
Learn practical web design principles in Photoshop, with no coding required, compare Figma for large projects and Adobe XD's future, and review hardware basics.
Design drives success because UI/UX aesthetics determine a website's appeal and conversion, not just code. Focus on one side—design—before learning to code, as the course emphasizes the design-centric path.
Set up photoshop for web design by creating a 1920 by 1080 project with the web design preset, adjusting move tool, interface, autosave, scratch disks, and workspace.
Master fast layer selection in Photoshop using the move tool, Ctrl click, and Ctrl+Shift to select or deselect layers, and learn the top-to-bottom stacking order.
Discover why design handoffs act as a detailed blueprint for developers, mapping font sizes, colors, spacing, and interactions from Photoshop or other design tools to a working website.
Master pixel-perfect execution by spotting common UI errors, like misaligned text and improper contrast. Develop a mindset to recognize spacing, typography, balance, and consistency issues to improve projects.
Learn Photoshop design basics: set rgb eight bit color depth at 72 pixels per inch, use artboards, and design 1920 by 1200 canvas with 1200 pixel active area and guides.
Analyze non-standard layouts and identify execution mistakes that violate standard layout conventions, such as missing header, navigation, or footer and excessive clutter.
Create a standard website layout using rectangles and text to form a wireframe, sized against a reference PayPal page, with header and logo proportions, and deliver a png or jpeg.
Size web elements by comparing fonts across typefaces, noting no definitive size, then use Google Fonts and Adobe Fonts for guidance and measure with the marquee tool for precise sizing.
Apply a practical body text formula: set line height to font size times 1.5. Break into short paragraphs with moderate width and left-align for readability.
Explore how text layers influence readability and balance across website sections, analyzing typography choices from titles to body text, line height, and spacing to avoid over design.
Learn how to achieve maximum color contrast in web design by selecting saturated colors, avoiding neon tones, and using the color picker to balance brightness and saturation.
Explore color schemes in modern web design, balancing bright saturated hues for small elements with accessible text contrast. Learn why not base palettes on outdated logos.
Align the hero area elements in Photoshop using marquee and alignment tools. Group the headline, subheadline, and button, then center the group vertically within the header area.
Align icons with text by using a single text layer and line height for even spacing, center icons, and group text with icons before aligning to the base element.
Learn to craft visual balance in web design by analyzing headers, footers, spacing and whitespace, symmetry, and practical fixes from real imbalanced layouts.
Define the business goal and craft a website with surgical precision for a specific audience, using a clear headline, selling points, and a strong call to action.
Navigate the user versus the business owner dynamic by prioritizing fast experiences, precise targeting, clear contact options, prices, and a strong hero area for a compelling first impression.
Learn how analytics guide design decisions to boost ecommerce performance, align with client goals, and optimize conversions through testing—from cart clarity and shipping costs to mobile traffic and performance indicators.
Templates and website builders offer powerful drag-and-drop options, but they're time-intensive; most business owners won't replace designers, so coding-driven web design remains essential.
Showcases a three-column e-commerce homepage layout with tabs that highlight a varied product grid, large product photos, and essential listing elements like title, reviews, price, quantity, and two CTAs.
Design an ecommerce product page with an auto-rotating gallery, orange call-to-action, concise social proof, three-zone layout following a z-pattern to boost add-to-cart.
Assess a furniture store design by exposing missing cart visibility, hidden prices, and a grayed-out add-to-cart button, and advocate calls to action, social proof, and visible policies to boost conversions.
Discover why websites rarely achieve pixel-perfect design as teams prioritize functionality, leading to layout issues like floating footers, misaligned logos, and cascading bugs.
Learn how landing pages differ from standard websites, with a single goal, such as lead generation or purchases, and focused messaging through concise sections and call-to-action to boost conversions.
Learn to identify a client's needs by analyzing target audience and brand vibe, then tailor typography, whitespace, and imagery to fit the customer and KPI goals.
