The Most Essential Marketing Analytics, Metrics and KPIs
4.1 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
77 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Most Essential Marketing Analytics, Metrics and KPIs to your Wishlist.

Add to Wishlist

The Most Essential Marketing Analytics, Metrics and KPIs

Learn the most important KPIs to any Business or Project from Lead & Landing Pages to eCommerce and get results today
4.1 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
77 students enrolled
Last updated 10/2016
Curiosity Sale
Current price: $10 Original price: $95 Discount: 89% off
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 26 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Calculate and start measuring the most essential KPIs and metrics to any business and Project.
  • Evaluate which KPIs are the most relevant to your business and project
  • Design your strategy for measuring the KPIs for your business/project
View Curriculum
  • It is ideal that students already have a project or a website in mind or live, but it’s not required.
  • It is ideal but not required that students have basic marketing knowledge that could be leveraged and used across what they’ll learn in this course.

If you have a business, then you need to know how it is doing.  If you cannot measure things, you will not be able to make decisions that increase your revenue, or help you accomplish your goals.

That's why in this course, you'll learn to measure calculate and understand the most essential indicators or Key performance Indicators, that will tell you how your business, website, project, blog, online store is doing.

There are thousands of KPIs or metrics in the Web Analytics world out there, but you only need to worry about a few, that actually apply for your business or website, so my main focus is to teach you the foundations, the concept, the formula and a good bunch of best practices and tips i've learned that will help you get the most out of each metric you'll learn.

At the end of the course, you will know these KPIs or Metrics so well, that 

  • You will be able to decide which ones you'll want to measure for your website or company. Not only that, 
  • You will be able to choose your Web Analytics software based on the kind of information you need for your business.
  • You will also know the best ways to deal with the data you're gathering and how to best use it when measuring specific KPIs.

The course is split in a few major sections:

  • Website KPIs
  • e-Commerce KPIs
  • Social Media and Email Marketing

Keep in mind that this is NOT a Google Analytics software course or any Analytics Software Course. This is a course where you will learn the KPIs from a strategical perspective, so you can design the best measuring strategy for your specific case.

Google Analytics and other software courses are extremely overwhelming if you don't know the concepts first, so this course is the must-have, must-learn foundational course you'll ever need to take for when you make the jump and choose your web analytics software later on.

Take this course if:

  • You don't want to know 100,535,678 KPIs but just the ones YOU ACTUALLY NEED.
  • You want to understand what to do to increase page views, time on site and reduce bounce rates
  • You want to make people open and click your emails
  • You want to have more likes, shares and people actually reading your blog
  • You want people playing your videos
  • you want people to make a purchase in your website, subscribe to your newsletter and download that PDF
  • you want people to buy your online course or book an appointment with you
  • you want to make better decisions and understand how your business is doing so that you can lead it to success

Don't take this course if:

  • You don't need to understand how your website or business is doing
  • You have so many sales and revenue that you don't need to do anything else
  • if you have people pouring from many channels ( social media, blogs, ad campaigns, etc.. ) that you don't need to increase your reach or engagement in social media.
  • You know these KPIs and are actually actively measuring them through any Analytics software.

All is done and explained in very easy to follow lectures, easy step by step instructions and with an exquisite 30 days money back guarantee. So there's nothing you can say to not start measuring, understanding your business performance and reaching your goals and success.

Hit the button and i'll see you inside!


Rodrigo Martinez Blanco

Who is the target audience?
  • The course is for absolute beginners that need to understand the What before the How. Understanding the KPIs and the calculation process is critical before implementation, so this is the foundational course you’ll need to understand the basics.
  • The course is not for intermediate or advanced marketers, who already know the KPIs in question, know how to implement them and already have a toolbox to measure and track them
  • The ideal student has a website or a business or a project in mind and wants to understand how to measure how their business is doing through facts and accurate data so they can make better decisions
Students Who Viewed This Course Also Viewed
Curriculum For This Course
14 Lectures
Web KPIs
6 Lectures 32:41

Visitors are coming to your site from different places. Let's understand where are they coming from in this lecture.

