Gamification: Use Gamification in Marketing
3.6 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,226 students enrolled

Gamification: Use Gamification in Marketing

Change the average into exciting, employ gamification & engage the technology comfortable generation with your brand.
3.6 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,226 students enrolled
Last updated 7/2018
English
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Current price: $11.99 Original price: $59.99 Discount: 80% off
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This course includes
  • 43 mins on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn what is gamification
  • Learn why you need it

  • Learn how to create your first gamification strategy

  • Learn elements of game marketing
  • Create your gamification marketing strategy
  • Learn marketing gamification from big brands
  • Explore examples of Starbucks, McDonalds, Coca Cola, 4Food, Nike
Requirements
  • No experience is required - introductions delivered in this video course
  • All you need is a desire to improve your current marketing strategy
  • Desire to learn from Big Brands and employ similar game marketing techniques
Description

Gamification: Use Gamification in Marketing

With the generation who grew up playing games and comfortable with technology, 68% own a game console, 76% own a smartphone and 73% own a laptop, the game mechanics are the very least worth paying attention to.

Big brands like McDonald's, Starbucks and Coca-Cola developing tactics based on gamification principles.

That said, gamification tactics can be the next big thing in MARKETING.

And thanks to social media increasing number of businesses are discovering that gamification principles can be applied to help solve their marketing problems.

The consumer became more and more engaged and games allow them to spend more and more time with your brand and reward with an incentive to do so.

Gamification in marketing used as a system that's engaging and changing the average into the exciting.

Research shows that gamification can even been employed in order to help ensure completion of market surveys, encourage desirable website behavior, and perform other tasks which are traditionally boring and perhaps difficult to get customers to engage in.

So, why not to start employing some game tactics to your current marketing strategy? 

If you agree with us, then start your learning journey today!

Who this course is for:
  • Anyone who is in BUSINESS
  • Anyone who is in MARKETING
  • Anyone who is in INNOVATIONS
Course content
Expand 14 lectures 44:21
+ Gamification Made Easy
14 lectures 44:26

Here you will find an introduction to the world of Gamification.

Preview 01:36
Start Here - IMPORTANT
00:28

An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Learn how.

Preview 04:42

Did you know that game-based marketing or a gamification marketing can create brand awareness and drive user engagement for your business?

How to Create a Gamification Marketing Strategy
04:41

This lesson will talk about 5 steps to consider when developing your gamification strategy.

Five Things to Consider When Developing a Strategy
02:43

Here we will introduce you to elements of gamification marketing strategy.

Elements of a Gamificaion Marketing Strategy, Part 1
03:07

Continues from previous lesson.

Elements of a Gamificaion Marketing Strategy, Part 2
05:14

Continues from previous lesson.

Elements of a Gamificaion Marketing Strategy, Part 3
05:15

Adding gaming elements to your small business marketing campaigns can help you engage more customers.

Why Do You Need to Gamify?
05:11
Marketing Gamification Examples
06:51

Wrapping Up.

In Conclusion
00:15
BONUS Lecture
00:27