Media Training: Look Your Best-Get the Exact Quotes You Want
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Media Training: Look Your Best-Get the Exact Quotes You Want

Media Training: How to look your best on camera, shape a media message, answer questions and speak in sound bites.
4.7 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,601 students enrolled
Created by TJ Walker
Last updated 10/2015
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4 hours on-demand video
  • 2 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Look confident on camera
  • Get the exact quotes you desire
  • Control your message
  • Answer questions skillfully
View Curriculum
  • a webcam or smart phone that captures video

You can come across as comfortable, confident and relaxed on TV--even when facing tough questions or a crisis! Imagine knowing that you are going to get the exact message, quotes and sound bites you want-in every media interview. Careers are made and lost by good and bad media interview performances. Why risk even one more day when you could be asked to face the media without knowing how the game works? For more than 30 years, TJ Walker has trained Presidents of countries, Prime Ministers, and CEOs of publicly traded companies on how to speak to the media effectively. Now, you can learn from the same insights at a fraction of the cost.

You will learn exactly how to look your best on camera (and not let it add 20 pounds to your body). You will master the art of messaging, answering questions, and most important, how to package and deliver sound bites. After completing this course, you will know how to get the exact quotes or sound bites you want in every interview.

Course updated on July 24, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 15,000 online students around the globe.

Who is the target audience?
  • Business executives
  • Authors
  • Experts
  • Civic Leaders
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Curriculum For This Course
130 Lectures
Before We Start, Here Is How To Get the Most Out of this Course
6 Lectures 08:36
Please Introduce Yourself

$10,000 Guarantee This Course Will Make You a Better Communicator

If You Like to Learn by Reading

Your Questions Will Be Answered Here
You Can control Your Image and Your Message
2 Lectures 03:32

You Must decide what your media goals are before you can proceed.

Preview 02:37

First Media Video Recording
How to Look Your Best On Camera
15 Lectures 31:41
7 Steps For Getting the Most Out of this Course

There is a specific process for looking and sounding your best on TV.

Preview 02:59

Learn the basics of how to apply makeup for TV interviews. (this lesson is primarily for men)

How to Apply Makeup for TV Interviews

Sitting on TV the right way is not common sense.

How to Sit for TV Interviews

A slight smile goes a long way on TV.

How to Smile for TV Interviews

Proper eye contact is essential on TV.

How to Use Your Eyes During a TV Interview

If you don't move your head, you wil llook scared and stiff.

How to Move Your Head for Video Interviews

If you don't move your body on TV, you will look scared and uncomfortable.

How to Move Your Body for TV Interviews

One of the worst myths in the world is that you should NOT move your hands when you speak.

How to Move Your Hands for TV Interviews

Tips on where to sit in yur chair.

How to Sit in Your Chair for TV Interviews

What to do with your hands when speaking.

How to Stand for TV Interviews

Do's and don'ts on dress for TV

How to Dress for TV Interviews

You will be tempted to skip video recording yourself. This is a huge mistake!

Video Record and See Your Improvement

You will learn how to critique your own performance.

How to Critique Your Own Video Performance

Become a Better Media Communicator by Critiquing Others
How to Develop a Winning Message
13 Lectures 20:44

Learn the specifics of how to frame a message.

How to Frame a Media Message

Your media message must answer obvious questions.

A Media Message Answers all Basic Questions

You must eliminate messages that aren't interesting to reporters.

Media Messages Must be Interesting to Reporters

Make sure your audience finds the messages interestng and relevant.

Media Messages Must Resonate with Media Audience

Don't forget to add a message that benefits you.

Your Media Message Needs to Benefit You

You shoudl strive for 3 message points.

Three is the Perfect Number of Media Messages

A Venn Diagram can help you eliminte useless messages.

Media Messages using a Venn Diagram

Postive messages are essential.

Have a Positive Media Message

Strong results will boost your case.

Add Quantifiable Results to Your Media Message

Describe the problem you want peopel to relate to.

What Problem are you solving, Media Message

Now it is time to integrate what you have learned by creatign your own messages.

Assignment - Create your own Media Message

Video Record Your Message

Get People to Do What You Want by Asking the Right Way
Answering Questions in a media Interview
13 Lectures 25:04
Halfway Through the Course, Are There Any Questions?

Answering questions in a media interview is unlike answering questions in a normal conversation.

How to Answer Questions in a Media Interview Overview

Focus on one question at a time.

Answer One Question at a Time

The best tactic is to literally stare at message points during an interview.

Keep Your Eyes on Your Message Points

Don't let reporters put words into your mouth.

Do Not Repeat Negative Words from a Reporter

Don't be afraid to say "I don't know."

Tell Reporters 'I Don't Know'

Move toward message points.

Always Be Moving toward Your Message Points

You must answer tough question, but you don't have to give long answers.

Give Brief Answers to Tough Questions

It sounds nearly impossible, but you can hit all three messages in every answer.

Aim for All Three Messages In Every Answer

The real skill in handling tough media questions is learning how to re-write questions. This is not the same thing as dodging questions.

Re-Write the Reporter's Questions in Media Interviews

Know when to stop.

Don't Add One more thing at the End of the Interview

The goal is not to control interviews. The goal is simply to control your answers.

Don't try to Control the Interview

Practice Answering Questions
Speaking in Sound Bites
23 Lectures 31:19

Sound bites are highly misunderstood.

What is a Sound Bite Overview

Bold action words will make you more quotable.

Sound Bites Bold Action Words

Cliches aren't good in writing, but htey can be effective when speaking to reporters.

Sound Bites Reporters Love Cliches

Reporters love emotions.

Sound Bites Emotion

Examples will get you quited.

Sound Bites Give Specific Examples

Reporters abslutely love absolutes.

