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Imagine knowing before a news interview starts, exactly what quotes of yours are going to end up in that newspaper or online publication. You can control not only your messages but your sound bites and quotes that get into final stories.
You never have to be fearful of reporters again.
This course is designed specifically for people who are about to do media interviews with print reporters and online journalists (There is no on-camera TV training in this course). Students will learn exactly how to shape a media message, answer questions from reporters and speak in sound bites. If you are nervous or uncertain about how to get through news media interview with a newspaper or text-based journalist, this course is specifically designed for you. The course has numerous specific videos outlining step-by-step the process you need to take in preparing for interviews. If you want to gain control of interviews and avoid career-damaging quotes, this media training course is designed for you. Course updated on
Why go through even one more day lacking the skills you need to master print and online media interviews. Why take the risk of doing a bad or mediocre media interview when you could be giving great interviews, starting today. Sign up for this course now.
July 24, 2015
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.
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30 day money back guarantee.
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Certificate of completion.
|Section 1: Before We Start, Here Is How To Get the Most Out of this Course|
Your Questions Will Be Answered HerePreview
Who is TJ Walker?Preview
Please Introduce Yourself
If You Like to Learn by Reading
7 Steps For Getting the Most Out of this Course
|Section 2: You Can Get Exactly What You Want Into the Final Story|
How to Make a Reporter Happy, but Make Yourself Even HappierPreview
|Section 3: Here Is How You Develop a Media Strategy for the Interview|
Framing a Winning Media MessagePreview
How to Answer all the Basic Questions, Before the Reporter Has to Ask Them
Media Messages Must be Interesting to ReportersPreview
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number of Media Messages
Media Messages using a Venn Diagram
Have a Positive Media Message
Add Quantifiable Results to Your Media Message
Write down your three message points.
|Section 4: Answering Questions in a media Interview|
How to Answer Questions in a Media Interview Overview
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Do Not Repeat Negative Words from a Reporter
Tell Reporters 'I Don't Know'
Always Be Moving toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages In Every Answer
Re-Write the Reporter's Questions in Media Interviews
Don't Add One more thing at the End of the Interview
Have a colleague or freind conduct a practice interview with you. Record the interview using hte audio or memo record function from your phone or a computer. Answer questions and bridge back to message points in every answer. Listen to the audio and critique your answers.
|Section 5: Speaking in Sound Bites|
What is a Sound Bite Overview
Sound Bites Bold Action Words
Sound Bites Reporters Love Cliches
Sound Bites Emotion
Sound Bites Give Specific Examples
Sound Bites Absolutes
Sound Bites Attacks
Sound Bite Tools Humor
Sound Bite Tools Rhetorical Questions
Sound Bite Tools Analogies
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Have a colleague or friend conduct a practice interview with you. Record the interivew with an audio/memo recorder on your phone or computer. Answer every question, bridge to message points and use sound bites thoughout the interview. Listen to your audio and grade yourself.
|Section 6: Conclusion|
The 5 Outcomes of Every Media Interview
|Section 7: Bonus Reading|
Media Training A to Z
Media Training Success
1001 Ways to Wow the Media
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .
Walker has more than 100,000 online course enrollments and more than 16,000 online students.
His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.
Walker is also the author of "Media Training AZ" and "Media Training Success."
Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.
In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.
Walker has also served as a former President of the National Speakers Association, New York City.
Walker was a merit scholar at Duke University where he graduated magna cum laude.
What others say:
“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer
(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor