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Don’t worry – it’s not just another math class! However, regardless of the role you play, it is crucial to understand certain key concepts before embarking on the journey that is digital marketing. And several of those concepts involve math.
By the end of this class, you’ll be able to understand and evaluate performance metrics when someone shows you an account (or you are looking at it yourself). Whether you’re setting goals for employees, managing your own account, or evaluating someone else’s performance, these skills are crucial. We'll cover acronyms like CTR, CPC, CPM, CPA, and more. Learn what they mean and how to calculate them! Best of all, the course should only take an hour to complete. Get the information you need in the time you have.
As a special bonus, we've included an additional lecture: An Introduction to Digital Marketing. This bonus content teaches the important things to think about when creating and designing your first marketing campaigns, and is an important primer for all digital marketers, no matter what your level.
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|Section 1: Math for Digital Marketers: An Introduction|
Welcome to Math for Digital Marketers!
About Reva Minkoff, Digital4Startups, and DigitalGroundUpPreview
|Section 2: Click Through Rate (CTR)|
Learn about impressions, clicks, and CTR. What do they mean and how do you calculate them?
|Quiz 1||4 questions|
Apply what you've learned about CTR to these problems:
|Section 3: Cost Per Click (CPC)|
Learn what cost per click (CPC) means and how to calculate it. Learn about some acceptable ranges for CPC.
Test Yourself: CPC
|Section 4: Cost Per Thousand Impressions (CPM)|
Cost Per Thousand Impressions (CPM)
Test Yourself: CPM
|Section 5: Conversion Rate (CVR)|
Conversion Rate (CVR)
|Quiz 4||4 questions|
How well do you understand conversion rate? Test yourself.
|Section 6: Cost Per Conversion a.k.a. Cost Per Acquisition (CPA)|
Cost Per Conversion
Test Yourself: Cost Per Conversion
|Section 7: Return on Investment (ROI / ROAS)|
Return on Investment (ROI / ROAS)
Test Yourself: ROI
|Section 8: A Message from the Instructor|
A Message from the InstructorPreview
|Section 9: Congratulations!|
|Quiz 7||14 questions|
Let's review everything that we've learned.
|Section 10: Bonus Content!|
Bonus Content: An Introduction to Digital Marketing
Reva Minkoff is the Founder and President of Digital4Startups Inc. and DigitalGroundUp Inc. Within the first 6 months of its founding, DigitalGroundUp won 2nd place at Chicago Booth's SeedCon competition and was named a finalist in the Chicago Interactive Media Association's Digital Startup Initiative. Reva was named The Founder Institute's Female Founder Fellow, a distinction awarded to the most promising female applicant to the Founder Institute, a program from which Reva graduated in September 2012. In 2014 Reva was nominated for 3 Founder Institute Graduate Awards, including Best From the Eastern US and Best Female CEO. In 2015 Reva was named to the JUF 36 Under 36 List and Chicago Scholars 35 Under 35 Young Leaders Making An Impact List. Reva also teaches at The StartUp Institute, Tribeca Flashpoint Academy’s Digital Professional Institute, and is a mentor at The Founder Institute and 1871 in Chicago.
Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP's Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.