Marketing Research: support your marketing decisions

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research.
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  • Lectures 46
  • Contents Video: 5.5 hours
    Other: 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2013 English

Course Description

++NOW UPDATED WITH DIGITAL MARKETING RESEARCH SOLD SEPARATELY FOR EXTRA $67++

SECTION 7 COMPLETE SLIDES SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE.

Want to discover the inner Extra Profit in any Business? Then this is the course for you.

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

DIGITAL MARKETING RESEARCH

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

  • In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
  • What Analytics are telling us about how our customer are using your website?
  • Are they concerned about Privacy?
  • What Social Media do they use most and how?
  • Do you understand the Psychology of your customers?

Now Digital Marketing Research has made all of this possible without spending a fortune!

What are the requirements?

  • General marketing or business knowledge

What am I going to get from this course?

  • Ten steps process to Market Research
  • Learn to do a MR brief
  • Design effective questionnaires
  • Learn research metodologies
  • Discover the role of data

What is the target audience?

  • Marketing Professionals
  • Business Ownwers
  • Start- Up
  • Professional Marketing Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: What is Marketing Information and Research
Intro
Preview
08:27
What is Marketing Research
06:48
What is Marketing Research - part 2
10:56
Section 2: The Marketing Research Process
The Marketing Research Project
06:53
Ten Steps Research Project
Preview
05:48
Ten Steps Research Project - Part 2
05:56
Marketing Research Industry
06:37
Marketing Research Industry - part 2
08:06
The Research Brief
04:36
The Research Brief - part 2
08:19
The Research Brief - part 3
03:46
Sampling
07:15
Sampling - part 2
11:19
Section 3: Questionnaires and Research Methodologies
Designing Questionnaires
Preview
07:37
Designing Questionnaires - part 2
05:55
Designing Questionnaires - part 3
05:09
Designing Questionnaires - part 4
07:20
Research methodologies - Secondary research - Part 1
05:37
Research methodologies - Secondary research - Part 2
07:46
Research methodologies - Secondary research - Part 3
08:48
Research methodologies - Secondary research - Part 4
08:28
The marketing information system - Part 1
05:34
The marketing information system - Part 2
05:42
The marketing information system - Part 3
05:12
Section 4: Data Analysis
Qualitative data - Part 1
Preview
06:55
Qualitative data - Part 2
05:04
Quantitative data - Part 1
07:58
Quantitative data - Part 2
08:36
Data analysis - Part 1
05:53
Data analysis - Part 2
04:43
The role of data and databases - Part 1
05:45
The role of data and databases - Part 2
04:58
The role of data and databases - Part 3
07:36
Section 5: Presenting Findings and Conclusions
Presenting research findings - Part 1
Preview
06:37
Presenting research findings - Part 2
06:56
Marketing information and research - Checklist - part 1
05:37
Marketing information and research - Checklist - part 2
06:52
Section 6: Digital Marketing Research
Intro & History
Preview
09:09
The Customer is in Charge: Find How
08:27
Multi-Device and Multi-Tasking Research
07:52
Understand Your Customer Buying Process
10:18
Understand Your Customer Research
12:59
Other Types of Web Testing
12:34
Who applies it & Summary
08:41
Section 7: Resources
Slides For Marketing Research for Profit
267 pages
Slides for Digital Marketing Research
76 pages

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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