Media Training for Secular Activists

How to create media messages, answer questions, speak in sound bites and appear confident in front of the news media
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  • Lectures 115
  • Contents Video: 3.5 hours
    Other: 9 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Imagine debating your local or national TV preacher or theocratic politician on TV or radio and winning! You can look comfortable on TV, deliver a clear and understandable message, and speak in memorable sound bites. You can communicate your secular activist principles and worldview to the media and to the nation.

Currently, the forces against secular thinking are better at controlling and even owning the media. That's why they define the terms of debate. But it doesn't have to be this way. a new generation of secular activists is speaking out and gaining massive coverage in the mainstream media. You can be a part of this at the local or even national level.

Communicating through the media isn't just about money or looks or power. There are basic skills that anyone can master in order to make yourself more attractive, more interesting and more quotable to the media. This course will teach you exactly how to do this.

TJ Walker is a highly experienced media trainer and the author of numerous books and online training programs. he is also a secular activist who has appeared on national TV and radio thousands of times battling the Promise Keepers and other anti-secular organizations and causes.

Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

What are the requirements?

  • students will need to be willing and able to record themselves on video using a cell phone or webcam

What am I going to get from this course?

  • Look comfortable and confident on TV and video
  • Create media messages
  • Answer reporters' questions
  • Speak in sound bites

What is the target audience?

  • secular activists
  • secular humanists
  • humanists
  • free thinkers
  • atheists

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Media Training for Secular Activists Overview
What are Your Media Training Goals
Preview
04:10
Be Upbeat
Preview
03:52
Never Defend and Don't Be Angry
Preview
03:06
Section 2: Messaging
Secular Messaging
02:54
How to Frame a Media Message Overview
02:08
A Media Message Answers All Basic Questions
01:12
Media Messages Must be Interesting to Reporters
01:36
Media Messages Must Resonate with Media Audiences
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages Using a Venn Diagram
01:51
Have a Positive Message
01:06
Add Quantifiable Results
00:47
What Problem are You Solving
01:02
Assignment - Create Your Own Media Message
02:21
Section 3: Answering Questions in a Media Interview
Secular Answering Questions
02:23
How to Answer Questions in a Media Interview - Overview
01:47
Answer One Question at a Time
01:55
Keep Your Eyes on Your Message Points
01:39
Do Not Repeat Negative Words from a Reporter
01:03
Tell Reporters 'I Don't Know'
02:38
Always Be Moving to Your Message Points
00:56
Give Brief Answers to Tough Questions
01:41
Aim for All Three messages in Every Answer
04:02
Re-Write the Reporter's Questions
03:30
Don't Add One More Thing
01:39
Don't Try to Control the Interview
01:29
Section 4: Speaking in Sound Bites
Secular Sound Bites
02:23
What is a Sound Bite - Overview
03:20
Sound Bites Bold Action Worlds
00:49
Cliches
01:40
Emotion
00:51
Examples
00:37
Absolutes
00:42
Attacks
02:02
Humor
01:15
Rhetorical Questions
00:35
Analogies
00:44
Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
5 Outcomes of Every Media Interview
02:33
Sound Bite Homework
00:50
Sound Bite Practice
01:14
Section 5: How to Look Your Best on Camera
Secular How to Look Your Best on TV
02:16
How to Look Your Best on TV Overview
02:59
How to Apply Makeup for TV Interviews
04:00
How to Sit for TV Interviews
02:03
How to Smile
02:40
How to Use Your Eyes
02:29
How to Move Your Head
02:05
How to Move Your Body
01:44
How to Move Your Hands
02:33
How to Sit in Your Chair
01:12
How to Stand for TV Interviews
01:07
How to Dress for TV Interviews
02:51
Video Record and See Your Improvement
01:02
How to Critique Your Own Performance
03:11
Section 6: Closing Thoughts
Conclusion
02:07
Feedback
01:18
Section 7: Bonus Reading
Media Training A to Z
199 pages
Media Training Success
34 pages
Secret to Foolproof Presentations
208 pages
Public Speaking Success
31 pages
1001 Ways to Wow
72 pages
Section 8: Bonus Videos
How to Eliminate Nerves Before TV Interviews
01:35
How to Tell If Your Media Interview Was Effective
01:17
If You Forgot What to Say in a Media Interview
01:39
Should You Wear Glasses for a TV Interview
01:29
How to Look Good for Your Skype Video Interview
02:36
How to Make a YouTube Video Via a Webcam
01:20
What is Media Training?
01:45
5 Step Walker Method of Media Training
00:56
Should You Take Beta Blockers
01:47
How to Speak Into a Microphone
01:24
How to Think on Your Feet
01:34
Crisis communications
04:09
Emergency Preparation for Interviews
01:48
Media Interviews, How to Get the Questions in Advance
04:01
Media Stars Enjoy Interviews
02:20
Worst Television Interview Ever
01:50
How to Give a Great Radio Interview Over the Phone
00:53
Top Three Media Interview Mistakes
01:22
What if You Hate Your Voice
02:17
How to Do a Satellite TV Interview
01:45
What Makes Great Media Communicators Great
04:34
How to Use a Teleprompter for Newscasts
02:34
Never Say 'No comment'
02:23
How to Avoid say Uh and Um
02:27
What is the Difference Between Mediocre Media Training and Great Training
01:50
How to Stall a Reporter
02:35
What Ground Rules Should Media Interviews Have
02:20

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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