Explain why landing pages earn a bad reputation by analyzing cluttered, shouty designs, bold claims, and pervasive calls to action, and show how target audience and conversion drive their effectiveness.
Examine a safari website case study to show how missing contact options, unclear headlines, oversized forms, and absent prices undermine user trust and conversions.
Discover how a digital product landing page builds trust with a video player showing the creator's face, clear headlines, and a comparison table with dual calls to action.
This case study analyzes a designer's site, exposes missing social media icons, reviews, and prices, and teaches value-focused messaging that shows how you help businesses grow.
Align every web design decision with the client’s needs, whether a landing page or full site, and deliver what they want by listening and clarifying their vision.
Learn how UI visuals and UX functionality combine to deliver usable websites, and apply practical tips like hover and downstate states.
Improve the checkout by removing friction and guiding users from login to order. The updated step-by-step layout with clearly numbered sections, visible totals, and trust icons to boost conversions.
Improve web design with small, deliberate tweaks—clear add-to-cart icons, expanded space for USPs, mobile-friendly typography with Zilla Slab, and streamlined product pages to boost the user experience.
Upgrading the mobile product page reduces bounce rate by enlarging the gallery, enabling clear add-to-cart feedback, and surfacing reviews, expiration date, and nutritional information with legible typography.
Learn how 1-on-1 sessions with a coder streamline website improvements by balancing cosmetic css tweaks with structural javascript work, using staging environments and screen sharing.
Learn how to prepare deliverables and assets for handover using Zeplin, bridging Photoshop and coding, while balancing designers' pixel-perfect details with developers' coding realities.
Install and run Zeplin on Windows or Mac, install the Photoshop plugin, and create your first project with web pixels, Android DPI/SP, or iOS points.
Learn to export Photoshop deliverables with Zeplin by marking layers as assets and exporting svgs for logos and icons, giving developers scalable, colorable graphics.
Differentiate static and dynamic sites, explain how content lives on the server via a cms like WordPress and an admin panel, and highlight asset marking and css-based elements for handover.
Master the Photoshop handover for web ui/ux projects, delivering assets, hover states, and links, transferring ownership via Zeplin, and establishing clear follow-up pricing.
Be sure to download the Design Principles PDF attached to this lecture. The workbook goes over the principles every aspiring Web Designer needs to know!
discover how to use inspiration to guide web design, especially for beginners, by reviewing color schemes, typography, spacing, and layout, while avoiding copying and applying underlying principles.
Apply a step by step approach to web design by breaking projects into small tasks, from header and hero areas to consistent design style, using simple shapes and colors.
Master wireframes by turning sketches into approved, detail-free designs, emphasizing written client approvals, and iterative revisions—using Photoshop or any tool to lay out rectangles and text.
Navigate stock photos by clarifying royalties and rights, ensure client approval with watermarked previews, and educate about royalty-free terms and usage limits.
Discover how custom graphics blend color, typography, and imagery to give websites character and boost client satisfaction, while learning to design from scratch or source matching freebies.
Explore symmetry, proper spacing, and white space to create balanced, elegant web designs. Learn precise spacing with grid systems, measurement tools, and smart guides to ensure consistent, precise layouts.
A well crafted brief guides design by detailing the company name, existing website, competitors, logo, and wireframe, and recommends a universal template to minimize revisions.
For an overview of the following lectures, please download the workbook attached to this lecture
Learn to evaluate so-called small projects by reading briefs, documenting requirements, and avoiding scope creep. Recognize that quick jobs can demand similar work, when contracts are written and properly scoped.
Optimize your Photoshop workflow by organizing the layers panel, naming layers, using groups and color labels, and employing clipping masks and collapse layer styles.
Learn to choose the right projects on freelancing platforms, build a strong portfolio with real company websites, and master a niche before pursuing larger, well-paid projects.
