Marketing Strategies for Adventure Travel Tour Companies

Effective marketing requires “big picture” strategies for your online / offline channels
3.8 (20 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
95 students enrolled
Instructed by AdventureEDU . Marketing / Other
Sale Ends Today!
70% off
Take This Course
  • Lectures 17
  • Length 2 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 9/2014 English

Course Description

Effective marketing requires “big picture” strategies for your online / offline channels as well as organized implementation of the details of topics like content creation, partnerships, channels, and how to measure, evaluate and update your strategy. Customize this best practice, step-by-step process to your adventure tour operator company’s needs.

If you are an ATTA Member, you qualify for special pricing. Your discount coupon is available in the Benefits page of the HUB, or contact your member advocate at to receive your coupon code.

About AdventureEDU Educator Julie Thorner

Julie's practical, “in the trenches” experience in senior management finance and marketing positions over more than 2 decades has created her unique business approach to strategic marketing. A former guide, manager, and now marketing partner to top outdoor recreation companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development, and execution. Julie specializes in the niche of outdoor recreation and adventure travel, within the travel & tourism industries.

What are the requirements?

  • Basic knowledge of marketing fundamentals
  • Awareness of and ability to use social media channels
  • For optimal experience, password and account access to your organization's social channels and tracking channels such as Google Analytics (but not required)

What am I going to get from this course?

  • Benefit from the real world experiences of adventure companies that are succeeding using these techniques
  • Learn how adventure travel marketing is different from mainstream travel marketing
  • Learn to identify and structure key marketing goals per campaign
  • Understand the relationship between your various channels and how to maximize your campaigns
  • Identify potential partnerships and resources to extend your marketing reach
  • Create a strategic plan for your social, email, and online advertising campaigns
  • Learn key tips and tricks to avoid SEO, Google and social media pitfalls, while maximizing their benefit

Who is the target audience?

  • Adventure travel tour operators
  • Adventure travel industry marketers
  • Regional and local tourism boards
  • Social Media / Community Manager Staff
  • Tourism Professional seeking to increase industry specific skills / those looking to educate themselves on adventure industry issues specific to marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction & Compare/Contrast Adventure And Mainstream Tourism Marketing
Introduction to AdventureEDU
Introduction to the Course by Julie Thorner
Compare/Contrast Adventure And Mainstream Tourism Marketing
Section 2: Marketing Trends
Marketing Trends
Section 3: Marketing Tools, Channels, Content, and Processes
Marketing Tools, Channels, Content, and Processes
Section 4: Creating an Integrated Marketing Campaign that Delivers Successful Results
Introduction to an Integrated Marketing Campaign
Define The Subject of Marketing Content
Outline The Process for Gathering or Creating Content
Create an Integrated Marketing Campaign - Primary Marketing Tools/Channels
Create an Integrated Marketing Campaign - PR & Media Relations
Create an Integrated Marketing Campaign - Social Media Channels
Create an Integrated Marketing Campaign - YouTube
Create an Integrated Marketing Campaign - Collaboration Marketing Tools/Channels
Create an Integrated Marketing Campaign - Secondary Marketing Tools/Channels
Section 5: Examples of Marketing Campaigns
User-Generated Content, Inspired Messaging and Annotated Videos
Bring Destination to User, Commodities for Broad Reach and High User Engagement
Section 6: Course Review
Post Course Quiz
20 questions

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

AdventureEDU ., Adventure Travel Education

AdventureEDU courses educate companies to deliver the best adventure travel experiences in a safe and sustainable practice. AdventureEDU is the only United Nations World Tourism Organization (UNWTO)-backed training program with courses specifically designed to address the unique needs of adventure travel companies. AdventureEDU educators are experienced adventure business owners and trainers; they share proven techniques to help drive profitability and sustainability.

Ready to start learning?
Take This Course