*** 3 New lectures (Feb 2017) ***
*** 1. Market Estimation on evaluating markets with FREE tools from Facebook and Google***
*** 2. Online Promotion on different types of promotion online (Adwords, Facebook)***
*** 3. Customer Acquisition with a checklist to get you started***
***1500+ Students from over 100+ countries!***
***Now Added English Captions - Easy to understand for all nationalities***
Learn the fundamentals of marketing! Covering from business problems to start planning your offering and launching. Learn the marketing concepts to get you started.
The choice for beginners to grasp the main marketing concepts and specialize afterwards with confidence.
You can have your product ready or you may be planning it.
Ideal for those who prefer simpler talk with academic validity. In this course, technical terms are used to minimum. The important technical terms are included in the resources section for easier reading and future reference.
***Don't miss the free preview!***
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Marketing basics include concepts like the market, segmentation, targeting, positioning and the marketing mix.
***Get ready to create your first product or as we say in marketing your first offering!***
Watch 18 video lectures and get your marketing education launched!
Enough Examples and Exercises to get you thinking about your market and your product or service.
Describe the market
Understand the difference with the traditional business
What is the marketing process in running the business
Use free tools from Google and Facebook to evaluate markets
How marketing research came up
Marketing decisions marketing research can help you with
How marketing research is conducted
What is the targeting process
Define your product or service
Understand your product's lifecycle
Choosing a distribution channel
How promotion works
First part of promotion methods
Second part of promotion methods and start planning
Understand price and how it is affected
A quick summary and how to proceed
Many years studying Marketing and Marketing Analytics. Expect to be awarded a PhD in July 2016 from Aston University. Already holding a BSc and MSc
Professional experience in marketing consulting in a professional services multinational company and also for smaller companies
Teaching experience in colleges and UK university in the marketing field
I write about analytics and marketing on my website
Feel free to connect on linkedin and tell me about yourselves and marketing