Accounting 101-Master Class for Understanding Business
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Accounting 101-Master Class for Understanding Business

This business accounting course gives you a Financial Edge, learn with your #1 Chartered Accountant coach
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
40 students enrolled
Last updated 10/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Grasp the role accounting plays
  • Know the key places in accounting terms where a lot of money is allocated to
  • Understand the difference between business profits and cash flow
  • Understand key accounting terms such as assets, liabilities and capital
  • Not be overpowered by accounting and finance terminology
  • Know the key accounting areas to focus on and not waste time
  • Discover ways to increase money flow in
  • Perform a quick financial analysis on financial performance
  • Get to grips with understanding important business financial statements
  • Understand what are the key financial statements to look out for
  • Have confidence in discussing financial information
  • Master How Money Flows in and Around a business
  • Master Key Financial Terminology
View Curriculum
  • No knowledge of finance and accounting is assumed
  • No pre-course preparation needed

At times are you financially challenged?

Does the need to understand accounting and key money flows in business seem overwhelming?


Effective knowledge of business accounting Money Flow is essential to making a business as successful as it can be. This course shows you step by step how to master the key accounting money flows in a business.

Simply put, most people do not properly understand how money flows in business. Making money mistakes can turn out to be very expensive or if you develop your financial edge, very profitable..

This course is about business accounting basics and will be really helpful for non Finance People or business students, developing their accounting knowledge . It shows you all the tools you need to understand important parts in Accounting. 

Don't worry about the level or than you'll be afraid you won't understand. If you are a finance beginner or more advanced, the course teaching is designed to reach to all levels, so that anyone can master these accounting fundamentals. Apart from that I'm here to help you. Just drop me a line if you get stuck.


Learn and Master Business Accounting Key Money Flows and Build Your Business Success in This Comprehensive Course.

There is a growing demand for people who understand how finance works. More and more businesses are looking for people with sound financial skills. This course will give you an inside financial track.

In Business , understanding how money flows and what the numbers actually mean is a huge advantage.

People who run their own business, are looking to improve financial performance. This course will show you much better how to tune in to your business performance and talk to your finance people.

I have distilled, need to know topics and information in this highly focused course. But mastering the subject can be difficult and takes time. Getting access to highly qualified finance people is not easy, and courses can be very expensive.

This course has been created from my own 20 years experience. In that time I have worked as a highly experienced chartered accountant, finance director, and university teaching to thousands of non finance people.

At the end of the course  you will:

  • Not be held back by a lack of understanding key business accounting terms
  • It may fast forward your career or business with the tools and tips you receive
  • In a small business you may see quick wins in how to make the business more money
  • Increase your skill base
  • Become more financially astute and independent

The Course will look at accounting and how money flows in a business and will cover;

  • An explanation of common accounting and financial terms
  • Understand business accounting money flows in to a business, how it can be increased
  • Accounting Cycle areas where a lot of money is then allocated
  • Key ways of how to improve the profits in a business
  • 3 key accounting financial statements you should get to know
  • Essential business accounting components- assets ,liabilities and capital
  • A simple accounting equation to help you remember the essentials
  • Important business accounting concepts often misunderstood, that greatly influence the preparation of financial statements


The Learning Structure and Materials

  • Tailored easy to follow, step by step lectures
  • A test your knowledge quiz and answers at the end of each lecture's content to deepen your understanding
  • Practical case study examples. Meet Millionaire Mac, the entrepreneur in the Mac family (used for case study examples)
  • Easy to follow examples of financial templates
  • Learning at your own pace, in your own time


Why this course ?

  • A course tailored from 20 years of teaching hundreds of students and business people in live seminars
  • Highly qualified chartered accountant instructor, a finance director at board level and business owner who has been there and been very successful
  • Written in a step by step way
  • Suitable for people at all levels who want to develop their financial education
  • Designed for people at all levels



  • The initial low price will be for a limited time. The normal classroom price is $199
  • You have unlimited access to all lectures for ever
  • If you are not happy with what you are learning there is a full, no questions asked 30 day money back guarantee
  • All future additional bonus lectures are free
  • My help is always available to you if you get stuck or have a question


Who is the target audience?
  • People from a non finance background who need to learn important, accounting principles and accounting concepts, in a step by step way
  • Anyone who wants a really good solid Introduction to Accounting and How Money Flows in a Business to Make it Successful
  • Anyone who wants to get to grips with accounting and common finance terms in business
  • This is not for students who want to get into the world of double entry book-keeping.This is not a book-keeping course.
Compare to Other Accounting Courses
Curriculum For This Course
43 Lectures
Introduction to the Course
4 Lectures 16:42

An initial scoping on key areas of money flow , common issues facing students, course style, course instructor introduction.

