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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Market Your Online Course, Make It Convert, Get Social Proof And Traffic & Launch It Like An Expert
4.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
520 students enrolled
Last updated 5/2017
Current price: $12 Original price: $95 Discount: 87% off
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Learn all the important things about platform specific SEO, how to set up the title, subtitle, landing page, course image and much more
  • Practically learn how to launch your course (prelaunch social proof, converting offline presence to online authority, personal branding techniques)
  • Launch! (Presales, initial days, scarcity, ads, funnels and bonuses)
  • Gather feedback, get testimonials and receive 5-star reviews
  • Automate your course conversion (so you don't have to invest any more time in marketing)
  • Understand how you could use Facebook Ads or Webinars to sell your course
  • Know how to price your course, whether it's on your own platform or on Udemy
  • Understand which Social Media platforms to focus on, as well as the differences between Facebook, YouTube, Instagram and Snapchat
View Curriculum
  • Either have a course live on Udemy or be close to launching a course
  • Have the ability to try new ways of marketing to see what works and what doesn't

Tell us if you know this feeling: you want to start your own project and create an online course. You know how to create the content. You have an idea about filming it, and even if it will be difficult you'll get it done. You thought to yourself - "Will people like my stuff?" and managed to overcome that.

The paradox is that, even if you managed the steps above really well, ultimately the success of your course will be in large part determined by your marketing.

How do you get traffic?

How do you make it appealing?

How do you handle all these different course platforms?

How in the world do you use Facebook Ads and what are funnels ?!

That's where Marketology comes into play. In this course we will give you an overview of all the elements you need to market an online course, regardless of the platform you choose. Discover how to: 

  • Position yourself on online teaching platforms such as Udemy, Skillshare or Teachable 
  • Control the aspects that make your courses convert & build a strong online presence 
  • Master the pre-launch and launch sequences and improve your course quality based on student feedback 

We'll also touch on a number of other topics including Social Proof, improving student engagement, getting feedback from your students or running webinars to promote your product.

This course is intended to act as a roadmap - you'll get the guide to all these steps, but ultimately it will be up to you to pick and choose the advice that suits you the best. There are a number of ways to market your online courses, so choose wisely!

Who is the target audience?
  • People interested in promoting their online educational content
  • Beginning and experienced instructors who have a course live and want to know how to attract more students to them
  • Instructors who want to establish their own authority on a particular topic
  • Trainers, educators
Compare to Other Internet Marketing Courses
Curriculum For This Course
30 Lectures
1 Lecture 04:05
Platform Positioning
9 Lectures 38:49

Here's What Typically Makes A Course Convert

Part I: What Makes A Course Convert On Udemy

Part II: What Makes A Course Convert On Skillshare

Part III: What Makes A Course Convert On Teachable

The Perfect Price Challenge

The "Instant Book Launch" Method

What type of content works for each online platform
Making Your Course Convert
5 Lectures 15:56

The Importance Of Titles & Subtitles And How To Use Them

How To Write A Landing Page That Attracts Students

Dissection: Promo video

How To Get The Perfect Course Image For Udemy
Building a Strong Media Presence
4 Lectures 13:48

Why You NEED To Have Your Own Website

What You Need To Know About Facebook For Traffic

Other Platforms: Instagram vs YouTube vs Snapchat
Pre-Launch Social Proof
3 Lectures 10:31
Why Pre-Launch Social Proof Is Crucial

Personal Brand (offline presence)

Why Social Proof On Udemy Is Important
The Launch (funnels, scarcity, etc)
6 Lectures 22:06
Selling your content *before* you have it

Here's What You Can Do With A Funnel (And Facebook Ads)

Building profitable email funnels

Quick Webinar Tips To Convert Clients

The exact 3 bonuses you need to add to your course

The Interview Method
Identifying What Works And Building It Up
2 Lectures 07:50
How To Improve Student Engagement

The Pareto principle applied to course promotion
About the Instructor
Dragos Stefanescu
4.4 Average rating
1,067 Reviews
20,560 Students
15 Courses
Founder at |15 Udemy Courses & 15,000+ Students

About Me

I'm an Internet Entrepreneur with a background in both the Management Consulting & Telecommunications industries. The skills that I have acquired during those stints and in previous years in general have unleashed my passion to teach.

I have a wide array of skills that I share with you via my courses

(1) Social Media

One of my true passions, I have invested a lot of time building a presence online. Highlights include:

  • Creating a connection base of 100+ people in a large Management Consulting firm within weeks of starting the job.
  • Met with a handful of Managing Directors & Senior Managers after approaching them on Social Media
  • Trained Partners on how to effectively make use of LinkedIn & Twitter to network and generate leads
  • Conducted Workshops with Project Teams and Small Enterprises on the use of Twitter and LinkedIn
  • (2) Resume/CV & Interviewing

With 30+ Job applications, I have gained a deep understanding of the recruiting process

  • I have never failed to get an interview (phone or face-to-face) after submitting my Resume
  • Participated in over 20 Job Interviews & Assessment Centres
  • Worked for a leading Management Consulting firm in a highly competitive market
  • (3) Productivity
  • Heavy user of Microsoft Excel & PowerPoint. I completely rebuilt the spreadsheets inherited from one of my teams, reducing the monthly updating time by over half the time (a few business days)
  • Co-produced reports that were ultimately held by members of the Board of Directors in one of the Multinationals I worked in (using Excel & PowerPoint)
  • General productivity freak, I love technology and always look for ways to make it work for me

How I got here…

Until recently I never really envisioned myself starting my own business. In fact, it was quite the opposite - my dream was to work for a large Multinational/ Consulting company and enjoy the riches of the Corporate life…

I soon found myself in what I thought would be my "dream job" only to do work that wasn't at all fulfilling, spending hours every day commuting and paying enormous rent (almost half of my salary) in one of the largest cities in the world. I felt stuck, limited and didn't think much of my future prospects.

I look back now and find it funny how at our lowest points we make life-changing decisions. Since a few members of our Mastermind Group had launched online businesses, I decided I would give it a try. I made up my mind that whatever happened, I absolutely HAD to launch an online product before my birthday.

Within two months, I launched my first Udemy course.

One month later I decided to quit my job (to the utter amazement of my colleagues, managers, friends & family - they probably thought I was crazy) and never looked back since.

My Goal

What I aim for is simple: I want to get you real results in the fastest possible time. Whether it's improving your presence on Social Media, getting your dream job, improving your productivity or self-development, I want you to walk away from my courses with a sense of achievement.

The courses I create are structured in a step-by-step manner so that you can implement them straight away. They do require your effort & commitment, but if you do that I'm extremely confident you can get to the next level.

Ultimately, receiving a message from a satisfied student detailing how I've helped him or her is immensely gratifying, more so than any number of sales.

Get in touch!

If you're one of my students and you want to ask me a question, or you're just reading this now and think we might have something in common then post a discussion item on one of my courses - I'll be more than happy to answer & get to know you better!

Bogdan Vaida
4.1 Average rating
181 Reviews
9,983 Students
11 Courses
Experiential Trainer

Bogdan Vaida burst onto the training scene in 2009 using extremely old Powerpoint presentations. Luckily, 2 years later he switched to experiential trainings and learning by doing, methodologies that he practiced devotedly into all of his trainings. Known for his no-nonsense approach to getting results, Bogdan has been told that he helps participants get their own “insanely practical insights”.

What does he do? He travels around the world doing experiential trainings in fields ranging from time management to personality typologies and trainer training.

While doing this he also manages his online courses that have over 9302 students from all over the world.

In 2015 he beat the record for total time spent in airports.