Marketing Strategy - احترف في التسويق
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Marketing Strategy - احترف في التسويق

learn how to market your self or your idea or your business through understanding the concept of marketing
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0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Sabreen Morsey
Last updated 8/2017
Arabic
Current price: $10 Original price: $100 Discount: 90% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 12 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • market their ideas, their business in a very simple and professional way
  • Understand marketing strategy and fundamentals
  • Prepare executable market plan
  • Learn to study competitors, every aspect around the business to decide his/her competitive edge
  • understand customer buying behavior and learn different ways to attach their clients
View Curriculum
Requirements
  • No
Description

Since the basic purpose of business is to create customers, the way to grow a business is through marketing. This explains why marketing has often been equated with creativity and viewed as the most important function in business. Marketing is a dynamic, fascinating and highly stimulating field of contemporary business studies and in this course you will be exposed to the “language of marketing” used by marketing practitioners and scholars.

The course describes frameworks supporting marketing activities. It discusses the understanding to consumer goods, as well as service, and business-to-business.Topics include: marketing processes and planning, the use of market research, an understanding of consumers and customers, decision-making and the marketing mix, market segmentation, positioning and product differentiation, the changing global environment.

  • Industry & Environmental  Analysis
  • Target Market Selection
  • Proposed Research Tools (Interviews, Survey,……)
  • Consumer Analysis
  • Competitive Analysis
  • SWOT Analysis
  • Problem Identification
  • Marketing Objectives
  • Marketing Strategies (Product Positioning& Branding, Pricing, Distribution management, Integrated Marketing Communications - IMC)
  • Detailed Implementation Plan , Timeline & Budgeting 


وبما أن الغرض الأساسي من العمل هو خلق العملاء، والطريقة لتنمو الأعمال التجارية هي من خلال التسويق. وهذا ما يفسر لماذا كان التسويق في كثير من الأحيان مساويا للإبداع ويعتبره أهم وظيفة في مجال الأعمال. التسويق هو مجال ديناميكي، رائعة ومحفزة للغاية للدراسات التجارية المعاصرة، وفي هذه الدورة سوف تتعرض ل "لغة التسويق" المستخدمة من قبل الممارسين التسويق .

وتصف الدورة الأطر الداعمة لأنشطة التسويق. وهو يناقش فهم السلع الاستهلاكية، فضلا عن الخدمة، والأعمال التجارية إلى الأعمال.المواضيع تشمل: عمليات التسويق والتخطيط، واستخدام أبحاث السوق، وفهم المستهلكين والعملاء، وصنع القرار والمزيج التسويقي، والسوق والتجزئة، وتحديد المواقع والتمايز المنتج، والبيئة العالمية المتغيرة.


Who is the target audience?
  • Any one who wants to learn marketing, entrepreneurs, small business owners
  • ِAnyone wants to work in marketing or grow his/her own business
Compare to Other Marketing Fundamentals Courses
Curriculum For This Course
16 Lectures
11:48:01
+
Course content
16 Lectures 11:48:01

Company Marketing strategy- استراتيجيه التسويق للشركه
22:49

Business strategy - استراتيجيه البزنس
10:16

Environmental Analysis (Context) - تحليل البيئه المحيطه
01:31:06

Competition - المنافسه
01:41:43

Consumer Behaviour - تحليل سلوك العميل
01:45:44

Organizational buying behaviour
59:23

Market Research - ابحاث التسويق
18:25

Segmentation
08:11

Positioning - مكانه البزنس في السوق
07:07

Product and Services - المنتج والخدمه
50:16


Place
26:57

IMC
01:25:19

Final Projects - المشاريع
05:29

Resources - كتب التسويق
34:19
About the Instructor
Sabreen Morsey
0.0 Average rating
0 Reviews
4 Students
1 Course
CEO of Farinas -marketing services

I have MBA from American University in Cairo (AUC), one of the top universities in Egypt. The major was in marketing with excellent grade.

I graduated from faculty of engineering, Cairo University with very good with honor degree

I have extensive experience in marketing in different business sectors for more than 15 years