Media Training for Authors: Promote Your Book in the News

How to look comfortable and confident on TV, create media messages, answer reporters' questions and speak in sound bites
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1,875 students enrolled
Instructed by TJ Walker Business / Media
$20
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  • Lectures 129
  • Contents Video: 4 hours
    Other: 9.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Imagine becoming a regular fixture on the talk show circuit and in the national media as a well-known author. Writing a good book isn't easy, but getting in front of enough people to generate buzz and demand for your books can be even harder. This Media Training for Authors course will teach you step-by-step how to prepare for media interviews. Specifically, you will learn how to look good on TV, how to frame a media message, how to answer reporters' questions and how to speak in sound bites.

If you want to sell a lot of books, you will need to be able to sell your ideas and your expertise to the public through regular media appearances. You can begin learning how to master the media right now in this comprehensive, interactive course.

TJ Walker is a media trainer with 30 years of experience as a media coach to best-selling authors, experts, CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize winners. Walker is also the author of the USA Today #1 Bestseller "Secret to Foolproof Presentations" (also a Business Week and Wall Street Journal Bestseller). Walker once set the Guinness book of World Records for most talk show appearances ever in a 24 our period (104) while promoting one of his public speaking books.

The course also features three bonus interviews with book publishing legend Dan Poynter.

Enroll in this course today.

Course updated on August 3, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

What are the requirements?

  • Students will need to video record themselves using a cell phone or webcam

What am I going to get from this course?

  • Create media messages promoting your book
  • Answer reporters's questions about yur book
  • Speak in sound bites
  • Become a valuable source to the media

What is the target audience?

  • Authors
  • Aspiring authors
  • Anyone promoting a book through the media

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Sell More Books By Becoming a Media Regular
Please Introduce Yourself
Article
7 Steps For Getting the Most Out of this Course
Article
Become a Media Expert Through Regular and Frequent Media Appearances
Preview
03:40
Realize Nobody Cares about Your Book, And That Is OK
Preview
08:22
Realizing Your Goals in Every Media Interview
Preview
02:37
You Can Create a Winning Message for the Topic of the Day
02:09
Create a Gimmick
04:58
The Talk Show Host Won't Read Your Book And It Doesn't Matter
01:58
You Can Become the Media
03:18
Expertise Not Authorship
02:29
How Often to Mention the Book
03:08
Section 2: Housekeeping Matters
Who is TJ Walker?
Preview
02:52
$10,000 Guarantee This Course Will Make You a Better Communicator
02:02
If You Like to Learn by Reading
01:09
Your Questions Will Be Answered Here, In Video
01:25
Section 3: Bonus Interviews with Publishing Legend Dan Poynter
Dan Poynter on Promoting Books Through the Media
10:21
Dan Poynter on Promoting Books Though Speaking
08:54
Dan Poynter on Amazon
09:24
Section 4: How to Look Your Best on TV
Your Questions Can Be Answered Right Now
Article
How Authors Can Look Good on TV
01:51
How to Look Your Best on Camera - Overview
02:59
How to Apply Makeup
04:00
How to Sit for TV Interviews
02:03
How to Use Your Eyes
02:29
How to Move Your Head
02:05
How to Move Your Body
01:44
How to Move Your Hands
02:33
How to Sit in Your Chair
01:12
How to Stand for TV Interviews
01:07
How to Dress for TV Interviews
02:51
Video Record and See Your Improvement
01:02
How to Critique Your Own Video Performance
03:11
Section 5: Messaging
Message from Your Book
04:57
How to Frame a Media Message
02:08
A Media Message Answers All Basic Questions
01:12
Media Messages Must be Interesting to Reporters
01:36
Media Messages Must Resonate With Media Audience
01:44
Your Media Message Needs to Benefit You
01:22
Three is the Perfect Number of Media Messages
01:42
Media Messages Using a Venn Diagram
01:51
Have a Positive Media Message
01:06
Add Quantifiable Results
00:47
What Problem are You Solving
01:02
Create Your Own Media Message
02:21
Section 6: Answering Questions in a Media Interview
How to Answer Questions - Overview
01:47
Answer One Question at a Time
01:55
Keep Your Eyes on Your Message Points
01:39
Do Not Repeat Negative Words
01:03
Tell Reporters 'I Don't Know'
02:38
Always Be Moving Toward Your Message Points
00:56
Give Brief Answers to Tough Questions
01:41
Aim for All Three Messages in Every Answer
04:02
Re-Write the Reporters' Questions
03:30
Don't Add One More Thing
01:39
Don't Try to Control the Interview
01:29
Section 7: Speaking in Sound Bites
What is a Sound Bite - Overview
03:20
Bold Action Words
00:49
Cliches
01:40
Emotion
00:51
Examples
00:37
Absolutes
00:42
Attacks
02:02
Humor
01:15
Rhetorical Questions
00:35
Analogies
00:44
Pop Culture References
00:41
Three Easiest Sound Bite Tools
01:31
Reflections on Sound Bites
01:21
The 5 Outcomes of Every Media Interview
02:33
Sound Bite Homework
00:50
Sound Bite Practice
01:14
Final Interview Practice
01:39
Section 8: Concluding Thoughts
Conclusion
02:14
Feedback
01:18
Section 9: Bonus Videos
How to Eliminate Nerves Before TV Interviews
01:35
How to Tell If Your Media Interview Was Effective
01:17
If You Forgot What to Say
01:39
Should You Wear Glasses for a TV Interview
01:29
How to Look Good For Your Skype Video Interview
02:36
How to Make a YouTube Video Via Webcam
01:20
What is Media Training?
01:45
5 Step Walker Method for Media Training
00:56
Should You Take Beta-Blockers?
01:47
How to Speak Into a Microphone
01:24
How to Think on Your Feet
01:34
Crisis Communications
04:09
Crisis Communications, Don't let Lawyers Control Message
01:29
Emergency Preparation
01:48
How to Get Questions in Advance
04:01
Media Stars Enjoy Interviews
02:20
Worst Televison Interview Ever
01:50

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Instructor Biography

TJ Walker, Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Currently, Walker is the host of the #1 rated daily TV/Radio/Podcast show devoted exclusively to public speaking and media training (Syndicated on iTunes, YouTube, Daily Motion, Vimeo, Flickr and Facebook) "Speaking with TJ Walker" is heard and viewed seven days a week around the world.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor

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