Local business marketing course: SEO, social media & more

Local business marketing course: marketing with search, social media & more to get new customers starting today
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849 students enrolled
Instructed by Alex Genadinik Business / Management
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  • Lectures 55
  • Length 3 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

* OVER 800 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSE

LATEST: Course Updated On September, 2016 To Include The Following Lectures:

  • Made the course more actionable
  • Added full section on business card marketing
  • Added full section on flier marketing

This course is full of ideas and strategies geared specifically for how to promote a local business. Each lecture presents one idea, and gives a brief tutorial on that idea.

The course is intended for small business owners, and should take about an hour to complete.

The reason I made this local business marketing course is that local small business owners usually struggle with promoting their business. The first thing people usually think of are Facebook, Twitter, Flyers and business cards to promote their businesses. Those are fine, but there is so much more out there, and so many ways that are more effective.

Every lecture in this local business marketing course discusses a new marketing idea and explains the basics behind it. Obviously I could not go into too much detail on each topic because some topics like SEO or Facebook marketing require their own course (I actually have full courses on those topics!). So this course has a brief tutorial of each of the strategies, and leaves it up to you to take it and run with the ideas presented in the course.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

What kinds of businesses can be promoted with the strategies in this local business marketing course?

With the strategies in this local business marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Here is a list of potential online businesses you can promote using the strategies in this local business marketing course: blogging, affiliate marketing, elearning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. 

+++++++++++++++++++++++++++++

MONEY BACK GUARANTEE

The local business marketing course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

Sign up for this local business marketing course today, and let me help you get more clients.

What are the requirements?

  • You are a business owner
  • You want to learn how to promote a local business

What am I going to get from this course?

  • Get many ideas for how to promote a local business
  • You will understand what marketing strategies might work for your business
  • Get personal help from the instructor if you have specific questions
  • Learn local SEO and how to have multiple listings of your business in Google's top-10 search results
  • Learn to leverage YouTube and other large website to promote yourself locally
  • Learn how to use social media to promote your business locally
  • Get more clients
  • Make more money
  • Grow your business

What is the target audience?

  • Small business owners
  • People who need to promote locally

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Local small business marketing course Introduction
01:11

A warm welcome to you for joining this local business marketing course. I will do my best to help you grow your business.

02:59

An overview of your overall small business marketing strategy, and the general marketing plan for your local business.

01:17

Let's make this local small business marketing course a community, and not just a course. Feel welcome to comment and ask questions. I love hearing from people, and I am here to make your experience in the course better.

Section 2: Which businesses are in the category of local small business
02:43

With the strategies in this local business marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.

Section 3: How to set up your local small business website
03:44

In this section I explain how to create a website for your local small business. In order to have a website, you need to choose a good domain name, so in this lecture I explain how to find a good domain name for your business.

03:18

In this section I discuss how to create a WordPress website for your local small business by hiring freelancers from UpWork, or how to build your WordPress website on your own. Almost all small businesses need a website, and in this tutorial I explain how to get your own website in a few days cheaply or for free.

02:51

In this lecture I talk about how much you should expect to pay for your domain name and website hosting on an ongoing basis.

Section 4: SEO (search engine optimization) for local small business
02:15

In this section of the local business marketing course I talk about local SEO. Local SEO is EXTREMELY important. If you rank highly in Google search for the keywords that potential customers will search, you can get many clients, and build a big business on top of that. So pay careful attention to this SEO introduction because you will need to make the most of it.

01:22

The first and simplest step in your work on local SEO is to sign up for Google Places For Business. It used to be called Google Local. They keep changing the name for this. Whatever its name is, this will put your business on the Google map that comes up when people search locally.

02:14

In this tutorial I show you what factors are the most important ones when it comes to getting your website to rank highly in Google search.

03:06

Local small business SEO is not just about your website. You can have your business listings rank in Google from Yelp, YellowPages, and other local business listing websites. In fact, since those sites are more authoritative in Google, they will often outrank your website in SEO so you should definitely put your business there, and make sure you have great reviews there so you can rank highly on those sites as well.

05:48

Did you realize that you can also rank YouTube videos in Google search? In fact, it is often much easier to get a video about your business to rank in Google search than it is for your website. In this tutorial I explain how to make a YouTube video rank in Google and do SEO for it on YouTube and Google SEO. A video can really boost your local small business marketing because videos can be very highly converting and easier to get views for that web pages.

04:09

I added more SEO tips for local small businesses here. Good luck!

Section 5: Social media marketing for your local small business
02:36

We are starting a new section in our local business marketing course. This section is all about promoting your business on social media. Let's get started.

02:34

This is a recent addition to this course. On October 3rd, 2016, Facebook released a new feature that will help your local small business sell more products. This feature will allow you to create and join local buy and sell groups where you can sell your products. It is kind of like Craigslist, but easier to use, and more powerful because it takes advantage of Facebook's 1 billion users.

02:52

I might re-film this lecture in the near future to make it more practical. But for now, in this lecture I discuss the power of YouTube for local business marketing. I already covered this partially earlier in the course.

