Marketing Yourself for Career Success
4.3 (389 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Marketing Yourself for Career Success

Marketing Yourself for Career Success
4.3 (389 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17,519 students enrolled
Last updated 4/2014
Price: Free
  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Verbalize and promote skills and determine readiness for a successful self-marketing campaign.
  • Create a skills-focused cover letter in response to a job advertisement.
  • Create the style and type of resume that showcases education/experience.
  • Create or fine-tune a resume career objective or personal summary.
  • Create a resume employment section that has impact.
  • Understand the role of job references and know how to select the best individuals.
  • Be able to effectively prepare for an upcoming job interview.
  • Name and define the different types and forms of interviews.
  • Respond effectively to a variety of interview questions.
  • Practice effective interview follow-up.
  • Use decision-making techniques when making a career decision.
  • Identify on-the-job skills and techniques for continued career success.
View Curriculum
  • A computer that connects to the internet.
  • Microsoft Word
  • Word Pad

In this course, you’ll learn how to become a strong and dynamic job search candidate, one who is able to compete in today’s competitive job market. This two-week course is full of tools and techniques to help you secure the job of your dreams. You’ll cover a wide variety of topics in our course including self-assessment, resume writing, and interviewing techniques. You’ll also learn about what to do after the interview, after the job offer, and techniques for career success. I’m excited to work with you. Together we will help you discover new strategies to realize your career and life goals.

Who is the target audience?
  • Broad based audience of any individuals looking to improve their chances of job search success.
  • College or training school graduates who are looking for initial positions in their fields.
  • Individuals who are advancing in their fields or changing their fields.
  • Individuals who wish to return to the job market.
  • Senior individuals who are looking for employment in their later years.
  • High school students looking for part time work or internships.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
14 Lectures
Self-Assessment and Job Search Correspondence
3 Lectures 28:06

Are you ready to market yourself for a new career or opportunity? Would you like some help to make you the strongest applicant possible? Then you’ve come to the right place. I’ll be your guide through our self-marketing course that can help you to become an appealing candidate to employers…one they want to have in their organizations.

Welcome to my course! We start today with our first segment, Knowing Yourself. This segment can help you determine, or add to, your skill-set knowledge and measure your ability to market yourself… this is important knowledge for a successful job search. Any good campaign, you know, depends on knowing and communicating what you can do for an employer.


Career Focus: A Personal Job Search Guide (3rd Edition)

Career Focus Companion Website

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The Importance of Knowing Yourself (Self Assessment)

Welcome to our second segment, The Cover Letter or Do I Really Have to Write This Thing? (By the way, the answer to that question is “yes.” As you recall, in our first segment we were all about knowing yourself and evaluating your abilities, transferable skills, and your marketing readiness. We also took a look at the skills that employers seek in ideal candidates.

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Do I Really Have to Write This Thing? (Cover Letter)

Winning resumes don’t happen by chance, they take hard work. Whether you’re writing one for the first time or revising yours for the fifth time, resumes take some refection, several drafts, and need to be in an easy to read format. Remember earlier in this course when you did some thinking about your abilities and skills? That activity will serve you well in the following segments on resumes and interviewing.

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It’s All About You (Resume)
Resumes continued, References
3 Lectures 30:54

In this segment, we look at how to write a career objective or personal summary that fits your goals and skills. We’ll also explore the best ways to write your education section. Next comes advice on how to convey the scope of your work experience along with how to quantify and qualify your work for maximum appeal. Finally, you will have a chance to share your resume with others in our course for constructive feedback.

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More About You (Resumes Continued)

Welcome to our next segment, Putting it All Together, Resume Tips. Congratulations on working your way through our segments on types and styles of resumes, parts of the resume, and how to write your resume so it has impact. As a wrap up for this unit on resumes, I thought we’d look at some frequently asked questions, give you some final tips, and look at how to use and not use this job search tool.

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Putting It All Together (Resume Tips)

Now that we’ve finished our resume discussions, let’s look at another important aspect of your job search: your references. Whenever you begin a job search, expect to have your references checked. According to the Society of Human Resource Management, 8 out of 10 employers check references submitted by candidates.

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What Your Friends Say About You (References)
Before and During the Interview
3 Lectures 36:03

Welcome to one of the most exciting topics of our course, interviewing! There’s so much I could coach you on interview preparation, performance, and follow up. As we enter the last week of our course, a whole lot of real estate has been covered. We’ve had some great discussions on topics like cover letters, resume, and references. Now, get ready to travel though our final segments of the course, and be prepared to learn some techniques to ace that job interview!


