an Event Using Meetup (Tips & Tricks)
11:49

The importance of photos and tagging members after an event
04:33

The basic group settings in Meetup
07:41

Managing Your Stats, Polls and Promotions in Meetup
06:08

The importance of setting TOPICS and the 72HR "deadline"
03:49

Managing Content Visibility and Venues
02:11

How to edit the appearance of your Meetup
05:30

Managing Member Roles, Features and Sponsors
04:50

Why you should NOT use Pages and the Discussion boards.
07:34

Managing your Meetup member settings
04:56

If you can answer these questions correctly you're doing well.

Section review
3 questions
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Best Practices For Running Your Networking Group
11 Lectures 22:01

So the room has filled with guests and the snacks are arriving, you have door prizes to give away ... so what do you say? This mind map shows the script outline we follow at our events. DO NOT RELY ON MEMORY. Use this cheat sheet.

How to handle the event intermission presentation
1 page

Your networking group is not a democracy
01:26

The look of your network is up to you ... I explain why I've bent and broken a few of the "common" networking rules.

Changing the rules of "dress code" and why you might do it
05:25

The Importance of a fixed schedule
01:09

Preparing for the event is key, here's my checklist.

Your Pre-Event Checklist
00:57

The morning after your first event
00:33

Your Post-Event Checklist
02:17

Building Your Email Lists
01:25

You will eventually get asked to promote to the membership.

"Could you please promote this to your group, it's free ... For a charity ... A good cause ... Saves Puppies ... Whatever!"

Don't do it because a couple of things will happen:

1) You'll be flooded with requests. You can't help them all and then you're left trying to decide which to help and which not to. You'll be perceived as playing favourites. It's a lose lose scenario.

2) You'll undermine your ability to CHARGE FOR PROMOTIONS in the future because people will know you gave it away earlier !!!

In the beginning I made a simple decision: No FREE PROMOS. Everybody pays (something) to get access to the network.

It keeps away the freebie seekers and it keeps the network clean and stops you being flooded with messages that frankly most people don't want anyway! That's why people have to pay for the privilege and the priority.

TOLL ROADS

Think of your group like a tool road. If you allowed every car on your road there'd be traffic jams and congestion - a poor experience for sure. Now think of the "pay for use" toll roads ... Only the committed and serious will drive it because they know the value and appreciate the lack of congestion and this creates a quality experience.

How to handle requests for freebies
04:28

How to make money with your network
01:48

This system was created to GENERATE LEADS, an EMAIL MAILING LIST and GREATER LOCAL POSITIONING ... however this easy to implement lecture shows you how to make some cash while you're doing it.

The SFN 50/50 Draw
02:32

If you can answer these questions correctly you're doing well.

Section review
7 questions
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Marketing
5 Lectures 18:49
Branding considerations for your networking group
07:04

Part of the 'secret sauce' is in the marketing of the monthly events ... think "mini movie launch" and you'll begin to see the cycle of messaging in a different way. Remember to check the resources.

The monthly marketing plan
02:05

How to write a post-event blog or email
01:47

You are unique ... finding your authentic voice is important to the success of your messaging. People can sense when you are putting on 'airs and graces' ... don't do it.

Remember to check the resources.

Finding your voice and the importance of authenticity
07:02

Your networking group is not a PSA service!
00:50
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Events and Venues
7 Lectures 32:20
How to choose the right venue for your event
02:54

You might think getting a venue for your event would be tricky ... but not if you approach it this way.

How to pitch a venue on letting you use their space for free
08:09

Some say "God and the Devil are in the details" and when it comes to running events I couldn't agree more. Making it look easy takes planning and preparation ... so study closely and no one will ever know your secret ;-)

How to run your network event
04:29

The registration area is the first thing people see when they attend your event. Here's how I setup a typical SFN style event. Remember to check out the resources because I include photos and discuss the importance of volunteers and how best to use them.

Event management of the registration process
07:24

Don't tell them I said this, but your audience has the attention of a small child ... you have about 10 maybe 15 minutes to get your message out there and this means you need to run a smooth operation.

How to run the "door prize giveaway"
02:05

CASE STUDY: What a typical monthly event looks like.
00:28

When you're ready and want to take your networking group to even bigger levels you can try your hand at a local tradeshow ... done properly you will attract many more people and make an even bigger impression on the local business community. You may even get the Mayor going on camera to tell people how great you are (wink)

CASE STUDY: What you can achieve when things get really big (The Tradeshow)
06:50

If you can answer these questions correctly you're doing well.

Section review
4 questions
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BONUS MATERIALS: Memes, Email Swipes & Social Media Updates
3 Lectures 03:44

Here are a series of "memes" you can use directly to keep the conversations going.

Networking memes for use in your marketing
00:32

Here's a sample of some email copy we use within the SFN formula. You are free to use as is - although I suggest you edit it for your own voice and approach. It should at least get you started though.

*EDIT* In the accompanying video it shows the emails as individual lectures, I've since copied them all into a SINGLE RESOURCE file for easier access and ongoing support.

How to use the email swipes
02:19

Sample Social Media Updates
00:52
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Supplemental Materials
1 Lecture 33:10

In the Fall (Autumn) of 2014 I was interviewed by Demi Karpouzas about the success of Meetupology. Also during the interview Demi asked me about my top tips for being an Entrepreneur and managing my time. I think you'll enjoy the interview - it's pretty informative and in my usual (relaxed) style.

Preview 33:10
About the Instructor
James Burchill
4.2 Average rating
903 Reviews
15,097 Students
14 Courses
Bestselling Author, Instructor & Entrepreneur

I'm a best-selling author, top rated instructor, certified Evernote consultant and Infusionsoft Marketing Automation Coach. I've helped over 15,000 people in 150 countries and bring 3 decades of training, coaching and technology consulting to bear in my programs, courses and products from the private, public and university sectors. I'm happy to connect online and you'll usually find me on Facebook or Twitter - just look up my profile @JamesBurchill