Sound Bites Absolutes

The easiest way to get quoted is to attack someone or something, but that doensn't mean it's good to attack.

Sound Bites Attacks

Reporters love a good laugh.

Sound Bite Tools Humor

Do reporters love rehetorical questions? You bet.

Sound Bite Tools Rhetorical Questions

Make a point by point comparison to make your message more memorable.

Sound Bite Tools Analogies

Reporters are suckers to anytyhign related to pop culture.

Sound Bite Tools Pop Culture References

When you are stuck trying to create sound bites, try these three options.

Three Easiest Sound Bite Tools

Final thoughts on sound bites.

Reflections on Sound Bites

Hold yourself to high standards for every interview.

The 5 Outcomes of Every Media Interview

You Must Ask for Criticism to Improve Your Communication Skills

Record Your Sound Bites

You must practice speaking in sound bites.

Sound Bite Homework

Practice makes perfect.

More Sound Bite Practice

Video Record Your Interview

Time to amke sure you have integrated all of your lessons.

Final Interview Practice

Final Recorded Interview

To Pass This Course You Must Do This

You should now know how to 1. look your best on camera. 2. create a media message. 3. answer reporters' questions and 4. speak in sound bites.

51 Lectures 01:42:51

You can elimiante nervousenss before interviews.

How to Eliminate Nerves Before TV Interviews

How to measure your effectiveness.

How to Tell if Your Media Interview Was Effective

You don't have to have a perfect memory.

If You Forget What to Say During a TV Interview

Do's and don'ts on wearing glasses.

Should You Wear Glasses for a TV Interview

Tips on looking your best on Skype.

How to Look Good for Your Skype Video Interview

You can learn to make YouTube videos effectively.

How to Make a YouTube Video Via Webcam

Learn exactly what media training is all about.

What is Media Training?

There is a proces for preparign for any interview.

5 Step Walker Method for Media Training

Info on beta-blockers and booze.

Should you take beta-blockers or alcohol before TV Interviews

Tips on using microphones.

How to Speak Into a Microphone

How to think during media interviews.

Preview 01:34

The stakes are high when you are speakign to the media during a crisis.

Crisis Communications, How to Talk to the Media

Ttips on media preparation.

Emergency Preparation for Media Interviews

Why you don't need or want questions in advance.

Media Interviews, How to Get the Questions in Advance

The more you like media interviews, the better they get.

Media Stars Enjoy Interviews

You can always recover from a bad interview.

Worst Television Interview Ever!

Radio interview tips.

How to Give a Great Radio Interview Over the Phone

Try to avoid these mnistakes.

Top Three Media Interview Mistakes

Everone hates their voice. Deal with it.

What if You Hate Your Voice for Media Interviews

Satelitte interviews can be tricky.

How to do a Satellite TV Interview

Learn from the greats.

What Makes Great Media Communicators Great

Tips for using TelePrompTers

How to Use a TelePrompTer for TV Newscasts

Why you should never say "No Comment," even if you have no comment.

Never say 'No Comment' the Media

How to eliminate verbal tics.

How to avoid saying uh and um on TV interviews

How to judge media training.

What is the Difference Between Mediocre Media Training and Great Media Training

What to do if you need more time during an interview.

How to Stall a Reporter During an Interview

Ground rules are over-rated.

What Ground Rules Should Media Interviews Have

Memorization is very difficult.

Should You Memorize Your Media Messages for TV Interviews

Tools of the media trainign trade.

What Equipment do you need to Conduct a Media Training

Don't waste too much time on camera selection.

What is the Best Video Camera for Making Internet Videos

There is no such thing as a natural-born media communicator.

Media Skills are Learned, not Bred

Pros and cons on each meidum.

Which Media Form, Radio, TV, Text is most effective

Talk radio tips.

Media Training Tips for Talk Radio

How to get a correction.

What if a Reporter Misquotes You

Don't rush the messaging process.

How to Brainstorm Media Messages

There are no dumb questions, only dumb answers.

What to do if Reporters are stupid, lazy or dumb

More interview tips.

Don't Wait for Reporters to Ask Questions

More on sound bites.

How to Turn Sound bites on and Off

When to be a non-stop sound bite machine.

How and When to be a Sound Bite Machine

More interview tips.

Media Interview Tips, Return Reporters' Phone Calls

Offense only in media interviews.

Never Act Defensive in a Media Interview

Tell the truth, even if you can't tell the whole truth.

Don't lie to the media | Media Training

Ooccasionally, you may need more time.

How to Stall for Time if a Reporter Calls

Tips for going off the record.

When to Speak Off the Record with Reporters

Don't date your rmatierial.

Don't Time Stamp Your Media Answers

The biggest media bias is in favor of the interesting and against the boring.

How to Fight Media Bias | Media Training

Respect Reporters.

Don't ask Reporters to Read Back Your Quotes

How to initiate emdia coverage.

Don't Wait for Reporters to Call You

Listen to lawyers regarding the law, not media expertise.

Crisis Communications, Don't Let Lawyers Run the Show

How the emdia can have an impact on your caree.

How the Media Can Make or Break Your Career

5 Lectures 00:00
Media Training A to Z
199 pages

A Complete Guide to Controlling Your Image, Message & Sound Bites - Strategies on Speaking to New Media

Media Training Success
34 pages

1001 Ways to Wow the Media
72 pages

Secret to Foolproof Presentations
208 pages

Public Speaking Success
31 pages
Student Questions with Video Answers from TJ
2 Lectures 05:22
How to Make Sure a Media Message is Interesting to the Media

What if a Reporter Calls for a Quick Sound Bite?
About the Instructor
TJ Walker
4.2 Average rating
1,703 Reviews
26,203 Students
104 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 20,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor