Media Training for Financial Service Professionals

How to look great on CNBC and get the quotes you want in the Wall Street Journal
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1,250 students enrolled
Instructed by TJ Walker Business / Finance
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  • Lectures 64
  • Length 7 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story?

In this Media Training for Financial Service Professionals course, you will learn how to do the following:

*Look your best on TV

*Create media messages

*Answer financial reporters' questions

*Speak in sound bites

*Get the quotes you want in the final story

This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.

The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.

This course contain numerous video lectures plus several bonus books for your training library.

TJ Walker has been coaching and training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training.

How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life.

You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

What are the requirements?

  • Students will need to record themselves speaking using a cellphone camera or webcam

What am I going to get from this course?

  • Look comfortable appearing on financial TV shows
  • Creating financial media messages
  • Answering reporters' questions
  • Speaking in sound bites
  • Getting the quotes you want in the financial media

What is the target audience?

  • Financial service professionals who wish to speak to the news media

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Sharing Your Financial Expertise With the Media
You Can Promote Your Business and Brand In the Financial News Media
Preview
03:00
7 Steps For Getting the Most Out of this Course
Article
You Can Simplify Complex Financial Data and Concepts
Preview
01:22
You Don't Have to Have Jim Cramer's Energy
Preview
01:52
The Secret to Being a Financial Media Star - Initiate Content and Contact
Preview
01:17
How to Look Your Best on Financial TV
02:59
Section 2: Housekeeping Matters
Please Introduce Yourself
Article
$10,000 Guarantee This Course Will Make You a Better Communicator
Preview
02:02
If You Like to Learn by Reading
01:09
Your Questions Will Be Answered Here
Preview
01:25
Section 3: How to Look Your Best on Camera
How to Apply Makeup
04:00
How to Sit for TV Interviews
02:03
How to Use Your Eyes
02:29
How to Move Your Head
02:05
How to Move Your Body
01:44
How to Smile for TV Interviews
02:40
How to Move Your Hands
02:33
How to Sit in Your Chair
01:12
How to Dress
02:51
Video Record and See Your Improvement
01:02
Section 4: Messaging
Your Questions Can Be Answered Right Now
Article
How to Frame a Media Message
02:08
A Media Message Answers All Basic Questions
01:12
Media Messages Must Be Interesting to Reporters
01:36
Media Messages Must Resonate with Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number
01:42
Venn Diagram
01:51
Have a Positive Message
01:06
Add Quantifiable Results
00:47
What Problem Are You Solving?
01:02
Assignment - Create Your Own Media Message
02:21
Section 5: Answering Questions in Media Interviews
How to Answer Questions in Media Interviews Overview
01:47
Answer One Question at a Time
01:55
Keep Your Eyes on Your Messages
01:39
Do Not Repeat Negative Words
01:03
Tell Reporters 'I don't Know'
02:38
Always Be Moving Toward Your Message Points
00:56
Give Brief Answers
01:41
Aim for All Three Messages in Every Answer
04:02
Re-Write the Reporter's Questions
03:30
Don't Add One More Thing
01:39
Don't Try to Control the Interview
01:29
Section 6: Sound Bites
What is a Sound Bite Overview
03:20
Sound Bites Bold Action Words
00:49
Sound Bites Reporters Love Cliches
01:40
Sound Bites Emotion
00:51
Sound Bites Give Specific Examples
00:37
Sound Bites Absolutes
00:42
Sound Bites Attacks
02:02
Sound Bite Tools Humor
01:15
Sound Bite Tools Analogies
00:44
Sound Bite Tools Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
The five outcomes of every media interview
02:33
Sound Bite Homework
00:50
Sound Bite Practice
01:14
01:39

Attached is a check list for grading yourself.

Section 7: Closing Thoughts
Conclusion
00:54
Feedback
01:18
Section 8: Bonus Reading
Media Training A to Z
199 pages
Media Training Success
34 pages
1001 Ways to Wow the Media
72 pages

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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