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Learn core marketing concepts quickly and easily.
Bypass lengthy, heavy textbook chapters and get right to core Marketing concepts
Gain a solid understanding of marketing fundamentals with this introductory course
This concise course makes Marketing simple through identifiable, easy-to-digest beauty (Bobbi Brown, Completely Bare, Smashbox, Neutrogena, Revlon and more), fashion (Louis Vuitton, Zara, H&M), and hot topic (foreign brands in China) case examples. The context can be absorbed by anyone regardless of background or industry.
At the end of just this course, you will better understand key aspects of Marketing, guaranteed.
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Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Intro|
|Section 2: Fundamentals|
Societal Marketing Concept
Market Segment | Target
|Section 3: Types of Segmentation|
Market Segmentation Defined
|Section 4: Additional Segmentations|
|Section 5: Marketing Mix|
The P’s of Marketing, Core 4 P’s + Additional P's
|Section 6: Marketing Process|
Integrated Marketing Process
|Section 7: Connect|
T. Bernie is a former New York City cosmetics executive, professor and blogger now in Miami as an independent PR & Marketing consultant, beauty culturist and yogi. Beauty brands, lifestyle events and executive profiles are focus client areas for services.
Her strong portfolio of work stems from diverse expertise in brand management strategy, results-oriented promotions execution, and forecasting analysis built at Fortune 500 companies and entrepreneurial firms including American Express, Citigroup, The Estee Lauder Companies, Inc., Clinique Laboratories, LLC, Sue Devitt Beauty, and Matrix, LLC for L'Oreal USA. Additionally, she founded COCOACHiC, an ethnic beauty content and empowerment initiative.
She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and was an adjunct professor at the college in Marketing for the Cosmetics and Fragrance Marketing undergraduate program. She received a Bachelor of Science in Public Relations from the widely respected School of Journalism at the University of Florida.
Uniquely versed in the cosmetics industry from both the business and academic perspectives, she provides insights to venture capital and global consulting firms to validate their beauty industry investment. Within the ethnic beauty space, she monitors trends, posts her POV blog commentary across social media, is cited in lifestyle and cosmetic industry press, and presents her case studies and perspectives as a guest lecturer and public speaker.
Aside from professional endeavors, her affiliations have included Cosmetic Executive Women, The New York Junior League and Alpha Kappa Alpha Sorority, Inc. and Femfessionals. For more than fifteen years, she has served as an avid community volunteer, mentor, workshop facilitator, panel moderator, and inspirational speaker.
Her work, passion & mantra in summary: Inspire Through Beauty™.