Marketing Fundamentals: How to Find Your Target Market

Marketing research, customer segmentation & target marketing fundamentals to find paying clients who love your business
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  • Lectures 42
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 8/2015 English

Course Description

11/2016 - Course Updated!  Do you want to spend less time and money marketing? Do you want to easily find more ideal people who then become paying customers? You are in the right place because this high quality and interactive course by Louise Anne Maurice of 90 Day Guru E-Learning was created for you.

Marketing Fundamentals: How to Find Your Target Market is for you if:

  • You are currently a Udemy Instructor, Life Coach, Consultant or Kindle Author and see the potential of having a steady stream of students, clients and readers but you want the best step-by-step guidance for how to do market research.
  • You want customer segmentation samples, market research strategies and target market examples that you'll follow and have already been tested and proven to work.
  • You would like logical ways to find your ideal target market that will inspire you to continue writing, creating courses and developing coach programs and consulting services.
  • You would like to know who you are marketing to so that you can connect with your ideal customer in the shortest amount of time possible.
  • You are ready to find your target market and niche but just need to know the foundation pieces so you feel more confident that you are doing it right.

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Why take Marketing Fundamentals: How to Find Your Target Market?

  • This is why you are here because you want to know about the marketing fundamentals that most business people miss; how to create a target marketing plan that you can follow.
  • Now keep this in mind - Every piece of advice, strategy and logical approach to market research has been tested; none of this is theory

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What is covered in Marketing Fundamentals: How to Find Your Target Market?

  1. Walk away with frameworks for using marketing research, customer segmentation and target marketing to find more ideal customers who buy your services, courses and books.
  2. Learn easy marketing research strategies and be guided step-by-step to learn how to do market research in less time
  3. Uncover ideal target market segments, how to find your target market and target market strategy
  4. Look over my shoulder and learn everything about customer segmentation, how to do psychographic segmentation, demographic segmentation and geographic segmentation
  5. Develop the necessary skills to conduct marketing research anytime plus learn how to develop a market research survey
  6. Uncover who you are marketing to and be given guidance to make adjustments
  7. Follow a simple market research success formula that will help you find more readers, students and clients moving forward

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How will Marketing Fundamentals: How to Find Your Target Market benefit you?

  • In this course, you learn the exact steps you need to know to conduct market research that you can follow for success as an Author, Udemy Instructor, Life Coach or Consultant.
  • You get customer segmentation insights that only a professional with my background can give you.
  • You get the inside track on what you need to do to develop a target marketing plan from nothing plus what you need to do to follow through.
  • If that's something you would like to achieve, you have selected the right marketing fundamentals course to take.
  • If you complete this entire course and implement everything you learn you will have completed customer profiles, market research and know who your target market is and how you help them.
  • Remember, it doesn't matter if you are new or already in full swing, I've been there and I can show you exactly what you need to do to make it happen.

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When Can You Take Marketing Fundamentals: How to Find Your Target Market?

  • What are you waiting for? If you’re looking for a course to learn how to spend less time and money marketing yet easily find more ideal prospects who then become paying customers, then look no further.
  • Start learning right now or take the course when it is convenient for you! The course can be accessed 24-7 from most devices with an internet connection.
  • Once a member of the course, you receive lecture updates, advice and coaching guidance for life; NO EXTRA COST TO YOU.
  • REMEMBER: If you are not completely satisfied, you can get a full money back refund, so long as you request it within 30 days of purchase – No questions asked.
  • Click on the "Take This Course" button and start learning instantly

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What are the requirements?

  • You should be ready to learn easy marketing research, simplified customer segmentation and doable target marketing that you implement to get results

What am I going to get from this course?

  • You will learn why you need to use marketing research, customer segmentation and target marketing to find your fans.
  • You will learn easy marketing research strategies and be guided step-by-step to learn how to do market research in less time.
  • You will learn about target market segments, how to find your target market and target market strategy.
  • You will learn everything about customer segmentation how to do psychographic segmentation, demographic segmentation and geographic segmentation .
  • You will develop the necessary skills to conduct marketing research anytime plus learn how to develop a market research survey.
  • You will discover if you know who you are marketing to and be given guidance to make adjustments.
  • You will walk away with the market research success formula that will help you find ideals fans who love your work.

