Marketing Made Beauty-Fully Simple
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Marketing Made Beauty-Fully Simple

Discover and understand Marketing fundamentals with ease, in a breeze, and beauty-fully delivered
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by T. Bernie
Last updated 10/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 37 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will understand core marketing principles and the fundamentals.
View Curriculum
Requirements
  • No prior knowledge necessary as the content is easy to absorb.
  • Interest in the cosmetics industry will make the content more valuable.
Description

Learn core marketing concepts quickly and easily.

Bypass lengthy, heavy textbook chapters and get right to core Marketing concepts

  • Marketplace, Insights, Value Proposition, Market Concept
  • In-depth Market Segmentation Types: Geographic, Demographic, Psychographic, Behavioral, Business, International
  • Segmentation Evaluation
  • Marketing Mix - 4 P's + additional P's
  • Integrated Marketing Process

Gain a solid understanding of marketing fundamentals with this introductory course

This concise course makes Marketing simple through identifiable, easy-to-digest beauty (Bobbi Brown, Completely Bare, Smashbox, Neutrogena, Revlon and more), fashion (Louis Vuitton, Zara, H&M), and hot topic (foreign brands in China) case examples. The context can be absorbed by anyone regardless of background or industry.

At the end of just this course, you will better understand key aspects of Marketing, guaranteed.

Who is the target audience?
  • This course benefits anyone seeking an easy to understand, highly visual introduction to marketing.
  • This course is especially beneficial for students and entrepreneurs in cosmetics marketing.
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Curriculum For This Course
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Intro
1 Lecture 00:46
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Fundamentals
7 Lectures 13:17




Marketing Concept
02:45

Societal Marketing Concept
01:51

Market Segment | Target
01:28
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Types of Segmentation
5 Lectures 09:03
Market Segmentation Defined
00:21

Geographic Segmentation
02:07

Demographic Segmentation
02:37

Psychographic Segmentation
01:33

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Additional Segmentations
3 Lectures 09:44
Business Segmentation
00:37

International Segmentation
03:38

Segmentation Evaluation
05:29
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Marketing Mix
1 Lecture 02:04
The P’s of Marketing, Core 4 P’s + Additional P's
02:04
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Marketing Process
1 Lecture 01:06
Integrated Marketing Process
01:06
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Connect
1 Lecture 00:33
Contact Info
00:33
About the Instructor
T. Bernie
4.3 Average rating
3 Reviews
79 Students
2 Courses
PR & Mktg Strategist | Public Speaker | Beauty Culturist

T. Bernie is a former New York City cosmetics executive, professor and blogger now in Miami as an independent PR & Marketing consultant, beauty culturist and yogi. Beauty brands, lifestyle events and executive profiles are focus client areas for services.

Her strong portfolio of work stems from diverse expertise in brand management strategy, results-oriented promotions execution, and forecasting analysis built at Fortune 500 companies and entrepreneurial firms including American Express, Citigroup, The Estee Lauder Companies, Inc., Clinique Laboratories, LLC, Sue Devitt Beauty, and Matrix, LLC for L'Oreal USA. Additionally, she founded COCOACHiC, an ethnic beauty content and empowerment initiative.

She holds a Master of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology and was an adjunct professor at the college in Marketing for the Cosmetics and Fragrance Marketing undergraduate program. She received a Bachelor of Science in Public Relations from the widely respected School of Journalism at the University of Florida.

Uniquely versed in the cosmetics industry from both the business and academic perspectives, she provides insights to venture capital and global consulting firms to validate their beauty industry investment. Within the ethnic beauty space, she monitors trends, posts her POV blog commentary across social media, is cited in lifestyle and cosmetic industry press, and presents her case studies and perspectives as a guest lecturer and public speaker.

Aside from professional endeavors, her affiliations have included Cosmetic Executive Women, The New York Junior League and Alpha Kappa Alpha Sorority, Inc. and Femfessionals. For more than fifteen years, she has served as an avid community volunteer, mentor, workshop facilitator, panel moderator, and inspirational speaker.

Her work, passion & mantra in summary: Inspire Through Beauty™.