Local business marketing

Local marketing: promote your local business with search, social media & much more to get new customers starting today!
4.5 (18 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
820 students enrolled
Instructed by Alex Genadinik Business / Management
$175
Take This Course
  • Lectures 51
  • Contents Video: 3 hours
    Other: 6 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 7/2014 English

Course Description

* OVER 700 DELIGHTED STUDENTS HAVE TAKEN THIS COURSE


This course is full of ideas and strategies geared specifically for how to promote a local business. Each lecture presents one idea, and gives a brief tutorial on that idea.

The course is intended for small business owners, and should take about an hour to complete.

The reason I made this course is that local small business owners usually struggle with promoting their business. The first thing people usually think of are Facebook, Twitter, Flyers and business cards to promote their businesses. Those are fine, but there is so much more out there, and so many ways that are more effective.

Every lecture in the course discusses a new marketing idea and explains the basics behind it. Obviously I could not go into too much detail on each topic because some topics like SEO or Facebook marketing require their own course (I actually have full courses on those topics!). So this course has a brief tutorial of each of the strategies, and leaves it up to you to take it and run with the ideas presented in the course.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

+++++++++++++++++++++++++++++

MONEY BACK GUARANTEE

The course comes with an unconditional, Udemy backed, 30 day money-back guarantee so you can try the course risk free. This is not just a guarantee, it's my personal promise to you that you will succeed ... just like my thousands of other Udemy students.

What are the requirements?

  • You are a business owner
  • You want to learn how to promote a local business

What am I going to get from this course?

  • Get many ideas for how to promote a local business
  • You will understand what marketing strategies might work for your business
  • Get personal help from the instructor if you have specific questions
  • Learn local SEO and how to have multiple listings of your business in Google's top-10 search results
  • Learn to leverage YouTube and other large website to promote yourself locally
  • Learn how to use social media to promote your business locally
  • Get more clients
  • Make more money
  • Grow your business

What is the target audience?

  • Small business owners
  • People who need to promote locally

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Introduction: Watch This First To Understand What You Get From The Course
Warm welcome, introduction to the course & how to get the most out of the course
Preview
01:11
How to use the discussion to get my personal feedback for you and your business
Preview
01:17
Section 2: Marketing ideas
Overview of what local businesses are and common ways to promote them
Preview
02:43
Section 3: SEO
SEO overview
Preview
02:15
Google Places For Business
Preview
01:22
NEW! Top SEO ranking factors from 150 industry experts
02:14
Other local business sites
Preview
03:06
How to get a highly converting video to rank in search results
05:48
Tips to get your website to rank in Google search
04:09
Section 4: Social Media Marketing
Social media marketing overview
02:36
YouTube
02:52
How to promote your business from your personal Facebook profile
01:28
Promoting your business from a Facebook business page
01:44
NEW! advanced Twitter marketing strategy to drive sales and branding
10:30
NEW! How to increase engagement on Facebook by using images
04:00
Hashtag tutorial and an advanced hashtag marketing strategy
05:14
Section 5: Business card marketing & business networking
Practical example: how to choose from 4,000 ready-made templates
05:11
Practical example: get your business card professionally designed for just $5
02:21
Body language for successful networking
06:34
Short pitch under 30 seconds
08:25
AIDA
10:55
How to make people WANT to take your card and be fascinated with you
06:59
Outdoor card dispenser/holder
01:23
Section 6: Flyers marketing
Why flier marketing is so effective
00:44
Types of businesses that do best with flyers
02:04
Practical example: how to choose from 5,000 ready-made templates
03:47
Practical example: how to get a flier professionally designed for just $5
02:20
4 elements of a good flier
05:43
How to create a great offer
07:38
How to choose a good photo
01:17
Extra offer details
04:57
Adding calls to action
05:02
Where and how you can hand out the flyers
02:18
Section 7: Other strategies
Email list
01:18
Discount and coupon strategies
01:10
Establishing yourself as an expert to get trust
01:59
Events
02:23
How to get your friends and community involved in helping your business
01:18
How to network with business cards at networking events and other places
03:11
Hats, t-shirts and other printed materials
01:38
How to create a referral network with other businesses
03:16
Craigslist can still get you clients?
01:21
Local business groups and communities
03:23
Section 8: How To Get Publicity
How to promote your business on the radio
02:11
HARO
00:48
Section 9: Advertising (paid marketing)
Google AdWords
04:53
Facebook's paid marketing
01:44
Section 10: Miscellaneous promotional tips (more coming later in 2015 and 2016)
How to increase sales and traffic from your email signature
02:12
Quality of your work
03:49
Section 11: Further resources
Your opinion matters to me. I want to make sure you love the course
02:17
Bonus lecture: DISCOUNTS ON ADDITIONAL COURSES AND RESOURCES
Article

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Alex Genadinik, Entrepreneur, marketer, mobile app developer, business coach

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.

I created over 90 courses on Udemy with 70,000+ students by whom I am humbled and who I try to help any way I can!

Ready to start learning?
Take This Course