Welcome to the 1%: The Master Class for Buying a Franchise

You will learn how the top 1% of franchise buyers approach the process and chart their path to considerable wealth.
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  • Lectures 14
  • Length 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Many people are intimidated by the thought of researching and buying a reputable franchise. The purpose of this course is to demystify the buying process in 14 lectures and provide you with the knowledge and tools to successfully buy the best franchise that meets your lifestyle and investment objectives. Those who complete this course will be among the most informed group of franchise buyers in the country.

This course was designed with the following potential owners in mind:

- Passive investors looking for portfolio diversification

- Career switchers, unemployed, or underemployed citizens seeking new opportunities

- Parents looking to leave a legacy for their children

- International citizens looking to obtain E2 or EB-5 visa status

- Small business owners who want to grow via franchising

While owning a franchise is not for everyone, people spanning all walks of life (from former dishwashers to Warren Buffett and many people in between) have used this business model to grow and preserve their wealth.

What are the requirements?

  • All materials are provided

What am I going to get from this course?

  • Data on franchising trends and the outlook for the US market
  • Market opportunities presented in an easy-to-understand format
  • List of seven major steps in the buying process
  • Tips on how to interact with franchise representatives and executives
  • Speed reading tricks for the Franchise Disclosure Document (FDD)
  • Framework for scaling a profitable franchise portfolio

Who is the target audience?

  • Passive investors looking for portfolio diversification
  • Unemployed or underemployed citizens seeking new opportunities
  • Parents looking to leave a business legacy for their children
  • International citizens looking to obtain E2 or EB-5 visa status
  • Small business owners who want to grow via franchising
  • Committed, scrappy, individuals looking to build wealth

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Induction and Franchise Basics
Welcome and Introduction
Lecture 1 - Introduction
1 question

The rise and fall is Quiznos is well-documented. In this lecture you will learn what led to the concept's demise and how you can identify signs of a struggling franchise.


In this lecture you will learn the three most important elements that must be in place in order for a concept to be a true franchise. You will also learn the primary advantages and disadvantages of owning a franchise versus owning your own business.

Lecture 3 - Franchise Basic and Fun Facts
1 question

This lecture shows supports the notion that business owners generate more wealth than non-business owners. You will also learn how to create a franchise portfolio based on knowing your desired annual earnings.


This lecture provides high-level statistics on who owns franchises in the United States and how these owners view their work-life balance.


This lecture gives a glimpse of the size of largest franchise markets in the world, proof that the business model is continuing to expand in many geographies.

Lecture 6 - Franchising Around the World
1 question
Section 2: Understanding the Market

This model teaches you how to think about and categorize the thousands of available concepts, in order to survey the market for the best opportunities.

Dissecting Market Opportunities
1 question

This lecture provides examples of innovations that are expected to create higher barriers of entry for non-franchised concepts.

Section 3: Researching and Buying a Franchise

This lecture articulates the seven major steps that serious buyers follow for buying a franchise.


This lecture provides the typical steps that franchisor takes, from introducing you to the concept to signing the franchise contract.

Meeting the Franchise Executives
1 question

This lecture lists the major mistakes that buyers make when considering franchising, the six criteria that serious investors consider during the research phase, and the primary drivers that contribute to strong unit economics.


This lecture outlines the most important steps to consider, from the beginning, in order to scale a profitable franchise portfolio.

Section 4: Best Resources for Buying a Franchise

This lecture lists the eight most important sources for information that serious buyers use, provides an understanding of the five most popular franchise ranking sources, and helps you understand the dark side of using lead generation portals when researching franchises.


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Instructor Biography

Nikki Wright, MBA, Certified Franchise Broker and Immigration Specialist

Nikki is an active member of the Franchise Brokers Association and has extensive experience analyzing franchise concepts. She has worked with hundreds of franchise owners across many franchise sectors/business lines. Before becoming Principal at Franchise Brokers International, Nikki was a Franchise Relations Manager and Financial Analyst within the franchise and commercial mortgage divisions of GMAC Commercial Mortgage and Capmark Financial Group.

Nikki has an MBA from the Tuck School of Business at Dartmouth College; International Business Certification from the University of Cambridge; and a BS in Finance from Carnegie Mellon University. She received Lean Six Sigma certification from the Thayer School of Engineering at Dartmouth. While at Dartmouth, Nikki was a recipient of the Arnold Adams Jr. Excellence in Entrepreneurship Award.

Her international business experience includes a franchising course of study at the Indian School of Business in Hyderabad, India. Nikki also worked at JP Morgan Chase in London, England, where she served as an internal liaison within the United States, United Kingdom, and Asia-Pacific marketing groups. She is one of approximately 60 brokers in the United States who holds the Franchise Immigration Specialist designation, enabling her to help match international citizens, with immigration aspirations, with U.S. franchise opportunities.

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