Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn
4.4 (91 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn

Learn The Marketing Fundamentals, Apply What You've Learned, Earn Cash From Your Knowledge - No Previous Exp. Needed
4.4 (91 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,528 students enrolled
Created by Vladimir Raykov
Last updated 4/2015
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design a powerful name for your product.
  • Create an imaginary customer.
  • Set a price or pricing strategies.
  • Craft a promotional message that sells.
  • Choose online marketing channels.
  • Start an online business.
  • Write marketing copy.
  • Create an integrated marketing strategy.
  • Understand marketing theory.
  • Create, manage and develop a WordPress blog.
View Curriculum
  • Ideal for complete beginners.
  • You need no prior knowledge on marketing whatsoever.
  • Desire to learn marketing and do business.

Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn - Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner



My Students Say:

  • "BEST Marketing Course on Udemy"

"This is the real deal :) No fluff, just genuine, valuable information through and through. Which is very hard to come by as I feel a lot of marketers withhold information and knowledge just so they can make more money on their next ebook, course, etc. but you won't find any of that here. I highly recommend the course to anyone interested in learning more about marketing fundamentals." - Youngin

  • "The Best Marketing Course I've Ever Taken"
  • "Beginner's marketing blueprint and action plan"
  • "Clear, well presented and engaging!"
  • "Marketing made easy!"
  • "I Highly Recommend This Course"
  • "Outstanding Experience"


  1. You will learn how to design a powerful name for your product(s).
  2. You will learn how to create an imaginary customer. (a crucial concept)
  3. You will learn how to price your product(s) and different pricing strategies.
  4. You will learn how to craft your promotional message that sells.
  5. You will learn different online marketing channels that you can use to put your message in front of your prospective customer's eyes - and much, much more.

Please watch the “preview" lectures, as I share 28 minutes high quality content and you will have a better understanding whether this marketing and business course is for you!

My name is Vladimir Raykov. I work as a Marketing Manager, I have a Bachelor's degree in Marketing, and I do online marketing business with my own digital products (eBook and eCourses). I became interested in online marketing several years ago and from then on, I have never stopped learning.

The reason I've created “Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn!" is because I'd like to provide you with a solid foundation (the missing ingredient) on which you can build your online business.

In this very moment, people are making millions online. All those people have something in common – KNOWLEDGE! They have invested time to educate themselves. They understand the importance of acquiring new skills and honing existing ones.

There are many courses right now, promising that you would make huge number: 6 or 7 figure incomes. SECRET software and tactics or tricks… well, you will get nothing of that fluff here in my course.

Mind you, this course is NOT about getting rich quickly – if you are looking for this, you won't find it here and I advise you NOT to enroll in my course.

In this Marketing course, I'm sharing my experience and knowledge with you that I've been gathering more than 6 years now. You will learn about the most important pillars of marketing, and namely: Product, Price, Place, Promotion, and Customer.

This course it is not just plain theory! You are not going to be a passive student. Yes, I teach you the theory because you need it (after all this is a course about marketing fundamentals), but then I integrate the theory with practise, so you start gaining experience right from the beginning of your marketing career.

NOT ONLY WILL YOU LEARN, you will be required to practise what you've learned – see all the “Take Action" PDFs after each chapter. You will have to download these files and write directly on them.

I've included a GREAT BONUS, too:

Everything you need to know about WordPress and how to start your own blog that in time will generate you an online income. (regular value $37)

Remember, you have nothing to risk! The investment you make now will pay you back many times in the future. I've spent a lot of time working on this course. I provide you with a high quality audio and full HD videos. I believe in my course and I am sure you will love it. If, however, for some reason you are dissatisfied or the course is not what you've expected – no worries, you have 30 days money back guarantee – NO QUESTIONS ASKED!

So, in short here is my proposal:

  • My course is going to teach you the fundamentals of marketing – product, price, place, promotion, and customer.
  • Once, you have these in place, you are ready to start building your online business (my bonuses will help you with that). You will become a member of our marketing community – we share knowledge and experience.
  • All of the information you will be presented is high quality HD videos with a perfect sound. You have access to great bonuses that will become more and more with the time.

If this sounds appealing to you, please click on “Take This Course" button.

To your success,

-Vladimir Raykov

Who is the target audience?
  • This course on Marketing Fundamentals is meant for beginners who would like to understand how marketing works and develop marketing skills that can be applied in their jobs and more specifically in their individual business ventures.
  • This course on Marketing Fundamentals is not meant for people who are looking for get rich quickly schemes; is not for advanced marketers; is not for people who are unwilling to learn.
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Curriculum For This Course
38 Lectures
9 Lectures 32:10

Two Marketing Problems To Be Aware Of

First or Better? Any Thoughts?

The Importance Of Social Proof

Free Marketing Tools
3 pages

Internet Marketing Dictionary
42 pages
7 Lectures 21:59
What Is A Product?

Product Levels And Customer Value

Product Life-Cycle

The Most Famous Marketing Concept Explained - Positioning

How To Design A Powerful Name!

Information Products - Leverage

Take Action! Design Three Powerful Names.
2 pages
6 Lectures 18:38
Customer Behavior

Needs, Wants and Demands

Motivation Theories

Market Segmentation And Target Groups

Customer Satisfaction

Take Action! Create An Imaginary Customer.
2 pages
5 Lectures 16:30
Price And Costs (There is a difference)

Market Structure And Pricing

Pricing Strategies

Freemium Business Model

Take Action! Choose A Price/Pricing Strategy.
2 pages
6 Lectures 15:59
Promotion / Communication Mix

Communication Process

Buyer Readiness

Crafting Your Promotional Message!

David Ogilvy Template - The Ultimate Marketing Copy That Sells
3 pages

Take Action! Create Your Marketing Message Professionally.
3 pages
3 Lectures 10:34
Distribution Channels - Online Point Of View Included

Take Action! Put Your Promotional Message In Front Of People's eyes.
2 pages
Take Massive Action!
1 Lecture 00:00
The Three Big Steps To Your Success!
2 pages
Updates & Bonuses
1 Lecture 00:00
WordPress Comprehensive Guide
492 pages
About the Instructor
Vladimir Raykov
4.4 Average rating
983 Reviews
39,777 Students
12 Courses
Marketing Manager, Direct Response Copywriter, Author

Vladimir Raykov works as a Marketing Manager in an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author (How To Build Your Successful Online Teaching Business), blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.