What is the target audience?

  • This Marketing Research Customer Segmentation Target Marketing Course is ideal for you if you are a Udemy Instructor looking for strategies to find perfect students on an ongoing basis
  • This Marketing Research Customer Segmentation Target Marketing Course is ideal for you if you are a coach or consultant looking for easy ways to find clients who value your service
  • This Marketing Research Customer Segmentation Target Marketing Course is ideal for you if you are a Kindle Ebook Author looking for ways to dominate your market
  • Do not take this course if you have more readers, students and clients than you can handle

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Marketing Research: Know Your Customer Target Marketing
Why Online Teachers Succeed or Fail? (New 8/2016)
Preview
03:11
READ: 10 Key Points To Know (Updated Nov 2016)
Article
Why Marketing Fundamentals? (New 8/2016)
Preview
04:26
[Activity] Marketing Fundamentals Success (New 8/2016)
Preview
03:04
Section 2: Marketing Research: How to Do Market Research
01:45

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise introduces you to the essentials of market research and why you need to spend the time doing it.

02:59

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise gives you some simple marketing research tools and shows you some market research examples

03:34

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise explains what a market trend is and how you can use it to grow your business.

05:50

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise shares with you some market research strategies that are free and easy to use.

04:05

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise shares market research methods that work both online and offline.

3 pages

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Marketing Research Skill Builder lecture, you are going to learn some strategies and skills required when you are doing marketing research. Then go to the resources section to watch the video Qualitative Research Simplified by 90 Day Guru E-Learning.

02:48

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise summarizes the valuable content you learned in this section. She guides you through her 3 part practice plan so that you can apply what you have learned and make it work in your business.

3 questions

Take this short quiz to test your knowledge about what you learned in this section.

Section 3: Target Marketing The Easy Way
02:36

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise walks you through the benefits of targeted marketing and why every author, trainer, coach and consultant needs to do this to be successful.

04:05

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise shows you how to choose a target market, what your target markets are and why identifying your target market is a must.

03:49

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise gives you examples of a target market every kindle author, Udemy Instructor, Coach and Consultant can follow.

05:47

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors Selecting a target market can be difficult but this lecture simplifies it for you. Louise shows you how to select your primary target market and secondary target market.

05:30

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise shows you target market characteristics that you should consider when selecting a target market.

3 pages

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Target Marketing Skill Builder lecture, you are going to learn some strategies and skills that will help you zero in on your target market. Then go to the resources section to watch the video Research Analysis Steps Simplified. Note: You may need to turn up the volume as the audio quality is poor but the information rich.

02:31

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise summarizes the valuable content you learned in this section. She guides you through her 3 part practice plan so that you can apply what you have learned and make it work in your business.

3 questions

Take this short quiz to test your knowledge about what you learned in this section.

Section 4: Customer Segmentation: Who Exactly Wants What You Offer
03:07

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, you are introduced to customer segmentation and why you want to use that to market your books, courses, services and programs.

02:32

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture you learn about customer segmentation models and how to develop this resource to work on your behalf.

06:20

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, you learn customer segmentation analysis and how to use that information to build a data base that you can refer to over and over again.

04:01

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture you learn how to categorize geographic and demographic segmentation information plus how to use it in your targeted marketing

05:38

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, you discover more about developing your customer profile and customer segmentation tools that are easy to use.

1 page

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Customer Segmentation Skill Builder lecture, you are going to learn some strategies and skills that will help you develop customer profiles. Then go to the resources section to watch the video Good Business Tips to Follow by 90 Day Guru E-Learning.

02:07

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise summarizes the valuable content you learned in this section. She guides you through her 3 part practice plan so that you can apply what you have learned and make it work in your business.

3 questions

Take this short quiz to test your knowledge about what you learned in this section.

