Marketing Planning for Solopreneurs
4.0 (1 rating)
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Marketing Planning for Solopreneurs

Get your marketing mojo going with step-by-step marketing planning!
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
298 students enrolled
Created by Lisa Cain, PhD
Last updated 5/2015
Current price: $10 Original price: $65 Discount: 85% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build your marketing plan for success this month, this quarter, this year!
  • Get the marketing mix elements identified and planned out so you can grow more quickly
  • Identify multiple revenue stream opportunities and plan them out throughout the year.
View Curriculum
  • Great for starting and established solopreneurs. No specific prerequisites!

Are you a solopreneur or small business owner?

Do you get caught up in the urgent, day-to-day activities of your business?

Are you ready to plan for success? Set the stage now for a successful 2016!

In this course, you'll learn small business marketing fundamentals and create your own marketing plan! you deserve to learn from an expert who has both academic and small business experience. I've walked both MBA students and small business owners through these steps to creating an effective marketing plan.

I'll explain successful goal-setting; You'll set your goals!

I'll teach you how to really nail your target market(s) & positioning. You'll write a powerful positioning statement to get and keep the clients you really want.

I'll walk you through the key elements of the marketing mix. You'll walk away with step-by-step actionable plans to grow your revenues and profits.

Plus in addition to the discussion group, I offer a free 15 minute consultation via phone, Skype or Google Hangout. Get your marketing questions answered by an expert.

Get your marketing mojo going! Enroll now!


I bring a combination of academic research and the hands-on experience of working with hundreds of small business owners to teach you how you can learn it, do it and profit! in your business.

About this course:

  • Full, free lifetime access
  • All future extra lectures and upgrades are always included for free
  • Unconditional Udemy 30 day money-back guarantee - that's my personal promise of your success!
  • Worksheets and checklists so you can easily and quickly implement this approach for YOUR business.
Who is the target audience?
  • Solopreneurs and small business owners.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
2 Lectures 01:21

Welcome! And get your marketing plan template in the Resources Section.

Preview 00:47

Housekeeping Details for the Course
Mapping Out Your Plan for Success- What's Different for Soloproneurs?
2 Lectures 11:55

Here you get the detailed worksheet that I use to plan my monthly revenue targets by revenue stream and plan marketing efforts and launches. Here's the link: Google Spreadsheet for Template

Preview 08:24
Classic Elements of a Marketing Plan
2 Lectures 11:11

Find Your Niche. Easy and quick first pass at finding your niche. For a deeper dive, check out my other courses on targeting and positioning.

Find Your Niche

Learn about how to position your business with a straightforward but powerful template!

Why should they choose YOU?
The Marketing Mix aka the 4Ps
5 Lectures 27:46

Here's the overview of the marketing plan elements that you'll implement. They're called the 4Ps, or more recently, the Marketing Mix.

Introduction to the Marketing Mix

Planning the what, how many and for whom of your product or service.

Product or Service Planning

Pricing is a key component and often one of the hardest parts for a solopreneur. Learn the basics of pricing models for your small business

Pricing Planning

Who's your audience? Where are they hanging out to hear your message? Learn to use the AMP model to amplify your Integrated Marketing Communications.

P for Promotion; Integrated Marketing Communications: AMP it up!

Evaluate potential partners for your business by considering these important factors.

Partners: Finding good referral partners for your business
Wrapping it UP!
2 Lectures 01:58

Are you ready to put your plan into action? Post it here too for accountability!

Final Wrap UP: Putting it into action with the support you need!

Got Questions? Get Answers!
About the Instructor
Lisa Cain, PhD
3.4 Average rating
19 Reviews
1,457 Students
3 Courses
Marketing Educator & Consultant to Small Business Owners

I love working with small business owners!

With a PhD in marketing from The Wharton School and nearly 15 years of consulting and running my own small business, I customize the marketing strategies and tactics that I teach to MBA students for the small business owner.

Small business owners have been my clients for nearly 15 years in my role as co-founder of PagePoint Web Solutions and now as founder of MarketingU. I am thrilled when I can help a client clarify their marketing objectives and, more importantly, achieve them.

I have always loved to learn – even as a quite tiny 4-year old US Army brat stationed with my family in England in the middle of the academic year. I told the intimidating headmaster at the local school that I wanted to start school– “tomorrow!” (much to my mother’s surprise!)

This love of learning (and later teaching) has re-appeared throughout my life. After college, I did the corporate routine for a bit but also went to school in the evenings to earn my MBA. After finishing the MBA, I realized that I still wanted more – and got a PhD! While I’m done with my own formal education, I never stop being engaged in learning, teaching and coaching.

I have been passionate about marketing since I started taking MBA level marketing classes in the early 90s. I went on to earn a Master’s of Marketing and a PhD in marketing (both from the Wharton School of Business). I brought my passion to both the MBA classroom (with gigs at UC Berkeley’s Haas School of Business, The Wharton School’s San Francisco location and Mills College) and the world of small businesses beginning in the late 90s.

As the owner of two small businesses, I have had to learn a wide range of techniques, like you, to be more effective in my marketing. This includes using the Internet including Google Adwords, CraigsList, and Social Media Marketing, but it also includes, referral marketing & networking from leaders like BNI (Business Network International). All of these techniques are more effective if you have a strategy in mind that you are pursuing instead of trying out the flavor of the month.

MarketingU is based on the idea that small business owners can learn about marketing strategy and tactics and execute these efforts to grow their business with just a little extra help and nudge to get them to their goals faster and more effectively.

I invite you to “Learn it. Do It and Profit.” with me at MarketingU & to never stop learning!