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Maximizing ad revenue with Google DFP

Learn how to manage your ad inventory with the free Google DFP ad server to maximize the ad revenues of your website.
3.7 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
93 students enrolled
Last updated 12/2014
English
$10 $25 60% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.

In the class you will learn the following topics:

  • Introduction to DFP and overview of interface
  • Creating ad units and ad tags
  • Examples where to place the tags into your web site
  • Creating placements so advertisers can target specific elements of your site through Google AdSense
  • Setting up AdSense as a backfill for your ad units
  • Creating new orders and advertisers
  • Managing existing orders and creatives
  • Yield management with different orders and creatives

The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video.

This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.

Who is the target audience?
  • This course is for anyone who wants to increase the ad revenues of their website.
  • It does not matter if you run the site as your main business or as a side business such as an affiliate niche site.
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What Will I Learn?
Setup a new Google DFP account from scratch
Use DFP to manage ad inventory
Apply yield management to maximize revenues from existing traffic
View Curriculum
Requirements
  • You should have basic knowledge of HTML and website monetization such as banner placements or using AdSense.
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 55:26
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Setting up ad units
5 Lectures 12:54

Learn how to start managing your inventory, create ad tags and to set sizes of banners.

Create ad units
02:10

See how to create the ad tags from the ad units that we created.

Create ad tags
02:45

Optional lesson that shows you where exactly you should place your ad tags in the HTML code of your web site.

Preview 02:52

Placements can be used to target specific ad spaces on your web site by advertisers through AdWords. I will show you how to create them.

Create placements
02:36

AdSense is a great way to monetize remnant inventory. Learn how to set it up in Google DFP.

Configure AdSense for remnant inventory
02:31
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Manage your inventory
6 Lectures 25:06

In this core lesson you will learn how to create new campaigns, new advertisers and upload creatives to your campaigns.

Orders line items and creatives
10:08

Third Party creatives are ads that consist of iframe or Javascript code. Learn how to create them and apply the settings so DFP counts all KPIs.

Preview 03:17

Before adding a new advertiser you should check the available inventory. This video shows you how to do this.

Checking Inventory for new advertisers
02:13

You will learn how to copy existing campaigns to save time when setting up new advertisers.

How to copy orders
01:51

Working with the order Archive
02:14

Learn how to manage different advertisers or ad network to yield them against each other and againgst AdSense to make the highest eCPM.

Yield Management with DFP
05:23
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Complete Walthrough
1 Lecture 11:55

Fo finish up I will show you how you can be able to create the whole process from scratch and how easy and quick it can be to setup Google DFP.

From Creating ad tags to setting up an order
11:55
About the Instructor
3.7 Average rating
27 Reviews
195 Students
3 Courses
Senior Online Marketing Manager

Ich habe über 12 Jahre Erfahrung im E-Commerce und Onlinemarketing in meiner Arbeit als Freelancer oder als Angestellter u.a. für Axel Springer oder die Deutsche Telekom.

Im Moment arbeite ich freiberuflich als Senior Manager Onlinemarketing für unterschiedliche Kunde und betreibe meine eigene Media Agentur in der ich u.a. auch WordPress Kurse anbiete.

In meinen Udemy Kursen möchte ich mein Wissen rund um Onlinemarketing, Business Development und WordPress weiter geben und so dabei helfen lebenslanges lernen zu verbreiten und neue Horizonte für meine Udemy Studenten zu eröffnen.

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Bio in english

I have over 12 years experience in e-commerce and website monetization while working freelance or for companies such as Deutsche Telekom or Axel Springer publishing.

Currently I work as a Senior Online Marketing Manager for various companies and run my own media agency.

With my Udemy class I'm sharing the knowledge that I have build up over the years and try to help nurture lifelong learning and personal success.

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