Maximizing ad revenue with Google DFP

Learn how to manage your ad inventory with the free Google DFP ad server to maximize the ad revenues of your website.
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  • Lectures 14
  • Contents Video: 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.

In the class you will learn the following topics:

  • Introduction to DFP and overview of interface
  • Creating ad units and ad tags
  • Examples where to place the tags into your web site
  • Creating placements so advertisers can target specific elements of your site through Google AdSense
  • Setting up AdSense as a backfill for your ad units
  • Creating new orders and advertisers
  • Managing existing orders and creatives
  • Yield management with different orders and creatives

The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video.

This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.

What are the requirements?

  • You should have basic knowledge of HTML and website monetization such as banner placements or using AdSense.

What am I going to get from this course?

  • Setup a new Google DFP account from scratch
  • Use DFP to manage ad inventory
  • Apply yield management to maximize revenues from existing traffic

What is the target audience?

  • This course is for anyone who wants to increase the ad revenues of their website.
  • It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: What is Google DFP
Introduction to Google DFP
Preview
03:48
Introduction to the interface
Preview
01:43
Section 2: Setting up ad units
02:10

Learn how to start managing your inventory, create ad tags and to set sizes of banners.

02:45

See how to create the ad tags from the ad units that we created.

02:52

Optional lesson that shows you where exactly you should place your ad tags in the HTML code of your web site.

02:36

Placements can be used to target specific ad spaces on your web site by advertisers through AdWords. I will show you how to create them.

02:31

AdSense is a great way to monetize remnant inventory. Learn how to set it up in Google DFP.

Section 3: Manage your inventory
10:08

In this core lesson you will learn how to create new campaigns, new advertisers and upload creatives to your campaigns.

03:17

Third Party creatives are ads that consist of iframe or Javascript code. Learn how to create them and apply the settings so DFP counts all KPIs.

02:13

Before adding a new advertiser you should check the available inventory. This video shows you how to do this.

01:51

You will learn how to copy existing campaigns to save time when setting up new advertisers.

Working with the order Archive
02:14
05:23

Learn how to manage different advertisers or ad network to yield them against each other and againgst AdSense to make the highest eCPM.

Section 4: Complete Walthrough
11:55

Fo finish up I will show you how you can be able to create the whole process from scratch and how easy and quick it can be to setup Google DFP.

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Instructor Biography

Benjamin Ronnenberg, Senior Online Marketing Manager

Ich habe über 12 Jahre Erfahrung im E-Commerce und Onlinemarketing in meiner Arbeit als Freelancer oder als Angestellter u.a. für Axel Springer oder die Deutsche Telekom.

Im Moment arbeite ich freiberuflich als Senior Manager Onlinemarketing für unterschiedliche Kunde und betreibe meine eigene Media Agentur in der ich u.a. auch WordPress Kurse anbiete.

In meinen Udemy Kursen möchte ich mein Wissen rund um Onlinemarketing, Business Development und WordPress weiter geben und so dabei helfen lebenslanges lernen zu verbreiten und neue Horizonte für meine Udemy Studenten zu eröffnen.

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Bio in english

I have over 12 years experience in e-commerce and website monetization while working freelance or for companies such as Deutsche Telekom or Axel Springer publishing.

Currently I work as a Senior Online Marketing Manager for various companies and run my own media agency.

With my Udemy class I'm sharing the knowledge that I have build up over the years and try to help nurture lifelong learning and personal success.

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