This course is designed for the modern day creative professional. Many are juggling a day job, and possibly even a family while also trying to make it in the wedding industry. This course gives an overview on the importance of marketing, guidance on how to develop your unique voice in the market and closes with actionable steps that everyone can take, in the midst of a busy schedule, to gain more clients, and push your business forward. In this day and age, brides are hit with marketing messages from everywhere, but after putting these steps into place, you are guaranteed to build a brand (or enhance your existing one) to a place where you get more leads, and book more brides. This is a course about marketing, sales and communication best practices to ensure that you draw more clients your way.
As creatives, we many times are juggling a day job with everything that comes with managing our business. From creating proposals and designs for prospective clients, to sourcing vendors, to marketing, and multiple iterations of meetings and emails before we finally make a sale. This module gives a realistic overview of what to expect, and what it takes to take your dream to the next level.
Before getting into specific tools and methods for marketing, its important to take a step back and understand marketing as a whole. What makes people buy? Specifically, what encourages brides and grooms to buy? How do you position yourself and communicate this value to your target audience? How do you determine a target audience in your area? This module covers all of these topics to equip you for the journey ahead.
In this day and age, we are hit with marketing messages from just about everywhere. Its important to find your own unique voice, which stands out in the noise and captures the attention of those around you. This module gives you specific instructions on how to develop and use your own unique skillsets and experiences, and create a unique voice and sales pitch from it.
Selling and strong communication go hand in hand in this industry, and in many cases makes the difference between a sale or no sale. This module discusses the importance of communication in selling.
This module builds on Module 3.1 by giving specific, actionable best practices to ensure that your initial communication, and follow ups help you to translate more inquiries into sales. It also gives specific tips on streamlining the process so that you can complete all of this efficiently, and still have time to run your business.
In this section, we take a detailed look into the best tools for selling to the modern day bride. Seemingly, there is a new hot social network or tool which goes to market daily, but in this section we help you to narrow down where to focus. Not every social network is positioned to help you sell, and those which are positioned well must be used correctly to yield results! There is a big difference between using a social network socially, and using it to sell, and this section gives you specific instructions on maximizing your use of Instagram and Facebook. It is important to really maximize the use a couple of social networks rather than spread yourself thin, while being ineffective on all of them. This module also discusses Search Engine Optimization, and ways that you can easily optimize your website to get ranked in search engines like Google and Bing, and get more leads.
This module shows you the best ways to use wix to manage your website design and Search Engine Optimization.
This module shows you the true selling power of Instagram, and best practices for getting more followers and turning followers into clients.
In this video, you'll learn about the correct and efficient ways to use Facebook Ads to reach newly engaged couples in your area, and to get them to engage with you.
You're all done! Here I will share a few parting words to help you to manage your time, and ensure that you put all of the skills that I've shared with you to good use!!
Fey is a seasoned event planner and designer, and founder of Statuesque Events LLC, a luxury wedding planning and design firm based in Washington DC. She is also a graduate of New York University’s Meeting, Conference & Event Management Program as well as a graduate of the Computer Science Engineering program at the University of Pennsylvania. Her business and work has been featured in The Knot Magazine, The Wedding Wire Online Journal, Munaluchi Bride Magazine, Forbes and more!
When starting her wedding planning business, she was working at a very demanding consulting firm in New York City, and quickly learned quick, affordable and efficient ways to invest in marketing to keep her business growing. Fey is passionate about sharing everything that she's learned over the years with up and coming wedding industry professionals so that they can soar and achieve their dreams, whether it be to go full time in business, or to hit a specific revenue goal for their business.