Marketing Strategy for Business
3.5 (28 ratings)
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Marketing Strategy for Business

Learn how Strategic Marketing can make your business consistently competitive over time.
3.5 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
650 students enrolled
Last updated 11/2013
English
Current price: $10 Original price: $195 Discount: 95% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 8.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a Strategic Marketing Plan
  • Learn effective Market Segmentation
  • Recognize and keep your key customers
  • Understand if your marketing efforts are profitable
  • Use gamification strategy effectively
  • Ten Questions every CEO should ask the Marketing Team
View Curriculum
Requirements
  • Good business knowledge
Description

Is your business thriving because the market you are selling to is growing OR because your strategy is working well?

Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics.

From Top Marketing Experts the best marketing strategy for your business

  • Key Account Management = to find how to classify and manage your best customers
  • Market Segmentation= the first question you should ask when you launch a product
  • Advanced Market Segmentation= how to get the best from your segmentation
  • Marketing Planning= how to generate an effective marketing plan
  • Marketing Planning Implementation= how to implement an effective plan
  • Marketing Accountability= is your marketing profitable?
  • Gamification of Strategy = how to use game for create competitive advantage
  • Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company

Who will You Learn From?

We put togheter top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).

Who is the target audience?
  • Marketers
  • CMO
  • CEO
  • Strategic Business Units
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Curriculum For This Course
67 Lectures
08:30:10
+
Key Account Management
8 Lectures 51:04

A new critical Interface for Sales
06:30

Key Account Management - A practical example
07:14

Selection and Relationship with Key Accounts
08:06

Strategic Purchasing system
05:44

Key Account Portfolio Management
08:05

Key Account Analisys
05:18

How To Select Key Account Managers
04:13
+
Market Segmentation
6 Lectures 53:31

A case study: avoid the price commodity trap
09:13

Market segmentation process
09:28

Product life cycle 1
07:03

Product life cycle 2
07:04

Reasons for market segmentation
10:50
+
Advanced Market Segmentation
7 Lectures 56:11

How do you do segmentation properly
12:37

Design a project specification
09:01

Segmentation process
08:00

Prioritising and selecting elements
09:26

How do you link it to strategy
05:23

What you should get out of it
07:48
+
Marketing Accountability
8 Lectures 01:04:12

Marketing accountablity: the value of goodwill
07:23

Marketing Value Time Lag
06:32

Financial and Business Risks
05:36

Creating Sustainable Competitive Advantage
08:50

What is Marketing Accountability
10:52

Marketing Due Diligence
07:41

Practical Example of Marketing Accountability
10:43
+
Strategic Marketing Planning
8 Lectures 01:11:23

The Housemarket Plunge
05:35

Sustained Competitive Advantage
09:15

Overwiew to Marketing Planning
08:30

The Ansoff Matrix
08:50

Marketing Planning Example
13:01

The Real SWOT analysis
11:28

How Promotion is linked to market segmentation
10:26
+
Marketing Plans Implementation
8 Lectures 01:09:00

Marketing plans - Implementation (Ed Bradford)
11:05

Implementation Steps - Anticipate
02:58

Implementation steps- Initiate
09:54

Implementation steps - Accelerate
07:40

Implementation steps-Integrate
03:07

Sensing implementation success
09:10

Reduce risk of failure
08:36
+
Marketing Plans Implementation Advanced
4 Lectures 23:18

Borrowing brilliance
07:56

The helm model
06:28

Key success factors
02:49
+
Gamification
6 Lectures 49:09

Applying STP to SAM using Simulator
02:29

Using simulator to apply STP to SAM-Step 1 Segmentation
10:58

Using simulator to apply STP to SAM-Step 2 Targeting
09:24

Using simulator to apply STP to SAM-Step 3 Positioning
06:52

The Gamification of strategy-Conclusions
06:25
+
Marketing in The Boardroom
12 Lectures 01:12:22

The Pointlesness of P&L Statements
09:26

The Purpose of Strategic Marketing Planning
15:30

Value Propositions
02:40

Do we know our markets?
03:43

Do we know what our sources of differential advantage are in each of the princip
03:50

Do we address real segments in our key target markets?
04:22

Do we agree on the prioritisation of our markets and the segments within each ma
06:05

Have we assessed the risks associated with our strategic marketing plan?
12:09

Have we calculated whether the strategic marketing plan creates or destroys shar
01:18

Have we agreed the marketing metrics we want reported to us and their frequency?
04:38

Are we happy that the time, effort and expense involved in developing marketing
02:58
About the Instructor
Oxford Learning Lab
4.3 Average rating
580 Reviews
16,647 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.