Media Training for Print/Online Interviews-Get Great Quotes

How to talk to a reporter and get the exact messages and quotes you want in the final story
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  • Lectures 46
  • Length 6 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

Imagine knowing before a news interview starts, exactly what quotes of yours are going to end up in that newspaper or online publication. You can control not only your messages but your sound bites and quotes that get into final stories.

You never have to be fearful of reporters again.

This course is designed specifically for people who are about to do media interviews with print reporters and online journalists (There is no on-camera TV training in this course). Students will learn exactly how to shape a media message, answer questions from reporters and speak in sound bites. If you are nervous or uncertain about how to get through news media interview with a newspaper or text-based journalist, this course is specifically designed for you. The course has numerous specific videos outlining step-by-step the process you need to take in preparing for interviews. If you want to gain control of interviews and avoid career-damaging quotes, this media training course is designed for you. Course updated on

Why go through even one more day lacking the skills you need to master print and online media interviews. Why take the risk of doing a bad or mediocre media interview when you could be giving great interviews, starting today. Sign up for this course now.

July 24, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What are the requirements?

  • Audio recording device

What am I going to get from this course?

  • Master newspaper interviews
  • Control Online news interviews
  • Understand the fundamentals of media interviews
  • Create Media Messages
  • Understand the process of answering questions in media interviews
  • Learn how to make messages quotable

What is the target audience?

  • Business executives
  • Public officials
  • Managers
  • PR executives
  • Crisis managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Before We Start, Here Is How To Get the Most Out of this Course
Your Questions Will Be Answered Here
Preview
01:25
Who is TJ Walker?
Preview
02:52
Please Introduce Yourself
Article
If You Like to Learn by Reading
01:09
7 Steps For Getting the Most Out of this Course
Article
Section 2: You Can Get Exactly What You Want Into the Final Story
How to Make a Reporter Happy, but Make Yourself Even Happier
Preview
02:05
Section 3: Here Is How You Develop a Media Strategy for the Interview
Framing a Winning Media Message
Preview
02:08
How to Answer all the Basic Questions, Before the Reporter Has to Ask Them
01:12
Media Messages Must be Interesting to Reporters
Preview
01:36
Media Messages Must Resonate with Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages using a Venn Diagram
01:51
Have a Positive Media Message
01:06
Add Quantifiable Results to Your Media Message
00:47
01:02

Homework.

Write down your three message points.

Section 4: Answering Questions in a media Interview
How to Answer Questions in a Media Interview Overview
01:47
Answer One Question at a Time
01:55
Keep Your Eyes on Your Message Points
01:39
Do Not Repeat Negative Words from a Reporter
01:03
Tell Reporters 'I Don't Know'
02:38
Always Be Moving toward Your Message Points
00:56
Give Brief Answers to Tough Questions
01:41
Aim for All Three Messages In Every Answer
04:02
Re-Write the Reporter's Questions in Media Interviews
03:30
Don't Add One more thing at the End of the Interview
01:39
01:29

Homework

Have a colleague or freind conduct a practice interview with you. Record the interview using hte audio or memo record function from your phone or a computer. Answer questions and bridge back to message points in every answer. Listen to the audio and critique your answers.

Section 5: Speaking in Sound Bites
What is a Sound Bite Overview
03:20
Sound Bites Bold Action Words
00:49
Sound Bites Reporters Love Cliches
01:40
Sound Bites Emotion
00:51
Sound Bites Give Specific Examples
00:37
Sound Bites Absolutes
00:42
Sound Bites Attacks
02:02
Sound Bite Tools Humor
01:15
Sound Bite Tools Rhetorical Questions
00:35
Sound Bite Tools Analogies
00:44
Sound Bite Tools Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
01:21

Homework

Have a colleague or friend conduct a practice interview with you. Record the interivew with an audio/memo recorder on your phone or computer. Answer every question, bridge to message points and use sound bites thoughout the interview. Listen to your audio and grade yourself.

Section 6: Conclusion
The 5 Outcomes of Every Media Interview
02:33
Feedback
01:18
Conclusion
01:09
Section 7: Bonus Reading
Media Training A to Z
199 pages
Media Training Success
34 pages
1001 Ways to Wow the Media
72 pages

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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