Media Training: Look like a Pro on camera and in the media
4.4 (19 ratings)
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Media Training: Look like a Pro on camera and in the media

Learn how to be confident and effective on TV, radio and in other media situations. Avoid the pitfalls and get results
4.4 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
552 students enrolled
Created by Mark Egan
Last updated 10/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Appear confidently on camera
  • Create more media opportunities
  • Communicate your PR message more effectively
  • Raise your profile
View Curriculum
Requirements
  • The course contains a number of short, concise videos so will need a bit of dedication to complete all the lectures.
  • Students are encouraged to have a smartphone or camera to record themselves for practice.
  • Before starting the course it is suggested students think of a real-life scenario where they may appear on camera or in the media. They can then use this when they need to apply the theory they will learn.
  • Students will need a positive attitude and be willing to build their confidence with regards to appearing on camera.
Description

This course will give you the confidence to go in front of the cameras and microphones and share your message. There is a massive opportunity for anyone who has the skills to do media interviews on television, radio and with print publications. The problem is, most are worried about what they look like, what they'll say and what to do if things go wrong. I'll tell you exactly what you need to do, whether you are promoting your organisation or defending yourself in a crisis situation.

As a former BBC journalist, and media trainer, I will take you step-by-step through all the tips and skills you need to look like a pro during media appearances. There are more than 60 easy-to-follow videos covering everything from messaging and what to do with your hands, right through to how to get more coverage in the media.

There are 5 modules:

- Looking Like a Pro on Camera

- Crafting Your Message

- Making a success of interviews

- Radio, Print and SKYPE interviews

- Getting the media to contact YOU

When you know how the media works you can massively increase the exposure for you and your company. You can also deal with a crisis situation with confidence. You have seen the same faces who appear repeatedly as guest in the media. You too can master the skills needed to become one of them.

So sign up now and learn how to look like a pro on camera and in the media.

Who is the target audience?
  • This course is for people who are interested in using the media to promote themselves or their business. It is aimed at people who have not had formal media training before, but want to know how to come across well in the media. This is not for anyone who does not want to put themselves out there and spread their message.
  • Anyone who wants to come across better on camera will benefit from the tips and techniques demonstrated in this course.
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Curriculum For This Course
62 Lectures
01:21:11
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Looking like a pro on camera
18 Lectures 24:24

Understand what is covered in the course, how it is structured and what skills you will come away with if you complete it.

Preview 01:21

This section is all about looking like a pro on camera. In this overview I explain what I will teach and why learning these tips and tricks will make you look better on camera. After all, your message is important, but also the way you deliver it.

Preview 01:21

One of the most common reasons people come across badly on camera is their eye movement. So how do you know where to look? In this lecture I will explain where to look and why?

Preview 01:46

There is a lot of bad information around regarding what you should and should not do with your hands. In this video I will give you a way of controlling your hands, while still letting you appear relaxed.

Preview 01:53

When you are on screen you are in a frame. This means you need to pay careful attention to how you stand. In this video I will give you some tips to make sure you do not stand in a way that causes distracting movement.

Preview 01:30

How you sit can have a big impact on the impression you leave the viewer with. In this video I will give you the rules of how to sit on both sofas and office-type chairs.

Preview 01:01

Do you wonder how loud to talk when you are being filmed? In this video I will explain the difference between sounding too quiet, and being too loud. Getting this balance will be key to your success.

Preview 01:32

When you are on camera you will want to sound as interesting as possible. In this lecture I will explain a simple technique that will immediately make your voice easier for audiences to listen to.

Making your voice more interesting
01:35

Another one of the classic mistakes is getting your pacing wrong. How fast is too fast? In this video I will explain why you have to pay attention to how quickly you talk.

Pacing like a pro
01:32

If you want to deliver your message with impact, there are words that need to stand out. In this video I will show you which words you need to emphasise and how you do it.

The power of emphasis
01:19

It is easy to look wooden on camera. In this video I will explain how you can quickly appear more friendly to the audience.

How to appear more friendly
01:22

It is easy to get distracted when you have a microphone thrust into your face. In this video I will explain the main things you need to be aware of when dealing with microphones.

Dealing with microphones
00:58

It is easy to forget that the audience will judge you when you are on camera, even when you are not talking. In this video you will learn the dos and don'ts of listening.

Listening to questions
01:16

How you dress is quite a personal thing, but in this video I will take you through the rules presenters use to make sure they look good on screen.

What to wear on camera
01:45

Do you need to wear make-up? In this video I will explain when you need make up and the main points you need to keep in mind.

Using make-up
01:43

Hair can look worse on camera than it does in real life. In this video I will explain what to be aware of and how to solve any hair problems.

Avoiding distracting bad hair days
00:53

It is a common question: can I wear spectacles? There is a technical and a non-technical answer, which will be addressed in this video.

Can you wear glasses(spectacles)?
00:40

You will not develop if you do not get feedback. In this video I will give you my thoughts on how to practice and what purpose it serves.

How to practice and get feedback (plus module 1 notes)
00:57
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Crafting Your Message
9 Lectures 13:06

In this video I explain what this section contains regarding crafting your message.

Section overview
00:28

You should not go into an interview without a plan. In this lecture you will learn how and why you need to set an agenda.

Setting the agenda
02:02

If you are wondering what you need to say in an interview, this lecture will give you a basic rule that you can apply to all your interview situations.

Your 3 key messages
01:41

In this lecture you will learn what you need to ask, so that you are fully prepared for the interview.

The questions YOU need to ask
01:52

When you do not have much time to make your points, you need to be prepared. In this video I will explain what sound bites are and how you can use them.

Crafting great sound bites
01:32

You want to be memorable and you want your message to be memorable. In this video I will take you through one way of doing this.

Using stories to connect with viewers
01:21

How can you use facts and figures in your interviews? In this video I will explain when to use them and why they can be a powerful tool

The power of statistics
01:01

If you do not understand how journalists feel about the "hard sell" you could fall foul of their rules. In this video I will explain how you can get through an interview without upsetting the interviewer.

Avoiding the "hard sell"
01:47

How can you be as prepared as possible? In this lecture I discuss how you can predict what you may be asked.

Guessing the questions (plus module 2 notes)
01:22
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Mastering the interview
21 Lectures 26:04

This section overview will give you an outline of what is involved in mastering the interview.

Section overview
00:35

There are different types of interviews. In this video I will give you the background you need to understand the demands of each type of interview.

Types of interviews
01:18

Some interviews will be more challenging than others. In this lecture you will learn how to decide your approach to a particular interview based on the situation at hand.

Choosing your stance
01:08

What can you and can't you say? If you know what rights you have, you can hold your ground when you need to. This lecture will give you the skills to do this.

Knowing your rights
01:20

Things change quickly in the media. This lecture will tell you why you need to do some last minute checks to avoid disaster.

Last minute checks
01:13

When you have notes you might want to bring them into the interview. Sometimes you can and sometimes you can't. This lecture explains why.

Using notes
01:07

The method taught in this lecture allows you to stay on message no matter what you are asked.

The "A, B, E" method
02:40

If you want to sound convincing, your choice of words is important. This lecture will take you through the kinds of words that make a real impact.

Using "power words"
01:09

There is a way of thinking about what you say, that will clear your mind as far as what you can say. This lecture is about taking responsibility for what comes out of your mouth.

Taking responsibility
00:52

When is it ok to use jargon? Sometimes it works and in other situations it fails miserably. This lecture will explain when to use jargon and when to avoid it.

The danger of jargon
01:10

The "hypothetical tripwire" is a type of questioning that catches many people out. There is a simple defence to this that is covered in this lecture.

The hypothetical "tripwire"
01:50

Many interviewers will pose negative questions. This can be dangerous if you do not know how to handle them. This lecture will tell you what you absolutely should not do.

