More design firms and freelancers go out of business because of lack of marketing their services than any other reason. Others never achieve success for the same reason.
Marketing Graphic Design will help you be long-term successful by covering the basics of design firm marketing in under 40 minutes.
The course is ideal for anyone who is unsure about his or her marketing ability, has had difficulty finding new clients, needs to know more about hiring sales staff, or has been less than successful in converting presentations into projects.
Also included is a six-month trial subscription to Creative Business for those completing the course.
What you'll see and hear in this course, and where the information comes from.
What design firm marketing is and isn't, designer hang-ups and how to overcome them, and the many benefits that go beyond just getting more work.
The level of promotional response to expect from your efforts, how to pay sales and business development persons, and the paradox of referrals.
The need for a marketing mix, and the advantages and disadvantages of each of today's major media choices.
The key to making good presentations, the differences between project and process presentations, and the approach to take with each.
How to finish a presentation, handle pricing and concerns, structure a proposal, and measure your success.
Cameron S. Foote is founder and editor of Creative Business, the only publication devoted to the business side of design and creative services. He has over forty years of marketing communications experience in both creative and management at the agency and corporate levels. Cam has conducted business development seminars for creative firm principals and freelancers hundreds of times in cities across North AmerIca. He is the author of the creative industry's three best-selling business books: "The Business Side of Creativity," "The Creative Business Guide to Running a Graphic Design Business," and the "The Creative Business Guide to Marketing."