Marketing: Fundamental Skills in 1 hour
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Marketing 101: The essential for success is solid introduction to the marketing discipline, broken down into 16 short lectures – including the marketing function in organizations, the Internet as marketplace, challenges and opportunities, segmentation, targeting, positioning and the traditional and modern marketing mix.
In Marketing 101: The essential for success you will invest only 1 hour of you time to learn about marketing. Here you will have high quality education for a very low price.
This course provides key insight on marketing as a key business process, its link to overall business strategy, and how online and social media marketing is changing the face of marketing.We will discuss the importance of marketing planning, including key concepts such as segmentation, targeting and positioning.
This course will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.
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|Section 1: The Marketing Function in Organizations|
The value exchangePreview
The marketing function in organizationsPreview
Objectives of marketingPreview
|Section 2: Social Media and Online Marketing|
By the end of this lesson students will be able to identify the main characteristics of Internet Marketing
By the end of this lesson students will be able to identify the main tools used in digital marketing, social media marketing and other Internet marketing tools.
By the end of this lesson students will be able to identify the opportunities and the challenges internet maketing imposes.
|Section 3: Segmentation, Targeting, and Positioning|
STP and marketing
By the end this lesson students will know in detail how marketers use segmentation as a fundamental marketing strategy.
|By the end this lesson students will know in detail how marketers use targeting as a fundamental marketing strategy.|
By the end this lesson students will know in detail how marketers use
positioning as a fundamental marketing strategy.
|Section 4: The Marketing Mix|
The traditional marketing mix
The modern marketing mix
Hi, my name is Weverton and I'm a Business & Technology Consultant and Online Instructor. For the last couple of years I've been helping small and medium sized companies, and entrepreneurs developing incredible projects with amazing skillful people.
My goal now is to help students develop skills in business areas such as, marketing, sales, leadership, management, so they can become top professionals in order to get a job in the current disputed market.Currently I'm working on my new project called Talent Business Education, an online platform where students can take their learning experience one step further with amazing cool features.