Media Training: Look Your Best-Get the Exact Quotes You Want
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Media Training: Look Your Best-Get the Exact Quotes You Want

Media Training: How to look your best on camera, shape a media message, answer questions and speak in sound bites.
4.5 (31 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,568 students enrolled
Created by TJ Walker
Last updated 10/2015
English
Learn Fest Sale
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 2 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Look confident on camera
  • Get the exact quotes you desire
  • Control your message
  • Answer questions skillfully
View Curriculum
Requirements
  • a webcam or smart phone that captures video
Description

You can come across as comfortable, confident and relaxed on TV--even when facing tough questions or a crisis! Imagine knowing that you are going to get the exact message, quotes and sound bites you want-in every media interview. Careers are made and lost by good and bad media interview performances. Why risk even one more day when you could be asked to face the media without knowing how the game works? For more than 30 years, TJ Walker has trained Presidents of countries, Prime Ministers, and CEOs of publicly traded companies on how to speak to the media effectively. Now, you can learn from the same insights at a fraction of the cost.

You will learn exactly how to look your best on camera (and not let it add 20 pounds to your body). You will master the art of messaging, answering questions, and most important, how to package and deliver sound bites. After completing this course, you will know how to get the exact quotes or sound bites you want in every interview.

Course updated on July 24, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 15,000 online students around the globe.

Who is the target audience?
  • Business executives
  • Authors
  • Experts
  • Civic Leaders
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 130 Lectures Collapse All 130 Lectures 12:53:14
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Before We Start, Here Is How To Get the Most Out of this Course
6 Lectures 08:36
Please Introduce Yourself
00:09



$10,000 Guarantee This Course Will Make You a Better Communicator
02:02

If You Like to Learn by Reading
01:09

Your Questions Will Be Answered Here
01:25
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You Can control Your Image and Your Message
2 Lectures 03:32

You Must decide what your media goals are before you can proceed.

Preview 02:37

First Media Video Recording
00:55
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How to Look Your Best On Camera
15 Lectures 31:41
7 Steps For Getting the Most Out of this Course
00:46

There is a specific process for looking and sounding your best on TV.

Preview 02:59

Learn the basics of how to apply makeup for TV interviews. (this lesson is primarily for men)

How to Apply Makeup for TV Interviews
04:00

Sitting on TV the right way is not common sense.

How to Sit for TV Interviews
02:03

A slight smile goes a long way on TV.

How to Smile for TV Interviews
02:40

Proper eye contact is essential on TV.

How to Use Your Eyes During a TV Interview
02:29

If you don't move your head, you wil llook scared and stiff.

How to Move Your Head for Video Interviews
02:05

If you don't move your body on TV, you will look scared and uncomfortable.

How to Move Your Body for TV Interviews
01:44

One of the worst myths in the world is that you should NOT move your hands when you speak.

How to Move Your Hands for TV Interviews
02:33

Tips on where to sit in yur chair.

How to Sit in Your Chair for TV Interviews
01:12

What to do with your hands when speaking.

How to Stand for TV Interviews
01:07

Do's and don'ts on dress for TV

How to Dress for TV Interviews
02:51

You will be tempted to skip video recording yourself. This is a huge mistake!

Video Record and See Your Improvement
01:02

You will learn how to critique your own performance.

How to Critique Your Own Video Performance
03:11

Become a Better Media Communicator by Critiquing Others
00:59
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How to Develop a Winning Message
13 Lectures 20:44

Learn the specifics of how to frame a message.

How to Frame a Media Message
02:08

Your media message must answer obvious questions.

A Media Message Answers all Basic Questions
01:12

You must eliminate messages that aren't interesting to reporters.

Media Messages Must be Interesting to Reporters
01:36

Make sure your audience finds the messages interestng and relevant.

Media Messages Must Resonate with Media Audience
01:44

Don't forget to add a message that benefits you.

Your Media Message Needs to Benefit You
01:22

You shoudl strive for 3 message points.

Three is the Perfect Number of Media Messages
01:42

A Venn Diagram can help you eliminte useless messages.

Media Messages using a Venn Diagram
01:51

Postive messages are essential.

Have a Positive Media Message
01:06

Strong results will boost your case.

Add Quantifiable Results to Your Media Message
00:47

Describe the problem you want peopel to relate to.

