Introduction to Accounting, the Language of Business

Fast-track your business accounting knowledge and understand key financial terms
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Instructed by Kieran McSherry Business / Finance
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  • Lectures 43
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Are you financially savvy?

Do you understand how money flows in your or your owner's business?

Why are financially educated people more and more a valuable asset to any business?


Effective Money Flow is essential to making a business as successful as it can be. This course shows you step by step how to master the key money flows in a business.

Simply put most people do not properly understand how money flows in business. Making money mistakes can turn out to be very expensive.

This course is about Finance for non Finance Brains . It shows you all the tools you need to understand all the important parts of the Business Money Flow Equation.

If you are a finance beginner or more advanced, the course teaching is designed to reach to all levels, so that anyone can master these fundamentals.


Learn and Master Key Money Flows and Build Your Business Success in This Comprehensive Course.

There is a growing demand for people who understand how finance works. More and more businesses are looking for people with sound financial skills. This course will give you an inside financial track.

In Business , understanding how money flows and what the numbers actually mean is a huge advantage.

People who run their own business, are looking to improve financial performance. This course will show you much better how to tune in to your business performance and talk to your finance people.

I have distilled, need to know topics and information in this highly focused course. But mastering the subject can be difficult and takes time. Along with that getting access to highly qualified finance people is not easy, and courses can be very expensive.

This course has been created from my own 20 years as a highly experienced qualified chartered accountant providing classroom teaching to non finance people.

At the end of the course :

  • Fast Forward your career or business
  • See quick wins in how to make a business more money
  • Increase your skill base and enhance the return on your investments (time, money, business)
  • Become more financially independent, save money on finance experts

The Course will look at the topic of money flow in business and will cover

  • An explanation of common financial terms
  • Understand how key money flows in to a business, how it can be increased
  • A focus areas where a lot of money is then allocated
  • Key ways of how to improve the profits in a business
  • 3 key financial statements you should get to know
  • Essential accounting components- assets ,liabilities and capital
  • A simple equation to help you remember the essentials
  • Important concepts often misunderstood, that greatly influence the preparation of financial statements


The Learning Structure and Materials

  • Tailored easy to follow, step by step lectures
  • A test your knowledge quiz and answers at the end of each lecture's content to deepen your understanding
  • Practical case study examples. Meet Millionaire Mac, the entrepreneur in the Mac family (used for case study examples)
  • Easy to follow examples of financial templates
  • Learning at your own pace, in your own time


Why this course ?

  • A course tailored from 20 years of teaching hundreds of students and business people in live seminars
  • Highly qualified chartered accountant instructor, a finance director at board level and business owner who has been there and been very successful
  • Written in a step by step way
  • Suitable for people at all levels who want to develop their financial education
  • Designed for people at all levels



  • The initial low price will be for a limited time. The normal classroom price is $199
  • You have unlimited access to all lectures for ever
  • If you are not happy with what you are learning there is a full, no questions asked 30 day money back guarantee
  • All future additional bonus lectures are free
  • My help is always available to you if you get stuck or have a question


What are the requirements?

  • No knowledge of finance and accounting is assumed
  • No pre-course preparation needed

What am I going to get from this course?

  • Grasp the role accounting plays
  • Know the key places where a lot of money is allocated to
  • Understand the difference between profit and cash flow
  • Understand assets, liabilities and capital
  • Not be overpowered by finance terminology
  • Know the key areas to focus on and not waste time
  • Discover ways to increase money flow in
  • Perform a quick financial analysis on financial performance
  • Get to grips with understanding important business financial statements
  • Understand what are the key financial statements to look out for
  • Have confidence in discussing financial information
  • Master How Money Flows in and Around a business
  • Master Key Financial Terminology

What is the target audience?

  • This is not for students who want to get into the world of double entry book-keeping.This is not a book-keeping course.
  • Anyone who wants a really good solid understanding of How Money Flows in a Business to Make it Successful
  • Anyone who wants to get to grips with finance terminology
  • Its Finance for Non Finance Brains

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course

An initial scoping on key areas of money flow , common issues facing students, course style, course instructor introduction.


An overview and outline of what will be covered by section and the lectures in each section.


An introduction into key factors why understanding money flow is important in business.


This lecture introduces some commonly used finance terms in business. We take away the mystery and look at what they mean.

Section 2: Understanding Key Money Flows In, Recording Them and Where Money is Allocated
2 pages

How can we understand Money Flow? The path to help us with this leads to the discipline of accounting. It will helps to answer key questions on where and how money is allocated.


This will looks at the 3 key ways money comes in to a business. From share capital to profits to external bank finance each area will be considered.


Discover 3 places money is allocated to in the business from Fixed Assets and Investments to the crucial area of working capital.

2 pages

Discover that there many different disciplines in accounting. A highlight of two of the most popular, financial accounting and management accounting.


The definition of management accounting and why it is essentially used for the benefit of the internal management of a business.


The definition of financial accounting and understanding who are its key external users.


Quick Recap of the progress in the topics from Section 2, Understanding Money Flows and how you can quickly see where money is allocated.

5 questions

This quiz will test your knowledge on this Section. Good Luck !

Section 3: The Essential Financial Statements in Business You Need to Know

This lecture will highlight the 3 key financial statements in a business, that are the income statement, balance sheet and cash flow statement.


A business needs to show how it performs. This lecture introduces the key financial performance statement, the income statement.


Here we look at the income statement and what it tells us . We then look at how this is presented. This takes us into typical income statement formats and key terms.


