Master Facebook Ads in 90 Minutes or Less
4.0 (77 ratings)
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Master Facebook Ads in 90 Minutes or Less

NEW for Sept 2016 - Learn to get started OR improve your existing Facebook Ads Campaigns the quickest way possible.
4.0 (77 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,253 students enrolled
Created by TJ Mitchell
Last updated 9/2016
English
Current price: $10 Original price: $135 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run profitable, scalable Facebook Ads campaigns that run on autopilot
View Curriculum
Requirements
  • Make sure you have a personal Facebook account!
  • You'll also need to set up a Facebook Page
  • A subscription to a landing page provider is encouraged. Leadpages, Clickfunnels, Unbounce, Thrive Themes, and OptimizePress are all favorites of mine.
Description

**BRAND NEW FOR SEPTEMBER 2016**

Do Facebook Ads Have you Frustrated?

Don't worry! I've built the only Facebook Ads course you will ever need - now updated as of September 2016!

Why should you trust me with your Facebook Ads education? Well, I've worked with some pretty awesome clients like John Lee Dumas of EOFire.com, Target Corporation (yes, that Target), Leadpages, and over 30 small e-commerce, info marketing, consulting, and local service businesses in the last 2 years. I've also spent well over $1MM on the platform, so I've got a pretty good idea on what works and what absolutely doesn't.

In this course you'll learn how to finally set up your Facebook Ads for success without any of the guesswork. The best part? I've designed the course to be completed within about 90 minutes. Do you have 90 minutes to skyrocket your leads and sales? Thought so.

The course is taught almost entirely through video and will be updated as new developments and features arise with Facebook Ads. I'll also be adding links to useful resources including templates, swipe files, and blog posts I find to be super valuable.

Who is the target audience?
  • This Facebook Ads course is for marketers and entrepreneurs looking to get started with Facebook Ads quickly or improve their Facebook Ads performance quickly. No prior experience with Facebook Ads is needed, but you should have a basic understanding of the Facebook platform.
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Curriculum For This Course
24 Lectures
01:18:14
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Introduction
1 Lecture 05:36

Welcome to How to Master Facebook Ads in 90 Minutes or Less! Here's what's included in the course:

Module 1 is about how to set up and organize your ad account correctly. This will primarily be about using Business Manager to keep everything in one place.

Module 2 is about how to set up tracking so you can accurately measure success. We’ll be going into the Facebook Pixel, how to set it up correctly, and how to easily use it to run super sophisticated campaigns.

Module 3 is about how to create ultra-powerful custom audiences of your own list, website traffic, fans, and more. If you’re confused about how and when to target your list, website visitors, or fans then I’ll clear that up here.

Module 4 is where I’ll be talking about how to find your ideal customer on Facebook. I’ll talk to you about how to create a Customer Avatar and how to use advanced tools Facebook gives to you for free to find that Customer Avatar on Facebook.

Module 5 is where we’ll be talking about Campaigns and how they fit into your Facebook Ads. I’ll talk to you about different Campaign objectives, when to use each, and why I prefer certain objectives over others.

Module 6 is all about Ad Sets in your Facebook Ads, which is primarily where you’ll do your testing. I’ll talk about how to set up conversion tracking, how much you should be spending with your Ad Sets, mistakes to avoid that most beginners and tons of experts make, and how to find hidden interests that you didn’t know you could target.

Module 7 is where I’ll be talking about Ads and Ad creative. I’ll talk about how to create ads that get clicked on. Period. We’ll talk about the right elements to put in your ad image or video, what copy to use in your ad, AND I’ll share my archive of over 250 successful Facebook Ads that is yours for free. I actually update it weekly, so it’s only going to grow.

Module 8 is super important and definitely worth the price of admission. I’ll be talking to you about how I measure success, the metrics I look at, some baseline numbers to shoot for, and how to scale successful campaigns.

Module 9 is a bonus section where I’ll be talking to you all about landing pages and how to optimize those pages for conversion. I’ve built well over 200 landing pages over the past year and work at a landing page company, so I’ll be telling you what it takes to have a high-converting page.

You will also notice that I’ll be constantly adding lessons when it makes sense to, because Facebook is always changing. The best part is, you’ll be grandfathered in and will get these updates for free! Amazing right?


Preview 05:36
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Setting Up Your Facebook Ads Account
1 Lecture 03:25

Business Manager is Facebook's way of giving you a central hub for managing your Ads. I highly recommend you set up your Business Manager Account before you do anything so you can keep totally organized.

