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Marketing Plan made easy!

How to develop and manage a Marketing Plan?
4.4 (12 ratings)
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1,231 students enrolled
Last updated 7/2013
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  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This course will help you to create your marketing plan.

It includes a short introduction to Marketing and the explanation of the marketing plan development process in 5 steps:

  1. Context
  2. Analysis
  3. Strategy
  4. Planning
  5. Managing

At the end of this course you will be able to create your own marketing plan.

Laurent delivers courses that are really simple and pragmatic enabling direct implementation no matter student's background.

From the same instructor:

  1. Create a Damn Good Business Plan !?
  2. How to Draft a Business Plan?
Who is the target audience?
  • Marketing managers
  • Entrepreneurs
  • People involved with Marketing in general
  • Students
  • Freelancers
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What Will I Learn?
At the end of this course you will be able to create a Marketing Plan
View Curriculum
  • Basic Excel knowledge Preferred (really basic)
Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 01:10:42
4 Lectures 06:13
The objective of this lecture is to introduce the instructor and course content.

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Preview 1 page

The objective of this lecture is to:

  1. Clarify the concept of marketing
  2. Introduce the Marketing Plan Development Process
Preview 03:29

Ojectives of this lecture is to introduce the brainstorming templates. (don't forget to download them)

Marketing Plan Development Process
8 Lectures 59:53

The objective of this lecture is to:

  1. Understand your organization purpose and intent (Vision, Mission, Ambition Goals)
  2. Connect your marketing goals to your organization strategy
  3. Set up marketing goals
Preview 03:57

The objective of this lecture is to carry out a simple internal and external analysis using the SWOT model.

Step 2: Analysis

The objective of this lecture is to:

  1. Identify customer segments you are working or want to work with
  2. Identify their needs
  3. Describe solution (value proposition)
  4. Clarify Unique Selling Proposition (USP)
Analysis 2

The objective of this course is to help you to define your marketing mix:

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People
Strategy 2

The objective of this lecture is to:

  1. Plan marketing goals (final + intermediate)
  2. Plan your initiatives and routines
  3. Create a simple budget
Step 4: Planning

The objective of this lecture is to introduce the excel template and help student to use it effectively.

Budgeting with Excel

The objective of this lecture is to show you how to manage your plan with a clear meeting cycle.

Step 5: Managing
1 Lecture 03:36

The objective of this lecture is to conclude the course and give direction on how to write a plan.

Don't forget to download your marketing plan final template (in the supplementary material).

Conclusion, final document template & writing
About the Instructor
4.3 Average rating
299 Reviews
30,675 Students
9 Courses
Management Consultant

Laurent Timmermans

Laurent is the founder and Managing Director of ATHENASIA working with Business planning, Performance Management and Management Training.

He is university lecturer in Hong Kong for management, entrepreneurship and organisation behavior courses.

Graduated from the University of Louvain la Neuve (Belgium) in which he earned a Master of Management (Major Marketing) and a Master in Work Sciences (Organization behavior).

Originally working with youth leadership development, he progressively moved to business consulting world. 

He started his career as Director of Talent Management in Hong Kong for a multinational youth organization.

Back in Belgium, he worked as Economic Sciences teacher and created a company through which he delivered career development programs to major players in telecommunication and Oil Industry.

After a year in Belgium, he finally returned to Hong Kong and worked as Performance Consultant with Dale Carnegie Training Hong Kong.

Before founding ATHENASIA CONSULTING, Laurent was working for a Hong Kong company as Organizational Behavior Consultant on team development and soft skills trainings. The main client he was working with was the metro of Hong Kong (MTR) for which he worked on partnering to support its extension.

On the mean time, he has been working part time as Business Planning and operations Consultant with SME's in Hong Kong both online and face-to-face. He helped his clients to develop comprehensive business plans to structure business idea, plan for growth or simply to raise fund. Due to the success of this activity he decided to incorporate and live from his passion.

He has now more than 35,000 Students on different e-learning platforms, he animates a 1200+ entrepreneurs group in Hong Kong for which he organises workshops and events.

Originally born in Belgium, Laurent has been living (studying or working) in Brazil, Spain, and Hong Kong.

Languages and international exposure

Due to his international experience he is Fluent in French, Portuguese, Spanish and English.

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