Marketing Strategy: Best Digital Marketing & SEO Techniques
4.7 (92 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,566 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Marketing Strategy: Best Digital Marketing & SEO Techniques to your Wishlist.

Add to Wishlist

Marketing Strategy: Best Digital Marketing & SEO Techniques

Digital Marketing Strategies: Marketing Psychology & Price Psychology, Marketing Funnel, Branding & Growth Hacking
4.7 (92 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,566 students enrolled
Last updated 8/2017
English
English
Current price: $10 Original price: $185 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Online & Offline SEO
  • SEO Keywords Research
  • Viral Marketing For A Long-Term Business
  • Paid Advertising On Social Media
  • Marketing & Price Psychology
  • Customer Behavior
  • Products Promotions
  • Chain Of Distribution
  • Global Trends
  • Competitive Analysis For Smarter Marketing
  • Social Proofing For Better Conversion Rate
  • AIDA Marketing Model
  • How To Use BCG Matrix
  • Brand Consistency Across All Marketing Channels And Campaigns For Trust Building
  • Urgency, Scarcity And Anchoring Psychology
View Curriculum
Requirements
  • No Prior Knowledge Or Work Is Necessary To Take This Course.
  • Download The Book Sections For Future References
  • Pen And Paper For Precious Notes
Description

Digital Marketing Strategies: Marketing Psychology & Price Psychology, Marketing Funnel, Branding & Growth Hacking

Most people encounter advertisement every single day and make buying decisions quicker than ever, but you are losing these sales to your competitors who knows how to effectively do digital marketing.

The good news is you can change that now.

Get your strategies together and dominate the market. My complete Marketing Strategy & Digital Marketing course will show you the exact techniques and strategies you need to build an effective marketing strategy that will attract and convert your target market into sales.

For less than a movie ticket, you will get over 4 hours of video lectures and the freedom to ask me any questions regarding the course as you go through it. :)

What Is In This Course?

Your Marketing Strategies Will Never Be The Same.

Except if you’re already a successful life coach with more than enough quality clients or already know how to get someone from where they are to where they want to be, you are going to lose your clients by not getting them results or will be forced to quit this business for having no clients. You can prevent this from happening by knowing how to build a clientele and get your clients the results they want.

As what Roy H. Williams says “The first step in exceeding your customer’s expectations is to know those expectations.”

This is offered with a 30 days money back guarantee. You can try it with no financial risk.

In Digital Marketing Strategies, You'll Learn:

  • Online & Offline SEO
  • SEO Keywords Research
  • Viral Marketing For A Long-Term Business
  • Paid Advertising On Social Media
  • Marketing & Price Psychology
  • Customer Behavior
  • Products Promotions
  • Chain Of Distribution
  • Global Trends
  • Competitive Analysis For Smarter Marketing
  • Social Proofing For Better Conversion Rate
  • AIDA Marketing Model
  • How To Use BCG Matrix
  • Brand Consistency Across All Marketing Channels And Campaigns For Trust Building
  • Urgency, Scarcity And Anchoring Psychology

------------------------------------------------------------------------------------------------------

Is This For You?

  • Do you want to become a better online marketer?
  • Are you wondering why you’re marketing strategies are not working?
  • Do you think you will feel proud when you can create efficient marketing campaigns and grow your business the right way?

Then this course will definitely help you.

This course is essential to anyone looking to establish a strong marketing strategy, make more sales from smart techniques and have the right foundations for their business.

I will show you precisely what to do to solve these situations with simple and easy techniques that anyone can apply.

------------------------------------------------------------------------------------------------------

Why To Have A Marketing Strategy?

Let Me Show You Why To Have A Marketing Strategy:

1. You will have an efficient way of generating sales and getting new customers.

1. You will grow a business with exponential growth.

3. You will understand how to create good marketing strategies  

4. You will know how to reach business goals and accomplish marketing objectives the smart way. 

5. You will know consumers and marketing psychology.

Thank you so much for taking the time to check out my course. You can be sure you're going to absolutely love it, and I can't wait to share my knowledge and experience with you inside it! 

Why wait any longer?

Click the green "Buy Now" button, and take my course 100% risk free now!

Who is the target audience?
  • Any Individuals Looking To Build Strong Business Strategies
  • Entrepreneurs, Online Marketers, Business Owners, Marketing Directors, Etc.
  • Everyone Interested In Marketing Strategies And Knowing The Secrets To Build A Long-Term Successful Business
  • This Is NOT For People Looking To Get Rich Quick With Shady Marketing Techniques
Students Who Viewed This Course Also Viewed
Curriculum For This Course
37 Lectures
05:27:56
+
SEO Optimization
5 Lectures 24:13

In today’s lesson we will be handling the topic of on page SEO and we will discuss it various definitions, its importance and the techniques that can be used to utilize hence the objective of this lesson is to learn about on page SEO and why they its necessary as a marketing strategy and the various methods that can be used to make the most of on page SEO. First and foremost we can define SEO which stands for Search Engine Optimization as the process of increasing the quantity and quality traffic through working on your website’s visibility by using certain techniques which help you rank high on the search engine result pages

SEO Online
07:12

We will be talking about SEO off page as we recently covered On page / online SEO and we will begin by defining the term, secondly we will look at off page SEO tactics and lastly we will end today’s lesson by discussing factors that affect offline SEO.  The objectives of this lesson are hence to learn on what offline SEO refers and to understand what it pertains to. 

SEO Off Page
07:48

In our previous lesson we looked at off page SEO and today we will be looking at SEO keyword research and analysis by defining both terms and looking at the key features that must be considered for you to maximize the traffic that your website is generating. First we will define a keyword which refers to a particular word or phrase that describes the contents of a Web page and they are intended to act as shortcuts that sum up an entire page.

SEO Keyword Research
04:24

The ways in which to utilize Research Keywords are by first creating a list of keywords that best describe what you do and which are necessary for the functioning of your website that is keywords which you would like to be mentioned often since you frequently use them and which you think our target audience would look for and next is to pick the keywords that work best for you or which you believe would be relevant to your target customers and you can do this by using an analytics software which will help you know the keywords which bring traffic to your website. 

Research Related Search Keywords
03:27
+
Online Marketing
4 Lectures 24:06

Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals through various online marketing includes activities such as posting texts, images updates, videos on online platforms such as Twitter, Facebook, YouTube and the like or you can have dedicated company websites on which you market your products and services that are advertised in various high traffic social media site hence the goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

Social Media Marketing
08:20

In this lesson we will start by understanding the concept of viral marketing by exploring its definition and we will then look at the elements of viral marketing and lastly we will look at the advantages and disadvantages of viral marketing and hence the objective of this lesson is to explore the ways in which viral marketing works and how you can apply it to your business. 

Viral Marketing
07:45

Today we will be learning about Paid advertising which is any kind of advertising that you have to pay for, versus owned or earned advertising and with paid advertising, marketers pay the owner of ad space in exchange for use of that space and the price paid for the ad space is often settled through a bidding process between marketers and the ad space owner and paid ads are usually displayed to users on the sides, tops, or bottoms of web pages with some sites charging more for where you want the ads to appear.

Paid Advertising
04:47

It also helps you in capturing the market through remarketing since on sites such as Facebook you can target your main market with the same content and at different times since most of the time advertisements are not as effective the first time they are used and if you do not reinforce what people come across then your ads will definitely not work for you and through remarketing you also get to remind your clients that you are there.

Remarketing With Paid Advertising
03:14
+
Marketing Psychology
9 Lectures 48:02

We will be talking about market psychology and the techniques that you can use to improve your website and we will define Market psychology as the manner in which the market reflects its participants' collective emotional state that is the general feeling be it fear, expectations or greed of investors in and about the market which compels customers to buy or sell things and it’s the nature of market psychology that suggests that any given trend may be more indicative of the market’s response than other indicators such as stocks and things which are considered about the consumer are such as age, socio-economic status, level of education, geographical location, gender, ethnicity, tastes and preferences

Preview 06:59

We will be talking about Price psychology which is all about playing about with figures in order to make the potential consumer to view the items on sale to be worth spending for and it uses the marketing strategy that certain prices have a greater psychological effect on consumers than others.

Preview 07:40

We will be talking about Customer behavior by first defining the term, secondly we will look at the customer behavior models and we will end the lesson by discussing the ways in which an entrepreneur can influence consumer behavior.  The objectives of this lesson are hence to learn on what customer behavior refers to the customer behavior models and to understand the ways in which customers can be influenced. 

Customer Behavior
04:36

The black box models hence seeks to outline how external and internal stimuli can make an impact the ability of the buyer which enables producers and marketers to know what to focus on so in relation to the stimuli and the consumer's response. Personal variables model is whereby consumers make decisions based on internal factors and these internal factors may include personal opinions, belief systems, values, traditions, goals, or any other internal motivator while the complex model considers both internal and external features and how they influence customer behavior. 

Emotional And Psychological Marketing Campaigns
03:56

We will be talking about product promotions and we will begin by understanding what the terms product and promotion mean which will lead us to the main focus of the day and hence the objectives of this lesson are to gain a deeper insight into the various product promotion by examining its categories, importance and the various methods used in product promotion. 

Products promotions
05:13

Personal selling is appropriate when launching a new product because it requires a lot of awareness creation, persuasion and convincing or when demonstration is required as some products especially technical ones such as phones or machines require their operations to be explained to the customers or when the goods are high valued hence you cannot take the risk of losing the items such as expensive jewelry. 

Personal Selling, Advertising & PR
03:06

We are going to talk about the chain of distribution by examining the channels of distribution, the role of intermediaries and finally the factors that influence the chain of distribution but first we will start by defining the meaning of the chain of distribution which is the path followed by movement of goods from the producer to the final consumer since when the producer produces goods he or she has to move them to where they are needed by the consumers and each product or group of products follow different channels of distribution. 

Chain of Distribution
06:11

Roles played by intermediaries in the distribution chain include one reducing transactions between producers and consumers by availing goods to the final consumer and breaking bulk by buying in great quantities and two selling in small quantities as desired by their customers 

Roles of the Middle-Mans
02:56

We will be talking about completive analysis which is necessary as you formulate your business plan as it is vital to understand your competitors are, what products or services they are actually offering, what is their market share and what are their strategies hence competitive analysis is all about you being able to identify your competitors in the market and carrying out a keen evaluation on them their strengths and weaknesses in comparison to those of your own company and the services or products that you offer. 

Competitive Analysis
07:25
+
Marketing Strategies
5 Lectures 36:59

Social proof which is also referred to as informational social influence, is the condition whereby people copy the actions of others in order to reflect correct behavior in any given situation, it explains that people are unable to decide on what to do thus they copy the actions of those close-thinking that they have the knowledge about the situation a good example is when you get to a store and find lots of people buying a particular item you get the impulse that you need to buy the item too or at the very least you become curious on what is so great about the product. 

Social Proofing
07:52

Our focus will be on three marketing techniques which when used together make a great marketing strategy and we will start which Urgency refers to the feeling that we have to act now and this persistent feeling is the one that makes us buy items or products that we want when we see them and marketer use urgency to create some sort of panic amongst the consumers so that products sell quickly and do not stay on the shell for too long but instead they sell within a short time frame to avoid loss 

Urgency, Scarcity and Anchoring
06:47

In our lesson today we are going to learn about marketing funnels basics definition stages and how it influences a business and by the end of this lesson you should be able to make your own marketing funnels effective. The marketing funnel refers to a system that enable you track the stages consumers or purchasers travel through till they eventually make a purchase decision 

Marketing Funnels
07:35

In our lesson today's we are going to learn about the AIDA as a marketing strategy and we will look at what the acronym stands for and the respective stages of the AIDA model which a client goes through and the acronym AIDA stands for attention, interest, desire and finally action and the AIDA model is just one of a class of models known as hierarchy of effects models which shows that consumers move through a series of steps or stages when they make purchase decisions 

AIDA
07:15

We will be looking at the BCG matrix steps to follow while creating it and its benefits and the limitations it has in a business setting. The BCG matrix is an analysis tool that helps you determine the role of products on your future profit margin so that you can decide where to invest your resources and it was created by the Boston Consulting Group hence the name BCG matrix which is also referred to as the growth-share matrix and it provides a framework for analyzing products according to growth and market share. 

BCG Matrix
07:30
+
Branding
4 Lectures 31:08

We will be beginning the last part of our marketing articles which is section five and today we will talk about branding which you have seen be it on a bottle of water to your favorite cereal or sports items such as shoes and clothing and branding refers to the idea or perception that consumers get whenever they hear or come across various products or services of a particular company and the process of branding informs the potential consumers about what to expect from a company while at the same differentiating it from other competitors in the market, the entire process involved creating a specific name and image for your products. 

Branding
07:50

We will be focusing on branding consistency which is and is related to the topic we had in the previous lesson which was branding and we will begin the lesson by defining branding consistency and looking at the importance of branding consistency and we can define branding consistency simply as the process in which an organization or company tries to maintain the same message that was passed out in their initial brand strategies it initial values and foundations, this ensures that there are no confusions in the market place and it also helps to make sure that people can easily remember that particular brand and this involves delivering the message in the same tone, maintaining the same logo, topography and the color is the same throughout. 

Brand Consistency
07:47

We will talk about Global trends which refers to various changes or developments that affect the position of many countries in the world and marketing involves communicating with your potential consumers in the hope that you will be able to make sales in return , one of the trends involves commentating on content marketing which involves creating and distributing relevant information to attract the intended consumers thus ensuring that they are well informed about your products and services

Global Trends
08:09

We will be learning about how you as an entrepreneur building trust though your brand and the brand message and we will start of the lesson by defining the brand message which  is set to persuade, inspire and motivate the targeted consumers to make a transaction with you due to the proposition that you have made and even the language that you have used to communicate to them, messaging provides the words that help customers and prospects to be able to understand a company's usefulness and its values.  

Building Trust Through Your Branding
07:22
+
BONUS: Audio Section
10 Lectures 02:43:28
Section 2 Audio
15:01

Section 2 Audio Part 2
07:52

Section 3 Audio
16:05

Section 3 Audio Part 2
08:01

Section 4 Audio
19:16

Section 4 Audio Part 2
23:04

Section 4 Audio Part 3
10:22

Section 5 Audio
22:16

Section 5 Audio Part 2
10:22

Section 6 Audio
31:09
+
Quiz Section
0 Lectures 00:00
Quiz Section 2
2 questions

Quiz Section 3
1 question

Quiz Section 4
1 question
About the Instructor
Jean-Gabriel Paquette
4.7 Average rating
1,323 Reviews
23,668 Students
14 Courses
7x Best Selling Instructor 22,000+ Students & Entrepreneur

Hello there! I am an online instructor & business advisor teaching self-development, online business and marketing with video courses. I started selling stuff at a young age and my entrepreneur's spirit stayed with me. I now teach and help people at reaching the next level and moving forward in business since this is what I studied and love!

I need to admit - I'm a workaholic. I work 75+ hours a week building a great future for myself and the world. One of my goal is to help millions of people with my own money and encouraging the youth to strive in life, to aim for a better life and know they can achieve greatness.

Most people quit on their dreams or don't have a plan to reach them, so I do my best to motivate them and show them the path on how to get started and keeping going.

That's who I am. Let's have a great time together!

- Gabriel

PS: You can reach me anytime on Facebook ;)