**BRAND NEW FOR SEPTEMBER 2016**
Do Facebook Ads Have you Frustrated?
Don't worry! I've built the only Facebook Ads course you will ever need - now updated as of September 2016!
Why should you trust me with your Facebook Ads education? Well, I've worked with some pretty awesome clients like John Lee Dumas of EOFire.com, Target Corporation (yes, that Target), Leadpages, and over 30 small e-commerce, info marketing, consulting, and local service businesses in the last 2 years. I've also spent well over $1MM on the platform, so I've got a pretty good idea on what works and what absolutely doesn't.
In this course you'll learn how to finally set up your Facebook Ads for success without any of the guesswork. The best part? I've designed the course to be completed within about 90 minutes. Do you have 90 minutes to skyrocket your leads and sales? Thought so.
The course is taught almost entirely through video and will be updated as new developments and features arise with Facebook Ads. I'll also be adding links to useful resources including templates, swipe files, and blog posts I find to be super valuable.
Welcome to How to Master Facebook Ads in 90 Minutes or Less! Here's what's included in the course:
Module 1 is about how to set up and organize your ad account correctly. This will primarily be about using Business Manager to keep everything in one place.
Module 2 is about how to set up tracking so you can accurately measure success. We’ll be going into the Facebook Pixel, how to set it up correctly, and how to easily use it to run super sophisticated campaigns.
Module 3 is about how to create ultra-powerful custom audiences of your own list, website traffic, fans, and more. If you’re confused about how and when to target your list, website visitors, or fans then I’ll clear that up here.
Module 4 is where I’ll be talking about how to find your ideal customer on Facebook. I’ll talk to you about how to create a Customer Avatar and how to use advanced tools Facebook gives to you for free to find that Customer Avatar on Facebook.
Module 5 is where we’ll be talking about Campaigns and how they fit into your Facebook Ads. I’ll talk to you about different Campaign objectives, when to use each, and why I prefer certain objectives over others.
Module 6 is all about Ad Sets in your Facebook Ads, which is primarily where you’ll do your testing. I’ll talk about how to set up conversion tracking, how much you should be spending with your Ad Sets, mistakes to avoid that most beginners and tons of experts make, and how to find hidden interests that you didn’t know you could target.
Module 7 is where I’ll be talking about Ads and Ad creative. I’ll talk about how to create ads that get clicked on. Period. We’ll talk about the right elements to put in your ad image or video, what copy to use in your ad, AND I’ll share my archive of over 250 successful Facebook Ads that is yours for free. I actually update it weekly, so it’s only going to grow.
Module 8 is super important and definitely worth the price of admission. I’ll be talking to you about how I measure success, the metrics I look at, some baseline numbers to shoot for, and how to scale successful campaigns.
Module 9 is a bonus section where I’ll be talking to you all about landing pages and how to optimize those pages for conversion. I’ve built well over 200 landing pages over the past year and work at a landing page company, so I’ll be telling you what it takes to have a high-converting page.
You will also notice that I’ll be constantly adding lessons when it makes sense to, because Facebook is always changing. The best part is, you’ll be grandfathered in and will get these updates for free! Amazing right?
The Facebook Pixel is the key to creating Audiences on Facebook and measuring success of your ads. We’ll be going into the Facebook Pixel, how to set it up correctly, and how to easily use it to run super sophisticated campaigns.
Custom Conversions are events that tell Facebook to show your ad to people most likely to opt-in to your offer. In this lesson we're going to talk about how you can use Custom Conversions to run a super cost-effective campaign.
Standard Events are events that tell Facebook to show your ad to people most likely to opt-in to your offer. They're really good for tracking whether or not people visit multiple pages on your site.
If you're looking to target your email list on Facebook or EXCLUDE them from your promotions on Facebook then this is where you'll figure that out!
Website Custom Audiences allow you to target people who have visited your website. They're usually known as retargeting audiences in the marketing world. We'll talk about how and when to set one up in this lecture.
Example Customer Avatar
TJ Mitchell is a self-taught digital marketer and lifelong digital native. He has helped clients like John Lee Dumas of EOFire, Leadpages, Target Corporation, and many, many small e-commerce and online information companies grow their businesses through Facebook Ads Campaigns that actually work the first time. TJ is currently a Digital Marketing Consultant at Leadpages and serves as an internal Facebook Ads strategist to the company. If you're looking for advice on what works with Facebook Ads or any Paid Traffic source - TJ is your guy!