Marketing: Fundamental Skills in 1 hour

Learn key marketing concepts and market your business using different marketing tips, tools and strategies.
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  • Lectures 18
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Marketing 101: The essential for success is solid introduction to the marketing discipline, broken down into 16 short lectures – including the marketing function in organizations, the Internet as marketplace, challenges and opportunities, segmentation, targeting, positioning and the traditional and modern marketing mix.

In Marketing 101: The essential for success you will invest only 1 hour of you time to learn about marketing. Here you will have high quality education for a very low price.

This course provides key insight on marketing as a key business process, its link to overall business strategy, and how online and social media marketing is changing the face of marketing.

We will discuss the importance of marketing planning, including key concepts such as segmentation, targeting and positioning.

This course will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.

What are the requirements?

  • No previous knowledge required.

What am I going to get from this course?

  • Learn easily what is marketing
  • Master the essencial marketing concepts in just 1 hour.
  • Digital marketing and social media marketing - Discover how Facebook, Twitter and the Internet transformed marketing dynamics
  • Break into marketing world by discovering how marketing professionals use marketing strategy

Who is the target audience?

  • This course is designed to everyone interested in quickly discover what is marketing
  • Student insterested in become marketing professionals by learning marketing strategies
  • Non-marketing professional who wants to know how marketing is inserted in their organization.
  • Non-marketing professionals who wants to know how marketing, digital marketing, marketing strategies are inserted in organizations
  • New online entrepreneurs who want to know what is digital marketing and social media marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Marketing Function in Organizations
The value exchange
The marketing function in organizations
Objectives of marketing
Section 2: Social Media and Online Marketing

By the end of this lesson students will be able to identify the main characteristics of Internet Marketing


By the end of this lesson students will be able to identify the main tools used in digital marketing, social media marketing and other Internet marketing tools.


By the end of this lesson students will be able to identify the opportunities and the challenges internet maketing imposes.

Section 3: Segmentation, Targeting, and Positioning
STP and marketing

By the end this lesson students will know in detail how marketers use segmentation as a fundamental marketing strategy.

By the end this lesson students will know in detail how marketers use targeting as a fundamental marketing strategy.

By the end this lesson students will know in detail how marketers use

positioning as a fundamental marketing strategy.

Section 4: The Marketing Mix
Marketing strategy
The traditional marketing mix
The modern marketing mix

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Instructor Biography

Weverton Gonçalves, Business & Technology Consultant , Online Instructor

Hi, my name is Weverton and I'm a Business & Technology Consultant and Online Instructor. For the last couple of years I've been helping small and medium sized companies, and entrepreneurs developing incredible projects with amazing skillful people.

My goal now is to help students develop skills in business areas such as, marketing, sales, leadership, management, so they can become top professionals in order to get a job in the current disputed market.

Currently I'm working on my new project called Talent Business Education, an online platform where students can take their learning experience one step further with amazing cool features.

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