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Media Training for Financial Service Professionals

How to look great on CNBC and get the quotes you want in the Wall Street Journal
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,251 students enrolled
Created by TJ Walker
Last updated 7/2015
$10 $20 50% off
5 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 3 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story?

In this Media Training for Financial Service Professionals course, you will learn how to do the following:

*Look your best on TV

*Create media messages

*Answer financial reporters' questions

*Speak in sound bites

*Get the quotes you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?
  • Financial service professionals who wish to speak to the news media
Students Who Viewed This Course Also Viewed
What Will I Learn?
Look comfortable appearing on financial TV shows
Creating financial media messages
Answering reporters' questions
Speaking in sound bites
Getting the quotes you want in the financial media
View Curriculum
  • Students will need to record themselves speaking using a cellphone camera or webcam
Curriculum For This Course
Expand All 64 Lectures Collapse All 64 Lectures 06:47:00
Sharing Your Financial Expertise With the Media
6 Lectures 11:13
Housekeeping Matters
4 Lectures 04:45
How to Look Your Best on Camera
10 Lectures 22:39
How to Apply Makeup

How to Sit for TV Interviews

How to Use Your Eyes

How to Move Your Head

How to Move Your Body

How to Smile for TV Interviews

How to Move Your Hands

How to Sit in Your Chair

How to Dress

Video Record and See Your Improvement
12 Lectures 16:56
Your Questions Can Be Answered Right Now

How to Frame a Media Message

A Media Message Answers All Basic Questions

Media Messages Must Be Interesting to Reporters

Media Messages Must Resonate with Media Audience

Your Media Message Needs to Benefit You

Three is the Perfect Number

Venn Diagram

Have a Positive Message

Add Quantifiable Results

What Problem Are You Solving?

Assignment - Create Your Own Media Message
Answering Questions in Media Interviews
11 Lectures 22:19
How to Answer Questions in Media Interviews Overview

Answer One Question at a Time

Keep Your Eyes on Your Messages

Do Not Repeat Negative Words

Tell Reporters 'I don't Know'

Always Be Moving Toward Your Message Points

Give Brief Answers

Aim for All Three Messages in Every Answer

Re-Write the Reporter's Questions

Don't Add One More Thing

Don't Try to Control the Interview
Sound Bites
16 Lectures 21:49
What is a Sound Bite Overview

Sound Bites Bold Action Words

Sound Bites Reporters Love Cliches

Sound Bites Emotion

Sound Bites Give Specific Examples

Sound Bites Absolutes

Sound Bites Attacks

Sound Bite Tools Humor

Sound Bite Tools Analogies

Sound Bite Tools Pop Culture References

Three Easiest Sound Bite Tools

Reflections on Sound Bites

The five outcomes of every media interview

Sound Bite Homework

Sound Bite Practice

Attached is a check list for grading yourself.

Final Interview Practice
Closing Thoughts
2 Lectures 02:12

Bonus Reading
3 Lectures 00:00
Media Training A to Z
199 pages

Media Training Success
34 pages

1001 Ways to Wow the Media
72 pages
About the Instructor
4.3 Average rating
1,112 Reviews
22,977 Students
103 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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