Dealing with negative questions
01:19

It is important what you say, but also how you say it. This lecture will make it clear in your mind why you should keep you composure.

The importance of composure
01:25

We all make mistakes, so what do you do if you make a mistake? This lecture will explain how your reaction depends on the type of interview.

What to do when you make a mistake
01:00

Being interrupted is part of the process. In this lecture you will learn how you can make sure you get to finish your answers.

Getting your answers finished
00:40

Sometimes you are asked a few questions in one long question. In this video you find out how you can handle this tricky situation.

Multiple questions in one
01:14

Many an interviewee has been stumped by the "false premise" question. If you watch this video, you will know how to avoid it happening to you.

The "false premise" question
01:15

It is not always easy to stay positive, so how do you do it? This lecture explains why it is important and what staying with the positives really means.

Staying with the positives
00:53

When you are asked a really tough question, the "buffer" defence is one of the best ways to deal with it. This video explains what that is.

The "buffer" defence
01:52

It is one of our greatest fears to be asked a question we do not know the answer to. This lecture will put your mind at rest and give you tips as to what do if that happens.

How to say "I don't know"
01:01

Many people know the term "off the record", but this lecture contains a warning about going down this road.

Speaking "off the record" (plus module 3 notes)
01:03
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Radio, Print and SKYPE interviews
6 Lectures 09:25

This video explains the outline of this section, which deals with radio, print and SKYPE interviews .

Section 4 overview
00:29

Print interviews are different from broadcast ones. So what are the differences and how do you deal with them?

Interviews for print publications
02:36

If you are interviewed on radio you need to know what the similarities and differences are with TV interviews. This lecture explains what these are.

Radio interviews
01:32

If you are interviewed via SKYPE you need to be able to provide good audio. This lecture shows you what you need to do to achieve this.

Getting good audio for SKYPE interviews
01:27

Most people do not look their best on webcams, but with a few simple tips in this video, you will learn how to look far more professional on webcam videos.

Looking great on a webcam
01:56

Chat shows differ from conventional news interviews. This lecture talks about how this affects your approach.

Appearing on chat shows (plus module 4 notes)
01:25
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Getting the media to contact you
8 Lectures 08:12

How do you get media coverage. This video outlines this section which aims to give you some ideas.

Section 5 overview
00:22

Can you get into the media? This lecture gives you one technique that will increase your chances.

Suggesting stories
01:32

Why do you hear about so many surveys on the news? This lecture takes you through how surveys work and why broadcasters love them.

Using surveys to get attention
00:34

If you want to get media attention it is best to start local. So how do you get on the local news. This lecture gives you some tips.

The power of the local angle
01:25

A "news peg" is a reason to run a story at a particular time. So why is that important to you? This lecture shows you how to use news pegs in your favour.

How "news pegs" work
01:13

You can wait for the media to come to you, or you can go to the media. This lecture explains how you do that.

Being proactive with the media
00:59

You need to make yourself more visible to the media. This lecture will give you some tips on how best to do that.

How to get found
01:41

This video gives a final thought for those committed enough to have completed the course.

Final thought (plus module 5 notes)
00:26
About the Instructor
Mark Egan
4.4 Average rating
19 Reviews
552 Students
1 Course
Video Communication expert

I started my career in radio, as a reporter, producer and newsreader for BBC radio stations. I then moved into television as a reporter, before being one of the first journalists at the BBC to trained as a video journalist. This meant I could film, edit, script and narrate my own news pieces and even documentaries. I eventually became the lead video journalism trainer with the BBC College of Journalism.

After leaving the BBC I continued to do some work for the corporation, while doing a mix of video journalism, video marketing and training. I have worked with major brands and PR agencies on PR and marketing campaigns. In addition I have given training on media skills to businesses, organisations and charities.

I currently have my own company and deliver speeches and training all over Europe and beyond.