Maximise Your Adwords Budget
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Maximise Your Adwords Budget

Top 3% Adwords Ranked Partner Will Show You Exactly How To Get More Sales For Less Spend On Adwords
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0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Emer Deegan
Last updated 9/2017
English
English [Auto-generated]
Current price: $12 Original price: $100 Discount: 88% off
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Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • How to Optimise & look after your Adwords Account to ensure more sales at a lower cost
View Curriculum
Requirements
  • This course is intended for people who have an Adwords account up and running & who would like to maximise their profits
  • Have an Adwords account running
  • Looking To Grow Profits and save spend
  • Have a basic knowledge of Adwords
Description

If you would like to spend less money on Google and generate more sales and revenue, then this 8 module, step by step course is perfect for you.  I will outline and lead you through the exact process I use with my new clients to stop wasting their budgets and start growing their revenue

I have decreased wastage and increased revenue across my clients AdWords accounts by following this exact model and now I've put it together in this course.

Small businesses are on average wasting 25% of their AdWords budget. YIKES.

Having looked after hundreds of AdWords campaigns for small and medium businesses, the common theme I always see in these accounts, is large portions of budgets being wasted on irrelevant traffic that will never convert to a sale. Most business owners feel overwhelmed by AdWords and feel they don't have the time or the knowledge to get the most out of their spend.

But the great news is that by implementing some very simple steps, the factors which are causing most of your wastage, can be eliminated

In this course I am going to share with you the secrets Google does not want you to know.

On average by implementing these changes, my clients see a 66% increase in revenue and a spend decrease of 25-30%. So they are spending less and making significantly more money.


Who is the target audience?
  • Business owners
  • Advertising Account Managers
  • Digital Marketing Students
  • Adwords Students
Compare to Other AdWords Courses
Curriculum For This Course
8 Lectures
03:04:21
+
Introduction
8 Lectures 03:04:21

This module focuses on your keywords, which are the foundation for every account.  By following this process you will be able to eliminate budget wasters and find out which keywords you need to treasure.

  • Find out how to declutter with confidence
  • Find out how to isolate what keywords will bring you the traffic most likely to convert
  • Find keywords driving lots of traffic to your site, which are costing you money but not converting
  • Are you paying very high cost per clicks for some keywords?  Find out how to know should you stop bidding on them or bid even higher
  • Are you obsessed or worrying about your competitors on AdWords?  Find out the clever ways to eliminate your fears about your competitors and focus on what really matters, your account.
  • Eureka. Master how to isolate the keywords in your account that are your golden opportunities to grow your revenue and profits.  Also covered is once you have found them, how to use them to really maximise your accounts potential to generate revenue
Preview 28:44

This module will guide you through how to really understand how your customers are finding you

  • Find out the truth about what is actually happening with your keywords
  • What actual search terms (not keywords) are consumers using to find you?
  • Are you inadvertently paying for the wrong traffic?
  • Find out how to use your search query report to isolate the main words that are wasting your budget
  • Find keywords which you may have been missing, that are  leading to sales and learn what to do with them
  • Identify trends you may have missed in your account that are losing you money
Search Query : Mining For Treasure
22:40

Powerhouse your ads to make sure they are making you money, not losing you money

  • 8 Simple Steps To Get Your Ads Working Harder
  • Learn How To Take Up As Much Retail Space On Google As You Can
  • Destination Matters.  Are You Driving Potential Customers To The Right Place To Make You Money?
  • 3 Clever Tricks To Save You  $$$$
Get Your Ads Working For You, Not Against You
44:50

Are you wasting your budget by appearing to the wrong people at the wrong time?

  • Find out how to ensure you are reaching people at the right time of day and day of week
  • Find out how to ensure you are reaching people in the right places
  • Find out how to ensure you are reaching people on the right devices
  • Most importantly learn how to avoid reaching people when they are unlikely to buy
  • These are the details which can make a huge difference in making your budget punch above its weight
Be In The Right Place At The Right Time
20:13

Are you treating your PPC and your Analytics Data as two separate entities? If so you are missing opportunities to see exactly where wastage is occurring, not only in your AdWords account but also across all your marketing platforms

  • Find out how to link AdWords & Analytics
  • Find out exactly how to analyse your analytics data to identify wastage & opportunities across all your marketing platforms
  • Find out how to set up Analytics Goals to use as conversion tracking and never have to deal with codes again!
  • Find out how to use this data to identify wastage in AdWords which you may have previously been missing.  This information is powerful
Use Analytics To See The Full Picture
17:01

This module will show you exactly what and how you should be bidding to maximise your profits

  • Choose the bidding type right for you
  • Learn how to know when you are bidding too high or too low
  • Learn how to pick the budget that is just right for you
  • Master how to use experiments and rules to help you
  • Never worry about your competitors using up your budget again
How To Bid Like A Professional
32:28

Ever wondered are you bidding too high or too low? Ever wondered how your campaign would perform in a lower position or a higher position

  • Find out how to identify the exact position which is most effective for you
  • Find this position by campaign, ad group or keyword
  • This information alone is gold dust and will help you to maximise your budgets and profits
Find Your Sweet Spot
07:09

Now that you have your account working so smoothly, we need to make sure we "never go back again"

  • This module will walk you through step by step, how to maintain your account on a weekly and monthly basis to ensure you are getting the most from your budget
  • See exactly how I maintain my accounts to ensure budget wastage is minimised
  • By spending 3o minutes each week, you can be happy in the knowledge that your account is well maintained and working hard for you and your business
Never Going Back Again
11:16
About the Instructor
Emer Deegan
0.0 Average rating
0 Reviews
3 Students
1 Course
Top 3% Ranked Google Adwords Expert

I am ranked in the top 3% of Google Adwords Partners globally. This ranking is based on knowledge, service and most importantly results. 

I have been a Google AdWords Certified Professional since 2007 and Head of Digital in two major international advertising agencies.

I now run my own business which focuses on increasing profitability for small & medium companies through the use of highly effective Google Adwords campaigns.  I created these courses to share my knowledge and enpower you to get the most out of your Adwords Campaign by using my techniques which have been honed over years.  I hope you enjoy them