Marketing Mania: Fundamentals of Marketing Management
4.2 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,030 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Marketing Mania: Fundamentals of Marketing Management to your Wishlist.

Add to Wishlist

Marketing Mania: Fundamentals of Marketing Management

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.
4.2 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,030 students enrolled
Last updated 6/2015
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 12 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Assess market potential and opportunities for new products.
  • Explain the factors that create market potential.
  • Segment a market and select attractive target market segments
  • Design appropriate promotions and campaigns for a target segment.
  • Define and articulate the importance of customer relationship management (CRM)
  • Design and analyze customer loyalty programs.
  • Analyze and propose improvements to the markting mix for a project or organization.
View Curriculum
  • Desktop or laptop computer
  • Internet access
  • Headphones or speakers
  • We recommend students start with our Introduction to Management course to learn the basic concepts of management.

All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.

Achieve marketing success for with this comprehensive course.

  • Learn the Foundations of Marketing
  • Assess Market Potential and Opportunities
  • Measure and Forecast Market Demand
  • Implement Branding and Positioning Strategies

Become a Market Guru

Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.

Content and Overview

Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.

The marketing tools provided in this course are the keys to success for your company or your career.

Who is the target audience?
  • Business students
  • Business professionals
  • Small business owners
  • Managers
  • Salespeople
Students Who Viewed This Course Also Viewed
Curriculum For This Course
46 Lectures
Marketing Mania: Let's Get Started
2 Lectures 04:30

What is this course? Why is it important? Who are Global Finance School? What are you going to learn in the course? All this and more in this introduction video.

Preview 04:03

Recommended Reading
The Concept Of Marketing
6 Lectures 26:12

Functions and Processes of Marketing

Essential Terminology

Marketing Mix

The 4 C's of Marketing

Marketing Environment

Review Quiz: The Concept of Marketing
12 questions
Going To The Market
4 Lectures 29:00
Strategic Planning

Consumer Behavior

Organizational and Industrial Markets

Segmentation, Targeting and Positioning
On Demand
3 Lectures 10:25
Measuring and Forecasting Demand

Total Market Demand Vs Area Market Demand

Total Industry Sales and Market Shares
Branding and Positioning
4 Lectures 12:04


More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report

Different Approaches To Branding

Review Quiz: Branding and Positioning
2 questions
Perfect Product
3 Lectures 11:19
Product Classifications

Planning, Designing and Packaging

Product Life Cycle
The Price Is Right?
2 Lectures 07:58
Price Elasticity of Demand

Pricing Strategies and Methods
In the Right Place, at the Right Time
5 Lectures 12:44
Channels of Distribution

Retailing and Wholesaling

Market Communication and Promotion

Learn More & Test Yourself! Promoting and Growing Your Business
1 question

Measuring Promotion Results

True Story: Interact With Your Community Using Free Marketing
Marketing Method Madness
7 Lectures 16:32
Direct and International Marketing

Learn more: National Do Not Call Registry

Test Yourself! National Do Not Call Registry
1 question

Further Reading: International Marketing Strategies

Service Marketing

The marketing mix is not specific to the United States. In fact, it is universal and the “Seven P's” are useful to marketers all over the world. Across the Atlantic. The United Kingdom Chartered Institute of Marketing describes the same Seven P's of service marketing that are defined elsewhere.

Read the CIM's description of the Seven P's by following the link provided.

Learn more: Marketing and the 7P's

Non-Profit Marketing

More Information: The Non-Profit Almanac

Test Yourself! 2012 Non-Profit Almanac
1 question

Review Quiz: Marketing Method Madness
3 questions
The Customer (Management) Is Always Right
4 Lectures 07:07
Recommended Reading: Contagious

Delivering Customer Value

Customer Satisfaction

Further Reading : Can Big Data Cure Your Churn Rate?
2 More Sections
About the Instructor
Global Finance School
3.9 Average rating
106 Reviews
3,750 Students
7 Courses
Online Finance and Management Education

Global Finance School, Instructed by Mr. Simanovsky, has been leading innovation in the field of financial studies for over 30 year. Mr.Simanovsky has written 27 bestsellers books on Finance education, including Finance for Beginners, Statistics for Beginners, and Stock Market for Beginners.

Mr. Simanovsky, who also co-founder of Meitav Group, an Asset Management and Investment Banking firm with over 7 billion USD under management, brings his real life experience to create a pragmatic learning experience, especially suited to professionals aspiring to advance in financial positions.

With over 3 decades of experience, Mr. Simanovsky and his team of finance professionals and e-learning experts from around the globe developed an extraordinary ability to explain and teach financial topics by providing a wide variety of easy to access high quality business education tools.

Global Finance School is known for its unique teaching style that sets to make finance a fun topic, intuitive to understand, and very engaging.