Choose project-based pricing over hourly rates, quote clearly for the end product and expertise, and avoid negotiations to maintain fair, professional pricing.
Identify a font by inspecting text with the browser's inspect tool, read font size and line height (leading), note font family and weight, and confirm with WhatTheFont or myfonts.com.
observe how a designer translates the real 99designs brief for Power to Sing into a cohesive home page concept in Photoshop, highlighting branding, hero area, opt-in, and navigation.
Set up the layout using the 960 grid to create a conservative, modern site with clear calls to action, a hero area, about me, and testimonials.
Research the client and craft clear navigation; feature power to sing with professional online singing lessons and a get started CTA, highlighting Chuck Gilmore's 15 years of private lessons.
Refine the header by balancing the logo, phone, and menu on layered red backgrounds, applying gaussian blur, hue/saturation, and pattern overlays.
Create the hero area by selecting a suitable image, applying a clipping mask, and styling the headline, subheadline, and call-to-action to drive conversions, plus an email capture section.
Master flat design by avoiding over-simplification, weak typography, and neglected calls to action. Create consistent, creative flat sites with custom graphics, spacing, and standout CTAs.
Design a flat website header by establishing a 960 grid, selecting cohesive flat UI colors, and building a centered logo, navigation, and two call-to-action buttons.
Design a flat website by building a central hero area with a 700-pixel blue background, a white centered headline 'world class web and mobile solutions', and a six-icon services grid.
Explore building a flat website section for testimonials and CTAs, using a minimal, two-toned design with circle portrait images, colorized center photos, and prominent call-to-action buttons to build trust.
Finish a flat website footer by adding a logos band and four sections: about us, quick links, services, keep connected, with Roboto Condensed bold headings and white text.
*** Updated for 2025
A website can make or break a business. That's because no matter how great the company's services or products are, without a beautiful website, it's all for nothing! That's why entrepreneurs from all over the world are looking for skilled web designers who are capable of creating awesome websites. This course will help you do just that!
Prepare Yourself for a Career in Web Design by Learning the Foundations of Photoshop and the Ins-and-Outs of the Design Industry
Master the principles of web design & typography.
Learn to design custom graphics and beautiful icons.
Gain access to premium psd files and templates to inspire your own projects.
Discover how to work with clients and how to remain competitive in a cutting-edge industry.
Create Websites that Win Clients and Enhance Your Portfolio
Professional web design is in high demand, with every type of business from large corporations to small boutiques looking for web designers who can improve their online presence and build their brand. This course will teach you the skills you need to create stunning website designs using Photoshop so that you can turn your clients’ visions into reality. You will also learn how to speak with clients, decode their requests, and meet their demands.
Contents and Overview
Whether you’re a beginner or an advanced web designer, you will find this course beneficial in how it blends clear, concise instruction with real world examples and hands-on exercises.
Photoshop & Web Design from A to Z
Following the course’s simple step-by-step process, you will learn the web design principles and Photoshop skills necessary to create vivid web pages and graphics, starting with fundamental topics such as comparing different versions of Photoshop and selecting a monitor, before advancing to spacing, typography, logo design, layout, and more.
Client Case Studies
You will gain a better understanding of the realities of web design by examining real-life case studies that demonstrate what to do and what not to do when working with clients.
Interactive Demos
You will watch the creation of two websites from start to finish to gain a better understanding of the design process.
Free Templates & Resources
You will gain access to an exclusive selection of psd files, a cheat sheet hotkey guide, plus lots of website templates that you can use for your own projects.
Course features:
Professionally edited: constant zoom in on important areas, hotkeys are shown as subtitles, repetitive techniques are slightly sped up
All lectures have the .psd presentation file attached plus a .pdf with any links that were shown in the video.
After completing this course, you will have a solid understanding of the principles of web design and the foundations of Photoshop necessary to create cutting-edge web pages and graphics. You will also be familiar with the web design industry and the professional strategies necessary to build a client base.