Marketing Mania: Fundamentals of Marketing Management

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.
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  • Lectures 46
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.

Achieve marketing success for with this comprehensive course.

  • Learn the Foundations of Marketing
  • Assess Market Potential and Opportunities
  • Measure and Forecast Market Demand
  • Implement Branding and Positioning Strategies

Become a Market Guru

Knowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.

Content and Overview

Building from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.

The marketing tools provided in this course are the keys to success for your company or your career.

What are the requirements?

  • Desktop or laptop computer
  • Internet access
  • Headphones or speakers
  • We recommend students start with our Introduction to Management course to learn the basic concepts of management.

What am I going to get from this course?

  • Assess market potential and opportunities for new products.
  • Explain the factors that create market potential.
  • Segment a market and select attractive target market segments
  • Design appropriate promotions and campaigns for a target segment.
  • Define and articulate the importance of customer relationship management (CRM)
  • Design and analyze customer loyalty programs.
  • Analyze and propose improvements to the markting mix for a project or organization.

Who is the target audience?

  • Business students
  • Business professionals
  • Small business owners
  • Managers
  • Salespeople

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Marketing Mania: Let's Get Started

What is this course? Why is it important? Who are Global Finance School? What are you going to learn in the course? All this and more in this introduction video.

Recommended Reading
Section 2: The Concept Of Marketing
What Is Marketing
Functions and Processes of Marketing
Essential Terminology
Marketing Mix
The 4 C's of Marketing
Marketing Environment
Review Quiz: The Concept of Marketing
12 questions
Section 3: Going To The Market
Strategic Planning
Consumer Behavior
Organizational and Industrial Markets
Segmentation, Targeting and Positioning
Section 4: On Demand
Measuring and Forecasting Demand
Total Market Demand Vs Area Market Demand
Total Industry Sales and Market Shares
Section 5: Branding and Positioning
More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report
Different Approaches To Branding
Review Quiz: Branding and Positioning
2 questions
Section 6: Perfect Product
Product Classifications
Planning, Designing and Packaging
Product Life Cycle
Section 7: The Price Is Right?
Price Elasticity of Demand
Pricing Strategies and Methods
Section 8: In the Right Place, at the Right Time
Channels of Distribution
Retailing and Wholesaling
Market Communication and Promotion
Learn More & Test Yourself! Promoting and Growing Your Business
1 question
Measuring Promotion Results
True Story: Interact With Your Community Using Free Marketing
Section 9: Marketing Method Madness
Direct and International Marketing
Learn more: National Do Not Call Registry
Test Yourself! National Do Not Call Registry
1 question
Further Reading: International Marketing Strategies
Service Marketing

The marketing mix is not specific to the United States. In fact, it is universal and the “Seven P's” are useful to marketers all over the world. Across the Atlantic. The United Kingdom Chartered Institute of Marketing describes the same Seven P's of service marketing that are defined elsewhere.

Read the CIM's description of the Seven P's by following the link provided.

Non-Profit Marketing
More Information: The Non-Profit Almanac
Test Yourself! 2012 Non-Profit Almanac
1 question
Review Quiz: Marketing Method Madness
3 questions
Section 10: The Customer (Management) Is Always Right
Recommended Reading: Contagious
Delivering Customer Value
Customer Satisfaction
Further Reading : Can Big Data Cure Your Churn Rate?
Section 11: Online Marketing
Online Traffic
Converting Impressions
Online Marketing Strategies
Homework Assignment: SWOT Exercise With Blackberry®
Review Quiz: Online Marketing
4 questions
Section 12: Marketing Mania Final Exam
Marketing Mania Final Exam
40 questions
Final Research Paper: Internet Marketing Trends
Final Project: Build A Marketing Plan

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Instructor Biography

Global Finance School, Online Finance and Management Education

Global Finance School, Instructed by Mr. Simanovsky, has been leading innovation in the field of financial studies for over 30 year. Mr.Simanovsky has written 27 bestsellers books on Finance education, including Finance for Beginners, Statistics for Beginners, and Stock Market for Beginners.

Mr. Simanovsky, who also co-founder of Meitav Group, an Asset Management and Investment Banking firm with over 7 billion USD under management, brings his real life experience to create a pragmatic learning experience, especially suited to professionals aspiring to advance in financial positions.

With over 3 decades of experience, Mr. Simanovsky and his team of finance professionals and e-learning experts from around the globe developed an extraordinary ability to explain and teach financial topics by providing a wide variety of easy to access high quality business education tools.

Global Finance School is known for its unique teaching style that sets to make finance a fun topic, intuitive to understand, and very engaging.

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