The Complete Facebook, Google, YouTube Retargeting Course
3.7 (88 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Complete Facebook, Google, YouTube Retargeting Course

Learn all you need to run retargeting(remarketing) ads on Facebook, Google AdWords, YouTube, Twitter, Instagram & Gmail.
3.7 (88 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
797 students enrolled
Created by Seijin Jung
Last updated 2/2016
English
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn all you need to run retargeting ads on Facebook, Google Adwords, YouTube, Twitter, Instagram, and even Gmail!
  • Learn the key concepts of Retargeting(remarketing)
  • Learn how to develop a comprehensive retargeting strategy for maximum Return-On-Investment
  • Learn how to set up your first retargeting campaigns
  • Monetize website visitors, existing users, unsubscribed users, and similar audiences
  • Learn how to get free $75 Google AdWords credit (for new users)!
View Curriculum
Requirements
  • No prior retargeting knowledge required
Description

Want to learn what retargeting(remarketing) is?

Or want to use retargeting to drive actual sales for your business? Or simply want to stop losing your customers to competitors and make your customers stick to your business using social media?

Whatever the situation is, I’m here to help.

98% of your website visitors leave without buying anything. My goal is to help YOU master retargeting to re-engage with them step-by-step. Retargeting is the missing ingredient for your business's success. And I intimately know how much retargeting can change your business, because mastering retargeting myself completely transformed both my personal and professional endeavors in business. And if I can run retargeting ads, believe me, so can you.

I’ve been entrepreneur for years, and at the beginning, I used to think that getting new users with fancy TV ads and billboards would bring success to my business. And I overlooked how important it was to retain visitors and engage them more. Plus, I didn’t know what retargeting was back then. Even though my business ideas were solid, my weak user retention skills were holding my business back. I couldn’t effectively reach out to all the users who leave my website without buying, and my startup was just dragging along.

When I first decided to learn retargeting, I realized there was almost nothing out there to help. There were some courses, but it was really hard to get a holistic understanding of retargeting from those courses. And there were few videos on YouTube that didn’t provide all the details I need to actually run retargeting campaigns across different channels. I noticed a lot of the info was hard to apply in real life. There were some really cool case studies but they weren’t actionable or applicable. I thought that there had to be a better way, so i created this course so everyone could know how to use successful, high impact retargeting ads in all of their customer interactions.

Here's what you’re going to learn. In this course, we’re going to start with the foundations of what retargeting is and why it is so important. Then we’re going to go on to retargeting strategy set up, where i will teach how to set up your retargeting plan in harmony with other marketing activities. In section 3, you’ll learn how to actually set up your retargeting ads in Facebook. In section 4&5, I’ll delve into Google Adwords and YouTube, and in the following sections, i will help you set up retargeting ads on Instagram, Twitter, and Gmail.

I want to make sure that his course not only teaches you how to set up retargeting ads in different channels but also how to optimize them with practical tips and tricks that I learned through my hands-on experience.

Who is the target audience?
  • Total beginners who want to learn how to plan, run and optimize successful online marketing campaigns
  • Entrepreneurs who want to monetize more customers on their websites
  • Marketers looking to learn the latest digital marketing skills
  • Marketers who want to boost their career
  • Anyone looking to get a job in retargeting or remarketing
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Curriculum For This Course
35 Lectures
02:25:17
+
Overview
3 Lectures 11:03
+
Strategy Setup
5 Lectures 05:18


Find solutions
00:56

Set your objectives
00:38

Develop ad creatives
01:23
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Facebook
9 Lectures 57:27
Facebook Intro
01:26

Create Facebook Pixel
03:28

Install the pixel on your website
04:58

Audience creation - Pixel Based
04:58

Audience creation - Customer list upload
04:40

Create your first ad
16:54

Ad Placements - Mobile/Desktop Newsfeed/Righthand Column
05:47

Dynamic Product Ads
02:59

Dynamic Product Ads - How to setup
12:17
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Google Adwords
7 Lectures 31:51
Google AdWords Intro
00:38

How to create your AdWords account & get $75 credit!
03:06

Create your Google Analytics account
01:40

Conversion Tracking Setup
03:26

Remarketing list setup
05:05

Set up your first retargeting ad on AdWords
07:50

How to set up Dynamic Product Ads on Google Display
10:06
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YouTube
4 Lectures 16:58
YouTube Intro
02:36

Types of YouTube ads
01:44

How to set up a retargeting ad on YouTube
06:14

Additional audience setup using Customer Match
06:24
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Twitter
3 Lectures 10:16
Twitter Intro
01:39

Create Audience Lists - Pixel-based & Customer list upload
04:02

How to create your Twitter ad
04:35
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Instagram
2 Lectures 03:51
Instagram Intro
01:17

How to setup
02:34
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Gmail
2 Lectures 08:33
Gmail Intro
02:06

How to setup
06:27
About the Instructor
Seijin Jung
4.1 Average rating
373 Reviews
2,872 Students
2 Courses
Wharton MBA, Entrepreneur. Formerly @ Google, LG, BCG.

Nice to e-meet you all! I'm a Silicon Valley marketing professional & entrepreneur with years of hands-on professional business experiences at multiple companies including Google, LG, Udemy, and many other startups. I have an MBA degree from the Wharton School, University of Pennsylvania, where I studied marketing and management to supplement my real-life business experiences.

I'm passionate about learning new things and sharing them with others. I truly believe that online learning is the best way to learn new skills beyond your comfort zone.

Sign up to my course and join me in this amazing adventure today!