What Problem are you solving, Media Message
01:02

Now it is time to integrate what you have learned by creatign your own messages.

Assignment - Create your own Media Message
02:21

Video Record Your Message
01:07

Get People to Do What You Want by Asking the Right Way
02:46
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Answering Questions in a media Interview
13 Lectures 25:04
Halfway Through the Course, Are There Any Questions?
01:23

Answering questions in a media interview is unlike answering questions in a normal conversation.

How to Answer Questions in a Media Interview Overview
01:47

Focus on one question at a time.

Answer One Question at a Time
01:55

The best tactic is to literally stare at message points during an interview.

Keep Your Eyes on Your Message Points
01:39

Don't let reporters put words into your mouth.

Do Not Repeat Negative Words from a Reporter
01:03

Don't be afraid to say "I don't know."

Tell Reporters 'I Don't Know'
02:38

Move toward message points.

Always Be Moving toward Your Message Points
00:56

You must answer tough question, but you don't have to give long answers.

Give Brief Answers to Tough Questions
01:41

It sounds nearly impossible, but you can hit all three messages in every answer.

Aim for All Three Messages In Every Answer
04:02

The real skill in handling tough media questions is learning how to re-write questions. This is not the same thing as dodging questions.

Re-Write the Reporter's Questions in Media Interviews
03:30

Know when to stop.

Don't Add One more thing at the End of the Interview
01:39

The goal is not to control interviews. The goal is simply to control your answers.

Don't try to Control the Interview
01:29

Practice Answering Questions
01:22
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Speaking in Sound Bites
23 Lectures 31:19

Sound bites are highly misunderstood.

What is a Sound Bite Overview
03:20

Bold action words will make you more quotable.

Sound Bites Bold Action Words
00:49

Cliches aren't good in writing, but htey can be effective when speaking to reporters.

Sound Bites Reporters Love Cliches
01:40

Reporters love emotions.

Sound Bites Emotion
00:51

Examples will get you quited.

Sound Bites Give Specific Examples
00:37

Reporters abslutely love absolutes.

Sound Bites Absolutes
00:42

The easiest way to get quoted is to attack someone or something, but that doensn't mean it's good to attack.

Sound Bites Attacks
02:02

Reporters love a good laugh.

Sound Bite Tools Humor
01:15

Do reporters love rehetorical questions? You bet.

Sound Bite Tools Rhetorical Questions
00:35

Make a point by point comparison to make your message more memorable.

Sound Bite Tools Analogies
00:44

Reporters are suckers to anytyhign related to pop culture.

Sound Bite Tools Pop Culture References
00:41

When you are stuck trying to create sound bites, try these three options.

Three Easiest Sound Bite Tools
01:31

Final thoughts on sound bites.

Reflections on Sound Bites
01:21

Hold yourself to high standards for every interview.

The 5 Outcomes of Every Media Interview
02:33

You Must Ask for Criticism to Improve Your Communication Skills
01:23

Record Your Sound Bites
01:38

You must practice speaking in sound bites.

Sound Bite Homework
00:50

Practice makes perfect.

More Sound Bite Practice
01:14

Video Record Your Interview
01:02

Time to amke sure you have integrated all of your lessons.

Final Interview Practice
01:39

Final Recorded Interview
01:58

To Pass This Course You Must Do This
01:41

You should now know how to 1. look your best on camera. 2. create a media message. 3. answer reporters' questions and 4. speak in sound bites.

Conclusion
01:13
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BONUS VIDEOS
51 Lectures 01:42:51

You can elimiante nervousenss before interviews.

How to Eliminate Nerves Before TV Interviews
01:35

How to measure your effectiveness.

How to Tell if Your Media Interview Was Effective
01:17

You don't have to have a perfect memory.

If You Forget What to Say During a TV Interview
01:39

Do's and don'ts on wearing glasses.

Should You Wear Glasses for a TV Interview
01:29

Tips on looking your best on Skype.

How to Look Good for Your Skype Video Interview
02:36

You can learn to make YouTube videos effectively.

How to Make a YouTube Video Via Webcam
01:20

Learn exactly what media training is all about.

What is Media Training?
01:45

There is a proces for preparign for any interview.

5 Step Walker Method for Media Training
00:56

Info on beta-blockers and booze.

