Use Gamification in Marketing

Change the average into exciting, employ game marketing & engage the technology comfortable generation with your brand.
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  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

With the generation who grew up playing games and comfortable with technology, 68% own a game console, 76% own a smartphone and 73% own a laptop, the game mechanics are the very least worth paying attention to.

Big brands like McDonald's, Starbucks and Coca Cola developing tactics based on gamification principles.

That said, gamification tactics can be the next big thing in MARKETING.

And thanks to social media increasing number of businesses are discovering that gamification principles can be applied to help solve their marketing problems.

The consumer became more and more engaged and games allow them to spend more and more time with your brand and reward with incentive to do so.

Game based marketing its the system that's engaging and changing the average into the exciting.

Research shows that gamification can even been employed in order to help ensure completion of market surveys, encourage desirable website behaviour, and perform other tasks which are traditionally boring and perhaps difficult to get customers to engage in.

So, why not to start employing some game tactics to your current marketing strategy? If you agree with us, then start your learning journey today!

What are the requirements?

  • No experience is required - introductions delivered in this video course
  • All you need is a desire to improve your current marketing strategy
  • Desire to learn from Big Brands and employ similar game marketing techniques

What am I going to get from this course?

  • Learn what is gamification
  • Learn why you need it
  • Learn how to create your first gamification strategy
  • Learn elements of game marketing
  • Create your gamification marketing strategy
  • Learn marketing gamification from big brands
  • Explore examples of Starbucks, McDonalds, Coca Cola, 4Food, Nike

What is the target audience?

  • Anyone who is in BUSINESS
  • Anyone who is in MARKETING
  • Anyone who is in INNOVATIONS

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Gamification Made Easy
01:46

Here you will find an introduction to the world of Gamification.

05:41

An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Learn how.

04:09

Continues from previous lesson.

05:03

Did you know that game-based marketing or a gamification marketing can create brand awareness and drive user engagement for your business?

02:51

This lesson will talk about 5 steps to consider when developing your gamification strategy.

03:34

Here we will introduce you to elements of gamification marketing strategy.

05:38

Continues from previous lesson.

05:39

Continues from previous lesson.

05:35

Adding gaming elements to your small business marketing campaigns can help you engage more customers.

Marketing Gamification Examples
07:53
01:01

Wrapping Up.

TED Talk on Gamification
Preview
Article

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

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