Section 5: Marketing Research Business Project
03:04

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise introduces you to best practices to follow when completing the marketing research business project.

05:26

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Business Project you are going to learn step-by-step target marketing strategies that will help you market your books, courses, coaching and consulting programs.

03:21

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Business Project, you are going to learn step-by-step target marketing strategies that will help you market your books, courses, coaching and consulting programs.

05:07

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Business Project, you are going to learn step-by-step target marketing strategies that will help you market your books, courses, coaching and consulting programs.

04:06

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Business Project, you are going to learn step-by-step target marketing strategies that will help you market your books, courses, coaching and consulting programs.

02:46

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Business Project, you are going to learn step-by-step target marketing strategies that will help you market your books, courses, coaching and consulting programs.

1 page

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this Market Research Skill Builder lecture, you are going to learn some strategies and skills that will help you develop yourself into market research guru. Then go to the resources section to watch the video Research Paper Topics by 90 Day Guru E-Learning.

02:54

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise summarizes the valuable content you learned in this section. She guides you through her 3 part practice plan so that you can apply what you have learned and make it work in your business.

Section 6: Target Marketing Coaching and Consulting
03:23

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this section introduction lecture, Louise walks you through what you need to do to make the most of this valuable guidance.

03:40

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors As a small business owner and entrepreneur, it is critical that you know who to market to. Knowing your target market is an essential step to small business success. In part 1 of this coaching assessment, you discover if you know this.

02:54

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors Without knowing your ideal market, you cannot strategically invest your limited time, energy, and marketing dollars. In this coaching assessment you are guided to uncover if you are aware of this.

02:54

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors It is also critical that you not only know your target audience, but that it is the best possible market for you. You do not want to waste resources marketing to the wrong market. In the part 3 of this coaching assessment you discover more about your target market knowledge.

Article

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors This assessment will tell you if you have selected a specific niche market and whether you have found one that seems to be ideal for you. The results will give you an indication of whether you are well underway with your target market identification or whether you should go back to the drawing board.

3 pages

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this final Skill Builder lecture, you receive another template to make your marketing research easy and accessible.

You also are going to learn some strategies that will help you feel comfortable doing marketing research and connecting with who you are meant to provide service to. Make sure you go to the resources section to watch the video How to Influence People Using Strategic Marketing

13:16

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise shares with you business consulting she gave to her private coaching clients in the 90 Day Success Club.

02:25

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise summarizes the valuable content you learned in this section. She guides you through her 3 part practice plan so that you can apply what you have learned and make it work in your business.

Section 7: Market Research Success Formula
01:25

Marketing fundamentals: marketing research, customer segmentation and target marketing for Life Coaches, Udemy Instructors and Kindle Authors In this lecture, Louise gives you the success formula for making market research, customer segmentation and target marketing work for you.

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Instructor Biography

90 Day Guru® E-Learning, Training Since 2009|Learn the Business of Online Teaching

Are you a Subject Matter Expert, Coach, Consultant, Speaker or Author who'd like to expand your brand, develop multiple sources of income or build a business from your online teaching?  Are you a classroom teacher who would like to learn how to teach online?  Then you are in the right place because 90 Day Guru E-Learning Skills School has been training experts just like you since 2009.   

90 Day Guru E-Learning is skills training to succeed in the business of online teaching.  You are an expert in your field but you might be unsure about the technology side of teaching online or equally unsure how to market your online course once you have created it.  

90 Day Guru E-Learning is your mentor.  We teach you the skills to succeed online. All of our e-learning skills development courses show you step-by-step exactly how to succeed and stand out online. You walk away with a proven path to success so you can confidently .

If you are a self-published author, life coach, online teacher, consultant, speaker or classroom teacher and you want expert guidance on what it takes to be successful online, 90 Day Guru E-Learning is here to show you the inside track so you don't have to waste time and money doing the wrong things.

90 Day Guru E-Learning has been providing online training since 2009. Our focus is showing you how to be successful in the crowded online marketplace so you can get your message, expertise, product or program out to the world and make sure they find it. Whatever you need to learn, we have the exact how-to instruction on helping you build your online presence and business.

