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Uncover the value of understanding the impact gender has on the sales arena to cultivate your business into a wildly growing success.
Discover useful techniques for:
Yet, so many businesses fail to incorporate this simple dynamic into their strategies, leaving an entire market untapped.
Women comprise a huge and increasing portion of consumer spending → capitalize on consumer spending by targeting the differences between genders
3 Fundamental Components of Gender Intelligence
|Gender Based Intelligence||understanding the effects that gender-based consumption traits' have on sales|
|Men are from Mars; Women are from Venus||using the influences that gender has on relationships and communications to increase sales|
|Incorporating Gender Intelligence into Sales||develop the most effective sales processes and strategies through utilizing a gender-based framework approach|
This unique course will lead you in acquiring the necessary skills for tailoring your sales presentations to suit the distinctions of each gender.
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|Section 1: Gender Intelligent Sales Training.|
Why Gender Intelligence will increase your sales conversions and how powerful this is for you, both personally and professionally.
How the Brains are different and how that affects your Sales
|Section 2: Why Men are from Mars and Women are from Venus|
Men are from Mars, Women are from Venus. The Story
Take a simple test to see how Martian or Venusian your blood is and this will help set the foundation for your understanding of what men and women need to sell them any product.
After this lecture you will be able to increase a man's testosterone so you can sell anything to him better. You will learn how to increase a woman's Oxytocin to sell to her better than ever before. What's important to a woman for her to buy from you and why. What's important to a man for him to buy from you, and why?
|Section 3: Gender Sensative touchpoints. Each step in the sales process|
The Beginning of the Gender Sensative Touch Points during the Sales Process
The first 4 Gender Sensative points. Communication and leaving a voice mail.
These Touch Points address the Needs Analysis, the Proposal, Handling Objections, the Follow Up and most importantly, the Close.
How to get the most out of your Gender Intelligent Sales learning
|Section 4: Bonus Class. How men and Women Cope with Stress differently|
Understanding where stress comes from and next we address what it does to you, Physically.
Next is a short video of How John Gray explains stress and how Men and Women cope with it differently
How Stress affects your body. Cortisol, the stress hormone.
Testosterone and Oxytocin reducing Stress.
Rich comes to Mars Venus Coaching and Executive Training with a wealth of experience spanning over 25 years. He has owned and/or managed companies in varied industries; both private as well as publicly traded. Rich has been active in the coaching industry since 2003, and has functioned as a support manager as well as a global sales director internationally. His background in sales, support, marketing, and business management makes Rich uniquely qualified to help licensees and business owners learn important strategies for business successes. Rich has a full complement of skills and experience in marketing, sales processes, financial models, time management techniques, and team building.