You can come across as comfortable, confident and relaxed on TV--even when facing tough questions or a crisis! Imagine knowing that you are going to get the exact message, quotes and sound bites you want-in every media interview. Careers are made and lost by good and bad media interview performances. Why risk even one more day when you could be asked to face the media without knowing how the game works? For more than 30 years, TJ Walker has trained Presidents of countries, Prime Ministers, and CEOs of publicly traded companies on how to speak to the media effectively. Now, you can learn from the same insights at a fraction of the cost.
You will learn exactly how to look your best on camera (and not let it add 20 pounds to your body). You will master the art of messaging, answering questions, and most important, how to package and deliver sound bites. After completing this course, you will know how to get the exact quotes or sound bites you want in every interview.
Course updated on July 24, 2015
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
TJ Walker has more than 100,000 course enrollments from more than 15,000 online students around the globe.
You Must decide what your media goals are before you can proceed.
There is a specific process for looking and sounding your best on TV.
Learn the basics of how to apply makeup for TV interviews. (this lesson is primarily for men)
Sitting on TV the right way is not common sense.
A slight smile goes a long way on TV.
Proper eye contact is essential on TV.
If you don't move your head, you wil llook scared and stiff.
If you don't move your body on TV, you will look scared and uncomfortable.
One of the worst myths in the world is that you should NOT move your hands when you speak.
Tips on where to sit in yur chair.
What to do with your hands when speaking.
Do's and don'ts on dress for TV
You will be tempted to skip video recording yourself. This is a huge mistake!
You will learn how to critique your own performance.
Learn the specifics of how to frame a message.
Your media message must answer obvious questions.
You must eliminate messages that aren't interesting to reporters.
Make sure your audience finds the messages interestng and relevant.
Don't forget to add a message that benefits you.
You shoudl strive for 3 message points.
A Venn Diagram can help you eliminte useless messages.
Postive messages are essential.
Strong results will boost your case.
Describe the problem you want peopel to relate to.
Now it is time to integrate what you have learned by creatign your own messages.
Answering questions in a media interview is unlike answering questions in a normal conversation.
Focus on one question at a time.
The best tactic is to literally stare at message points during an interview.
Don't let reporters put words into your mouth.
Don't be afraid to say "I don't know."
Move toward message points.
You must answer tough question, but you don't have to give long answers.
It sounds nearly impossible, but you can hit all three messages in every answer.
The real skill in handling tough media questions is learning how to re-write questions. This is not the same thing as dodging questions.
Know when to stop.
The goal is not to control interviews. The goal is simply to control your answers.
Sound bites are highly misunderstood.
Bold action words will make you more quotable.
Cliches aren't good in writing, but htey can be effective when speaking to reporters.
Reporters love emotions.
Examples will get you quited.
Reporters abslutely love absolutes.
The easiest way to get quoted is to attack someone or something, but that doensn't mean it's good to attack.
Reporters love a good laugh.
Do reporters love rehetorical questions? You bet.
Make a point by point comparison to make your message more memorable.
Reporters are suckers to anytyhign related to pop culture.
When you are stuck trying to create sound bites, try these three options.
Final thoughts on sound bites.
Hold yourself to high standards for every interview.
You must practice speaking in sound bites.
Practice makes perfect.
Time to amke sure you have integrated all of your lessons.
You should now know how to 1. look your best on camera. 2. create a media message. 3. answer reporters' questions and 4. speak in sound bites.
You can elimiante nervousenss before interviews.
How to measure your effectiveness.
You don't have to have a perfect memory.
Do's and don'ts on wearing glasses.
Tips on looking your best on Skype.
You can learn to make YouTube videos effectively.
Learn exactly what media training is all about.
There is a proces for preparign for any interview.
Info on beta-blockers and booze.
Tips on using microphones.
The stakes are high when you are speakign to the media during a crisis.
Ttips on media preparation.
Why you don't need or want questions in advance.
The more you like media interviews, the better they get.
You can always recover from a bad interview.
Radio interview tips.
Try to avoid these mnistakes.
Everone hates their voice. Deal with it.
Satelitte interviews can be tricky.
Learn from the greats.
Tips for using TelePrompTers
Why you should never say "No Comment," even if you have no comment.
How to eliminate verbal tics.
How to judge media training.
What to do if you need more time during an interview.
Ground rules are over-rated.
Memorization is very difficult.
Tools of the media trainign trade.
Don't waste too much time on camera selection.
There is no such thing as a natural-born media communicator.
Pros and cons on each meidum.
Talk radio tips.
How to get a correction.
Don't rush the messaging process.
There are no dumb questions, only dumb answers.
More interview tips.
More on sound bites.
When to be a non-stop sound bite machine.
More interview tips.
Offense only in media interviews.
Tell the truth, even if you can't tell the whole truth.
Ooccasionally, you may need more time.
Tips for going off the record.
Don't date your rmatierial.
The biggest media bias is in favor of the interesting and against the boring.
How to initiate emdia coverage.
Listen to lawyers regarding the law, not media expertise.
How the emdia can have an impact on your caree.
A Complete Guide to Controlling Your Image, Message & Sound Bites - Strategies on Speaking to New Media
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .
Walker has more than 100,000 online course enrollments and more than 16,000 online students.
His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.
Walker is also the author of "Media Training AZ" and "Media Training Success."
Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.
In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.
Walker has also served as a former President of the National Speakers Association, New York City.
Walker was a merit scholar at Duke University where he graduated magna cum laude.
What others say:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor