Marketing Planning for Solopreneurs

Get your marketing mojo going with step-by-step marketing planning!
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  • Lectures 13
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Are you a solopreneur or small business owner?

Do you get caught up in the urgent, day-to-day activities of your business?

Are you ready to plan for success? Set the stage now for a successful 2016!

In this course, you'll learn small business marketing fundamentals and create your own marketing plan! you deserve to learn from an expert who has both academic and small business experience. I've walked both MBA students and small business owners through these steps to creating an effective marketing plan.

I'll explain successful goal-setting; You'll set your goals!

I'll teach you how to really nail your target market(s) & positioning. You'll write a powerful positioning statement to get and keep the clients you really want.

I'll walk you through the key elements of the marketing mix. You'll walk away with step-by-step actionable plans to grow your revenues and profits.

Plus in addition to the discussion group, I offer a free 15 minute consultation via phone, Skype or Google Hangout. Get your marketing questions answered by an expert.

Get your marketing mojo going! Enroll now!


I bring a combination of academic research and the hands-on experience of working with hundreds of small business owners to teach you how you can learn it, do it and profit! in your business.

About this course:

  • Full, free lifetime access
  • All future extra lectures and upgrades are always included for free
  • Unconditional Udemy 30 day money-back guarantee - that's my personal promise of your success!
  • Worksheets and checklists so you can easily and quickly implement this approach for YOUR business.

What are the requirements?

  • Great for starting and established solopreneurs. No specific prerequisites!

What am I going to get from this course?

  • Build your marketing plan for success this month, this quarter, this year!
  • Get the marketing mix elements identified and planned out so you can grow more quickly
  • Identify multiple revenue stream opportunities and plan them out throughout the year.

Who is the target audience?

  • Solopreneurs and small business owners.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome!

Welcome! And get your marketing plan template in the Resources Section.

Housekeeping Details for the Course
Section 2: Mapping Out Your Plan for Success- What's Different for Soloproneurs?
What Are Your Goals?

Here you get the detailed worksheet that I use to plan my monthly revenue targets by revenue stream and plan marketing efforts and launches. Here's the link: Google Spreadsheet for Template

Section 3: Classic Elements of a Marketing Plan

Find Your Niche. Easy and quick first pass at finding your niche. For a deeper dive, check out my other courses on targeting and positioning.


Learn about how to position your business with a straightforward but powerful template!

Section 4: The Marketing Mix aka the 4Ps

Here's the overview of the marketing plan elements that you'll implement. They're called the 4Ps, or more recently, the Marketing Mix.


Planning the what, how many and for whom of your product or service.


Pricing is a key component and often one of the hardest parts for a solopreneur. Learn the basics of pricing models for your small business


Who's your audience? Where are they hanging out to hear your message? Learn to use the AMP model to amplify your Integrated Marketing Communications.


Evaluate potential partners for your business by considering these important factors.

Section 5: Wrapping it UP!

Are you ready to put your plan into action? Post it here too for accountability!

Got Questions? Get Answers!

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Instructor Biography

Lisa Cain, PhD, Marketing Educator & Consultant to Small Business Owners

I love working with small business owners!

With a PhD in marketing from The Wharton School and nearly 15 years of consulting and running my own small business, I customize the marketing strategies and tactics that I teach to MBA students for the small business owner.

Small business owners have been my clients for nearly 15 years in my role as co-founder of PagePoint Web Solutions and now as founder of MarketingU. I am thrilled when I can help a client clarify their marketing objectives and, more importantly, achieve them.

I have always loved to learn – even as a quite tiny 4-year old US Army brat stationed with my family in England in the middle of the academic year. I told the intimidating headmaster at the local school that I wanted to start school– “tomorrow!” (much to my mother’s surprise!)

This love of learning (and later teaching) has re-appeared throughout my life. After college, I did the corporate routine for a bit but also went to school in the evenings to earn my MBA. After finishing the MBA, I realized that I still wanted more – and got a PhD! While I’m done with my own formal education, I never stop being engaged in learning, teaching and coaching.

I have been passionate about marketing since I started taking MBA level marketing classes in the early 90s. I went on to earn a Master’s of Marketing and a PhD in marketing (both from the Wharton School of Business). I brought my passion to both the MBA classroom (with gigs at UC Berkeley’s Haas School of Business, The Wharton School’s San Francisco location and Mills College) and the world of small businesses beginning in the late 90s.

As the owner of two small businesses, I have had to learn a wide range of techniques, like you, to be more effective in my marketing. This includes using the Internet including Google Adwords, CraigsList, and Social Media Marketing, but it also includes, referral marketing & networking from leaders like BNI (Business Network International). All of these techniques are more effective if you have a strategy in mind that you are pursuing instead of trying out the flavor of the month.

MarketingU is based on the idea that small business owners can learn about marketing strategy and tactics and execute these efforts to grow their business with just a little extra help and nudge to get them to their goals faster and more effectively.

I invite you to “Learn it. Do It and Profit.” with me at MarketingU & to never stop learning!

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