How to Create a Marketing Video for Your Business or Product

Learn how to create simple, but powerful marketing videos to boost sales and conversions by yourself.
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  • Lectures 10
  • Length 39 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

Video marketing is a simple but powerful SKILL you can use to leverage your business, products and services.

Efficient marketing videos are simple and can be done by virtually anyone with the right guidance.

We understand the impact that video marketing has over the selling process. That's why we created this course, to help people like you get the skills you need to produce your very own marketing videos.

Every product can be explained through VIDEO, and it's scientifically proven that they have a much higher influence over regular marketing methods.

In this course you'll learn:

  • the basics behind video production
  • how to write a good sales script
  • how to mix audio, video and text
  • how to deliver a message in an audiovisual fashion.

We got our guy Max to record himself creating a simple marketing video for a fictitious product and to go through all of the production process.

He's going to tell you exactly what you need to know to be able to start creating videos by yourself.

In the promo video we included the sample video that you will be able to create when you enroll in this course.

What are the requirements?

  • Final Cut Pro
  • Or any video editor where you can mix images, text and audio

What am I going to get from this course?

  • By the end of this course you will be able to create powerful sales videos for your business and products
  • You will master the process of audiovisual production
  • Learn the art of mixed media productions

Who is the target audience?

  • Business owners and marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

On this lecture you will find out all that you need to know to follow along this course.

We will be using Final Cut Pro, but you can use any other video editing software like Sony Vegas or Movie Maker. You choose. You will also learn the main phases of video production and which is the one we’re going to focus on. During this whole course you will be shown how I create a marketing video, so by the end of this course you too can do the same.

Section 2: Production

Before starting out Final Cut Pro, it's essential that we gather all of the media we will use in just one folder.


Once again, we will be using Final Cut pro for the edition. It's reccomended to have a pc with more than 2 GB of RAM to have all the performance we need to create and render videos.


Learn all you need to know about Final Cut.


To be able to edit your footage, you must first import it into the program. Learn all about this here.


Audio production consists on background music, sound effect and voice overs. It's important to keep the background music low so that it doesn't interfere with the voice over and it doesn't interrupt the message.


Video production consists of images and footage that you combine with the audio to deliver the message.

Matching Audio to Images the Easy Way
Section 3: Conclusion

Thanks for witnessing how I create a marketing video. I'm sure you have all the knowledge you need to create your own, and anything, just post it in the discussion board and I'll hapilly help you out. Happy creating!


Here's the end result of the video you just watch me create.

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Instructor Biography

iMarket XL, Essential Skills for Marketers

Every marketing skill you need in one place.

iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.

With over 60,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.

You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.

We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.

Start learning everything you need to improve conversion rates, search engine rankings, sales, traffic and engagement today.

Ready to start learning?
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