Media Training for Authors: Promote Your Book in the News
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Media Training for Authors: Promote Your Book in the News

How to look comfortable and confident on TV, create media messages, answer reporters' questions and speak in sound bites
4.7 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,884 students enrolled
Created by TJ Walker
Last updated 8/2015
English
Learn Fest Sale
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 29 mins on-demand audio
  • 3 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create media messages promoting your book
  • Answer reporters's questions about yur book
  • Speak in sound bites
  • Become a valuable source to the media
View Curriculum
Requirements
  • Students will need to video record themselves using a cell phone or webcam
Description

Imagine becoming a regular fixture on the talk show circuit and in the national media as a well-known author. Writing a good book isn't easy, but getting in front of enough people to generate buzz and demand for your books can be even harder. This Media Training for Authors course will teach you step-by-step how to prepare for media interviews. Specifically, you will learn how to look good on TV, how to frame a media message, how to answer reporters' questions and how to speak in sound bites.

If you want to sell a lot of books, you will need to be able to sell your ideas and your expertise to the public through regular media appearances. You can begin learning how to master the media right now in this comprehensive, interactive course.

TJ Walker is a media trainer with 30 years of experience as a media coach to best-selling authors, experts, CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize winners. Walker is also the author of the USA Today #1 Bestseller "Secret to Foolproof Presentations" (also a Business Week and Wall Street Journal Bestseller). Walker once set the Guinness book of World Records for most talk show appearances ever in a 24 our period (104) while promoting one of his public speaking books.

The course also features three bonus interviews with book publishing legend Dan Poynter.

Enroll in this course today.

Course updated on August 3, 2015

There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.

TJ Walker has more than 100,000 course enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Who is the target audience?
  • Authors
  • Aspiring authors
  • Anyone promoting a book through the media
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 129 Lectures Collapse All 129 Lectures 13:34:33
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Sell More Books By Becoming a Media Regular
11 Lectures 33:31
Please Introduce Yourself
00:09

7 Steps For Getting the Most Out of this Course
00:43




You Can Create a Winning Message for the Topic of the Day
02:09

Create a Gimmick
04:58

The Talk Show Host Won't Read Your Book And It Doesn't Matter
01:58

You Can Become the Media
03:18

Expertise Not Authorship
02:29

How Often to Mention the Book
03:08
+
Housekeeping Matters
4 Lectures 07:28

$10,000 Guarantee This Course Will Make You a Better Communicator
02:02

If You Like to Learn by Reading
01:09

Your Questions Will Be Answered Here, In Video
01:25
+
Bonus Interviews with Publishing Legend Dan Poynter
3 Lectures 28:39
Dan Poynter on Promoting Books Through the Media
10:21

Dan Poynter on Promoting Books Though Speaking
08:54

Dan Poynter on Amazon
09:24
+
How to Look Your Best on TV
14 Lectures 29:12
Your Questions Can Be Answered Right Now
00:05

How Authors Can Look Good on TV
01:51

How to Look Your Best on Camera - Overview
02:59

How to Apply Makeup
04:00

How to Sit for TV Interviews
02:03

How to Use Your Eyes
02:29

How to Move Your Head
02:05

How to Move Your Body
01:44

How to Move Your Hands
02:33

How to Sit in Your Chair
01:12

How to Stand for TV Interviews
01:07

How to Dress for TV Interviews
02:51

Video Record and See Your Improvement
01:02

How to Critique Your Own Video Performance
03:11
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Messaging
12 Lectures 21:48
Message from Your Book
04:57

How to Frame a Media Message
02:08

A Media Message Answers All Basic Questions
01:12

Media Messages Must be Interesting to Reporters
01:36

Media Messages Must Resonate With Media Audience
01:44

Your Media Message Needs to Benefit You
01:22

Three is the Perfect Number of Media Messages
01:42

Media Messages Using a Venn Diagram
01:51

Have a Positive Media Message
01:06

Add Quantifiable Results
00:47

What Problem are You Solving
01:02

Create Your Own Media Message
02:21
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Answering Questions in a Media Interview
11 Lectures 22:19
How to Answer Questions - Overview
01:47

Answer One Question at a Time
01:55

Keep Your Eyes on Your Message Points
01:39

Do Not Repeat Negative Words
01:03

Tell Reporters 'I Don't Know'
02:38

Always Be Moving Toward Your Message Points
00:56

Give Brief Answers to Tough Questions
01:41

Aim for All Three Messages in Every Answer
04:02

Re-Write the Reporters' Questions
03:30

Don't Add One More Thing
01:39

Don't Try to Control the Interview
01:29
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Speaking in Sound Bites
17 Lectures 22:24
What is a Sound Bite - Overview
03:20

Bold Action Words
00:49

Cliches
01:40

Emotion
00:51

Examples
00:37

Absolutes
00:42

Attacks
02:02

Humor
01:15

Rhetorical Questions
00:35

Analogies
00:44

Pop Culture References
00:41

Three Easiest Sound Bite Tools
01:31

Reflections on Sound Bites
01:21

The 5 Outcomes of Every Media Interview
02:33

Sound Bite Homework
00:50

Sound Bite Practice
01:14

Final Interview Practice
01:39
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Concluding Thoughts
2 Lectures 03:32
Conclusion
02:14

Feedback
01:18
+
Bonus Videos
50 Lectures 01:41:33
How to Eliminate Nerves Before TV Interviews
01:35

How to Tell If Your Media Interview Was Effective
01:17

If You Forgot What to Say
01:39

Should You Wear Glasses for a TV Interview
01:29

How to Look Good For Your Skype Video Interview
02:36

How to Make a YouTube Video Via Webcam
01:20

What is Media Training?
01:45

5 Step Walker Method for Media Training
00:56

Should You Take Beta-Blockers?
01:47

How to Speak Into a Microphone
01:24

How to Think on Your Feet
01:34

Crisis Communications
04:09

Crisis Communications, Don't let Lawyers Control Message
01:29

Emergency Preparation
01:48

How to Get Questions in Advance
04:01

Media Stars Enjoy Interviews
02:20

Worst Televison Interview Ever
01:50

How to Give a Great Radio Interview
00:53

Top Three Media Interview Mistakes
01:22

What if You Hate Your Voice
02:17

How to Do a Satellite Interview
01:45

What Makes Great Media Communicators Great
04:34

How to Use a Teleprompter for Newscasts
02:34

Never Say 'No Comment'
02:23

How to Avoid Saying 'Uh' and 'Um'
02:27

What is the Difference Between Good and Bad Media Training?
01:50

How to Stall A Reporter During an Interview
02:35

What Ground Rules Media Interviews Should Have
02:20

Should You Memorize Your Media Messages
01:43

What Equipment Do You Need to Conduct a Media Interview
01:54

What is the Best Video Camera for making Internet Video
02:20

Media Skills are Learned, Not Bred
02:10

Which Media Form is Most Effective
03:29

Media Training Tips for Talk Radio
01:51

What if a Reporter Misquotes You
02:50

How to Brainstorm Media Messages
02:55

What to do if Reporters are Lazy, Stupid or Dumb
02:01

Don't Wait for Reporter's to Ask Questions
01:45

How to Turn Sound Bites on and off
01:39

How and When to be a Sound Bite Machine
03:36

Return Reporter's Phone Calls
02:09

Never Act Defensive
01:28

Don't Lie to the Media
00:50

How to Stall for Time if a Reporter Calls
01:42

When to Speak Off the Record
02:03

Don't Time Stamp Your Answers
00:58

How to Fight Media Bias
01:16

Don't Ask Reporters to Read Back Your Quotes
01:55

Don't Wait for Reporters to Call You
01:10

How the Media Can Make or Break Your Career
01:50
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Bonus Reading - Books
5 Lectures 00:00
Media Training A to Z
199 pages

Media Training Success
34 pages

Secret to Foolproof Presentations
208 pages

Public Speaking Success
31 pages

1001 Ways to Wow the Media
72 pages
About the Instructor
TJ Walker
4.3 Average rating
1,323 Reviews
24,289 Students
103 Courses
Public Speaking and Media Training Expert

TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, US Senators, Miss Universes and Members of Parliament .

Walker has more than 100,000 online course enrollments and more than 16,000 online students.

His book, "Secret to Foolproof Presentations" was a USA Today # 1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller.

Walker is also the author of "Media Training AZ" and "Media Training Success."

Walker's Facebook page "TJ Walker Speak to Influence" is the #1 page for 7-day a week video tutorials on how to be a better public speaker and communicator.

In 2009, Walker set the Guinness Book of World Records for Most Talk Radio Appearances ever in a 24 hour period.

Walker has also served as a former President of the National Speakers Association, New York City.

Walker was a merit scholar at Duke University where he graduated magna cum laude.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm." Gregg Jarrett, Fox News Channel Anchor