Your instructor is Louise Anne Maurice. As a former classroom teacher who has taught kindergarten through high school to college classes plus a trained financial professional turned entrepreneur, Louise started 90 Day Guru to continue her passion for teaching people how to learn the skills they need to be successful in business; both online and offline. She lives what she teaches and wants to show you how to be successful online. You are invited to join one of our e-learning courses today!

Instructor Biography

Louise Anne Maurice, Empowerment Expert|Business and Personal Development Courses

When other tactics have failed, learn Louise Anne Maurice's empowered approach.  An International Empowerment Expert, Author and High-Level Trainer, Louise provides 50 business and personal development courses on Udemy to over 12,000 businesses, success-minded individuals and entrepreneurs in 152 countries. Her online courses are empowerment-based solution-focused with a splash of fun, motivation and inspiration.

How Can Louise Anne Maurice Help You?

Now that the formal introduction is done, let's talk about you! How can my empowerment-based courses help you? My clients and students dubbed me the success and motivation maven years ago because I live what I teach. I generously share my exact steps with you.  

Yes, I have the education, training, certifications and experience to create excellent information-packed courses but it is my personal experience with everything that I teach that benefits you the most. I give you the inside track on what it REALLY takes to achieve the successful results you want in your life, career or business. I give you the empowerment-based solution-focused plan to make those results long-lasting.

What is Louise Anne Maurice’s Background?

If you read my LinkedIn profile, you learned that I have an Honors Bachelor of Public Administration, Bachelor of Education with experience teaching kindergarten to high school to college courses, Life Coach Certification having coached and guided countless clients to success, Financial Industry training and certifications having worked as a Financial Advisor and at a bank. I owned a franchise business and now I am an online TeacherPreneur with books on Amazon, courses on Udemy and online membership programs.

Why Choose a Course From Louise Anne Maurice?

28 years of experience and I generously share my insights, knowledge, learned mistakes, skills, step-by-step know-how, simple tips and short-cuts so that your success journey is less stressful and more fun. Whether you work for a company or work for yourself, I want you to live a life of no-regrets, do what you love, love what you do and earn what you are worth. I know you are busy and it can get overwhelming with all of the advice and systems being thrown at you. My courses are no-fluff step-by-step easy-to-understand and are designed to get you from A to B in the shortest amount of time with the best results.

What Types of Courses Does Louise Anne Maurice offer?

When you invest in one of my Udemy courses; whether it is my Louise Anne Maurice personal and professional development courses, my 90 Day Guru E-Learning online business skills development courses, Womanly Wealth Academy courses that empower Life Coaches to succeed financially, Fearless Entrepreneur Academy consulting business skills courses or Wealth Coach Academy's life coach certification courses, you receive doable and usable strategies you can implement right away that get results. My courses are engaging, well-planned and you walk away with the skills you need to succeed.

I guide you to reach your potential. When you join my online Udemy community, you uncover a world of possibilities, feel unstoppable and discover that there is no limit to what you can achieve. You feel empowered to become exceptional in whatever skill you want to learn. I give you the step-by-step plan to make it happen.

My courses taught through Womanly Wealth Academy on Udemy are high level courses that simplify difficult coaching systems for Life Coaches so that they can recession-proof their coaching business or career and help many people. Womanly Wealth Academy's done-for-coaches solutions has helped thousands of students develop a better relationship with money and build coaching businesses with integrity. If you are a Life Coaches, these courses can help you too!

As an online entrepreneur, having started 90 Day Guru E-Learning in 2009, I now share my insight and wisdom with Authors, Trainers, Coaches, Consultants and Speakers to help them build a strong presence online, use online tools to build their business and develop the business savvy to succeed. I also share more money, marketing and mindset strategies on Fearless Entrepreneur Academy on Udemy. New to the mix in 2016 is Wealth Coach Academy which provides an entire 10 module Life Coach Certification program exclusively on Udemy.

Join the other 12,000 plus community members from 152 countries around the world who are already learning from me and are experiencing success today.

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