Here we will look and learn about the Balance Sheet . What does a typical balance sheet look like? What sort of information does it contain. We will examine the different components of a balance sheet . We look at the balance sheet format.


A single equation underpins a mirror image of one of the key financial statements, the balance sheet. In this lecture we examine the unique accounting equation.

Recap of Section 3
4 questions

This Quiz will test your knowledge on Section 3. Best of Luck!

Section 4: Making More Money - Increasing Profits

We focus on the best way money flows in. From profit. We look at key profit drivers. We look at other non financial areas that can contribute to business success.

3 pages

Learn 8 different ways to increase profits in a business.


Understand the case study example and that an incremental combination of methods, not just one, will be used to increase profit.


Watch how a sales volume increase can increase the profits of a business more than the original volume increase.


This looks at a sales price increase on top of a sales volume increase. Be able to see how the incremental impact of both a sales volume increase, combined with a sales price increase can have a substantial effect on the profits of a business.


This examines the effect of reducing operating expenses and the bottom line impact. It shows how an incremental approach combined with volume and profit increases can have a significant effect on the bottom line.


This lecture provides a recap of the lectures in Section 4, on Making More Money and Increasing Profits.

4 questions

This Quiz will test your learning from Section 3. Best of luck!

Section 5: A Deeper Focus on Where Money is Allocated in a Business

A review of the financial statement that tells us where money is allocated. Also we review 3 of the key areas.


A look at the fixed assets that provide a longer term benefit. These can be either the tangible type and touchable or the in tangible type.

Discover the Investments that Provide a Benefit to the Business Longer Term

A review of one of the most crucial areas in a business where money is allocated, working capital. A full explanation of what it means and all its components. The lecture finished on tips for improving working capital.


This lecture does a quick recap of this Section 5, A Deeper Focus on Where Money is Allocated.

4 questions

This Quiz will test your learning from Section 5. Good luck!

Section 6: Cash Flow - The Third Key Financial Statement and the lifeblood of business
2 pages

A look at the importance of cash flow versus sales revenue. Their has to be the right balance between cash coming in and cash going out. Ways of controlling cash are discussed.


This lecture looks at the importance of cash flow planning and how to do this. It discusses the importance of the cash flow statement and its key components.


This lecture moves into building a cash flow statement structure. It looks at how to start building a typical cash flow, its format and common headings.


This lectures introduces a case study with Millionaire Mac, the tycoon of the Mac Family. We learn the key issues surrounding a very important business order.


The first step in Millionaire Mac's case study example is to asses the profitability of the order. We find out exactly how profitable the order is. This is part of the decision making process.


In this lecture we use the information from the case study to build the cash flow statement. We build the cash flow statement and see that the business runs into cash flow difficulties despite the order's profitability.


This lecture looks at other options the business could have taken to improve cash flow. It also leaves no doubt that the profitability of a business order does not guarantee good cash flow.

4 questions

This Quiz will test your learning from Section 6. Good luck!

Section 7: Accounting Concepts - Key Principles that Impact on Money Flow
Why are There Accounting Concepts ?
2 pages

The Going Concern concept is central to the preparation of the financial statements. We look at why that is and explain the concept.


This lecture reviews what the accounting profession means by prudence. We look at its impact on the assets, liabilities, profits and losses in a business and some practical examples.


The Matching Concept in accounting is another key concept. Here it is explained and there are some practical examples used to illustrate it in practice.


This is a review and recap of the key points in Section 7 , Accounting Concepts, Key Principles that Impact on Money Flow.

4 questions

This Quiz will test your learning from Section 6. Good luck!

Section 8: Summary & Thank You

This lecture is in summary a recap and focus on the main areas of this course, "Mastering How Money Flows in a Business and Building Success".

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Instructor Biography

Kieran McSherry, Business Coach/Entrepreneur

Business Coach/Entrepreneur

I was brought up in family businesses . At that time I was involved in marketing/sales and driving the business forward. I needed the financial side. I went on to university to study accountancy.

I qualified as a chartered accountant with PriceWaterHouseCoopers, (PWC) one of the leading accountancy practices in the world.

I worked internationally and locally to develop my business skills. This included time spent at Board level at Finance/Operations Director. In Operations I was in charge of increasing business and making it run well through sales/marketing/operations.

I ended up working at Board level with some fantastic business CEO's/business owners.

Then I created my own businesses.So I have a multi disciplinary skillset that can help build business, sell ,negotiate and I get the numbers very well.

Teaching to Students/Business people

I always kept in touch with my local university where I graduated in Ireland, where I started my accountancy studies. This came full circle, when I was excited to go back several times a year to teach business skills & finance. This teaching was to people from all different business backgrounds. From staff, managers, directors , business owners.

These included people who were working in business and need to know more to develop there career. It also include business owners who were interested in learning how to improve financial performance.

I really enjoyed this, having taught university students in accountancy, some years earlier.


To balance the time available for teaching I had, and their desire for more courses, I created a you tube channel. It has proved popular with 50,000 views in a few months since start up.

Alongside the teaching, the finance skill set all along the way has proved invaluable.

Overall, I do love creativity, and have come from a strong experience in business and finance. I try to help others as best I can in a affordable way who may not have access to these skills.


I have published 5 books in Business.


I am a Fellow of the Institute of Chartered Accountants in Ireland. I qualified with an honors in my Accounting degree and went on to be selected to do a special postgraduate Diploma in Accounting at the University where I taught.

Learn From Quality Experts.

Do your best to find great mentors/experts. You will learn quicker. The best ones always find a way to make it interesting and easier .

They will focus on the important stuff for you.

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