01:28

In this lecture I talk about how to promote your local business with your personal Facebook group. It is tricky to promote your business with your personal Facebook group because you don't want to annoy or offend your friends, but there are some ways it can be done in a nice way.

01:44

In this lecture I discuss how to promote your business from a Facebook page. Facebook page usually has less engagement, but you can run Facebook ads through it.

10:30

In this lecture I talk about an advanced Twitter marketing strategy with automation to get more followers and engagement on Twitter, and even sell your services there using automation tools.

04:00

This lecture has a small tip on increasing Facebook engagement for your posts.

05:14

This is an advanced hashtag marketing strategy which you can use to promote your local business by using the hashtag for your local city and other local hashtags.

Section 6: Business card marketing & business networking for your local business
05:11

With this lecture let's start the business card marketing and networking part of our local small business marketing course. In this video I explain where to get good designs for your business card.

02:21

In this lecture I explain how to get your business cards professionally designed. Once you have your business cards, you can do more business networking and business card marketing locally.

06:34

In this lecture I explain some proper and effective body language techniques for effective in person business networking to help you appear friendly and confident when you are out promoting your local business.

08:25

In this tutorial I explain how to create your business pitch that you can use while you are doing your business networking. Your business pitch is important because if it is interesting and clear, it will get people's attention and interest, and they might engage further if they are interested.

10:55

When you are doing your business card marketing and networking, you should understand how to get people excited about your business and your products. AIDA is a classic sales pattern which is designed to get people interested and then excited about your business so that you can then close the sale. You don't necessarily want to sell things during business card networking, but if you see that there is a possible sale to be made, why not make that sale? Although usually, you want to build business relationships first, before selling.

Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio, therapy offices, psychology personal practice.

06:59

More tips on how to get people to get excited about your business.

01:23

This is another business card marketing strategy to promote your local business. You can leave business card dispensers in several convenient places so that people can pick up your business cards even when you are not there.

Section 7: Flyer marketing to help you promote your local small business
00:44

This is a new section in our small local business marketing course. In this section we are going to discuss how to promote your business by passing out fliers to get people from your local neighborhood to learn about your business. You can call this hyper local marketing because it targets your local neighborhood.

02:04

Some of the businesses that do best with flier marketing are local businesses. Here are some of the examples. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio, therapy offices, psychology personal practice.

03:47

In this tutorial I show you how to find thousands of designs for fliers so you have many designs to choose from.

02:20

Example of how to get your fliers professionally designed for more effective promotion.

05:43

This is an important lecture because it explains what it takes to make your fliers effective. The most important things are inspiring and attention grabbing images and headline, attractive offer, and a clear call to action.

07:38

Tips on how to create a great offer for your fliers. This will help to boost your sales conversion.

01:17

Tips on how to choose an inspiring photo for your fliers.

04:57

How to create the offer details to get people interested and engaged with your fliers.

05:02

Tips on adding a call to action to your fliers to boost the effectiveness and conversion of flier marketing for your local business.

02:18

We can't talk about flier marketing without discussing where to hand out fliers and how to hand out fliers because if you don't distribute your fliers, there is almost no flier promotion to speak of. You can distribute fliers by giving them out on the street, sliding then under people's doors or doors of other businesses, and leaving them on counters of other local small businesses to cross promote.

Section 8: Other strategies to promote your local small business
01:18

In this tutorial I talk about email marketing to promote your local small business. Email marketing is very important, and I might add more lectures about email marketing for your local small business in the future.

01:10

Most people who are new to marketing don't realize the power of promotions, but discounting and sale strategies can be very powerful to get people to sign up for your business because the sale has a limited date or quantity on it, and people jump on the sale price.

01:59

In this tutorial I talk about strategies to give you more authority and credibility. Having more authority and credibility can get people to engage with your business, trust you more, and help you make more sales.

02:23

One effective strategy to raise awareness about your company and get clients is to put on local events. Events can get you publicity and with that boost your SEO, and get you more awareness and customers.

01:18

Some tips on how to get your local community involved in helping you.

01:38

Small tips on how your own t-shirts or hats can help you promote your business.

03:16

Tips on how to create a referral network with other businesses or professionals in your industry.

01:21

How to use CraigsList to help you promote your business.

03:23

How to leverage local groups to promote your business.

Section 9: How To Get Publicity
How to promote your business on the radio
02:11
HARO
00:48
Section 10: Advertising (paid marketing)
Google AdWords
04:53
Facebook's paid marketing
01:44
Section 11: Miscellaneous promotional tips (more coming later in 2015 and 2016)
How to increase sales and traffic from your email signature
02:12
Quality of your work
03:49
Section 12: Further resources
Your opinion matters to me. I want to make sure you love the course
02:17
Bonus lecture: DISCOUNTS ON ADDITIONAL COURSES AND RESOURCES
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Instructor Biography

Alex Genadinik, $100k+/year entrepreneur with 75,000 students & 100 courses

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 100 courses on Udemy with 75,000+ students by whom I am humbled and who I try to help any way I can!

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