This course will give you the confidence to go in front of the cameras and microphones and share your message. There is a massive opportunity for anyone who has the skills to do media interviews on television, radio and with print publications. The problem is, most are worried about what they look like, what they'll say and what to do if things go wrong. I'll tell you exactly what you need to do, whether you are promoting your organisation or defending yourself in a crisis situation.
As a former BBC journalist, and media trainer, I will take you step-by-step through all the tips and skills you need to look like a pro during media appearances. There are more than 60 easy-to-follow videos covering everything from messaging and what to do with your hands, right through to how to get more coverage in the media.
There are 5 modules:
- Looking Like a Pro on Camera
- Crafting Your Message
- Making a success of interviews
- Radio, Print and SKYPE interviews
- Getting the media to contact YOU
When you know how the media works you can massively increase the exposure for you and your company. You can also deal with a crisis situation with confidence. You have seen the same faces who appear repeatedly as guest in the media. You too can master the skills needed to become one of them.
So sign up now and learn how to look like a pro on camera and in the media.
Understand what is covered in the course, how it is structured and what skills you will come away with if you complete it.
This section is all about looking like a pro on camera. In this overview I explain what I will teach and why learning these tips and tricks will make you look better on camera. After all, your message is important, but also the way you deliver it.
One of the most common reasons people come across badly on camera is their eye movement. So how do you know where to look? In this lecture I will explain where to look and why?
There is a lot of bad information around regarding what you should and should not do with your hands. In this video I will give you a way of controlling your hands, while still letting you appear relaxed.
When you are on screen you are in a frame. This means you need to pay careful attention to how you stand. In this video I will give you some tips to make sure you do not stand in a way that causes distracting movement.
How you sit can have a big impact on the impression you leave the viewer with. In this video I will give you the rules of how to sit on both sofas and office-type chairs.
Do you wonder how loud to talk when you are being filmed? In this video I will explain the difference between sounding too quiet, and being too loud. Getting this balance will be key to your success.
When you are on camera you will want to sound as interesting as possible. In this lecture I will explain a simple technique that will immediately make your voice easier for audiences to listen to.
Another one of the classic mistakes is getting your pacing wrong. How fast is too fast? In this video I will explain why you have to pay attention to how quickly you talk.
If you want to deliver your message with impact, there are words that need to stand out. In this video I will show you which words you need to emphasise and how you do it.
It is easy to look wooden on camera. In this video I will explain how you can quickly appear more friendly to the audience.
It is easy to get distracted when you have a microphone thrust into your face. In this video I will explain the main things you need to be aware of when dealing with microphones.
It is easy to forget that the audience will judge you when you are on camera, even when you are not talking. In this video you will learn the dos and don'ts of listening.
How you dress is quite a personal thing, but in this video I will take you through the rules presenters use to make sure they look good on screen.
Do you need to wear make-up? In this video I will explain when you need make up and the main points you need to keep in mind.
Hair can look worse on camera than it does in real life. In this video I will explain what to be aware of and how to solve any hair problems.
It is a common question: can I wear spectacles? There is a technical and a non-technical answer, which will be addressed in this video.
You will not develop if you do not get feedback. In this video I will give you my thoughts on how to practice and what purpose it serves.
In this video I explain what this section contains regarding crafting your message.
You should not go into an interview without a plan. In this lecture you will learn how and why you need to set an agenda.
If you are wondering what you need to say in an interview, this lecture will give you a basic rule that you can apply to all your interview situations.
In this lecture you will learn what you need to ask, so that you are fully prepared for the interview.
When you do not have much time to make your points, you need to be prepared. In this video I will explain what sound bites are and how you can use them.
You want to be memorable and you want your message to be memorable. In this video I will take you through one way of doing this.
How can you use facts and figures in your interviews? In this video I will explain when to use them and why they can be a powerful tool
If you do not understand how journalists feel about the "hard sell" you could fall foul of their rules. In this video I will explain how you can get through an interview without upsetting the interviewer.
How can you be as prepared as possible? In this lecture I discuss how you can predict what you may be asked.
