Local business marketing
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* OVER 700 DELIGHTED STUDENTS HAVE TAKEN THIS COURSE
This course is full of ideas and strategies geared specifically for how to promote a local business. Each lecture presents one idea, and gives a brief tutorial on that idea.
The course is intended for small business owners, and should take about an hour to complete.
The reason I made this course is that local small business owners usually struggle with promoting their business. The first thing people usually think of are Facebook, Twitter, Flyers and business cards to promote their businesses. Those are fine, but there is so much more out there, and so many ways that are more effective.
Every lecture in the course discusses a new marketing idea and explains the basics behind it. Obviously I could not go into too much detail on each topic because some topics like SEO or Facebook marketing require their own course (I actually have full courses on those topics!). So this course has a brief tutorial of each of the strategies, and leaves it up to you to take it and run with the ideas presented in the course.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
MONEY BACK GUARANTEE
The course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Course Introduction: Watch This First To Understand What You Get From The Course|
Warm welcome, introduction to the course & how to get the most out of the coursePreview
How to use the discussion to get my personal feedback for you and your businessPreview
|Section 2: Marketing ideas|
Overview of what local businesses are and common ways to promote themPreview
|Section 3: SEO|
Google Places For BusinessPreview
NEW! Top SEO ranking factors from 150 industry experts
Other local business sitesPreview
How to get a highly converting video to rank in search results
Tips to get your website to rank in Google search
|Section 4: Social Media Marketing|
Social media marketing overview
How to promote your business from your personal Facebook profile
Promoting your business from a Facebook business page
NEW! advanced Twitter marketing strategy to drive sales and branding
NEW! How to increase engagement on Facebook by using images
Hashtag tutorial and an advanced hashtag marketing strategy
|Section 5: Business card marketing & business networking|
Practical example: how to choose from 4,000 ready-made templates
Practical example: get your business card professionally designed for just $5
Body language for successful networking
Short pitch under 30 seconds
How to make people WANT to take your card and be fascinated with you
Outdoor card dispenser/holder
|Section 6: Flyers marketing|
Why flier marketing is so effective
Types of businesses that do best with flyers
Practical example: how to choose from 5,000 ready-made templates
Practical example: how to get a flier professionally designed for just $5
4 elements of a good flier
How to create a great offer
How to choose a good photo
Extra offer details
Adding calls to action
Where and how you can hand out the flyers
|Section 7: Other strategies|
Discount and coupon strategies
Establishing yourself as an expert to get trust
How to get your friends and community involved in helping your business
How to network with business cards at networking events and other places
Hats, t-shirts and other printed materials
How to create a referral network with other businesses
Craigslist can still get you clients?
Local business groups and communities
|Section 8: How To Get Publicity|
How to promote your business on the radio
|Section 9: Advertising (paid marketing)|
Facebook's paid marketing
|Section 10: Miscellaneous promotional tips (more coming later in 2015 and 2016)|
How to increase sales and traffic from your email signature
Quality of your work
|Section 11: Further resources|
Your opinion matters to me. I want to make sure you love the course
Bonus lecture: DISCOUNTS ON ADDITIONAL COURSES AND RESOURCES
3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.
I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.
I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).
I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.
My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.
I created over 90 courses on Udemy with 70,000+ students by whom I am humbled and who I try to help any way I can!