Preview 03:41

You are creating value for each visitor and making sure they get the most out of the time they are spending on your site. However, do you know how much content are your visitors really consuming? Let's find out with this KPI.

How much content are your visitors consuming? -Average Pageviews per Visit

You may want to attract new visitors every time, but you may also want them to keep coming back to your website, right? Well, you'll find out if you have returning visitors with this fundamental metric.

Are your visitors returning ? - Average Visits per Visitor

If you don't know if your visitors are leaving, it's going to be difficult to fix an unknown issue. This KPI will help you get started and pinpoint the problem.

How to know if your visitors are leaving? -Bounce Rates

You'll also want to understand how long your average visitor is staying on site. If they are not staying long enough, this KPI will help you get the data required.

How long are your visitors staying ? - Average Time on Site

Well... exactly that. This KPI will help you measure this.

Unique Visitors, New VS Recurring Visitors

This quiz will help you reinforce what you've learned in Section 1

Section 1 Quiz - Website KPIs
3 questions
e-commerce KPIs
4 Lectures 33:26

At the end of the day, you'll make the numbers for the sales of the day, and you need to know this, so you understand how much are they spending in one go, right? This KPI will help you with that.

Preview 10:33

What flow?... exactly... This KPI is critical to understand where are your visitors leaking from the sales/ purchase cycle.

Where are your customers leaking from the flow? - Shopping Carts Abandonment

And we'll also talk about the usual rates for some example industries.

Now, let's define what's your conversion rate

15 amazing ways to increase your conversions you can use to be more profitable.

15 Ways to Increase Your Ecommerce Conversion Rate
Social Media & Email KPIs
4 Lectures 26:01

You're spending some time producing and creating them, so it's important that you understand if people are watching what you create.

Are your visitors watching your videos? - Play Rate

There is a KPI that helps determining if your Audience is engaging and interacting with your content through different channels. In this lesson, you'll learn what that KPI is and how to use it.

Preview 09:08

Your list is interacting in one way or another... not opening an email is also an interaction, but do you know your numbers on this?

Are your visitors opening and clicking your emails? -Email Open and Click Rates

Just like the elections... you'll want to understand how much influence and reach are you having on your audience. This KPI is going to help with that.

Social Media Reach and Social media Engagement
About the Instructor
Rodrigo Martinez Blanco
4.2 Average rating
97 Reviews
546 Students
3 Courses
Emprendedor de Comercio Electrónico y Marketing

Apasionado emprendedor con enfoque al Comercio Electrónico con mas de 7 años de experiencia en las plataformas mas populares de E-Commerce ( Prestashop, Shopify, Woocomerce, Volusion, BigCommerce, Magento y otras)

Actualmente con varias tiendas online que administro desde casa y muchos sitios web montados en Wordpress, Prestashop, WooComerce y otros. Me han estafado, he perdido dinero, he tenido que abandonar nichos de mercado, luego de meses de estudio por no haber hecho una buena investigación de mercado al inicio, He fallado y mucho... y por eso soy tan exitoso ahora. Quiero enseñarte todo lo que se porque sé que funciona, y que me hubiera gustado que alguien me hubiera explicado las cosas con detalle para no tirar mi dinero a la basura.

Imaginate, que bueno sería tener alguien que te guía de la mano para que no cometas los mismos errores que yo cometí hace muchos años. Eso es lo que pretendo hacer con mis cursos, un sistema probado, eficiente, que si funciona y que puedes medir tu mismo.

Cosas que me encantan: Me encanta enseñar lo que sé de tecnología, pasar tiempo con mi bella esposa, jugar video juegos, Fan de Game of Thrones y de series y libros similares. Me encanta la comida Gourmet y no pierdo oportunidad para paladear nuevos platillos y conocer nuevos lugares. Soy viajero frecuente y me encanta conocer nuevos países del mundo y explorar los lugares más hermosos de la Tierra.