Preview 05:18

An overview and outline of what will be covered by section and the lectures in each section.

Detailed Outline of Course

An introduction into key factors why understanding money flow is important in business.

Preview 03:12

This lecture introduces some commonly used finance terms in business. We take away the mystery and look at what they mean.

Introduction to Key Terms - Avoiding the Jargon
Understanding Key Money Flows In, Recording Them and Where Money is Allocated
7 Lectures 19:48

How can we understand Money Flow? The path to help us with this leads to the discipline of accounting. It will helps to answer key questions on where and how money is allocated.

How to Find Out the Way in Which Money Flows in any Business
2 pages

This will looks at the 3 key ways money comes in to a business. From share capital to profits to external bank finance each area will be considered.

Preview 04:25

Discover 3 places money is allocated to in the business from Fixed Assets and Investments to the crucial area of working capital.

Important : 3 Areas Where Money is Allocated - Often Wasted

Discover that there many different disciplines in accounting. A highlight of two of the most popular, financial accounting and management accounting.

Types of Accounting for Money Flow - There is more than one
2 pages

The definition of management accounting and why it is essentially used for the benefit of the internal management of a business.

Management Accounting - Why this type of accounting is for the management

The definition of financial accounting and understanding who are its key external users.

Financial Accounting - Why this type of accounting is for external users

Quick Recap of the progress in the topics from Section 2, Understanding Money Flows and how you can quickly see where money is allocated.

Recap of Section 2

This quiz will test your knowledge on this Section. Good Luck !

Test your learning from Section 2
5 questions
The Essential Financial Statements in Business You Need to Know
6 Lectures 23:41

This lecture will highlight the 3 key financial statements in a business, that are the income statement, balance sheet and cash flow statement.

The 3 Financial Statements You Need to Know

A business needs to show how it performs. This lecture introduces the key financial performance statement, the income statement.

Profits or Losses Revealed. The Statement that shows Financial Performance

Here we look at the income statement and what it tells us . We then look at how this is presented. This takes us into typical income statement formats and key terms.

A Look at The Income Statement Format & Key Terms Explained

Here we will look and learn about the Balance Sheet . What does a typical balance sheet look like? What sort of information does it contain. We will examine the different components of a balance sheet . We look at the balance sheet format.

The Balance Sheet Format and Where Money is Allocated

A single equation underpins a mirror image of one of the key financial statements, the balance sheet. In this lecture we examine the unique accounting equation.

The Secret Equation behind the Balance Sheet

Recap of Section 3

This Quiz will test your knowledge on Section 3. Best of Luck!

Test Your Leaning From Section 3
4 questions
Making More Money - Increasing Profits
7 Lectures 18:38

We focus on the best way money flows in. From profit. We look at key profit drivers. We look at other non financial areas that can contribute to business success.

What is Profit ?

Learn 8 different ways to increase profits in a business.

8 Ways to Increase Profits
3 pages

Understand the case study example and that an incremental combination of methods, not just one, will be used to increase profit.

Practical Example : Case Study

Watch how a sales volume increase can increase the profits of a business more than the original volume increase.

Practical Example: Sales Volume Increase

This looks at a sales price increase on top of a sales volume increase. Be able to see how the incremental impact of both a sales volume increase, combined with a sales price increase can have a substantial effect on the profits of a business.

Practical Example: Sales Price Increase

This examines the effect of reducing operating expenses and the bottom line impact. It shows how an incremental approach combined with volume and profit increases can have a significant effect on the bottom line.

Practical Example: Operating Expenses Impact

This lecture provides a recap of the lectures in Section 4, on Making More Money and Increasing Profits.

Recap of Section 4

This Quiz will test your learning from Section 3. Best of luck!

Test Your Learning From Section 4
4 questions
A Deeper Focus on Where Money is Allocated in a Business
5 Lectures 17:55

A review of the financial statement that tells us where money is allocated. Also we review 3 of the key areas.

