Mars Venus Gender Intelligent Sales Training.

Men and Women buy differently. Master techniques to capitalize on those differences!
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4 students enrolled
Instructed by Richard Bernstein Business / Sales
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  • Lectures 12
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Uncover the value of understanding the impact gender has on the sales arena to cultivate your business into a wildly growing success.

Discover useful techniques for:

  • driving up sales
  • attracting consumers
  • stimulating consumer interest through this gender based sales course

Gender is a simple concept - there are men and there are women.

Yet, so many businesses fail to incorporate this simple dynamic into their strategies, leaving an entire market untapped.

Women comprise a huge and increasing portion of consumer spending → capitalize on consumer spending by targeting the differences between genders

3 Fundamental Components of Gender Intelligence

Gender Based Intelligence understanding the effects that gender-based consumption traits' have on sales
Men are from Mars; Women are from Venus using the influences that gender has on relationships and communications to increase sales
Incorporating Gender Intelligence into Sales develop the most effective sales processes and strategies through utilizing a gender-based framework approach

This unique course will lead you in acquiring the necessary skills for tailoring your sales presentations to suit the distinctions of each gender.

  • If you want to increase your sales and improve your sales strategies, then this is a course you cannot afford to pass by!
  • The difference between a growing business and a stagnant one is gender intelligence.

What are the requirements?

  • We will be training you to specific Gender sales strategies and techniques to close sales with both Men and Women, so all that is required is an open mind and a willingness to learn.

What am I going to get from this course?

  • Discover useful, gender-intelligent techniques for driving up sales, stimulating consumer interest, and attracting a variety of customers
  • Capitalize on each sex's thought processes through appropriate and effective sales influences
  • Manage and master the complexities involved in selling to each sex
  • Navigate the various personality types within each gender and understand how they affect sales
  • View the differences between sexes as a positive you can use to your advantage in sales
  • Use gender-specific techniques when interacting with clients
  • Recognize the differences between each gender's consumption behaviors
  • Develop strategies for implementing gender intelligence within sales processes
  • Understand the research behind gender intelligence

Who is the target audience?

  • Everyone knows that men and women are different; It’s a natural, biological distinction in the functioning of the brain. Whether you are a man selling to women or a woman selling to men, these biological differences can form a barrier to sales, but it does not have to be that way! This unique course will lead you in acquiring the necessary skills for tailoring your sales presentations to suit the distinctions of each gender.
  • Mars Venus Gender Intelligent Based Sales is for interested, sales-oriented individuals of all levels. This course covers everything from the basics of gender intelligence to the advanced complexities of incorporating gender intelligence into sales strategies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Gender Intelligent Sales Training.

Why Gender Intelligence will increase your sales conversions and how powerful this is for you, both personally and professionally.

How the Brains are different and how that affects your Sales
Section 2: Why Men are from Mars and Women are from Venus
Men are from Mars, Women are from Venus. The Story

Take a simple test to see how Martian or Venusian your blood is and this will help set the foundation for your understanding of what men and women need to sell them any product.


After this lecture you will be able to increase a man's testosterone so you can sell anything to him better. You will learn how to increase a woman's Oxytocin to sell to her better than ever before. What's important to a woman for her to buy from you and why. What's important to a man for him to buy from you, and why?

Section 3: Gender Sensative touchpoints. Each step in the sales process
The Beginning of the Gender Sensative Touch Points during the Sales Process
The first 4 Gender Sensative points. Communication and leaving a voice mail.

These Touch Points address the Needs Analysis, the Proposal, Handling Objections, the Follow Up and most importantly, the Close.

How to get the most out of your Gender Intelligent Sales learning
Section 4: Bonus Class. How men and Women Cope with Stress differently

Understanding where stress comes from and next we address what it does to you, Physically.

Next is a short video of How John Gray explains stress and how Men and Women cope with it differently


How Stress affects your body. Cortisol, the stress hormone.

Testosterone and Oxytocin reducing Stress.

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Instructor Biography

Richard Bernstein, Mars Venus Coaching /CEO. Author Executive Coach

Rich comes to Mars Venus Coaching and Executive Training with a wealth of experience spanning over 25 years. He has owned and/or managed companies in varied industries; both private as well as publicly traded. Rich has been active in the coaching industry since 2003, and has functioned as a support manager as well as a global sales director internationally. His background in sales, support, marketing, and business management makes Rich uniquely qualified to help licensees and business owners learn important strategies for business successes. Rich has a full complement of skills and experience in marketing, sales processes, financial models, time management techniques, and team building.

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