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Use Gamification in Marketing

Change the average into exciting, employ game marketing & engage the technology comfortable generation with your brand.
3.7 (5 ratings)
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135 students enrolled
Last updated 6/2015
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  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn what is gamification
Learn why you need it
Learn how to create your first gamification strategy
Learn elements of game marketing
Create your gamification marketing strategy
Learn marketing gamification from big brands
Explore examples of Starbucks, McDonalds, Coca Cola, 4Food, Nike
View Curriculum
  • No experience is required - introductions delivered in this video course
  • All you need is a desire to improve your current marketing strategy
  • Desire to learn from Big Brands and employ similar game marketing techniques

With the generation who grew up playing games and comfortable with technology, 68% own a game console, 76% own a smartphone and 73% own a laptop, the game mechanics are the very least worth paying attention to.

Big brands like McDonald's, Starbucks and Coca Cola developing tactics based on gamification principles.

That said, gamification tactics can be the next big thing in MARKETING.

And thanks to social media increasing number of businesses are discovering that gamification principles can be applied to help solve their marketing problems.

The consumer became more and more engaged and games allow them to spend more and more time with your brand and reward with incentive to do so.

Game based marketing its the system that's engaging and changing the average into the exciting.

Research shows that gamification can even been employed in order to help ensure completion of market surveys, encourage desirable website behaviour, and perform other tasks which are traditionally boring and perhaps difficult to get customers to engage in.

So, why not to start employing some game tactics to your current marketing strategy? If you agree with us, then start your learning journey today!

Who is the target audience?
  • Anyone who is in BUSINESS
  • Anyone who is in MARKETING
  • Anyone who is in INNOVATIONS
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 48:54
Gamification Made Easy
12 Lectures 48:54

Here you will find an introduction to the world of Gamification.

Preview 01:46

An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Learn how.

Preview 05:41

Did you know that game-based marketing or a gamification marketing can create brand awareness and drive user engagement for your business?

How to Create a Gamification Marketing Strategy

This lesson will talk about 5 steps to consider when developing your gamification strategy.

Five Things to Consider When Developing a Strategy

Here we will introduce you to elements of gamification marketing strategy.

Elements of a Gamificaion Marketing Strategy, Part 1

Continues from previous lesson.

Elements of a Gamificaion Marketing Strategy, Part 2

Continues from previous lesson.

Elements of a Gamificaion Marketing Strategy, Part 3

Adding gaming elements to your small business marketing campaigns can help you engage more customers.

Why Do You Want to Gamify?

Marketing Gamification Examples

Wrapping Up.


About the Instructor
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Internet Marketing 101

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