This section overview will give you an outline of what is involved in mastering the interview.
There are different types of interviews. In this video I will give you the background you need to understand the demands of each type of interview.
Some interviews will be more challenging than others. In this lecture you will learn how to decide your approach to a particular interview based on the situation at hand.
What can you and can't you say? If you know what rights you have, you can hold your ground when you need to. This lecture will give you the skills to do this.
Things change quickly in the media. This lecture will tell you why you need to do some last minute checks to avoid disaster.
When you have notes you might want to bring them into the interview. Sometimes you can and sometimes you can't. This lecture explains why.
The method taught in this lecture allows you to stay on message no matter what you are asked.
If you want to sound convincing, your choice of words is important. This lecture will take you through the kinds of words that make a real impact.
There is a way of thinking about what you say, that will clear your mind as far as what you can say. This lecture is about taking responsibility for what comes out of your mouth.
When is it ok to use jargon? Sometimes it works and in other situations it fails miserably. This lecture will explain when to use jargon and when to avoid it.
The "hypothetical tripwire" is a type of questioning that catches many people out. There is a simple defence to this that is covered in this lecture.
Many interviewers will pose negative questions. This can be dangerous if you do not know how to handle them. This lecture will tell you what you absolutely should not do.
It is important what you say, but also how you say it. This lecture will make it clear in your mind why you should keep you composure.
We all make mistakes, so what do you do if you make a mistake? This lecture will explain how your reaction depends on the type of interview.
Being interrupted is part of the process. In this lecture you will learn how you can make sure you get to finish your answers.
Sometimes you are asked a few questions in one long question. In this video you find out how you can handle this tricky situation.
Many an interviewee has been stumped by the "false premise" question. If you watch this video, you will know how to avoid it happening to you.
It is not always easy to stay positive, so how do you do it? This lecture explains why it is important and what staying with the positives really means.
When you are asked a really tough question, the "buffer" defence is one of the best ways to deal with it. This video explains what that is.
It is one of our greatest fears to be asked a question we do not know the answer to. This lecture will put your mind at rest and give you tips as to what do if that happens.
Many people know the term "off the record", but this lecture contains a warning about going down this road.
This video explains the outline of this section, which deals with radio, print and SKYPE interviews .
Print interviews are different from broadcast ones. So what are the differences and how do you deal with them?
If you are interviewed on radio you need to know what the similarities and differences are with TV interviews. This lecture explains what these are.
If you are interviewed via SKYPE you need to be able to provide good audio. This lecture shows you what you need to do to achieve this.
Most people do not look their best on webcams, but with a few simple tips in this video, you will learn how to look far more professional on webcam videos.
Chat shows differ from conventional news interviews. This lecture talks about how this affects your approach.
How do you get media coverage. This video outlines this section which aims to give you some ideas.
Can you get into the media? This lecture gives you one technique that will increase your chances.
Why do you hear about so many surveys on the news? This lecture takes you through how surveys work and why broadcasters love them.
If you want to get media attention it is best to start local. So how do you get on the local news. This lecture gives you some tips.
A "news peg" is a reason to run a story at a particular time. So why is that important to you? This lecture shows you how to use news pegs in your favour.
You can wait for the media to come to you, or you can go to the media. This lecture explains how you do that.
You need to make yourself more visible to the media. This lecture will give you some tips on how best to do that.
This video gives a final thought for those committed enough to have completed the course.
I started my career in radio, as a reporter, producer and newsreader for BBC radio stations. I then moved into television as a reporter, before being one of the first journalists at the BBC to trained as a video journalist. This meant I could film, edit, script and narrate my own news pieces and even documentaries. I eventually became the lead video journalism trainer with the BBC College of Journalism.
After leaving the BBC I continued to do some work for the corporation, while doing a mix of video journalism, video marketing and training. I have worked with major brands and PR agencies on PR and marketing campaigns. In addition I have given training on media skills to businesses, organisations and charities.
I currently have my own company and deliver speeches and training all over Europe and beyond.