The Complete Facebook, Google, YouTube Retargeting Course

Learn all you need to run retargeting(remarketing) ads on Facebook, Google AdWords, YouTube, Twitter, Instagram & Gmail.
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Want to learn what retargeting(remarketing) is?

Or want to use retargeting to drive actual sales for your business? Or simply want to stop losing your customers to competitors and make your customers stick to your business using social media?

Whatever the situation is, I’m here to help.

98% of your website visitors leave without buying anything. My goal is to help YOU master retargeting to re-engage with them step-by-step. Retargeting is the missing ingredient for your business's success. And I intimately know how much retargeting can change your business, because mastering retargeting myself completely transformed both my personal and professional endeavors in business. And if I can run retargeting ads, believe me, so can you.

I’ve been entrepreneur for years, and at the beginning, I used to think that getting new users with fancy TV ads and billboards would bring success to my business. And I overlooked how important it was to retain visitors and engage them more. Plus, I didn’t know what retargeting was back then. Even though my business ideas were solid, my weak user retention skills were holding my business back. I couldn’t effectively reach out to all the users who leave my website without buying, and my startup was just dragging along.

When I first decided to learn retargeting, I realized there was almost nothing out there to help. There were some courses, but it was really hard to get a holistic understanding of retargeting from those courses. And there were few videos on YouTube that didn’t provide all the details I need to actually run retargeting campaigns across different channels. I noticed a lot of the info was hard to apply in real life. There were some really cool case studies but they weren’t actionable or applicable. I thought that there had to be a better way, so i created this course so everyone could know how to use successful, high impact retargeting ads in all of their customer interactions.

Here's what you’re going to learn. In this course, we’re going to start with the foundations of what retargeting is and why it is so important. Then we’re going to go on to retargeting strategy set up, where i will teach how to set up your retargeting plan in harmony with other marketing activities. In section 3, you’ll learn how to actually set up your retargeting ads in Facebook. In section 4&5, I’ll delve into Google Adwords and YouTube, and in the following sections, i will help you set up retargeting ads on Instagram, Twitter, and Gmail.

I want to make sure that his course not only teaches you how to set up retargeting ads in different channels but also how to optimize them with practical tips and tricks that I learned through my hands-on experience.

What are the requirements?

  • No prior retargeting knowledge required

What am I going to get from this course?

  • Learn all you need to run retargeting ads on Facebook, Google Adwords, YouTube, Twitter, Instagram, and even Gmail!
  • Learn the key concepts of Retargeting(remarketing)
  • Learn how to develop a comprehensive retargeting strategy for maximum Return-On-Investment
  • Learn how to set up your first retargeting campaigns
  • Monetize website visitors, existing users, unsubscribed users, and similar audiences
  • Learn how to get free $75 Google AdWords credit (for new users)!

What is the target audience?

  • Total beginners who want to learn how to plan, run and optimize successful online marketing campaigns
  • Entrepreneurs who want to monetize more customers on their websites
  • Marketers looking to learn the latest digital marketing skills
  • Marketers who want to boost their career
  • Anyone looking to get a job in retargeting or remarketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Overview
Intro
Preview
04:20
What is Retargeting (remarketing)?
Preview
03:40
Why Retarget?
03:03
Section 2: Strategy Setup
Analyze your customers
Preview
01:25
Analyze painpoints
Preview
00:56
Find solutions
00:56
Set your objectives
00:38
Develop ad creatives
01:23
Section 3: Facebook
Facebook Intro
01:26
Create Facebook Pixel
03:28
Install the pixel on your website
04:58
Audience creation - Pixel Based
04:58
Audience creation - Customer list upload
04:40
Create your first ad
16:54
Ad Placements - Mobile/Desktop Newsfeed/Righthand Column
05:47
Dynamic Product Ads
02:59
Dynamic Product Ads - How to setup
12:17
Section 4: Google Adwords
Google AdWords Intro
00:38
How to create your AdWords account & get $75 credit!
03:06
Create your Google Analytics account
01:40
Conversion Tracking Setup
03:26
Remarketing list setup
05:05
Set up your first retargeting ad on AdWords
07:50
How to set up Dynamic Product Ads on Google Display
10:06
Section 5: YouTube
YouTube Intro
02:36
Types of YouTube ads
01:44
How to set up a retargeting ad on YouTube
06:14
Additional audience setup using Customer Match
06:24
Section 6: Twitter
Twitter Intro
01:39
Create Audience Lists - Pixel-based & Customer list upload
04:02
How to create your Twitter ad
04:35
Section 7: Instagram
Instagram Intro
01:17
How to setup
02:34
Section 8: Gmail
Gmail Intro
02:06
How to setup
06:27

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Instructor Biography

Seijin Jung, Wharton MBA, Entrepreneur. Formerly @ Google, LG, BCG.

Nice to e-meet you all! I'm a marketing professional & entrepreneur with 8 years of hands-on professional business experiences at Google, LG, and Udemy. I have an MBA degree from the Wharton School, University of Pennsylvania, where I studied marketing and management to supplement my real-life business experiences.

I'm passionate about learning new things and sharing them with others. I truly believe that online learning is the best way to learn new skills beyond your comfort zone.

Sign up to my course and join me in this amazing adventure today!

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