Marketing: How I Skyrocket Sales By 633% in 12 Hours Of Work
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Marketing: How I Skyrocket Sales By 633% in 12 Hours Of Work

Internet Marketing & Copywriting Tactics I use to massively increase my clients sales and conversion rates
4.4 (300 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9,061 students enrolled
Created by Robin Hanna
Last updated 10/2016
English [Auto-generated]
Price: Free
  • 5 hours on-demand video
  • 6 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply psychological principles and influence techniques to make people GLAD to buy from you
  • Repair and improve ANY website that is leaking money (hint : 99,9% are) and transform them into cash-printing machines
  • help businesses improve their marketing strategy and get paid for it (in form of relationships, cash, job offers, gifts etc.)
  • Write mind-blowing sales copy that will make people DROOL over your products (I'll teach you in great details how to write direct-response copy, the ultimate form of print salesmanship)
  • Shoot amazingly lucrative sales videos to increase your conversion to level you've never dared to dream of (I'll show you how an entrepreneur increased his sales by 13 000% using the techniques I'll teach you, no typo)
  • organize and write an email-marketing campaign like no one else knows how to : this is the stuff than can make you at least 4 figures each time you send out an email.
  • Build a massive email list for your business from scratch in FAR less time than everybody else
  • Warm up clients and transform them into raving Fans thanks to an elaborate strategy used by Apple
  • And much, much more...
View Curriculum
  • You don't need ANYTHING except a desire to improve your sales to take this course. I'm going to take you from total beginner to topnotch salesman who can sell anything with ease.

***Join 2700+ Students Who Are Already Increasing Their Sales Using My Strategies! Enroll Now***


Did you ever try to sell online without really knowing how to do it, and as a result, made no money at all or just a ridiculous amount of it?

Are you currently trying to bring your big idea to the market but are afraid of failing because you don't consider yourself a good salesman?

Is your company going under because of a lack of sales? Or, less dramatical, do you just want to get more customers?

Maybe you got no company, but still : do you want to create extra income streams by selling products, physical or digital, online, on Amazon, eBay or even Udemy?

If you've answered « YES !» to one of these questions, then this course will wipe you of your feet.

This course is is a premium 6 hour video step-by-step guide you can follow to boost ANY business and destroy every competition along the way.

56 invaluable marketing lessons that I had to learn the hard way.

I can't stress it enough: THESE APPLY TO ANY KIND OF BUSINESS.

I don't care if you sell flowers online or leather saddles on a renaissance faire: the strategies and secret techniques in this course WILL WORK WONDERS and get you mind-blowing results.

(If they don't, I WANT you to get a full refund, just shoot a one-sentence email to Udemy in the 30 days after the purchase. However, I highly doubt that you will ;) )

Don't, worry this IS NOT some boring, rehashed common knowledge about sales and marketing:

It took me 4 YEARS of hardcore learning to get me where I am today.

However, learning it « the right way » will save you an enormous amount of time, and that's why I created this course.

(Don't take my word for it: just read all the raving 5 star-reviews below :) )

Here is a tiny FRACTION of the information that you'll get:

  • How to write emails that will make you $$$ in 1 hour of work (I'll dissect one email that made 3000$ and show you exactly WHY it did)
  • How to make visitors GLAD to buy from you and transform them in loyal fans (It takes 5 simple steps and can be achieved in less than 7 days)
  • 6 Strategies to pump new clients into your business on Autopilot while you lay on the beach (o wherever you want)!
  • The Ultimate Lead-Generation Technique 99,5% of all Ecommerce owners are ignoring and that multiplied revenue of a flower business y 22* (hint: it's all about giving the right kind of value away)

… And much, muuuuuch more.

Here are some things I've done for clients recently:

  • I helped Dashrapp increase their lead-generation by 74% with ONE simple 5 minute hack, which resulted in 1000+ clients every single month. (hint: I just used ONE simple mind-trigger to achieve this.)
  • I Skyrocketed the lead-generation Of a Parisian 6-figure shoe business by over 1600% (No typo). 

Want to achieve the same result and transform your business in a way you never thought possible?

Enroll in this course NOW, watch the lessons, apply them. That's it. You don't need ANYTHING ELSE to build a 6-figure business right away.

What are you waiting for? Worst case, you don't like the course and ask for a refund.

Best case: you fall in love with it and use it to build a business empire. Plus, I'll be there to answer all your questions along the way

Short: You have absolutely NOTHING to lose, but everything to gain.

You're leaving an incredible amount of money on the table by ignoring this course.

Click on the button on the upper right hand corner of the screen and be prepared to get whipped of your feet, I'm waiting for you inside :)

P.S : Here is what Daniel DiPiazza, CEO at Rich20something and columnist at Business insider, said about this course: "The knowledge Robin delivers in this course can easily make you 6 figures if you commit to learning and applying it »

Stop fooling around and join in, you'll not regret it a single second (I know, I'm pushy, but it's for your own good, believe me. I want to help you and I can't do anything for you if you don't enroll).

Who is the target audience?
  • This course is for all people who want to learn how to sell effectively, online or offline, which is the most valuable skill ANYBODY could acquire.
  • It's also for all those who want to learn how businesses can get amazing amounts of leads and transform them into loyal clients.
  • This is NOT a "Get Rich Quick" scheme : everything in life worth having comes at a price. Once you accept this, you can make real progress. Still, training can be more or less effective, and I'm gonna show you the most effective way to become AMAZING at Sales. I'm going to reveal shortcuts and techniques which will get you to the top if you're ready to commit to learning them.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
58 Lectures
An Introduction to real salesmanship to get you PUMPED UP about mastering it!
8 Lectures 27:29

The most lucrative art you can learn is copywriting. Period. But what is copywriting? You've certainly heard of it before, but I promise you, you've no idea yet HOW amazing this skill is. It's a shortcut to tremendous success. Don't believe me? Just see for yourself ;)

The Most lucrative Art you can possibly learn

Man, I was a bad kid sometimes... but I knew how to sell and how to influence people. Watch the video, the story is quiet hilarious actually ( However, my mom didn't think so at the time)

The Art of Salesmanship and how I used it at age 8 to get all the stuff I wanted

Everything Nowadays is sales.... no wait a second, it was always Everything! Knowing how to write sales copy = Know how to Sell = Know how to persuade = LIMITLESS POWER. Watch the examples in this lesson and you'll get a good taste of how this skill will change your life, not just your business.

How EVERYTHING nowadays is sales and how to use this to dominate EVERYWHERE

Ahh... In this lesson, I'm going to show you a 40-minute consult I did with a fitness start-up that skyrocketed their conversion rate (and they didn't even implement HALF of the advice I gave them). I go through it and explain how I did this. I used "Skitch" for the mock-ups, an amazing free program. A no-fluff must-have! (you can see the review it in lesson 5)

Taking 2h do this has the biggest ROI ever (we're talking 6-7 figures, for real)

Not much to say here : this is the work I did for Dashr, which took me 40min and resulted in thousands of new subscribers for their app (I'll let you imagine what these results mean in terms of Revenue)

A 40min Website Review that made a HUUGE difference
7 pages

First of all, go look at section 7 before watching this. Done? Great. Now dive in to see the most profitable and easy way to make money with direct-response copywriting. 14 000$ just by writing 1000 words. Not bad at all.

How using Direct-Response Copywriting in sales emails will change your life

See this email? You'll learn how to write tons of them (and even better ones!) in section 6, how to organize them to make the biggest impact.. don't jump to it though, watch the sections in the right order ;). this knowledge is worth way more than 6-figures, but I'll let you be the judge of this.

An Email that generated 14 000$ in 24h...
2 pages

In this lesson, I'm introducing you to company that writes killer sales texts. You'll not get WHY this is legendary copy on the spot, but I encourage you to re-watch this lesson after assimilating everything you'll see in section 2!

This company BOOMED solely through the use of direct-response copywriting, that's how powerful this stuff is!

How to use DS copywriting to make people afraid of reading your sales text (Ex2)
Learn the exact structure and psychological principles behind killer sales texts
15 Lectures 01:17:59

AIDA is everywhere... or, at least, in every beginning direct-response copywriters mouth. But what they do not know, is that AIDA is flawed and that following it is not at all optimal. There is something missing from it, and that leads me to introduce a new, improved formula. (Don't worry if you don't know what AIDA is, I'm explaining it in this lesson)

AIDA is DEAD : why many Direct-Response copywriters are losing money...

Have you met Bob? No? Then watch this lesson, he is going to help you write waaaaaaay better copy!

How Talking to a Guy named Bob will make people love reading your copy

This is the most important part of the Formula. Without getting your readers attention, he is not going to read your copy, and without reading your copy, there is NO chance that you will convince him. Seems logical, doesn't it? Don't worry though, Direct-Response copywriting will give you everything you need to make your visitor lust after your headline. (And no, I'm not talking about click-bait)

How to write Product Headlines that DRAG the reader into your copy (with pizza)

Hooks... they're many different ways to write them, but the basic principles are the same. My favorite one is the question-hook. Wanna know why? Watch the lesson!

Get’em hooked : get your Target Audience PSYCHED and get rid of verybody else

You want to know how Steve Jobs made Apple what it is today in so little time? Why EVERYTHING he touched became gold? Here is his secret, in this lesson. Although millions of people watched his Keynote speeches, you must be a real salesman to understand the magic he is operating.

Steve Jobs way to make products desirable and create NEEDS (and how to do it!)

Let's talk about the "D"... It's quiet simple actually, but most copywriters don't really understand what's the deal with it. How does it work? Why is there even a "D"? You'll get all the answers in this video!

Manufacture Emotions : THIS is how you paint pleasant pictures in his Mind!

OK. Finally. THIS is what is missing from AIDA. Let me introduce you to it, it seems quiet logical once you're confronted with it!

What is OK and why is this the most important and exciting part of sales?

OK is a mindset. It's the mindset that differentiate TOP-NOTCH salesman/copywriters from great salesman/copywriters.

The OK Mindset : the Way to kill ALL Objections your Target Customer might have

There is something in your fine-print that can make your sales skyrocket IF ONLY you told your customers about it in a sexy, enticing way...

A TINY Thing that EVERY Business has but doesn’t use to bring the Sale Home...

We're going to talk about harpoons and bombs in this lesson. For Real. These 4 weapons are my favorite part of OK... using them will give you an unfair advantage over all your competitors. Applying them when selling can 10X your income.

4 Psychological Weapons : Make a Case for your Product that NOBODY can refuse!

Testimonials. They increase sales. They kill multiple objections your customer has. They give you credibility. They bring the sale home. BUT they can also backfire and make sales DROP...

Testimonials : Why they increase your sales but could also make them DROP...

Grant Cardone, multi-millionaire sales trainer, says that this is the number°1 reason salesmen fail at their job. Don't worry I'm showing you exactly how to master this step in this lesson! Only knowing THIS ONE THING makes you a killer salesman and copywriter.

A Sure-fire Way to Increase Sales, but that Society keeps you from Taking

Let's bring all the strategies, principles, tactics together... and use them to write actual copy for a product. You'll see, it's not that difficult once you see how I apply all of this. After watching this and training a bit, you should be able to dramatically increase the sales of any given product just by rewriting the sales texts!

To much information? Let's apply all of this so you see how powerful it is!

Here is the sales text from the lesson above. Download it, so you'll always have an example of good sales copy with you ;) Remember, I wrote this in 50 minutes and I'm not native! If you train actively, you'll kick-ass at writing sales copy!

IT'S EASY! : a Sales Description I wrote in less than one hour just for you!
3 pages

If you really want this to stick with you, do the exercices. I designed them so you apply EVERYTHING we learn together. I don't want you to let any part of AIDOKA out.

Do yourself a favor, if you want to make money with direct-response copywriting, you have to go the extra-mile and actually exercice.

Exercice 1 : Apply AIDOKA yourself, here is how
How to get to the top of salesmanship : hack your way up with secret shortcuts!
8 Lectures 49:22

You know Rolls Royce? Then you will very interested in knowing that direct-response is the reason for their success. No, not the quality of the product, there are many great products. It's the marketing and the salesmanship behind it that count. Just see for yourself!

How Ogilvy made Rolls Royce Hot and Famous (a Step-by-Step Guide)

It's so much easier to talk in terms of your customers interest when you can read his mind, don't you think so?

Well, let me show you how to do it : watch this lesson!

Know your Target Customer : 3 Foolproof Ways to Read and Blow his Mind!

Psychological Insights: How a Pyramid will help you craft KILLER Sales Arguments

Why Reinvent the Wheel? Use the Research Others have spend Several Thousands on

THE Technique Jordan Belforts ( Aka The Wolf of Wallstreet) Success was Based on

The tone of your copy matters when trying to optimize for conversion, and the use of humor can be veryyyyy tricky. Here is how to get it right!

The Truth about being Funny in your Copy.. it's More Complicated than You Think

Using power-words is the easiest way to create emotions. Using them is a foolproof and hyper effective way to persuade your reader...

Want to know more about them? Watch this lesson!

POWER-WORDS : The Pit Bulls that DRAG people into your Copy and Keep them there

We're going to take what you did in Exercice 1, which was already good, and kick it up a notch! After this exercice, you will be able to write amazing sales copy that converts. Period.

Exercice 2 : Make your Copy INCREDIBLE
Conversion Optimization : how to transform ANY Website into a top salesman!
9 Lectures 47:33

KISS made de success of Ford and it will make the success of any business which applies it. Want to know why you must absolutely keep it in mind when designing your website? Then look no further.

Henry Ford knew this: KISS is 80% of what you Need to Know to Improve a Website

In this lesson, I'm gonna introduce you to a fancy error which quiet nobody knows about it (that's why everybody is committing it), explain it in details, and show you how to avoid it. It's not that difficult and it will make a tremendous difference in your sales/subscription rate.

Why Most Sales don't Take Place and how to Avoid this reaaaally simple...

Buttons... there is a lot you might already know to make buttons look good, but I'm sure that you've never heard about the 3rd step I'm introducing in this lesson. And, as you might have guessed, getting this right makes a hell of a difference when it comes to conversion rate!

3 Crucial Steps if you want people to LUST after the Buttons on your Page

Doing this is soooooooo easy, yet very few businesses use it or even think of it... get this right, and you'll have a website that acts like a sales/ conversion machine!

An Easy Technique that TRIPLED the Sales of an Enormous Flower-Delivery Service

This is a strategy that's really easy to implement and a lot of people THINK that they're doing it right. Yet, they are not. Luckily, we, as direct-response copywriters, know how to apply this strategy in a fabulously lucrative manner ;)

The Secret Gary Halbert Revealed in Prison and how McDonalds doubled its Revenue

Be a good student, keep your notes organized and tidy.

What Learning for Midterms and Creating High-Converting Websites have in Common

The Ultimate way to offer multiple options to increase income WITHOUT messing with KISS.

Multiple-Pricing Techniques : this can do More than "just" Double your Sales!

You remember OK? Great, in this lesson I'm going to show a way to kill objections that 95% are too lazy to use apparently.

The ONE Element that’s Missing from the Huge Majority of eBay Listings...

Exercice 3 : Learn to Optimize Websites and make Friends and Cash while doing it
Broadcast Advertisement : how the top 1% shoot videos that generate 7-figures
6 Lectures 38:53

Deep down, you already knew what I'm going to tell you... you'll be relieved after watching this, trust me. You were right all the time.

What Fortune 500 Companies are Doing Wrong when it comes to Advertising and WHY

Direct-response copywriting is NEVER used in Broadcast advertisement... until recently. These two advertisements used direct-response and drove sales like crazy as a result!

Ask Mario : The Ultimate Proof that DS Copywyriting is the FUTURE of Sales

You'll never guess, but it's quiet logical actually if you consider everything we've learned until now...

Do You Know which Kind of Commercials Move Waaaaay More Products than ANY Other?

Everything is in the title. Changing the video so it follows the principles of AIDOKA led to an increase of 13 000% in revenue. I'm going to show you how this was possible, in great details.

I don't think that there is a word for this kind of improvement. Watch the lesson while I'm going to try to come up with one!

A Complete Breakdown of a Video that Brought in 13M Bucks and how to Improve it!

Stop making excuses, you've seen how effective sales videos can be. They will transform your business in many ways, which I present in this video. I'm also going to show you how simple it is to shot a video. Watch it already ;) !

How to Shoot Sales Videos that Will Make you Make BIIIIG Money (No Excuses!)

Once again, a no-fluff exercice to master as quickly as possible everything we just saw in this section. It's really fun to do, you'll see!

Exercice 4 : the fastest way to become amazing at making sales videos
Email-marketing : Create a Never-ending Source of Income (and build it fast!)
10 Lectures 01:09:48

Every business is doing email-marketing wrong, but you already know that now that you're an expert copywriter! But still, let's get a little mad about it and understand WHY they're doing what they're doing.

Why you can’t possibly know how it’s done (it’s not your fault, really!)

Forget about social media. I know, it's shiny and everybody is talking about it. Still, that's not a reason to believe that it is the end all be all. You know what is? Email. Let me show you why in this lesson!