Should you take beta-blockers or alcohol before TV Interviews
01:47

Tips on using microphones.

How to Speak Into a Microphone
01:24

How to think during media interviews.

Preview 01:34

The stakes are high when you are speakign to the media during a crisis.

Crisis Communications, How to Talk to the Media
04:09

Ttips on media preparation.

Emergency Preparation for Media Interviews
01:48

Why you don't need or want questions in advance.

Media Interviews, How to Get the Questions in Advance
04:01

The more you like media interviews, the better they get.

Media Stars Enjoy Interviews
02:20

You can always recover from a bad interview.

Worst Television Interview Ever!
01:50

Radio interview tips.

How to Give a Great Radio Interview Over the Phone
00:53

Try to avoid these mnistakes.

Top Three Media Interview Mistakes
01:22

Everone hates their voice. Deal with it.

What if You Hate Your Voice for Media Interviews
02:17

Satelitte interviews can be tricky.

How to do a Satellite TV Interview
01:45

Learn from the greats.

What Makes Great Media Communicators Great
04:34

Tips for using TelePrompTers

How to Use a TelePrompTer for TV Newscasts
02:34

Why you should never say "No Comment," even if you have no comment.

Never say 'No Comment' the Media
02:23

How to eliminate verbal tics.

How to avoid saying uh and um on TV interviews
02:27

How to judge media training.

What is the Difference Between Mediocre Media Training and Great Media Training
01:50

What to do if you need more time during an interview.

How to Stall a Reporter During an Interview
02:35

Ground rules are over-rated.

What Ground Rules Should Media Interviews Have
02:20

Memorization is very difficult.

Should You Memorize Your Media Messages for TV Interviews
01:43

Tools of the media trainign trade.

What Equipment do you need to Conduct a Media Training
01:54

Don't waste too much time on camera selection.

What is the Best Video Camera for Making Internet Videos
02:20

There is no such thing as a natural-born media communicator.

Media Skills are Learned, not Bred
02:10

Pros and cons on each meidum.

Which Media Form, Radio, TV, Text is most effective
03:29

Talk radio tips.

Media Training Tips for Talk Radio
01:51

How to get a correction.

What if a Reporter Misquotes You
02:50

Don't rush the messaging process.

How to Brainstorm Media Messages
02:55

There are no dumb questions, only dumb answers.

What to do if Reporters are stupid, lazy or dumb
02:01

More interview tips.

Don't Wait for Reporters to Ask Questions
01:45

More on sound bites.

How to Turn Sound bites on and Off
01:39

When to be a non-stop sound bite machine.

How and When to be a Sound Bite Machine
03:36

More interview tips.

Media Interview Tips, Return Reporters' Phone Calls
02:09

Offense only in media interviews.

Never Act Defensive in a Media Interview
01:28

Tell the truth, even if you can't tell the whole truth.

Don't lie to the media | Media Training
00:50

Ooccasionally, you may need more time.

How to Stall for Time if a Reporter Calls
01:42

Tips for going off the record.

When to Speak Off the Record with Reporters
02:03

Don't date your rmatierial.

Don't Time Stamp Your Media Answers
00:58

The biggest media bias is in favor of the interesting and against the boring.

How to Fight Media Bias | Media Training
01:16

Respect Reporters.

Don't ask Reporters to Read Back Your Quotes
01:55

How to initiate emdia coverage.

Don't Wait for Reporters to Call You
01:10

Listen to lawyers regarding the law, not media expertise.

Crisis Communications, Don't Let Lawyers Run the Show
01:29

How the emdia can have an impact on your caree.

How the Media Can Make or Break Your Career
01:50

Feedback
01:18
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BONUS MATERIALS
5 Lectures 00:00
Media Training A to Z
199 pages

A Complete Guide to Controlling Your Image, Message & Sound Bites - Strategies on Speaking to New Media

Media Training Success
34 pages

1001 Ways to Wow the Media
72 pages

Secret to Foolproof Presentations
208 pages

Public Speaking Success
31 pages
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Student Questions with Video Answers from TJ
2 Lectures 05:22
How to Make Sure a Media Message is Interesting to the Media
02:19

What if a Reporter Calls for a Quick Sound Bite?
03:03
About the Instructor
TJ Walker
4.3 Average rating
1,329 Reviews
24,359 Students
104 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor