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Marketing Graphic Design

A short course to help freelances and graphic design firm principals build more profitable and rewarding businesses.
4.5 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
103 students enrolled
Created by Cameron Foote
Last updated 1/2014
$10 $25 60% off
2 days left at this price!
30-Day Money-Back Guarantee
  • 43 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Building a more profitable and successful design business
View Curriculum
  • Willingness to increase the success of your design business

More design firms and freelancers go out of business because of lack of marketing their services than any other reason. Others never achieve success for the same reason.
Marketing Graphic Design will help you be long-term successful by covering the basics of design firm marketing in under 40 minutes.
The course is ideal for anyone who is unsure about his or her marketing ability, has had difficulty finding new clients, needs to know more about hiring sales staff, or has been less than successful in converting presentations into projects.
Also included is a six-month trial subscription to Creative Business for those completing the course.

Who is the target audience?
  • Freelance graphic designers, design firm principles, sales and new business development persons
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 42:40
Introduction and Strategies
3 Lectures 18:31

What you'll see and hear in this course, and where the information comes from.

Preview 04:37

What design firm marketing is and isn't, designer hang-ups and how to overcome them, and the many benefits that go beyond just getting more work.

Preview 04:56

Deciding what's the best approach to take, planning to make it happen, and how much it will cost.

Preview 08:58
Prospecting and Contacting
2 Lectures 11:20

The level of promotional response to expect from your efforts, how to pay sales and business development persons, and the paradox of referrals.

Part One--Prospecting

The need for a marketing mix, and the advantages and disadvantages of each of today's major media choices.

Part Two--Contacting
Presenting and Closing
2 Lectures 11:31

The key to making good presentations, the differences between project and process presentations, and the approach to take with each.

Part One--Presenting

How to finish a presentation, handle pricing and concerns, structure a proposal, and measure your success.

Part Two--Closing
1 Lecture 01:18
Final words and follow-up materials
About the Instructor
4.4 Average rating
7 Reviews
116 Students
2 Courses
Author and Editor of Creative Business

Cameron S. Foote is founder and editor of Creative Business, the only publication devoted to the business side of design and creative services. He has over forty years of marketing communications experience in both creative and management at the agency and corporate levels. Cam has conducted business development seminars for creative firm principals and freelancers hundreds of times in cities across North AmerIca. He is the author of the creative industry's three best-selling business books: "The Business Side of Creativity," "The Creative Business Guide to Running a Graphic Design Business," and the "The Creative Business Guide to Marketing."

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