80/20 principle and ditching Social Media to get into a magical place...

These principles apply to every business and even to your whole life. Still, let's see how we can apply them to make your future email-marketing campaign a tremendous success!

3 Principles taught by two Ex-Marines that'll make you RICH by writing Emails!

In this lesson, you'll learn everything you need to know to write thousands of breath-taking newsletters/emails that will make your income explode. Remember the 14 000$ email I showed you in the beginning? Yeah? It's not as good as what you're going to learn here.

The Ultimate Guide to write emails that transform customers into raving FANS

You can't possibly write a type of email that converts better than this one. It took me 2 years to develop this kind of email. Master it, apply it, and watch the magic happen.

How to write an Email that will make People BEG for your Product(you'll LOVE it)

Sorry for always talking about HOW to write emails. Maybe you don't even have an email-list. Who knows. Still, I don't want you to miss out on email-marketing : that's why I'm going to show you EXACTLY how to start an email-list from scratch and make it grow immensely!

The Secret Formula to tremendously grow your Email-list from scratch (shush!)

Writing emails? Check this out and apply it. It's simple and will have an enormous impact on your conversion rate. Trust me, everybody makes this mistake. I'm showing you how to avoid it in this lesson.

The Simplest BUT most profitable Improvement you can make to your email

Enough talking : let me show you HOW to implement this tactic on your website for maximum results. (Use Sumome to do this, it's an amazing tool and it's free.)

Lead-magnets : 4 strategic and tested placements to drag your visitors in!

You want to get amazing results and grow your business in a way you never thought possible? Then watch this lesson, it will blow your mind away. I can very easily increase the subscription rates of my clients websites by 1000% applying this. I'm showing you how, step-by-step, with a concrete example.

An exact Step-by-Step Blueprint to SKYROCKET Subscriptions (we're talking 20X)

Please, DO THIS EXERCICE. I did it two years ago and the only regret I have is that I didn't do it sooner. It will change your life in so many different ways...

Exercice 5 : Take a Weekend to do this. It will Transform your Life.
2 Lectures 00:41
An email that made 3000$ in one day with a weird deal!
7 pages

Emotions, Logic... what do people buy on ?
About the Instructor
Robin Hanna
4.5 Average rating
318 Reviews
10,342 Students
2 Courses
Marketing Strategist, Business Consultant, Entrepreneur

"Robin is hungry for growth and expansion. He has the knowledge and the capacity to implement researched strategies to increase anybody's sales in a matter of days and he proved it multiple times when working with us"

David Braun, Sales Director at DASHRapp

«I couldn't be happier with the results achieved thanks to Robin and his dedication. Any company who is lucky enough to work with him will see rapid, substantial growth"

Maxime Van Rothem, Founder of Jacques&Déméter

Hey there!

My name is Robin and I'm a marketing strategist, Business consultant and an active member of the American Marketing Association. 

I fell in love with sales when I was a child (yep, I'm a weirdo) and consider it a science, even if many despise it and find it demeaning.

I've seen 7-figure-deals get closed in front of me (I even prepared the contracts for them) and I promise you, sales can be pretty exciting.

Fact is : The whole world is and always was Sales. Everybody has something to sell : products, services, themselves, ideas… you name it!

So, when you know how to use psychological strategies and persuasion techniques to convince your potential customer, you've won.

However, you cannot become good at sales without becoming an expert direct-response copywriter, studying and knowing the ins and outs of social and behavioral psychology. These are topics that I LOVE and that made me sign-up to Udemy, as an instructor.

I want to take people by the hand to get them to the point where they get kickass at sales, so they can get there amazing ideas and products to the market and blow everybody's mind.

I created an extremely detailed course on this subject here on Udemy, in which I reveal all the tactics I used to help my clients skyrocket sales the fastest way possible. ( for instance, 12 hours of work resulted in an increase of 633% in sales with one client, which means that I helped a start-up get from 9 000$ to 58 000$ in sales.)

I've helped start-ups build up lucrative sales funnels from scratch, consulted with european businesses which where massively leaking money to improve their online marketing strategy and with entrepreneurs who had no idea whatsoever on how to sell (which is quiet a problem when building a company).

Of course, I'm passionate about many other subjects, on which I plan to create courses : productivity and memory training are just a few of them.

Being native in german and french (I graduated from universities in both countries), I'm going to share my knowledge on these markets soon, watch out if you're interested.