Marketing Made Beauty-Fully Simple

Discover and understand Marketing fundamentals with ease, in a breeze, and beauty-fully delivered
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  • Lectures 19
  • Length 37 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

Learn core marketing concepts quickly and easily.

Bypass lengthy, heavy textbook chapters and get right to core Marketing concepts

  • Marketplace, Insights, Value Proposition, Market Concept
  • In-depth Market Segmentation Types: Geographic, Demographic, Psychographic, Behavioral, Business, International
  • Segmentation Evaluation
  • Marketing Mix - 4 P's + additional P's
  • Integrated Marketing Process

Gain a solid understanding of marketing fundamentals with this introductory course

This concise course makes Marketing simple through identifiable, easy-to-digest beauty (Bobbi Brown, Completely Bare, Smashbox, Neutrogena, Revlon and more), fashion (Louis Vuitton, Zara, H&M), and hot topic (foreign brands in China) case examples. The context can be absorbed by anyone regardless of background or industry.

At the end of just this course, you will better understand key aspects of Marketing, guaranteed.

What are the requirements?

  • No prior knowledge necessary as the content is easy to absorb.
  • Interest in the cosmetics industry will make the content more valuable.

What am I going to get from this course?

  • By the end of this course, you will understand core marketing principles and the fundamentals.

Who is the target audience?

  • This course benefits anyone seeking an easy to understand, highly visual introduction to marketing.
  • This course is especially beneficial for students and entrepreneurs in cosmetics marketing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Intro
Section 2: Fundamentals
Marketing Defined
Marketplace Insights
Value Proposition
Marketing Concept
Societal Marketing Concept
Market Segment | Target
Section 3: Types of Segmentation
Market Segmentation Defined
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
Section 4: Additional Segmentations
Business Segmentation
International Segmentation
Segmentation Evaluation
Section 5: Marketing Mix
The P’s of Marketing, Core 4 P’s + Additional P's
Section 6: Marketing Process
Integrated Marketing Process
Section 7: Connect
Contact Info

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Instructor Biography

T. Bernie, PR & Mktg Strategist | Public Speaker | Beauty Culturist

T. Bernie is a former New York City cosmetics executive, professor and blogger now in Miami as an independent PR & Marketing consultant, beauty culturist and yogi. Beauty brands, lifestyle events and executive profiles are focus client areas for services.

Her strong portfolio of work stems from diverse expertise in brand management strategy, results-oriented promotions execution, and forecasting analysis built at Fortune 500 companies and entrepreneurial firms including American Express, Citigroup, The Estee Lauder Companies, Inc., Clinique Laboratories, LLC, Sue Devitt Beauty, and Matrix, LLC for L'Oreal USA. Additionally, she founded COCOACHiC, an ethnic beauty content and empowerment initiative.

She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and was an adjunct professor at the college in Marketing for the Cosmetics and Fragrance Marketing undergraduate program. She received a Bachelor of Science in Public Relations from the widely respected School of Journalism at the University of Florida.

Uniquely versed in the cosmetics industry from both the business and academic perspectives, she provides insights to venture capital and global consulting firms to validate their beauty industry investment. Within the ethnic beauty space, she monitors trends, posts her POV blog commentary across social media, is cited in lifestyle and cosmetic industry press, and presents her case studies and perspectives as a guest lecturer and public speaker.

Aside from professional endeavors, her affiliations have included Cosmetic Executive Women, The New York Junior League and Alpha Kappa Alpha Sorority, Inc. and Femfessionals. For more than fifteen years, she has served as an avid community volunteer, mentor, workshop facilitator, panel moderator, and inspirational speaker.

Her work, passion & mantra in summary: Inspire Through Beauty™.

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