If you have a business, then you need to know how it is doing. If you cannot measure things, you will not be able to make decisions that increase your revenue, or help you accomplish your goals.
That's why in this course, you'll learn to measure calculate and understand the most essential indicators or Key performance Indicators, that will tell you how your business, website, project, blog, online store is doing.
There are thousands of KPIs or metrics in the Web Analytics world out there, but you only need to worry about a few, that actually apply for your business or website, so my main focus is to teach you the foundations, the concept, the formula and a good bunch of best practices and tips i've learned that will help you get the most out of each metric you'll learn.
At the end of the course, you will know these KPIs or Metrics so well, that
The course is split in a few major sections:
Keep in mind that this is NOT a Google Analytics software course or any Analytics Software Course. This is a course where you will learn the KPIs from a strategical perspective, so you can design the best measuring strategy for your specific case.
Google Analytics and other software courses are extremely overwhelming if you don't know the concepts first, so this course is the must-have, must-learn foundational course you'll ever need to take for when you make the jump and choose your web analytics software later on.
Take this course if:
Don't take this course if:
All is done and explained in very easy to follow lectures, easy step by step instructions and with an exquisite 30 days money back guarantee. So there's nothing you can say to not start measuring, understanding your business performance and reaching your goals and success.
Hit the button and i'll see you inside!
Rodrigo Martinez Blanco
Visitors are coming to your site from different places. Let's understand where are they coming from in this lecture.
You are creating value for each visitor and making sure they get the most out of the time they are spending on your site. However, do you know how much content are your visitors really consuming? Let's find out with this KPI.
You may want to attract new visitors every time, but you may also want them to keep coming back to your website, right? Well, you'll find out if you have returning visitors with this fundamental metric.
If you don't know if your visitors are leaving, it's going to be difficult to fix an unknown issue. This KPI will help you get started and pinpoint the problem.
You'll also want to understand how long your average visitor is staying on site. If they are not staying long enough, this KPI will help you get the data required.
Well... exactly that. This KPI will help you measure this.
This quiz will help you reinforce what you've learned in Section 1
At the end of the day, you'll make the numbers for the sales of the day, and you need to know this, so you understand how much are they spending in one go, right? This KPI will help you with that.
What flow?... exactly... This KPI is critical to understand where are your visitors leaking from the sales/ purchase cycle.
And we'll also talk about the usual rates for some example industries.
15 amazing ways to increase your conversions you can use to be more profitable.
You're spending some time producing and creating them, so it's important that you understand if people are watching what you create.
There is a KPI that helps determining if your Audience is engaging and interacting with your content through different channels. In this lesson, you'll learn what that KPI is and how to use it.
Your list is interacting in one way or another... not opening an email is also an interaction, but do you know your numbers on this?
Just like the elections... you'll want to understand how much influence and reach are you having on your audience. This KPI is going to help with that.
Apasionado emprendedor con enfoque al Comercio Electrónico con mas de 7 años de experiencia en las plataformas mas populares de E-Commerce ( Prestashop, Shopify, Woocomerce, Volusion, BigCommerce, Magento y otras)
Actualmente con varias tiendas online que administro desde casa y muchos sitios web montados en Wordpress, Prestashop, WooComerce y otros. Me han estafado, he perdido dinero, he tenido que abandonar nichos de mercado, luego de meses de estudio por no haber hecho una buena investigación de mercado al inicio, He fallado y mucho... y por eso soy tan exitoso ahora. Quiero enseñarte todo lo que se porque sé que funciona, y que me hubiera gustado que alguien me hubiera explicado las cosas con detalle para no tirar mi dinero a la basura.
Imaginate, que bueno sería tener alguien que te guía de la mano para que no cometas los mismos errores que yo cometí hace muchos años. Eso es lo que pretendo hacer con mis cursos, un sistema probado, eficiente, que si funciona y que puedes medir tu mismo.
Cosas que me encantan: Me encanta enseñar lo que sé de tecnología, pasar tiempo con mi bella esposa, jugar video juegos, Fan de Game of Thrones y de series y libros similares. Me encanta la comida Gourmet y no pierdo oportunidad para paladear nuevos platillos y conocer nuevos lugares. Soy viajero frecuente y me encanta conocer nuevos países del mundo y explorar los lugares más hermosos de la Tierra.