Teach on Udemy

Turn what you know into an opportunity and reach millions around the world.

Learn More

Your cart is empty.

Keep shopping

Media Training: Look Your Best-Get the Exact Quotes You Want

Media Training: How to Look Your Best on Camera, Shape a Media Message, Answer Questions and Speak in Sound Bites

Created byTJ Walker, Media Training Worldwide Digital

Last updated 1/2026

English

What you'll learn

Look confident on camera
Get the exact quotes you desire
Control your message
Answer questions skillfully
Be media training proficient
Selling with Stories
Virtual Sales Presentations
Pitching Yourself
Remote Selling
How to Communicate messages through the media
Presentation Confidence
Look your best
Get the exact quote you want

Course content

11 sections • 146 lectures • 4h 47m total length

Before We Start, Here is the #1 Tip to Improving Your Media Training Skills2:18
Learn The Number One Secret Tip To Improving as a Communicator in media training
Please Introduce Yourself0:09
Introduce yourself to us. The more we know about you, the more we can help.
Your Questions Will Be Answered Here2:09
You can ask us anything from the course here.
Instant Answers to Your Media Training Questions0:26

Here is How to Accomplish Exactly What you Want in the Media4:21
You Must decide what your media goals are before you can proceed.
First Media Video Recording1:32
Exciting New Update to this Course1:28
I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

7 Steps For Getting the Most Out of this Course0:49
Learn how to get most of this course only using 7 steps
How to Look Your Best on TV - Media Training Overview2:43
There is a specific process for looking and sounding your best on TV.
How to Apply Makeup for TV Interviews3:39
Learn the basics of how to apply makeup for TV interviews. (this lesson is primarily for men)
How to Sit for TV Interviews2:17
Sitting on TV the right way is not common sense.
How to Smile for TV Interviews2:22
A slight smile goes a long way on TV.
How to Use Your Eyes During a TV Interview2:29
Proper eye contact is essential on TV.
How to Move Your Head for Video Interviews2:05
If you don't move your head, you wil llook scared and stiff.
How to Move Your Body for TV Interviews1:44
If you don't move your body on TV, you will look scared and uncomfortable.
How to Move Your Hands for TV Interviews2:33
One of the worst myths in the world is that you should NOT move your hands when you speak.
How to Sit in Your Chair for TV Interviews1:12
Tips on where to sit in yur chair.
How to Stand for TV Interviews1:07
What to do with your hands when speaking.
How to Dress for TV Interviews2:51
Do's and don'ts on dress for TV
Video Record and See Your Improvement1:02
You will be tempted to skip video recording yourself. This is a huge mistake!
How to Critique Your Own Video Performance3:11
You will learn how to critique your own performance.
Become a Better Media Communicator by Critiquing Others0:59
Learn how to critique others and learn from them
Quiz 1

How to Frame a Media Message - Media Training2:08
Learn the specifics of how to frame a message.
A Media Message Answers all Basic Questions1:12
Your media message must answer obvious questions.
Media Messages Must be Interesting to Reporters1:36
You must eliminate messages that aren't interesting to reporters.
Media Messages Must Resonate with Media Audience1:44
Make sure your audience finds the messages interestng and relevant.
Your Media Message Needs to Benefit You1:22
Don't forget to add a message that benefits you.
Three is the Perfect Number of Media Messages1:42
You shoudl strive for 3 message points.
Media Messages using a Venn Diagram1:51
A Venn Diagram can help you eliminte useless messages.
Have a Positive Media Message1:06
Postive messages are essential.
Add Quantifiable Results to Your Media Message0:47
Strong results will boost your case.
What Problem are you solving, Media Message1:02
Describe the problem you want peopel to relate to.
Assignment - Create your own Media Message2:21
Now it is time to integrate what you have learned by creatign your own messages.
Video Record Your Message1:07
Practice Your Media Training Homework Using the TJ Walker AI Clone0:16
Get People to Do What You Want by Asking the Right Way2:46

Halfway Through the Course, Are There Any Questions?1:23
How to Answer Questions in a Media Interview Overview1:47
Answering questions in a media interview is unlike answering questions in a normal conversation.
Answer One Question at a Time1:55
Focus on one question at a time.
Keep Your Eyes on Your Message Points1:39
The best tactic is to literally stare at message points during an interview.
Do Not Repeat Negative Words from a Reporter1:03
Don't let reporters put words into your mouth.
Tell Reporters 'I Don't Know' Media Training2:38
Don't be afraid to say "I don't know."
Always Be Moving toward Your Message Points0:56
Move toward message points.
Give Brief Answers to Tough Questions1:41
You must answer tough question, but you don't have to give long answers.
Aim for All Three Messages In Every Answer4:02
It sounds nearly impossible, but you can hit all three messages in every answer.
Re-Write the Reporter's Questions in Media Interviews3:30
The real skill in handling tough media questions is learning how to re-write questions. This is not the same thing as dodging questions.
Don't Add One more thing at the End of the Interview1:39
Know when to stop.
Don't try to Control the Interview1:29
The goal is not to control interviews. The goal is simply to control your answers.
Practice Answering Questions1:22