Preview 03:25
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Setting Up Tracking
3 Lectures 08:39

The Facebook Pixel is the key to creating Audiences on Facebook and measuring success of your ads. We’ll be going into the Facebook Pixel, how to set it up correctly, and how to easily use it to run super sophisticated campaigns.

How to Set Up Your Facebook Pixel
03:16

Custom Conversions are events that tell Facebook to show your ad to people most likely to opt-in to your offer. In this lesson we're going to talk about how you can use Custom Conversions to run a super cost-effective campaign.

Preview 04:10

Standard Events are events that tell Facebook to show your ad to people most likely to opt-in to your offer. They're really good for tracking whether or not people visit multiple pages on your site.

Overview of Standard Events
01:13
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Creating Custom Audiences
4 Lectures 09:40

If you're looking to target your email list on Facebook or EXCLUDE them from your promotions on Facebook then this is where you'll figure that out!

Preview 02:25

Website Custom Audiences allow you to target people who have visited your website. They're usually known as retargeting audiences in the marketing world. We'll talk about how and when to set one up in this lecture.

How to Create a Website Traffic Custom Audience
02:38

  • New for August 2016!
  • Target people who have engaged with your videos you’ve uploaded or promoted on Facebook
  • Another way to retarget people
How to Create an Engagement Custom Audience
02:05

  • Most effective marketing tool today to scale and get brand new customers
  • Find millions of new people on Facebook who are similar to your most valuable audiences like your email list, website visitors, and Facebook Fans
How to Create Lookalike Audiences
02:32
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Finding Your Ideal Customer on Facebook
2 Lectures 07:03

Example Customer Avatar

  • Demographics
  • 32, Female, Married, 1 Child, Minneapolis, MN, Founder of small accounting/finance firm, $80,000/year income, Bachelor’s Degree in Finance
  • Sources of Information
  • The Skimm, Inc Magazine, Marie Forleo, Sheryl Sandberg, Tony Robbins, MailChimp, Leadpages
  • Business Info
  • Goals: grow my business to a point where I don’t have to be so hands on, build my business from 5 to 6 figures per month. 
  • Values: I only sell information and services that will have guaranteed results. 
  • Challenges: there are so many tools and strategies out there for growing my business that I don’t know where to start or how to start. 
  • Objections: I’ve been hosed by marketing consultants or freelancers before - how do I know I can trust you?
How to Determine Your Customer Avatar
03:54

Audience Insights

  • A tool within Facebook Ads Manager to find information on your Audiences and information on different Interests
How to Use Audience Insights to Find More Interests to Target
03:09
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Creating Campaigns
2 Lectures 04:09

Campaign Objectives

  • Campaign Objectives tell Facebook who to show your ads to
  • Most common is Website Clicks (don’t choose this if you don’t have to
Intro to Campaign Objectives
02:04

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Creating Ad Sets
3 Lectures 08:40

Ad Sets

  • Ad Sets are where you determine the Placement, Targeting/Audience, Budget, and Bidding
Intro to Ad Sets
01:09

[Walkthrough]

How to Create Ad Sets in Power Editor
05:39

  • Once you have your Avatar you can start using Demographics and Sources of Information as Interests to target
How to Use Your Avatar to Find Interests to Target
01:52
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Creating Ads
3 Lectures 11:50

Ads

  • Ads are where you input Creative, Copy, and URL’s
Intro to Ads
00:57

[Walkthrough]

How to Create Ads in Power Editor
03:10

  • Without an eye-catching image, copy, and/or video, your ad isn’t going to get noticed
  • Ad images are likely your safest bet when it comes to figuring out what type of creative to use when running ads
Create Ads That Are Begging to Be Clicked On (with Examples!)
07:43
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Measuring Success and Scaling
3 Lectures 09:35

[Walkthrough]

How to Use Ads Manager to Measure Success
02:23

The Most Important Metrics and What You Should Aim For
04:08

4 Ways to Scale a Successful Campaign
03:04
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BONUS: Creating High-Converting Landing Pages
2 Lectures 09:37
The Perfect Landing Page Structure
05:02

The Landing Page Creation Process
04:35
About the Instructor
TJ Mitchell
4.0 Average rating
77 Reviews
1,253 Students
1 Course
Digital Marketing Consultant and Paid Traffic Expert

TJ Mitchell is a self-taught digital marketer and lifelong digital native. He has helped clients like John Lee Dumas of EOFire, Leadpages, Target Corporation, and many, many small e-commerce and online information companies grow their businesses through Facebook Ads Campaigns that actually work the first time. TJ is currently a Digital Marketing Consultant at Leadpages and serves as an internal Facebook Ads strategist to the company. If you're looking for advice on what works with Facebook Ads or any Paid Traffic source - TJ is your guy!