Media Training for Financial Service Professionals
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Media Training for Financial Service Professionals

How to look great on CNBC and get the quotes you want in the Wall Street Journal
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,254 students enrolled
Created by TJ Walker
Last updated 8/2015
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Look comfortable appearing on financial TV shows
  • Creating financial media messages
  • Answering reporters' questions
  • Speaking in sound bites
  • Getting the quotes you want in the financial media
View Curriculum
Requirements
  • Students will need to record themselves speaking using a cellphone camera or webcam
Description

Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story?

In this Media Training for Financial Service Professionals course, you will learn how to do the following:

*Look your best on TV

*Create media messages

*Answer financial reporters' questions

*Speak in sound bites

*Get the quotes you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?
  • Financial service professionals who wish to speak to the news media
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 64 Lectures Collapse All 64 Lectures 06:47:00
+
Sharing Your Financial Expertise With the Media
6 Lectures 11:13
+
Housekeeping Matters
4 Lectures 04:45
+
How to Look Your Best on Camera
10 Lectures 22:39
How to Apply Makeup
04:00

How to Sit for TV Interviews
02:03

How to Use Your Eyes
02:29

How to Move Your Head
02:05

How to Move Your Body
01:44

How to Smile for TV Interviews
02:40

How to Move Your Hands
02:33

How to Sit in Your Chair
01:12

How to Dress
02:51

Video Record and See Your Improvement
01:02
+
Messaging
12 Lectures 16:56
Your Questions Can Be Answered Right Now
00:05

How to Frame a Media Message
02:08

A Media Message Answers All Basic Questions
01:12

Media Messages Must Be Interesting to Reporters
01:36

Media Messages Must Resonate with Media Audience
01:44

Your Media Message Needs to Benefit You
01:22

Three is the Perfect Number
01:42

Venn Diagram
01:51

Have a Positive Message
01:06

Add Quantifiable Results
00:47

What Problem Are You Solving?
01:02

Assignment - Create Your Own Media Message
02:21
+
Answering Questions in Media Interviews
11 Lectures 22:19
How to Answer Questions in Media Interviews Overview
01:47

Answer One Question at a Time
01:55

Keep Your Eyes on Your Messages
01:39

Do Not Repeat Negative Words
01:03

Tell Reporters 'I don't Know'
02:38

Always Be Moving Toward Your Message Points
00:56

Give Brief Answers
01:41

Aim for All Three Messages in Every Answer
04:02

Re-Write the Reporter's Questions
03:30

Don't Add One More Thing
01:39

Don't Try to Control the Interview
01:29
+
Sound Bites
16 Lectures 21:49
What is a Sound Bite Overview
03:20

Sound Bites Bold Action Words
00:49

Sound Bites Reporters Love Cliches
01:40

Sound Bites Emotion
00:51

Sound Bites Give Specific Examples
00:37

Sound Bites Absolutes
00:42

Sound Bites Attacks
02:02

Sound Bite Tools Humor
01:15

Sound Bite Tools Analogies
00:44

Sound Bite Tools Pop Culture References
00:41

Three Easiest Sound Bite Tools
01:31

Reflections on Sound Bites
01:21

The five outcomes of every media interview
02:33

Sound Bite Homework
00:50

Sound Bite Practice
01:14

Attached is a check list for grading yourself.

Final Interview Practice
01:39
+
Closing Thoughts
2 Lectures 02:12
Conclusion
00:54

Feedback
01:18
+
Bonus Reading
3 Lectures 00:00
Media Training A to Z
199 pages

Media Training Success
34 pages

1001 Ways to Wow the Media
72 pages
About the Instructor
TJ Walker
4.3 Average rating
1,335 Reviews
24,366 Students
104 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor