Surveys of small to medium businesses have found that many businesses fail to implement some of the most basic marketing strategies; strategies that can make the difference between 'just surviving' or thriving.
Sadly, these marketing strategies are common knowledge but not always common practice. This course introduces you to the five most common marketing omissions and invites you to examine your own business marketing strategies. Are you on track, or should you be making some improvements?
This course is designed to get you thinking about what you need to do to ensure you are on track with crucial marketing that will help you survive. and you will be introduced to some proven approaches you can build upon.
A personal welcome from Silvia and an introduction to the survey that provided the idea for creating this course.
This brief lecture is designed to clarify some points relating to the course.
If you increase each of the 'turnover drivers' by just 10%, that would represent a 33% increase in turnover. Direct mail can be used very effectively to achieve this objective, and I share some ideas with you for marketing to your existing database
Follow these steps in this lecture if you want to be effective at getting referrals.
Creating an effective U.S.P. can be quite a challenging exercise; follow the steps in this exercise and answer the questions as they are designed to guide you through the process.
If you are wanting to increase your profits by upselling to customers, here are some ideas that may work well for you.
This lecture provides some great proven strategies for creating an effective advert.
In this final section I briefly review the marketing concepts covered during this course. I also point out the value of having several marketing strategies being implemented at any one time.
My messages with positive ideas and suggestions for adding to this course are always welcome.
Silvia Wright-Davies is a Business Improvement Specialist, Performance Coach and a Trainer.
Over her career life Silvia has been lucky enough to work in a number of different countries, own a number of diverse businesses, and have a highly successful business entrepreneur as an immediate family member and her mentor. This background has equipped Silvia with valuable knowledge and skills that she now shares with businesses owners, management and staff.
Since 2000 Silvia has been training self employed business owners, and corporations both large and small throughout all of Australia and New Zealand. In 2010 she created the Centre for Achievement which provides online business skills courses for small to medium businesses and she is the author of numerous business improvement courses, including "Powering Ahead with Purpose and Passion", "Pathway to Excellence" and "Pathway to Achievement".