Company Research Resources (databases)

  • Ref USA
  • LexisNexis
  • ProQuest
  • EBSCOhost –Business Source Complete
  • Gale
  • IBIS World
  • Plunkett Research
  • Hoovers

Company Research Resources (websites) (Sample for free)

Company Research Resources (job listing sites with company research features)

More Advice on Company Research

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Scout’s Motto: Be Prepared (Before The Interview)

Welcome back. As we begin our second segment on interviewing, we’re getting down to the nitty-gritty of the interview process. While our last segment covered interview topics such as researching before the interview and types of forms of the interview itself, this session will get into some critical material on the stages a person moves through during the interview and vital information on handling interview questions. We’ll even spend some time discussing what questions are actually illegal to be asked in an interview. So, let’s begin, shall we?


Other standard questions

  • Why did you leave your last job?
  • How much do you know about our company?
  • Why should I hire you?
  • What kind of salary do you require?
  • How do you spend your spare time?
  • What’s your definition of success?

Behavioral questions

  • Describe a time when you had to adjust to change. How did you cope with that change.
  • Describe a situation that required you to show initiative.
  • Tell me about a time when you were able to go above and beyond the call of duty in order to get the job done.
  • Tell me about a difficult decision you’ve made in the last year.
  • Give an example of a time when you tried to accomplish something and failed.
  • Give me an example of a time when you used good judgment and logic to solve a problem.
  • Give a situation when you worked under pressure. What was the situation, how did you handle it, and what was the result? (Some behavioral questions have several parts to them, so listen very carefully.)

Tips for Creating Proof Stories

  • Try to have several stories that relate to applicable skills or qualifications in mind when you begin interviewing.
  • Don’t go into extensive detail in the background section. Reveal just enough detail so the listener can understand the basic story.
  • Don’t lump your results statements in with your action discussion. Clearly describe the actions taken. Then create transition to the last part of the story, the results.
  • Try to create a story that reflects one specific incident or setting. Stories that are too broad lose impact.
  • When you finish your results statements, link the ending of your story back to the trait mentioned at the beginning.
  • Use these stories to discuss how you meet various requirements of the job. After you have gotten the interviewer to describe the ideal candidate for the position, prove to him or her that you are the one with the aid of your proof story.
  • Keep stories in mind and use a few during your interview, but don’t overuse them.Devry University

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Delivering the Goods (During The Interview)

During our last segment, we spent time discussing several types of questions that are typical in employment interviews. In this segment, we’re going to have some fun with a few crazy questions. We’ll also talk about illegal questions and how you may want to handle these if you get them, and finally we’ll examine some questions you should and should not ask the employer.


Questions for Prospective Employers

  • What are the day-to-day tasks of this job? What are its key challenges?
  • How would my performance be evaluated?
  • What are my opportunities for growth and advancement?
  • How would you describe the corporate culture in your organization?
  • How would you describe the company’s management style?
  • What do you like most about working here?

Questions NOT to ask

  • What does your company do?
  • How much does the job pay?
  • What are the benefits?
  • How much vacation do I get?
  • How soon can I take a vacation or schedule time off?
  • Can I do the job from home?

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Why Are Manhole Covers Round? (During Interview Continued)
After the Interview, After the Offer, Job Performance
5 Lectures 15:31

In recent segments, I’ve presented what to do before the interview and during the interview. Now we need to examine what to do after the interview. You might be asking yourself, “What? Isn’t the work over at this point?” No, it’s not. After the interview, it’s your job is to make sure the employer remembers you, thinks highly of you, and wants to either call you back for another interview or offer you the job.

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You Know You Like Me (After The Interview)

Hello and welcome back. We’re in the home stretch now. We just covered what you need to do after the interview, and we’re preparing to look at life after the job offer. The three parts of this segment are work realities, criteria for evaluating a job offer, and confirmation of that offer.

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The Reality Show (After The Offer)

Now that we’ve looked at work realities, job offer evaluation, and job confirmation; we’re in our final segment: Career Success. Of course there’s no guarantee of career success for anyone, but there are some things you can do to help create the future you want.

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Back to the Future (Career Success)

End of Course Information

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About the Instructor
DeVry University MOOC
4.2 Average rating
12,370 Reviews
136,792 Students
3 Courses
The mission of DeVry University is to foster student learning through high-quality, career-oriented education integrating technology, science, business and the arts. The university delivers practitioner-oriented undergraduate and graduate programs onsite and online to meet the needs of a diverse and geographically dispersed student population.
Helene Lamarre
4.3 Average rating
387 Reviews
17,519 Students
1 Course

Helene Martucci Lamarre has successfully assisted job seekers for more than 25 years. As a senior professor, she has developed curricula and taught courses in career development and business communications. She had impacted thousands of students who have experienced tremendous success in reaching their career development goals.

She is a distinguished professor recognized for her creativity and academic contributions. As an author, she has written five books covering personal marketing, job search techniques, and career portfolios. Her books are published in both the United States and Canada.

As a sought after speaker, she has delivered numerous presentations to educational, civic and private groups on career development and business communications topics. She also advises and coaches private clients in their personal job searches.