What is a Sound Bite Overview3:20
Sound bites are highly misunderstood.
Sound Bites Bold Action Words0:49
Bold action words will make you more quotable.
Sound Bites Reporters Love Cliches1:40
Cliches aren't good in writing, but htey can be effective when speaking to reporters.
Sound Bites Emotion0:51
Reporters love emotions.
Sound Bites Give Specific Examples0:37
Examples will get you quited.
Sound Bites Absolutes0:42
Reporters abslutely love absolutes.
Sound Bites Attacks2:02
The easiest way to get quoted is to attack someone or something, but that doensn't mean it's good to attack.
Sound Bite Tools Humor1:15
Reporters love a good laugh.
Sound Bite Tools Rhetorical Questions0:35
Do reporters love rehetorical questions? You bet.
Sound Bite Tools Analogies0:44
Make a point by point comparison to make your message more memorable.
Sound Bite Tools Pop Culture References0:41
Reporters are suckers to anytyhign related to pop culture.
Three Easiest Sound Bite Tools1:31
When you are stuck trying to create sound bites, try these three options.
Reflections on Sound Bites1:21
Final thoughts on sound bites.
The 5 Outcomes of Every Media Interview2:33
Hold yourself to high standards for every interview.
You Must Ask for Criticism to Improve Your Communication Skills1:23
Record Your Sound Bites1:38
Sound Bite Homework0:50
You must practice speaking in sound bites.
More Sound Bite Practice1:14
Practice makes perfect.
Video Record Your Interview1:02
Final Interview Practice1:39
Time to amke sure you have integrated all of your lessons.
Rehearse Your Media Training Homework and Get Instant Feedback0:15
Final Recorded Interview1:58
To Pass This Course You Must Do This1:41
Media Assessment Checklist0:33
Conclusion1:13
You should now know how to 1. look your best on camera. 2. create a media message. 3. answer reporters' questions and 4. speak in sound bites.
Quiz 2

How to Eliminate Nerves Before TV Interviews1:35
You can elimiante nervousenss before interviews.
How to Tell if Your Media Interview Was Effective1:17
How to measure your effectiveness.
If You Forget What to Say During a TV Interview1:39
You don't have to have a perfect memory.
Should You Wear Glasses for a TV Interview1:29
Do's and don'ts on wearing glasses.
How to Look Good for Your Skype Video Interview2:36
Tips on looking your best on Skype.
How to Make a YouTube Video Via Webcam1:20
You can learn to make YouTube videos effectively.
What is Media Training?1:45
Learn exactly what media training is all about.
5 Step Walker Method for Media Training0:56
There is a proces for preparign for any interview.
Should you take beta-blockers or alcohol before TV Interviews1:47
Info on beta-blockers and booze.
How to Speak Into a Microphone1:24
Tips on using microphones.
How to Think on your Feet for Media Interviews1:34
How to think during media interviews.
Crisis Communications, How to Talk to the Media4:09
The stakes are high when you are speakign to the media during a crisis.
Emergency Preparation for Media Interviews1:48
Ttips on media preparation.
Media Interviews, How to Get the Questions in Advance4:01
Why you don't need or want questions in advance.
Media Stars Enjoy Interviews2:20
The more you like media interviews, the better they get.
Worst Television Interview Ever!1:50
You can always recover from a bad interview.
How to Give a Great Radio Interview Over the Phone0:53
Radio interview tips.
Top Three Media Interview Mistakes1:22
Try to avoid these mnistakes.
What if You Hate Your Voice for Media Interviews2:17
Everone hates their voice. Deal with it.
How to do a Satellite TV Interview1:45
Satelitte interviews can be tricky.
What Makes Great Media Communicators Great4:34
Learn from the greats.
How to Use a TelePrompTer for TV Newscasts2:34
Tips for using TelePrompTers
Never say 'No Comment' the Media2:23
Why you should never say "No Comment," even if you have no comment.
How to avoid saying uh and um on TV interviews2:27
How to eliminate verbal tics.
What is the Difference Between Mediocre Media Training and Great Media Training1:50
How to judge media training.
How to Stall a Reporter During an Interview2:35
What to do if you need more time during an interview.
What Ground Rules Should Media Interviews Have2:20
Ground rules are over-rated.
Should You Memorize Your Media Messages for TV Interviews1:43
Memorization is very difficult.
What Equipment do you need to Conduct a Media Training1:54
Tools of the media trainign trade.
What is the Best Video Camera for Making Internet Videos2:20
Don't waste too much time on camera selection.
Media Skills are Learned, not Bred2:10
There is no such thing as a natural-born media communicator.
Which Media Form, Radio, TV, Text is most effective3:29
Pros and cons on each meidum.
Media Training Tips for Talk Radio1:51
Talk radio tips.
What if a Reporter Misquotes You2:50
How to get a correction.
How to Brainstorm Media Messages2:55
Don't rush the messaging process.
What to do if Reporters are stupid, lazy or dumb2:01
There are no dumb questions, only dumb answers.
Don't Wait for Reporters to Ask Questions1:45
More interview tips.
How to Turn Sound bites on and Off1:39
More on sound bites.
How and When to be a Sound Bite Machine3:36
When to be a non-stop sound bite machine.
Media Interview Tips, Return Reporters' Phone Calls2:09
More interview tips.
Never Act Defensive in a Media Interview1:28
Offense only in media interviews.
Don't lie to the media | Media Training0:50
Tell the truth, even if you can't tell the whole truth.
How to Stall for Time if a Reporter Calls1:42
Ooccasionally, you may need more time.
When to Speak Off the Record with Reporters2:03
Tips for going off the record.
Don't Time Stamp Your Media Answers0:58
Don't date your rmatierial.
How to Fight Media Bias | Media Training1:16
The biggest media bias is in favor of the interesting and against the boring.
Don't ask Reporters to Read Back Your Quotes1:55
Respect Reporters.
Don't Wait for Reporters to Call You1:10
How to initiate emdia coverage.
Crisis Communications, Don't Let Lawyers Run the Show1:29
Listen to lawyers regarding the law, not media expertise.
How the Media Can Make or Break Your Career1:50
How the emdia can have an impact on your caree.
Time to Give TJ a Piece of Your Mind1:26

