Are you an entrepreneur who could use the incredible free publicity that comes from getting featured in the media?
What many people get right is that featuring in the media isn't as hard as it looks. What they get wrong is that it's MUCH HARDER.
Learn at your own pace and come back and review the resources whenever you need to.
Follow this 5 point acronym to guide your messaging every time you want to generate something that the media and wide audience will be interested in. If you hit all 5 points you are guaranteed that the media will be interested in your story
Help A Reporter Out (aka HARO) is a service that serves as a bridge between reporters looking for stories and sources looking to provide one. You can get emails sent daily that will tell you what types of stories reporters are currently working on and searching for. When you see anything that looks like it would be a good fit for your business, you can get in there and make your pitch. You might get a valuable mention in a larger article or end up with something written completely about you.
In this tutorial, we show you how to pitch via HARO in a way that will make you stand out and have a fantastic chance of getting invaluable mentions in the media.
Other similar options to HARO are Muck Rack or Source Bottle. HARO in particular is very U.S. focused. If you are in the UK the best site to follow is Journo Requests, which will send you an email when a journalist puts out a request on twitter that you might be a good fit for.
The Media love to hang out on twitter because it's such a great source for stories. So this is a great place to find members of the media and start to build relationships with them. In this tutorial, we show you how to take a shortcut to finding all the twitter profiles (and even email addresses) of the members of the media who are most likely to be interested in you
I’m Pete Walter. It seems like I’ve spent my whole life involved with the media in some way. My Dad was a broadcast journalist for BBC and ITN and I grew up around cameras and visiting TV and Radio studios. I became a TV producer making shows like MTV News and the BBC’s Who Do You Think You Are and working with everyone from big stars like Russell Brand and Paul McCartney to entrepreneurs and experts making their first appearances in the media. From 2008-2013 I worked for BBC News, the world’s largest broadcast news organisation.
Since then I've gone on to become active in the world of digital media, producing online video and e-learning for BP and M&S and setting up websites and running social media campaigns for a variety of clients.