Marketing Fundamentals for Absolute Beginners
4.2 (29 ratings)
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Marketing Fundamentals for Absolute Beginners

Incredibly-Easy-to-Learn Introduction to Marketing - Get Ready for Product Planning and Launching and Growing
4.2 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,566 students enrolled
Last updated 2/2017
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Articles
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the main concepts of marketing
  • Describe the market properly
  • Plan your product offering
  • Start planning your promotion
View Curriculum
  • Trust that fundamentals are best to learn first
  • Imagination to think of solutions for the exercises
  • Internet Connection

*** 3 New lectures (Feb 2017) ***

*** 1. Market Estimation on evaluating markets with FREE tools from Facebook and Google***

*** 2. Online Promotion on different types of promotion online (Adwords, Facebook)***

*** 3. Customer Acquisition with a checklist to get you started***

***1500+ Students from over 100+ countries!***

***Now Added English Captions - Easy to understand for all nationalities***

Learn the fundamentals of marketing! Covering from business problems to start planning your offering and launching. Learn the marketing concepts to get you started.

The choice for beginners to grasp the main marketing concepts and specialize afterwards with confidence. 

You can have your product ready or you may be planning it.

Ideal for those who prefer simpler talk with academic validity. In this course, technical terms are used to minimum. The important technical terms are included in the resources section for easier reading and future reference.

***Don't miss the free preview!***

Excellent Reviews so far!!!

Marketing basics include concepts like the market, segmentation, targeting, positioning and the marketing mix.

***Get ready to create your first product or as we say in marketing your first offering!***

Watch 18 video lectures and get your marketing education launched!

Enough Examples and Exercises to get you thinking about your market and your product or service.

Who is the target audience?
  • Beginners in marketing. No prior knowledge required in business. If you are familiar with the basics then it can help as a revision
Compare to Other Marketing Strategy Courses
Curriculum For This Course
Start Here
2 Lectures 05:42

What are you going to learn in this course

Preview 02:59

What problem marketing solves

Preview 02:43
The Market and your Business
4 Lectures 10:52

Describe the market


Understand the difference with the traditional business

Before Marketing

What is the marketing process in running the business

Marketing in Business

Use free tools from Google and Facebook to evaluate markets

Market Estimation
Marketing Research
3 Lectures 06:40

How marketing research came up

Introduction to Marketing Research

Marketing decisions marketing research can help you with

How Marketing research can help

How marketing research is conducted

What Marketing Research is for Management
Market Segmentation
2 Lectures 04:58

First part of market segmentation criteria

Preview 02:12

Second part of market segmentation criteria

Market Segmentation II
1 Lecture 03:47

What is the targeting process

Positioning & Marketing Mix
9 Lectures 21:04

Explanation of positioning

Preview 00:51

Define your product or service


Understand your product's lifecycle

Product Lifecycle

Choosing a distribution channel


How promotion works


First part of promotion methods

Promotion Mix I

Second part of promotion methods and start planning

Promotion Mix II

Online Promotion

Understand price and how it is affected

2 Lectures 04:12

A quick summary and how to proceed


Customer Acquisition
About the Instructor
Dr George Kourogiorgas
4.2 Average rating
29 Reviews
1,566 Students
1 Course
Marketing and Analytics, PhD

Many years studying Marketing and Marketing Analytics. Expect to be awarded a PhD in July 2016 from Aston University. Already holding a BSc and MSc

Professional experience in marketing consulting in a professional services multinational company and also for smaller companies

Teaching experience in colleges and UK university in the marketing field

I write about analytics and marketing on my website

Feel free to connect on linkedin and tell me about yourselves and marketing