The Key Areas Where Money is Allocated and How You Can Find them

A look at the fixed assets that provide a longer term benefit. These can be either the tangible type and touchable or the in tangible type.

Discover the Fixed Assets that Provide a Benefit to the Business Longer Term

Discover the Investments that Provide a Benefit to the Business Longer Term

A review of one of the most crucial areas in a business where money is allocated, working capital. A full explanation of what it means and all its components. The lecture finished on tips for improving working capital.

The Hugely Important Area of Working Capital - Many People Never Fully Grasp

This lecture does a quick recap of this Section 5, A Deeper Focus on Where Money is Allocated.

Recap of Section 5

This Quiz will test your learning from Section 5. Good luck!

Test your Learning from Section 5
4 questions
Cash Flow - The Third Key Financial Statement and the lifeblood of business
7 Lectures 20:08

A look at the importance of cash flow versus sales revenue. Their has to be the right balance between cash coming in and cash going out. Ways of controlling cash are discussed.

The Importance of Cash Flow and Ways of Controlling Cash
2 pages

This lecture looks at the importance of cash flow planning and how to do this. It discusses the importance of the cash flow statement and its key components.

Cash Flow Planning

This lecture moves into building a cash flow statement structure. It looks at how to start building a typical cash flow, its format and common headings.

Preview 05:25

This lectures introduces a case study with Millionaire Mac, the tycoon of the Mac Family. We learn the key issues surrounding a very important business order.

Case Study: Business Example in Millionaire Mac's business

The first step in Millionaire Mac's case study example is to asses the profitability of the order. We find out exactly how profitable the order is. This is part of the decision making process.

Case Study, Part 1: Assess Profitability

In this lecture we use the information from the case study to build the cash flow statement. We build the cash flow statement and see that the business runs into cash flow difficulties despite the order's profitability.

Case Study, Part 2 : Cash Flow Statement

This lecture looks at other options the business could have taken to improve cash flow. It also leaves no doubt that the profitability of a business order does not guarantee good cash flow.

Case Study : Conclusions

This Quiz will test your learning from Section 6. Good luck!

Test Your Learning from Section 6
4 questions
Accounting Concepts - Key Principles that Impact on Money Flow
6 Lectures 14:51
Why are There Accounting Concepts ?

The Going Concern concept is central to the preparation of the financial statements. We look at why that is and explain the concept.

Going Concern
2 pages

This lecture reviews what the accounting profession means by prudence. We look at its impact on the assets, liabilities, profits and losses in a business and some practical examples.


The Matching Concept in accounting is another key concept. Here it is explained and there are some practical examples used to illustrate it in practice.



This is a review and recap of the key points in Section 7 , Accounting Concepts, Key Principles that Impact on Money Flow.

Recap of Section 7

This Quiz will test your learning from Section 6. Good luck!

Test your Learning from Section 7
4 questions
Summary & Thank You
1 Lecture 02:36

This lecture is in summary a recap and focus on the main areas of this course, "Mastering How Money Flows in a Business and Building Success".

Summary & Thank You
About the Instructor
Kieran McSherry (BSc Acc; PG Dip Acc; FCA )
4.6 Average rating
5 Reviews
254 Students
3 Courses
Finance Director/Chartered Accountant/Business Owner

Chartered Accountant & Finance Director 

I was brought up in family businesses and the financial side. I went on to university to study accountancy.

I qualified as a chartered accountant with PriceWaterHouseCoopers, (PWC) one of the leading accountancy practices in the world.

I worked internationally to develop my business skill that included time spent at Board level at Finance Director. 

The qualification of a chartered accountant is a very strong brand for business. It helps in the creation some of many small own businesses.

Teaching to Students/Business people

I always keep in touch with my local university , where I started my accountancy studies. I to go back several times a year to teach business skills & finance. This teaching is to people from all different business backgrounds. From staff, managers, directors , business owners.

I have come from a strong experience in business and finance. I try to help others as best I can in a affordable way who may not have access to these skills.


I have published 5 books in Business.


I am a Fellow of the Institute of Chartered Accountants in Ireland and qualified with an honors in my Accounting degree. From there I was shortlisted and selected to do a special postgraduate Diploma in Accounting at University

Learn From Quality Experts.

I hope this course or another helps you find accounting training that works for you. Do your best to find great mentors/experts. You will learn quicker. The best ones always find a way to make it interesting and easier .