Marketing Promotion Plan
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Marketing Promotion Plan

A Promotion Toolkit and Plan for New Year's Resolution Promotions.
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
987 students enrolled
Created by Julie Ann Price
Last updated 10/2015
English
Current price: $10 Original price: $25 Discount: 60% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 8 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a marketing plan to attract new customers who are focused on creating a New Year's resolution.
  • Create a marketing template that can be reused to create a similar promotion next year.
  • Know the in's and out's of attracting customers to your business so that you are setting up a foundation for a successful business year.
View Curriculum
Requirements
  • Students need to already have a good grasp of their field.
  • Students should already have an idea of their target audience.
Description

OVER 980 Students are planning their promotion already!!!

Do you want to finally have a profitable year in your business? January is the prime time to kick off your promotional calendar and get raving fans who will buy from you all year long.

However, in order to have a fantastic January, you need to start your planning now.

If you are struggling in your business, chances are you are not creating attractive marketing and you are probably working WAY TOO HARD for little results.

In Marketing Plan #1 you will learn:

  • How to create a solid and engaging promotion that will set you up for success for the 12 months that follow
  • How to come up with a unique angle that will be fun for both you and your audience to participate in
  • What is going on in your audience’s mind and how to craft your offer around their biggest problem
  • How to do the work once and then reuse and improve upon it for the rest of the year


Join the Marketing Promotion Plan community and you will get lifetime access to this course so you can come back year after year as you create your promotions.

FULL 30 DAY MONEY BACK GUARANTEE.

If you are tired of creating great programs and services only to have no one buy, then now is the time to start planning a successful marketing campaign that starts of the new year right.

This course will take you from a frustrated struggling business owner marketing to the sound of crickets on your social media page to a savvy smart entrepreneur who has raving fans who can’t wait for your next offer.

Remember you get lifetime access plus a full 30 day money back guarantee.

The days are flying by, don’t wait to start your planning.

Click the Enroll Now button today and let’s get started.

Who is the target audience?
  • This course is for coaches in the areas of health, wellness, life, business, relationships, leadership and success.
  • It is not for people in direct sales as you are not able to create your own promotions or change the price of your products.
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Curriculum For This Course
Expand All 47 Lectures Collapse All 47 Lectures 02:36:18
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Introduction
3 Lectures 03:56

By the end of this course you will have an outline and a plan to launch your New Year's Resolution promotion for this year and for several years to come.

Preview 00:20

This course is the first in a series of courses to help you grow your business. It has been created to make marketing as painless as possible and structured so that you can do the work once and benefit by reusing your work over and over.

Preview 01:17

Just a little bit about what makes me tick and how my values will impact your learning in this course.

Preview 02:19
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Set Stage
6 Lectures 20:18

As you begin thinking about your New Year's promotion, you need to start with what goal make the most sense. In this lecture we will go over the 3 main goals and the one special consideration you need to have in mind to set up a profitable year ahead.

Preview 04:03

In the last lecture you focused on what you wanted to achieve with your promotion. In this lecture we will focus on what your audience is looking for. What is going on in their mind that you can help them with?

Preview 02:41

What are the common "major issues" of this time of the year? In this lecture we will review the common themes and how to connect them to your business. You will need to get creative here.

What is " January-itis"?
03:57

There are 5 marketing criteria that you need to address as you develop your marketing promotion. In this lecture we will review these 5 criterion so that you can weave them into your promotional campaign.

How do you craft your cure to make it irresistible?
05:14

In this lecture we will look at what types of solutions work well this time of the year. Think about these types of solutions and how you can work them into what you have to offer.

What sells well year after year?
04:07

Now it's time to have a little fun. What are you going to create as your New Year's promotion?

Action Exercise - Your Promotion Idea
00:16
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Timeline
5 Lectures 13:31

In this lecture, you will start to set up your planning calendar so that you have enough time to plan and execute your promotion. I will share with you my insanely easy way of planning promotions that you can adopt and tweak to make it fit your work style. This tool saves me ton of time and keeps me on track!

Create a master plan today - the payoff is huge!
08:09

In this lecture we will review how to get started with your personal planning system. Again, make sure you keep it simple. Don't create a cumbersome system. My post-it system is low cost and highly visual. Use my system or make your own but KEEP IT SIMPLE!

How much time do you think you need? Start somewhere.
02:11

In this lecture we will go over the three stages of creating a promotion so that you can start to create your timeline.

Your Step By Step To-Do List
02:26

Here is a sample timeline to get you started with your own timeline.

Action Exercise #1: Create Timeline
00:37

Action Exercise: Submit a picture of your timeline.

Action Exercise #2: Submit pic of calendar
00:08
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Preparation Part 1 - Your Offer
9 Lectures 53:10

In this lecture we will take a high level view of the anatomy of an offer and then we will drill down in later lectures on each piece of the offer.

Anatomy of an Offer
06:12

The New Year presents a set of challenges that you need to address with your offer. We will go over what these challenges are so that you can build your offer around them.

There are seasonal challenges to be ready for
06:43

In this lecture we will revisit your goal for this promotion and decide what offer will move you toward your goal.

Are you going to hit the bullseye with your offer?
03:48

Warning: Don't build an offer based on features. No one really cares about the details at this point. Focus on the benefits. Remember WIIFM. What are the benefits and the results that they will get from buying from you?

No one cares about your offer...until...
04:18

In this lecture we will focus on getting people to take action. It is critical that you create urgency to get people to buy or join your list when they are reading your promotion.

Getting your audience to hit the Buy Now button
02:54

In this lecture we will discuss timing and when is the best time to run your promotion.

Timing takes practice
03:44

In this lecture we will go over some hooks to consider. You will learn different angles to you and different associations and partnerships you can incorporate into your promotion to make it more effective.

