Marketing Graphic Design

A short course to help freelances and graphic design firm principals build more profitable and rewarding businesses.
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87 students enrolled
$25
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  • Lectures 8
  • Contents Video: 43 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

More design firms and freelancers go out of business because of lack of marketing their services than any other reason. Others never achieve success for the same reason.
Marketing Graphic Design will help you be long-term successful by covering the basics of design firm marketing in under 40 minutes.
The course is ideal for anyone who is unsure about his or her marketing ability, has had difficulty finding new clients, needs to know more about hiring sales staff, or has been less than successful in converting presentations into projects.
Also included is a six-month trial subscription to Creative Business for those completing the course.

What are the requirements?

  • Willingness to increase the success of your design business

What am I going to get from this course?

  • Building a more profitable and successful design business

What is the target audience?

  • Freelance graphic designers, design firm principles, sales and new business development persons

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction and Strategies
04:37

What you'll see and hear in this course, and where the information comes from.

04:56

What design firm marketing is and isn't, designer hang-ups and how to overcome them, and the many benefits that go beyond just getting more work.

08:58

Deciding what's the best approach to take, planning to make it happen, and how much it will cost.

Section 2: Prospecting and Contacting
06:23

The level of promotional response to expect from your efforts, how to pay sales and business development persons, and the paradox of referrals.

04:57

The need for a marketing mix, and the advantages and disadvantages of each of today's major media choices.

Section 3: Presenting and Closing
06:13

The key to making good presentations, the differences between project and process presentations, and the approach to take with each.

05:18

How to finish a presentation, handle pricing and concerns, structure a proposal, and measure your success.

Section 4: Conclusion
Final words and follow-up materials
01:18

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Instructor Biography

Cameron Foote, Author and Editor of Creative Business

Cameron S. Foote is founder and editor of Creative Business, the only publication devoted to the business side of design and creative services. He has over forty years of marketing communications experience in both creative and management at the agency and corporate levels. Cam has conducted business development seminars for creative firm principals and freelancers hundreds of times in cities across North AmerIca. He is the author of the creative industry's three best-selling business books: "The Business Side of Creativity," "The Creative Business Guide to Running a Graphic Design Business," and the "The Creative Business Guide to Marketing."

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