Sales is all about listening to people and prescribing a solution. In every job you'll come across sales moments, whether you're selling yourself in a job interview or selling products to customers - it's an essential skill in all career paths. Sales needn't be slimy, immoral, or complicated - it's simply about getting the best solution for the customer so they are thrilled to buy from you.
With this course you can maximise your sales potential in just a few minutes - if you're already working in sales, or looking for a lucrative and enjoyable future career, effective selling is a valuable skill that you definitely need to master.
Chris Croft is an international speaker and widely published author, who's been teaching Sales skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.
This course covers everything you need to know about sales: from preparing and planning, relationship building, objection handling techniques, and closing the deal at a brilliant price. It looks at lots of real life examples (some of which will definitely get you laughing) and gives practical tools you can use right away to get better results.
Sales Hacking overview includes:
The sales process is kind of like a tightrope - if you just stick to the plan and go straight you'll succeed, but if you put a foot wrong you can't recover.This lecture looks at what the steps are.
In this section we'll be looking into relationships - why their important and how to get them right.
In this lecture we look at what the most important part of your pitch is - does it matter if they like you, or is it all about the product qualities?
First impressions are extremely important and very easy to get wrong - this lecture looks at common mistakes and fixes.
It's vital to befriend your customer and make them like you - but how do you do this by still being genuine? This lecture teaches you how!
Listening is vital, and harder than people think, and this lecture looks at simple tools to help you become a great listener.
Listening can be turned into an easy to follow process - and the questioning funnel can help with that. Make them feel important, while you still stay in control of the conversation.
When selling to people, it's very important you understand their thought process and personality types. This lecture introduces you to the 4 main types of people, and what sort of selling style works for them.
Don't just provide the basics - go that extra step and surprise your customer!
In this section we'll learn about how to find out what your customer really needs, and how to show them you can fulfil it.
Before you start offering solutions, you need to find out what they're looking for. This lecture demonstrated how to do that.
A common, and effective, way to get a customer on the buying process is to build up in their mind how serious their needs are. Then they'll be desperate to take your solution!
Far more powerful than you telling them what they need, is them saying they want it!
In Part 3 we will be looking at offering a solution to your customer, and understanding the difference between Features and Benefits
It's easy to prescribe lots of features, but what the customer truly wants to know about is the benefits to them.
In this section we will be looking at how to handle objections from your customer. To get from the pitch conversation to closing the deal it's vital you understand their objections and how to remove them.
In this lecture you'll learn about why people object, why they might lie about it, and how to overcome them.
A great way of overcoming objections is to use this simple and highly effective technique - Feel Felt Found.
It's a good idea to prepare some responses to common objections and be ready to offer these as helpful solutions.
This is the most common objection, but it's in fact rarely true.... here's why and how to fix it.
In this section we'll look at closing the deal. This needn't be painful or pushy - it's simply about making life easy for your customer.
Closing can often be an intimidating phase of selling, but this lecture will make it easy for you to see how to guide customers through it pain free.
This lecture will give you simply phrases to help close without intimidating the customer.
An important part of closing is not letting the customer take control of the ongoing conversation, keep the ball in your court!
In this section we'll be learning methods and tools to ensure you don't let customers down. Efficiency is a huge part of selling, and can help you rise above 90% of your competitors.
Here are 7 skills for efficiency that we think will transform your sales results. Simply getting these handy changes right will mean customers are constantly impressed with your reliability and trustworthiness.
As well as meeting with customers and doing presentations, it's important that you have a scientific handle on your sales process. This lecture teaches you how to measure your process and ensure you're creating long term success as well as short term.
Chris Croft is one of the UK's leading trainers and provides a wide variety of courses designed to involve, inspire and motivate people of all levels. To date Chris has trained some 87,000 people and enjoys a 94% rate of repeat business. Chris is also a successful author, with his first book 'Time Management' was published in 1996 to wide acclaim and has since been followed by fourteen others. His tip of the month email goes out regularly to over 10,000 people. Recently he has also been making videos – there are more than 80 on his YouTube channel which has 2000 subscribers and half a million views, and he is featured on Lynda, the world's largest and probably best management training video site.