The secret to a winning promotion
12:38

Start brainstorming ideas for your January hook. In this lecture we will go over different national and international themes and dates to get your started.

Fun themes and dates in January
12:31

Put your hook ideas in the discussion board or PM me to get feedback.

Action Exercise: Hook Feedback
00:22
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Preparation Part 2 - Crafting your Content
6 Lectures 15:14

In this section you will learn about creating the physical content that makes up your promotion. This lecture will provide an overview of the main components.


Create a skeleton to save time
01:12

It't time to do some research. Get some note paper and start looking around the web at what others are doing. In this lecture, I will tell you what to look for as you do your research.

The more research you to, the more success you will have
03:16

In this lecture we will discuss what works well this time of year as far as images and colors go. We will also review some great places to get images.

Visual appeal is king these days
02:50

Now that you have your ideas collected, it is time to create your actual images and sales pages. In this lecture we will go over how to get your images created and the different forms of the images that you will need.

Don't forget about the "guts" of your promotion
03:43

In this lecture we will review the steps and then take action creating our promotional images and sales content.

Action Exercise: Creating Your Images and Content
03:39

Here are the resources I use to create images.

Resources
00:34
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Preparation Part 3 - Marketing Plan
4 Lectures 17:45

In this lecture we will look at what messages you will be creating as part of your promotion, when they will go out and how much time will pass in between each message.

Never be at a loss for words
06:35

In this lecture we will dive deep into what each message should communicate. We will talk about how to write your messages to that purchasing from you is the most logical conclusion. This type of marketing campaign will lead to success for this promotion and all the ones that you do in the future.

What do you have to say?
06:08

In this exercise, you will create your actual messages and keep them in a master document for easy reference.

Action Exercise #1: Draft each message
03:27

In this exercise you will set up your automation so that you are free during your promotion to respond to questions and take an active role in your promotion.

Action Exercise #2: Schedule each message
01:35
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Preparation Part 4 - Sales Funnel
4 Lectures 09:51

In this lecture you will discover the parts of a sales funnel and then go through and create each part of your funnel for this promotion.

Drawing your map
05:18

In this lecture we will go over the importance of having some immediate communication from you and immediate actions to take as soon as a sale goes through.

You actually have to have an item to sell
04:02

In this exercise you will create each of your pages and upload them to your shopping cart or website. Be sure to create your cheatsheet to keep it all in order.

Action Exercise #1 : Create Pages
00:12

Test, Test, Test! Set your price to zero if you can and test entire funnel - make sure it all makes sense - again 3rd parties make this easy but you give up percentage of sales for convenience and security.

Action Exercise #2: Test Funnel
00:18
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Preparation Part 5 - Tracking
2 Lectures 04:59

Create a tracking system to know what worked and what didn't work. This is a key factor in how successful your business will be this year. The better you get at tracking, the better you will be at future promotions.

Most overlooked - yet most important step
03:19

Write an executive summary of what worked and what you want to change for the next time. The better you analyze your results, the faster you will grow.

Executive Summary
01:40
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Launch
3 Lectures 07:58

Once your promotion goes live, you want to go into TroubleShooting mode. In this lecture we will discuss the positive aspects of trouble shooting and what to look for.

Troubleshooting
02:57

Be active during your launch. Build upon what's working well. If something isn't working, make changes so that you get more interaction. In this lecture we will go over how to increase interaction during your promotion.

Take the time to do this - you will be thankful later
02:34

If you have great past customers, reach out to them personally and discuss your current offer, get their feedback on it, see if there is something special that they would like.

The VIP Treatment
02:27
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Post - Launch
3 Lectures 06:28

After your launch, it's time to study what happened. In this lecture we will talk about what to look for and what to do with the data you have collected during the launch.

How did your launch go
02:03

Once your launch has ended, you need to start tracking and building customer relationships. In this lecture we will discuss how to build ongoing relationships and how to make some customers become VIP's.

Thank you's
02:39

Now that your promotion is over you need to make updates so that you have even better promotions in the future. In this lecture we will review what updates to make and how you can build upon your success this time.

Make it even better next time
01:46
1 More Section
About the Instructor
Julie Ann Price
4.4 Average rating
353 Reviews
13,875 Students
15 Courses
Professional Planner, Instructor, Business Coach, Author

I love being a “rebel with a cause." My whole life I have “fought the system." I don't believe in doing things the way they've always been done unless you give me a darn good reason why.

Even as a child, I fought my religious upbringing because it made no sense to me why going to a certain building on a certain day and listening to the same words over and over was a good thing. If it doesn't make sense, then don't do it!

That doesn't mean I am without beliefs because I have plenty of those. I just don't believe anyone can tell me the right way or the wrong way to express them.

For example, I believe corporate America was built by men and will be destroyed by men. Women have better things to do than buy in to the rules of the corporation and better aspirations than the corner office.

As women, we have a natural ability to lead, create and nurture. It is in our nature to collaborate and create businesses in which everyone wins and no one loses. I believe in embracing my nature and doing work that I love that helps others in the process.

You will see that W.O.O. Women is an extension of me and my passion for personal expression. I hope you will take the time to learn about the Women Helping Women Community and join us in designing ideal lifestyles.

A Little Bit About Me

I am a 360-degree coach. I am trained as a health, life and business coach so when I work with you, I can provide you with insightful coaching that takes into account all aspects of your life.

Often, struggles in business are a reflection of struggles at home. When your personal life is out of “whack" you will find it shows up in your business and your health. These three aspects of you – life, health and work – are so closely tied together that improving one area will also improve the other two.

I am also a mother of two, a wife of one, and a chauffeur of many. Like you, I wear multiple hats and juggle responsibilities with making time for myself and staying healthy.