Requirements

A webcam or smart phone that captures video
A desire to communicate exact messages during media interivews
A willingness to learn

Description

Media Training - You can come across as comfortable, confident and relaxed on TV--even when facing tough questions or a crisis! Imagine knowing that you are going to get the exact message, quotes and sound bites you want in every media interview. Careers are made and lost by good and bad media interview performances. Why risk even one more day when you could be asked to face the media without knowing how the game works?

For more than 30 years, TJ Walker has conducted media training for Presidents of countries, Prime Ministers, and CEOs of publicly traded companies on how to speak to the media effectively. Now, you can learn from the same insights at a fraction of the cost.

You will learn every aspect of media training including how to look your best on camera (and not let it add 20 pounds to your body). You will master the art of messaging, answering questions, and most important, how to package and deliver sound bites. After completing this course, you will know how to get the exact quotes or sound bites you want in every interview.

Enroll in the Media Training course today.

There is a 100% Money-Back Guarantee for this media training course. And the instructor also provides an enhanced guarantee.

What do students say about media training expert, TJ Walker?

"5 Stars! I would highly recommend this course for anyone seeking to learn all of the basics (and many of the advanced) techniques for performing well in front of the camera. The biggest value is that the instructor pushes you out of your comfort zone and forces you to actually start practicing on video. That's how you will grow and gain." Udemy student Wyatt Tessari

"5 Stars! TJ models the advice he gives. There are many short videos here--watching them all gives you a great overview of everything you need to be paying attention to." Udemy student Jean

"5 Stars! There's not enough good for me to say about this course and how TJ Walker handles his students. Very engaging and you will without a doubt walk away better than you came in." Jerome Harrod II

"5 Stars! I have been acquainted with TJ and his expertise for a couple of years and have enjoyed and shared what I have learned from him. This is a very tight and to the point course that I might call "Media Boot Camp." TJ covers all of the bases and presents the material in a way that anyone in any business or profession can use. Five stars for this one!" Udemy student John F Sase, Ph.D.

"5 Stars! TJ Walker is an excellent tutor. The course is well constructed. He is really funny and makes the course enjoyable." Udemy student Selina Selina

"5 Stars! Easy to follow, practical, usable tips. Applicable homework assignments." Udemy student Derek Gatta

"5 Stars! Excellent course." Udemy student Tony Gonzales

"5 Stars! Expertly presented and easy to follow along with." Udemy student Anthony Tong Lee

What others say about media training expert TJ Walker:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

Enroll in this media training course today!

Who this course is for:

Business executives
Authors
Experts
Civic Leaders
Executives involved with Virtual Sales Presentations
Executives who must do Remote Selling
Spokespersons
Consultants

Media Training: Look Your Best-Get the Exact Quotes You Want

What you'll learn

Explore related topics

Course content

Before We Start, Here Is How To Get the Most Out of this Course4 lectures • 5min

You Can Control Your Image and Your Message3 lectures • 7min

How to Look Your Best On Camera15 lectures • 31min

How to Develop a Winning Message14 lectures • 21min

Answering Questions in a media Interview13 lectures • 25min

Speaking in Sound Bites25 lectures • 32min

EXTRA VIDEOS51 lectures • 1hr 43min

Housekeeping Matters4 lectures • 12min

Course Update2 lectures • 8min

Student Questions with Video Answers from TJ4 lectures • 10min

Requirements

Description

Who this course is for: