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Marketing Strategies for Adventure Travel Tour Companies

Effective marketing requires “big picture” strategies for your online / offline channels
4.0 (21 ratings)
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96 students enrolled
Created by AdventureEDU .
Last updated 9/2014
$10 $50 80% off
4 days left at this price!
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  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Effective marketing requires “big picture” strategies for your online / offline channels as well as organized implementation of the details of topics like content creation, partnerships, channels, and how to measure, evaluate and update your strategy. Customize this best practice, step-by-step process to your adventure tour operator company’s needs.

If you are an ATTA Member, you qualify for special pricing. Your discount coupon is available in the Benefits page of the HUB, or contact your member advocate at to receive your coupon code.

About AdventureEDU Educator Julie Thorner

Julie's practical, “in the trenches” experience in senior management finance and marketing positions over more than 2 decades has created her unique business approach to strategic marketing. A former guide, manager, and now marketing partner to top outdoor recreation companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development, and execution. Julie specializes in the niche of outdoor recreation and adventure travel, within the travel & tourism industries.

Who is the target audience?
  • Adventure travel tour operators
  • Adventure travel industry marketers
  • Regional and local tourism boards
  • Social Media / Community Manager Staff
  • Tourism Professional seeking to increase industry specific skills / those looking to educate themselves on adventure industry issues specific to marketing
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What Will I Learn?
Benefit from the real world experiences of adventure companies that are succeeding using these techniques
Learn how adventure travel marketing is different from mainstream travel marketing
Learn to identify and structure key marketing goals per campaign
Understand the relationship between your various channels and how to maximize your campaigns
Identify potential partnerships and resources to extend your marketing reach
Create a strategic plan for your social, email, and online advertising campaigns
Learn key tips and tricks to avoid SEO, Google and social media pitfalls, while maximizing their benefit
View Curriculum
  • Basic knowledge of marketing fundamentals
  • Awareness of and ability to use social media channels
  • For optimal experience, password and account access to your organization's social channels and tracking channels such as Google Analytics (but not required)
Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 01:57:55
Introduction & Compare/Contrast Adventure And Mainstream Tourism Marketing
3 Lectures 07:04
Marketing Trends
1 Lecture 08:00
Marketing Tools, Channels, Content, and Processes
1 Lecture 09:07
Marketing Tools, Channels, Content, and Processes
Creating an Integrated Marketing Campaign that Delivers Successful Results
9 Lectures 01:10:34
Introduction to an Integrated Marketing Campaign

Define The Subject of Marketing Content

Outline The Process for Gathering or Creating Content

Create an Integrated Marketing Campaign - Primary Marketing Tools/Channels

Create an Integrated Marketing Campaign - PR & Media Relations

Create an Integrated Marketing Campaign - Social Media Channels

Create an Integrated Marketing Campaign - YouTube

Create an Integrated Marketing Campaign - Collaboration Marketing Tools/Channels

Create an Integrated Marketing Campaign - Secondary Marketing Tools/Channels
Examples of Marketing Campaigns
2 Lectures 20:04
User-Generated Content, Inspired Messaging and Annotated Videos

Bring Destination to User, Commodities for Broad Reach and High User Engagement
Course Review
1 Lecture 03:06

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About the Instructor
3.9 Average rating
42 Reviews
148 Students
4 Courses
Adventure Travel Education

AdventureEDU courses educate companies to deliver the best adventure travel experiences in a safe and sustainable practice. AdventureEDU is the only United Nations World Tourism Organization (UNWTO)-backed training program with courses specifically designed to address the unique needs of adventure travel companies. AdventureEDU educators are experienced adventure business owners and trainers; they share proven techniques to help drive profitability and sustainability.

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