Marketing Strategies for Adventure Travel Tour Companies
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Effective marketing requires “big picture” strategies for your online / offline channels as well as organized implementation of the details of topics like content creation, partnerships, channels, and how to measure, evaluate and update your strategy. Customize this best practice, step-by-step process to your adventure tour operator company’s needs.
If you are an ATTA Member, you qualify for special pricing. Your discount coupon is available in the Benefits page of the HUB, or contact your member advocate at firstname.lastname@example.org to receive your coupon code.
Julie's practical, “in the trenches” experience in senior management finance and marketing positions over more than 2 decades has created her unique business approach to strategic marketing. A former guide, manager, and now marketing partner to top outdoor recreation companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development, and execution. Julie specializes in the niche of outdoor recreation and adventure travel, within the travel & tourism industries.
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|Section 1: Introduction & Compare/Contrast Adventure And Mainstream Tourism Marketing|
Introduction to AdventureEDUPreview
Introduction to the Course by Julie ThornerPreview
Compare/Contrast Adventure And Mainstream Tourism MarketingPreview
|Section 2: Marketing Trends|
|Section 3: Marketing Tools, Channels, Content, and Processes|
Marketing Tools, Channels, Content, and Processes
|Section 4: Creating an Integrated Marketing Campaign that Delivers Successful Results|
Introduction to an Integrated Marketing Campaign
Define The Subject of Marketing Content
Outline The Process for Gathering or Creating Content
Create an Integrated Marketing Campaign - Primary Marketing Tools/Channels
Create an Integrated Marketing Campaign - PR & Media Relations
Create an Integrated Marketing Campaign - Social Media Channels
Create an Integrated Marketing Campaign - YouTube
Create an Integrated Marketing Campaign - Collaboration Marketing Tools/Channels
Create an Integrated Marketing Campaign - Secondary Marketing Tools/Channels
|Section 5: Examples of Marketing Campaigns|
User-Generated Content, Inspired Messaging and Annotated Videos
Bring Destination to User, Commodities for Broad Reach and High User Engagement
|Section 6: Course Review|
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AdventureEDU courses educate companies to deliver the best adventure travel experiences in a safe and sustainable practice. AdventureEDU is the only United Nations World Tourism Organization (UNWTO)-backed training program with courses specifically designed to address the unique needs of adventure travel companies. AdventureEDU educators are experienced adventure business owners and trainers; they share proven techniques to help drive profitability and sustainability.