How to Create a Marketing Video for Your Business or Product
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How to Create a Marketing Video for Your Business or Product

Learn how to create simple, but powerful marketing videos to boost sales and conversions by yourself.
4.0 (130 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21,044 students enrolled
Created by iMarket XL
Last updated 7/2014
English
Current price: $10 Original price: $20 Discount: 50% off
9 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 39 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
By the end of this course you will be able to create powerful sales videos for your business and products
You will master the process of audiovisual production
Learn the art of mixed media productions
View Curriculum
Requirements
  • Final Cut Pro
  • Or any video editor where you can mix images, text and audio
Description

Video marketing is a simple but powerful SKILL you can use to leverage your business, products and services.

Efficient marketing videos are simple and can be done by virtually anyone with the right guidance.

We understand the impact that video marketing has over the selling process. That's why we created this course, to help people like you get the skills you need to produce your very own marketing videos.

Every product can be explained through VIDEO, and it's scientifically proven that they have a much higher influence over regular marketing methods.

In this course you'll learn:

  • the basics behind video production
  • how to write a good sales script
  • how to mix audio, video and text
  • how to deliver a message in an audiovisual fashion.

We got our guy Max to record himself creating a simple marketing video for a fictitious product and to go through all of the production process.

He's going to tell you exactly what you need to know to be able to start creating videos by yourself.

In the promo video we included the sample video that you will be able to create when you enroll in this course.

Who is the target audience?
  • Business owners and marketers
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Curriculum For This Course
Expand All 10 Lectures Collapse All 10 Lectures 39:01
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Introduction
1 Lecture 02:30

On this lecture you will find out all that you need to know to follow along this course.

We will be using Final Cut Pro, but you can use any other video editing software like Sony Vegas or Movie Maker. You choose. You will also learn the main phases of video production and which is the one we’re going to focus on. During this whole course you will be shown how I create a marketing video, so by the end of this course you too can do the same.

Preview 02:30
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Production
7 Lectures 32:16

Before starting out Final Cut Pro, it's essential that we gather all of the media we will use in just one folder.

Preview 01:41

Once again, we will be using Final Cut pro for the edition. It's reccomended to have a pc with more than 2 GB of RAM to have all the performance we need to create and render videos.

Preview 01:34

Learn all you need to know about Final Cut.

Preview 02:37

To be able to edit your footage, you must first import it into the program. Learn all about this here.

Preview 03:23

Audio production consists on background music, sound effect and voice overs. It's important to keep the background music low so that it doesn't interfere with the voice over and it doesn't interrupt the message.

Creating Professional Audio
12:00

Video production consists of images and footage that you combine with the audio to deliver the message.

Adding Your Visual Elements
04:31

Matching Audio to Images the Easy Way
06:30
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Conclusion
2 Lectures 04:15

Thanks for witnessing how I create a marketing video. I'm sure you have all the knowledge you need to create your own, and anything, just post it in the discussion board and I'll hapilly help you out. Happy creating!

Final Words
02:59

Here's the end result of the video you just watch me create.

The Result
01:16
About the Instructor
iMarket XL
4.1 Average rating
2,694 Reviews
72,657 Students
12 Courses
Essential Skills for Marketers

Every marketing skill you need in one place.

iMarket XL is a brand founded by Matt Jensen and Max Stryker whose sole objective is to teach people all the skills involved in the process of creating and running an online business.

With over 60,000 students and 11 online courses, every day we're closer to our goal. With us you can learn essential skills such as how to build your brand from the ground up, how to create a complete and effective Wordpress site to showcase your business to the world and connect with your customers.

You can also learn the fundamentals behind setting up recurring income streams by creating profitable digital products to give you some peace of mind, how to go viral on the most popular social media sites and how to dominate Google with our unique and 5 star complete SEO course.

We create, update and publish more courses each month, so you're never out of the loop when it comes to marketing skills.

Start learning everything you need to improve conversion rates, search engine rankings, sales, traffic and engagement today.