Maximise Your Marketing
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Maximise Your Marketing

A Beginners Guide to Direct Marketing and how you can use it to win more business
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Darrel Linehan
Last updated 3/2017
English
Price: $95
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have a rounded understanding of targeting, segmentation, various direct media opportunities, costs, legal requirements, data security and testing.
View Curriculum
Requirements
  • Students do not require any specific skills or qualifications for this course just an interest in understanding direct marketing in more detail
Description

Maximise your Marketing has been put together with the intention of helping beginners and people fresh to marketing to start to understand the various elements involved. The content is gathered from 22 year experience working in the marketing industry with clients of all shapes and sizes from start ups  to some of the UK's largest household brands.

In the course we will cover

  • Why you need to Invest in your marketing
  • Your target audience
  • The industry and the various channels | costs | Purchasing Options | Suppliers 
  • Suppliers
  • Data Protection / Security
  • Suppression (data hygiene)
  • Permissions - Opt in & Opt Out
  • Testing
  • Analysis & Tracking

The course will allow your to start looking at what you currently do with your marketing or give you an incite into what you need to have an understanding of when working within and marketing position.

Additionally the course gives you PDF's downloads of work sheets and a full presentation from one of our workshops that will give you the ability to start to build a better marketing strategy.

Who is the target audience?
  • The course is aimed at people starting out in marketing or business owners that want to understand more about how marketing can help them find more customers.
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Curriculum For This Course
22 Lectures
02:55:54
+
Maximise Your Marketing - Program for Beginners
22 Lectures 02:55:54

Its important to understand why investing in your marketing is so vital to the success of your business.  

Preview 08:54

A little be it about me, my business and what the aim of the program is.

Course Introduction
08:57

Your target audience and the need to make sure you take the time to really understand who they are.

Target Audience & The 7 P's
13:29

This is a basic worksheet that will allow you to start to build up a picture of your target audience - don't forget that you may have many different profiles for different type of people that are best for the different products and services.

B2B Target Audience
13:01

This is a basic worksheet that will allow you to start to build up a picture of your target audience - don't forget that you may have many different profiles for different type of people that are best for the different products and services.

B2C Target Audience
11:47

The Direct Mail options and what you need to be aware of.

Direct Mail & Postal Campaigns
09:01

The telemarketing industry and what you need to be aware of when considering a telemarketing campaign

Telemarketing
03:41

E-mail marketing and what you need to be aware of in relation to consent / permissions

E-mail Marketing
03:00

3rd Party inserts and how they can play a part in businesses marketing mix

Inserts
03:27

The value of Social Media run along side a Direct Marketing strategy 

Social Media
03:15

Face 2 Face Marketing

Face 2 Face
02:03

Lead generation and how it can complement a marketing strategy and deliver high quality business oppotunities

Preview 04:58

The various types of contacts you will encounter when working with suppliers in the industry and how they differ

Various DM Business Types
05:08

Data Protection and the 8 Principles followed by the ICO video giving you examples what you should and should not be doing

DPA & The 8 Principles
07:22


DPA Training Video (Part 2)
11:51

Data protection, Data Security and the law 

DPA Permissions & Security
12:18

An introduction to the ICO website and the various elements that it offers you

ICO Website & DPA Registration
07:08

Translating everything you put into play and measuring the value of every elements is so important.

Test & Learn
15:08

This a quick walk through and the actual presentation that I use in the Kick start workshops I run.

Preview 12:57

This is summary of what we have covered

Thank You for Watching!
06:39

This is an additional offer that I wanted to make available that would mean that you are able to initially look at what your marketing strategy is and then review it in a given period of time with me.

Bonus Video
01:19
About the Instructor
Darrel Linehan
0.0 Average rating
0 Reviews
7 Students
1 Course
Business Owner - Qualified Marketing Professional

I have over 22 years experience working within the Direct Marketing industry, with a Post Graduate Diploma in Interactive, Direct and Digital Marketing. 

Over the last 22 year I have working for a wide range of clients from the very small to the very large household brands such as Homebase, BT, TalkTalk, American Express and Acas to name just a few. I have worked with them in all aspects of the profession from media planning and buying, campaign management though to social media strategy and a full range of marketing support, training and workshops.

"Darrel worked with myself and my company in 2016 to maximise my marketing budget and refine the marketing goals and direction. Bringing a wealth of experience, Darrel was able to help across all marketing mediums, especially LinkedIn, and ensure a more cohesive brand awareness across social media platforms. As well as this, Darrel was able to engage possible contacts in areas that we would not have been able to attract.  I would recommend any business to take advantage of the help that Darrel would be able to offer".

FOUNDER AND CREATIVE SPARK AT GOOD AND ORIGINAL

"I have been working with Darrel for a while now and I hope to be working with him long into the future. He has been crucial to my business and with 20 years experience in marketing, he has helped make my vision become a reality. Darrel doesn't just give you his time and experience, he completely immerses himself in your business and puts all his passion, drive and determination into what you want to achieve whilst setting very realistic and achievable goals along the way."

CHIEF EXECUTIVE OFFICER AT LEAD MATCH SOLUTIONS