Learn the basic format, principals, concepts, and trends you will need to master the modern job application cover letter. Complete with examples, discussions, and resources to help you take your cover letter to the next level.
Write attention-grabbing cover letters for your job applications with this specialized course for career-minded professionals looking to get ahead in their chosen field.
Cut through the noise with a masterfully crafted cover letter
Understanding what different types of recruiters are looking for and where they expect to see it lets you easily tailor custom cover letters that stand out from competing applicants – no matter how fierce the competition.
Each year the job market becomes at the same time more fragmented and global. Get the competitive edge you need to secure that all-important interview with a comprehensive course that covers every aspect of your cover letter from the first line to the last.
"Clark made me realise how much my job application documents could be improved by explaining important concepts about how the recruitment world works and how quickly a recruiter reads these documents. Even when you think your application is ready to go, Clark will point out things that can be improved." – Martín Alexanco
“Clark helped me realize that customizing my cover letter each time I send it out is not only absolutely necessary, but not as time consuming as you’d think, if you just follow his advice.” – Marjan Ghorbanian
Content and Overview
More than 11 lectures provide over an hour of content highlighting everything you need to know about cover letters. This includes the different types of recruiters you’ll need to appeal to when sending out your cover letter, the different paragraphs within your cover letter and what should go in them, the format you should use, and all the other things you’ve wanted to know about cover letters but never knew who to ask.
You’ll learn what kind of content to include, how to highlight your achievements, the proper way to begin and sign off a cover letter, and more. Everything you need to understand from the focus and purpose to the execution of tiny details is covered, including who to address your cover letter to, how to ask for an interview, and the best way to start your first paragraph.
Included besides the 11+ lectures are valuable reference resources on S.T.A.R. Achievements, Different Types of Recruiters, Up-to-date Tips and Best Practices, and even an example cover letter to give you as much confidence as possible.
Once you’ve completed the course, you’ll be able to quickly assess listings and your resume to understand what you should include, identify what should go in each paragraph in your cover letter, and have far greater insight into seeing your cover letter through the eyes of potential recruiters.
A brief introduction to the course and how I acquired my expertise in English and Job Application materials.
A general introduction to how to not only handle achievements on your resume, but also how to identify opportunities to create such achievements within your career.
A discussion of the issues affecting modern hiring managers and recruiters that dictate best practices on how to focus and organize a cover letter for the modern job market.
An in-depth discussion of the types of recruiters you'll likely be writing to when composing a modern cover letter including key information on what drives their reading, what they are looking for, and how to avoid annoying them. Includes PDF helping you decide which type of recruiter to which you are likely trying to appeal.
A deep dive on what's important to include and accomplish in the very first paragraph of your cover letter.
A discussion of what you'll want to communicate in the second paragraph, or "highlight reel" of your cover letter.
A deep-dive on what you can include in that all-important third paragraph I like to call your "secret sauce" - where you can communicate things in your job application that are difficult to get across anywhere else.
Some key pointers to keep in mind as you work with your cover letter and resume and try to ensure they are always easy to read and open by potential recruiters and hiring managers.
Best practices for keeping your cover letter up to date and quickly customizing it so that it excels at standing out from the crowd and catching the attention of your potential employer without having to write a new letter from scratch each time you find a new job you are interested in.
Some last minute advice on how to start doing the things in your career right now that will build your resume and cover letter with compelling and relevant content that helps you stand out from similarly qualified candidates.
Information about how to continue to improve your use and understanding of job application documents like cover letters and resumes/CVs. Includes tips and real-world examples from past clients who have succeeded at landing interviews they initially would never have thought possible.
Writer, Editor, Creative Consultant specialized in English composition and content development for businesses, websites, and artistic personalities.
Worked as a tutor to international business professional and students alike on English, writing, and language.
Over 7 years of experience serving clients from around the globe on writing related projects of all kinds and sizes. Particularly focused in providing English expertise for international businesses, crowdfunding content creation, and technology-related writing.
Sole developer of International Business English (IBE) Udemy courses focused on teaching international businessmen and women stronger competencies in key areas of business English in order to better compete in native English-speaking markets.