Manage your word-of-mouth referrals more successfully by mastering the essentials.
Join Amy D. Kilpatrick, as she walks you through step-by-step in the development of an effective referral marketing plan. Amy is a leading expert in the industry of referral marketing and has been training professionals for over 16 years to become successful business networkers! Her methods work for small and large business owners, entrepreneurs, sales and marketing professionals, executive professionals and franchises. Her background in accounting gives her a grounded view of the real issues most businesses face today.
Master Your Network™ 1.0
How to BECOME an Intentional Networker
This course is the first in the series, Master Your Network™, that was created by Amy and David, co-founders of Nspired Networking Enterprises.
Benefits to Attending
We look forward to helping you reach your goals!
Gain an understanding of Nspired's Co-founder, Amy D. Kilpatrick's definition of NETWORKING.
In this lecture, Amy explains why she created her definition of networking. She will break down and discuss each element of the definition.
Gain an understanding of what is a REFERRAL PARTNER.
In this lecture, Amy will outline the qualities of what makes another professional a potential referral partner.
She will cover:
Discover the difference between a LEAD versus a REFERRAL and the impact it can make in your in your word-of-mouth marketing strategy.
Amy will share the definition of both a lead and a referral and then show examples of each one and how they are different.
Learn how you have a choice to either grow your database or attract your IDEAL CLIENT Base.
Amy will share how when given a choice to grow your business and ask for referrals you can either train your referral partners to bring you a client or an IDEAL CLIENT. You will learn the difference between the two and how to ask two simple questions that will help narrow down what you want to attract to your business.
Gain an understanding of how to define a COMMON TARGET MARKET. Discover the difference between a REFERRAL POWER TEAM versus a CIRCLE OF INFLUENCE and how both are utilized in your word-of-mouth marketing strategy.
An except from Nspired's IT Factor™ training program.
Learn the difference between an INFOMERCIAL and a Referral TRAINING Moment.
How one is used more for sales opportunities and prospects and the other for referral generation and referral partners.
The power of your words and how you use them can make a difference in the results that are generated.
Recognize the NETWORKER that is NEGATIVE!
Learn some challenges that come from having a negative outlook when it comes to word-of-mouth marketing.
Recognize the NETWORKER who has more QUESTIONS than answers.
Learn how you can turn that into an opportunity and how to look out for the challenges.
Recognize the NETWORKER who is SPINNING in circles.
Learn how this networker can be a connector, but has a challenge in being efficient and effective in their time management.
Learn the three forms of NETWORKING.
Discover a step-by-step approach to defining your TARGET MARKET.
In order to train future referral partners, you must know your own target market first! This lecture will help you begin defining your target market.
Excerpts from Nspired's The Boomerang Affect™: Word Choice Matters!
What you say and how you say it will make a difference in the results generated. You will learn to ask for the referral that you want your referral partners to generate for you.
Identify the difference between MARKETING, NETWORKING AND SALES!
Amy will break down the three areas of Marketing, Networking and Sales, while demonstrating how networking is the BRIDGE that can take you right past the gatekeeper to prospect.
BONUS: Amy shares her always get a "YES!" networking tip that can be utilized in all of the three forms of networking.
By using this tip, you will learn how to begin the process of inviting a potential referral source to begin the WILLING, WANTING and ABLE process. A simple tool that has a big impact.
Amy D. Kilpatrick, an entrepreneur at heart, finds herself wearing multiple hats as President/Co-Founder of Nspired Networking Enterprises, LLC, and President of Creative Impulse Enterprises, LLC d/b/a The Sassy Lady.
In 1994, Amy earned her BBA in accounting. In 2001, she took her first leap into entrepreneurship and has never looked back. After learning how to successfully grow her client base by utilizing strategic referral partners, she began to pass her knowledge on to others. In 2009, she partnered up with David A. Crumbaugh to create Nspired Networking Enterprises, LLC, a consulting company that specializes in training professionals the skills and techniques it takes to grow their businesses through Strategic Alliance Marketing.
Amy's clients range from corporate sales teams with yearly quotas, professionals in specialized services, to start-up business owners with entrepreneurial dreams.
As a corporate consultant and keynote speaker, she has created a very successful program, "The Nspired Networker™" which features the "Master Your Network™" training courses which teaches her clients how to generate higher level of referrals through the development of strategic alliances.
She has written articles for various publications and has been featured as a guest speaker on various radio shows around the nation. In 2015, she co-authored Tips To Becoming an Efficient & Effective Networker.
As a former Award-Winning Executive Director for BNI, Business Network International. Amy has over 16 years of training business owners networking strategies. In 2011, she was nominated by her peers to serve on the Founder's Circle for Business Network International, along with 19 other Directors from around the world with Dr. Ivan Misner.
Today she lives in Evans, Georgia with her family.